1、BEC商务英语（高级）写作模拟试卷 75及答案与解析 一、 PART ONE 1 The graph below shows the profit growth or decline of Global Trading Company in 2002 and 2003.Using the information from the graph, write a short report describing all the changes that took place in these years.Write 120-140 words on the separate paper provid
2、ed. 二、 PART TWO 2 Answer ONE of the questions 2, 3 or 4 below. Question 2 Your company recently sponsored an event and the head of marketing has asked you to write a report about it. Write your report for the head of marketing, outlining the reasons for choosing to sponsor the event describing the p
3、ositive outcomes of sponsoring the event explaining the disadvantages that resulted from sponsoring the event making recommendations concerning future sponsorship activity. Write 200 -250 words. Question 3 The managing director of the company you work for has invited suggestions for new regional mar
4、kets the company could consider entering. You have decided to put forward a proposal concerning this. Write your proposal for the managing director identifying the market you propose explaining the potential advantages of this market suggesting how the company should approach entering this market me
5、ntioning risks that might be associated with this market. Write 200-250 words. Question 4 The organization you work for has identified a number of training needs and has decided to commission external trainers to provide the necessary training. The head of Human Resources has asked you to contact a
6、local training company about this. Write a letter to the head of the training company, including the following information an introduction to your organization a description of your companys training needs an outline of the form you think the training should take details of practical considerations
7、relating to the training arrangements. Write 200-250 words. BEC商务英语（高级）写作模拟试卷 75答案与解析 一、 PART ONE 1 【正确答案】 This graph shows imports and exports of Global Trading Company in the year 2002 and 2003. In January, 2002, imports decreased sharply from 8.8 billion to 8.45bn. A gradual rise in the following
8、 two months was followed by a sudden drop in April and then an abrupt rose to 8.65bn in May. Since June, imports slowly increased to reach 9.0bn in December end leveled off until January 2003. It fluctuated between 9.0bn and 9.3bn from Feburary to September, 2003. Globals exports rose steadily to 7.
9、75bn in the first two months of 2002 and remained almost unchanged in March and April. In August, it declined suddenly from 7.9bn to 7.3bn. Fortunately, it reached a record high of 8.1bn in September. In the first five months of 2003, exports fluctuated between 8.0bn and 7.8bn and then fell to 7.3bn
10、 again in August. 二、 PART TWO 2 【正确答案】 Question 2 Report To: Director of Marketing From: Sharon Warby Date: 2 November Subject: Amateur football tournament Background The company sponsored last months finals of the above tournament, as it would be shown on TV. It was hoped that this exposure would i
11、ncrease public awareness of the company name in the area covered by the local TV channel (which broadcast the match), and strengthen the sporting image of our soft drinks. Benefits We commissioned a market research organization to carry out a street survey in the week following the broadcast, and th
12、is showed a rise of five percentage points in public recognition of our name, compared with a month ago. This is the biggest rise we have ever achieved. In addition, sales jumped by nearly ten per cent immediately after the match, and although they have since dipped, they remain higher than at this
13、time last year. Disadvantages The cost of sponsorship was greater than expected, and has taken up over half the total marketing budget for the current financial year. Unless the budget is increased, marketing will have to be reduced substantially. The research found that many consumers now associate our products with sport, and although this was attractive to many of them, a small number claimed that it would put them off purchasing our products. This is potentially harmful to sales.
