1、BEC商务英语（高级）写作模拟试卷 73及答案与解析 一、 PART ONE 1 You have researched Walkers Crispss history. Write a short report about it. Write 120 140 words on the separate answer paper provided. 二、 PART TWO 2 Answer ONE of the questions 2, 3 or 4 below. Question 2 Your company recently sponsored an event and the head
2、of marketing has asked you to write a report about it. Write your report for the head of marketing, outlining the reasons for choosing to sponsor the event describing the positive outcomes of sponsoring the event explaining the disadvantages that resulted from sponsoring the event making recommendat
3、ions concerning future sponsorship activity. Write 200 -250 words. Question 3 The managing director of the company you work for has invited suggestions for new regional markets the company could consider entering. You have decided to put forward a proposal concerning this. Write your proposal for th
4、e managing director identifying the market you propose explaining the potential advantages of this market suggesting how the company should approach entering this market mentioning risks that might be associated with this market. Write 200-250 words. Question 4 The organization you work for has iden
5、tified a number of training needs and has decided to commission external trainers to provide the necessary training. The head of Human Resources has asked you to contact a local training company about this. Write a letter to the head of the training company, including the following information an in
6、troduction to your organization a description of your companys training needs an outline of the form you think the training should take details of practical considerations relating to the training arrangements. Write 200-250 words. BEC商务英语（高级）写作模拟试卷 73答案与解析 一、 PART ONE 1 【正确答案】 It was during the 197
7、0s that the need for additional production facilities became evident. Walkers Crisps had become so popular that demand often outstripped production capacity. At the same time, technology was changing and more sophisticated machinery was beginning to become available. It was an ideal opportunity to t
8、ake a clean sheet, to create a purpose designed factory on a green field site. Here was the chance to build a facility which would encourage greater efficiency, in a better working environment. Operating efficiency was to be a prime consideration. The latest technology was to be incorporated in a lo
9、gical sequence to ensure economy of operation. The 450 employees were to be well catered for, with 1,500m of offices, laboratories, locker and laundry rooms, and canteen facilities available for all. Protection was also to be given to the local community with careful control of emissions and waste d
10、isposal. The four lines now operating represent a carefully scheduled combination of human skill and experience with high technology and automation. 二、 PART TWO 2 【正确答案】 Question 2 Report To: Director of Marketing From: Sharon Warby Date: 2 November Subject: Amateur football tournament Background Th
11、e company sponsored last months finals of the above tournament, as it would be shown on TV. It was hoped that this exposure would increase public awareness of the company name in the area covered by the local TV channel (which broadcast the match), and strengthen the sporting image of our soft drink
12、s. Benefits We commissioned a market research organization to carry out a street survey in the week following the broadcast, and this showed a rise of five percentage points in public recognition of our name, compared with a month ago. This is the biggest rise we have ever achieved. In addition, sal
13、es jumped by nearly ten per cent immediately after the match, and although they have since dipped, they remain higher than at this time last year. Disadvantages The cost of sponsorship was greater than expected, and has taken up over half the total marketing budget for the current financial year. Un
14、less the budget is increased, marketing will have to be reduced substantially. The research found that many consumers now associate our products with sport, and although this was attractive to many of them, a small number claimed that it would put them off purchasing our products. This is potentially harmful to sales.
