1、BEC商务英语（高级）写作模拟试卷 55及答案与解析 一、 PART ONE 1 The bar chart below shows the unit sales of men and womens wear in the Pacific Department Store for the four quarters of 2009. Using the information from the bar chart, write a short report describing and comparing the sales report for the men and womens wear
2、 in 2009. Write 120-140 words. 二、 PART TWO 2 Write an answer to ONE of the question 2-4 in this part. Write your answer in 200-250 words. HDL, a British manufacturer of household appliance, is contacting your company about cooperation, which is about the using of your software in their products. You
3、 are asked to write a report about their products and the cooperation after making some investigations. Write the report for the manager: mention the consumer investigation results analyse the prospects of their products assess the positive and negative aspects of the cooperation suggest a meeting t
4、o discuss details. 3 Your company, Rainbow Jeans, is a famous jeans manufacturer in the US. You are planning to build a factory in China. Write a letter to Mr. Lee. head of commerce chamber: briefly introduce your company invite Mr. Lee to attend your meeting ask him to give some suggestions express
5、 your gratitude. 4 You work for a boot company and have some proposals to make concerning the “Borders“ boots. Write your proposal to the directors: mention the logo, the concept and the product itself propose the adaption of the concept “Borders“ to different markets recommend further studies in ma
6、rketing strategies. BEC商务英语（高级）写作模拟试卷 55答案与解析 一、 PART ONE 1 【正确答案】 Sales Report of the Pacific Ocean Department Store The aim of this report is to compare the sales of men and womens wear in 2009. The level of unit sales of mens wear maintained at around 40,000. The sales of mens wear reached a peak
7、 at 60,000 in the second quarter, then fell back to 40,000, and then remained unchanged in the final quarter. The sales of womens wear, on the other hand, were totally different from the one mentioned above. The sales increased in the second and third quarter, then dropped in the last quarter. Women
8、s sales, however, were likely to fluctuate, which started off at 60,000, rose dramatically to 100,000 during the second quarter and plunged a little bit during the following quarter, finally fell to their lowest level at 40,000 during the final quarter. It was concluded that the womens wear was the
9、strongest products in the Pacific Ocean Department Store in 2009. 二、 PART TWO 2 【正确答案】 Product report Executive summary We have been contacted by HDL Corporation. a British manufacturer of household appliance. and asked about the possibility of a cooperation agreement. We would adapt our software fo
10、r use in their products. Tests show that their products are good in quality and popular with our target market. Introduction This report will look at the following: the household appliance manufacturer and their equipment software that could be used on their products the advantages of cooperation re
11、commendations for detailed plans Findings 1. HDL has been producing upper-price-range household appliance for 30 years. Recently, they began to focus on the improvement of high-tech products. The concept can be successful. Statistics drawn from questionnaires show that more than 67% of subjects inte
12、rviewed expect new household appliance with high-tech inbuilt. 2. Our new T-06 software has a lot of attractive features which are suitable to be explored in major household appliance. 3. Market research shows that there is a big interest in our products being used on machines apart from computers.
13、Conclusion The products from the two companies can fit well and integrate with each other. Recommendation We should have a meeting with representative from HDL as soon as possible to discuss the issues concerning this possible cooperation ,with the aim of putting our software into their products. 3
14、【正确答案】 Re: Invitation to attend a conference Dear Mr. Lee, On behalf of Rainbow Jeans Company, we would like to invite you to join us in a conference planned for 12 15 November. The main focus of the conference is to build of a new factory in China. Rainbow Jeans Company is a leading jeans manufactu
15、rer in the US. Our targeted consumer are fashion conscious people aged between 15 and 40. Our products are distributed in major department stores throughout America and are well received in the US market. At present, the jeans are made in the US and exported to more than 10 countries. In the next 5
16、years, we plan to expand in Asia, and become a global company. In order to keep cost low and offer our consumer the best price, we are considering the feasibility of building a factory in China. Your invaluable ideas and suggestions are very much appreciated. We would be very pleased if you could at
17、tend our meeting. With your kind assist, the prospects of our company are sure to be bright. We hope this invitation is of interest and look forward to hearing from you soon. Yours sincerely Encs. Company brochure Conference Agenda 4 【正确答案】 Introduction This proposal sets out to examine options for
18、the successful globalisation of our Borders brand. The initial market under consideration is Continental Europe. For the purposes of this proposal, we will be considering three aspects of the brand. namely our logo, the Borders concept and finally, the product itself, Borders boots. Proposals The fo
19、llowing points summarise my major proposals: 1. My design of a new logo, a pair of Wellington boots encircled by the word Borders. can be visual enough to use in markets where English is not widely spoken. 2. Attitudes to outerwear differ throughout Europe, so we should try to make our boots appeal
20、to different market sectors in different countries. This has serious implications for the benefits of our products we wish to publicise. Although Danish farmers would be willing to purchase such a high-quality product, farmers in some countries would be unlikely to choose a British brand over a dome
21、stic product. However, we should insist on the very British style of the product and make it appeal to the style-conscious elements of the French and Italian markets, summoning up images of the English upper classes. 3. Try to make our products multi-purpose. In this way, they can adapt to suit diff
22、erent sectors of the European market. Conclusions In order to introduce our product to different markets, we should reconsider the logo, style and purpose of our products. Recommendation We recommend that further studies be carried out into the marketing strategies best suited to different European regions.
