1、BEC商务英语（高级）写作模拟试卷 4及答案与解析 一、 PART ONE 1 How to approach Writing Test Part One This part tests your ability to write a short report expressing information which you are given in graphic form, such as bar charts, pie charts and graphs. Read the instructions carefully so that you know what you are requ
2、ired to do: this is usually to describe or compare the information in the graphic input. Underline the keywords in the instructions. Make an outline plan of the report. Start with a brief description of what the report is about. You can use suitable headings if you wish. Try to use a wide range of a
3、ppropriate vocabulary and grammatical structures. You should not invent any information for this part. Check that you have written your answer in 120-140 words (multiply the number of lines by the average number of words per line: dont waste time counting every word). After writing, read what you ha
4、ve written, correct mistakes and make improvements. If you want to add anything, use a sign, e.g. *. Put a line through anything you want to omit. You should not rewrite your answer. Make sure the examiner will be able to read your answer. Use a pen and your normal handwriting (do not write in capit
5、al letters). You should spend about 20-25 minutes on this part. Question 1 The charts on the opposite page show three aspects of a regions economy: the structure of employment, the main destinations for exports, and the main origins of imports. Using the information from the graphs, write a short re
6、port describing the three aspects of the regions economy. Write 120 - 140 words. 二、 PART TWO 2 How to approach Writing Test Part Two In this part you have a choice of three tasks: a report, proposal and piece of business correspondence. Look through the three tasks and choose the one which you think
7、 you could do most easily. Read the task again, underlining the key words. You should note exactly what you are required to do, and who you are writing to. The second paragraph of the instructions summarises what you should write, who you are writing it for, and the three or four points that must be
8、 included, Make an outline plan, with notes for each point. It is best to follow the order of the 3 or 4 points that are stated, as you will lose marks if you leave any out. Write your text. Try to use a wide range of appropriate vocabulary and grammatical structures. You will need to invent some in
9、formation for this part. If you write the report or proposal, you should use suitable headings. If you write the business correspondence, you should include suitable openings and closings (e.g. Dear Mrs Smith and Yours sincerely with your signature), but no addresses. Make sure the level of formalit
10、y is appropriate given who you are writing to. Check that you have written your answer in 200-250 words. After writing, read what you have written, correct mistakes and make improvements. If you want to add anything, use a sign, e.g. *. Put a line through anything you want to omit, You should not re
11、write your answer Make sure the examiner will be able to read your answer Use a pen and your normal handwriting (do not write in capital letters). You should spend about 40-50 minutes on this part. 1. Question 2 Your company recently sponsored an event and the head of marketing has asked you to writ
12、e a report about it. Write your report for the head of marketing, outlining the reasons for choosing to sponsor the event describing the positive outcomes of sponsoring the event explaining the disadvantages that resulted from sponsoring the event making recommendations concerning future sponsorship
13、 activity. Write 200 - 250 words. Question 3 The managing director of the company you work for has invited suggestions for new regional markets the company could consider entering. You have decided to put forward a proposal concerning this. Write your proposal for the managing director, identifying
14、the market you propose explaining the potential advantages of this market suggesting how the company should approach entering this market mentioning risks that might be associated with this market. Write 200 - 250 words. Question 4 The organisation you work for has identified a number of training ne
15、eds and has decided to commission external trainers to provide the necessary training. The head of Human Resources has asked you to contact a local training company about this. Write a letter to the head of the training company, including the following information: an introduction to your organisati
16、on a description of your companys training needs an outline of the form you think the training should take details of practical considerations relating to the training arrangements. Write 200 - 250 words. BEC商务英语（高级）写作模拟试卷 4答案与解析 一、 PART ONE 1 【正确答案】 These charts summarise three elements of the econ
17、omy of a certain region: its employment structure, largest export markets and major sources of imports. Structure of employment Services form by far the largest sector, accounting for fractionally over half the workforce (51%).The remainder is divided almost equally between agriculture (26%) and the
18、 smallest sector, industry (23%). Export markets The main destination of the regions exports is North America, which purchases almost a third. The next largest market is South America, with 21.2%, with Europe in third place with 15.4%. Sources of imports When it comes to the origins of the regions i
19、mports, however, the picture is somewhat different. While North America still leads, with 34.1%, the second, largest source is South East Asia, which provides 21.8% of imports. South America accounts for 19.6%. 二、 PART TWO 2 【正确答案】 Question 2/Report To: Director of Marketing From: Sharon Warby Date:
20、 2 November Subject: Amateur football tournament Background The company sponsored last months finals of the above tournament, as it would be shown on TM. It was hoped that this exposure would increase public awareness of the company name in the area covered by the local TV channel (which broadcast t
21、he match), and strengthen the sporting image of our soft drinks. Benefits We commissioned a market research organisation to carry out a street survey in the week following the broadcast, and this showed a rise of five percentage points in public recognition of our name, compared with a month ago. Th
22、is is the biggest rise we have ever achieved. In addition, sales jumped by nearly ten per cent immediately after the match, and although they have since dipped, they remain higher than at this time last year, Disadvantages The cost of sponsorship was greater than expected, and has taken up over half
23、 the total marketing budget for the current financial year. Unless the budget is increased, marketing will have to be reduced substantially. The research found that many consumers now associate our products with sport, and although this was attractive to many of them, a small number claimed that it
24、would put them off purchasing our products. This is potentially harmful to sales. Future sponsorship While sponsorship is a valuable marketing tool, I recommend: ? that care is taken to ensure that sponsorship is not chosen at the expense of other marketing ? that the nature of the sponsorship should be varied, so that our products do not become linked only to sports.
