1、BEC商务英语（高级）写作模拟试卷 77及答案与解析 一、 PART ONE 1 The bar chart below shows Sinotecs sales distribution in 2001 and its expected sales distribution in 2002 after its expansion in four major markets Using the information from the chart， write a report of the effect of Sinotecs expansion on its sales distribut
2、ion Write 120-140 words 二、 PART TWO 2 Write an answer to one of the questions 24 in this part Write your answer in 200-250 words 1. Question 2 You work for a large fast food company As the chain restaurants in Shanghai of your company have become quite successful， your company aims to open new ones
3、in other cities such as Wuhan and Nanchang Your job is to do some market research in these two cities and report to your manag ing di rector Write your report， including the following information advantages for opening new fast food restaurants in these two cities disadvantages for doing so your con
4、clusion from the market research your suggestions for the new project Question 3 As Chinas market economy has been getting maturer gradually， more attention should be paid to customer service， if companies want to maintain sustainable development The managing director has asked you to suggest ways o
5、f improving customer service of your company Write a proposal for the managing director， including the following information： reasons for strengthening the customer relations department ways of handl ing customerscomplaints why and how the after-sale service should be improved decision to adopt the
6、policy of“The customer is always right” Question 4 The department store， which you work for has been doing So well in sales recently that it needs to replenish its stock with a variety of goods Youve been asked to write a letter to one of your major suppliers about your needs immediately Write your
7、letter to inform your suppl ier of your needs， including the following information： showing thanks and appreciation for their cooperation and support all the time the current situation of your sales listing some of the most needed goods the expected time of del ivery and the prices of goods as usual
8、 BEC商务英语（高级）写作模拟试卷 77答案与解析 一、 PART ONE 1 【正确答案】 This report summarizes SinotecS expansion in terms of its sales distribution in 2001 and its expected sales distribution in four major markets-Asia/Pacific， Europe， North America and South America In 2001， stores in North American have 44% of Sinotecs
9、worldwide turnover，followed by Europe with 26%； whereas， South America and Asian stores account for only 30%of the sales in total After the expansion in 2002， it is expected that the share of the global turnover held by American stores will diminish to 33%whose expansion is offset by the more dramat
10、ic increase in other markets It is expected sales in Asia/Pacific will increase 3%， and European as well as South American market 4%respectively In conclusion， the opening of more stores in major markets outside North America willincrease their share of the global turnover of Sinotec Along with the
11、expansion in numbers of stores， sales will increase noticeably in these markets 【试题解析】 1 it is expected that：期望、希望 2 expansion is offset by the more dramatic increase in other markets：其他市场上巨大增加抵消了它的增长。 3 respectively：各自地。 4 along with：伴随 二、 PART TWO 2 【正确答案】 As Chinas market economy has been getting
12、 more mature gradually， more attention should be paid to customer service， if companies want to maintain sustainable development It is true to our company， too Therefore， I want to make a proposal on how to improve our customer service First of all， our company should strengthen the customer relatio
13、ns department and improve our waysof handling customerscomplaints Many cases fron large and small companies have proved repeatedly that goodwill towards all customers will reap tangible rewards in the form of increased profits for business We should expend more resources including time， effort and m
14、oney on dealing with customerscomplaints and demands，study their needs and treat them as if they were members of our own families Secondly， we should improve our after-sale service as well which is directly linked with the increase of sales volume and sales income What is more important， good after-
15、sale service plays a decisive role in keeping our old customers and attracting new ones Thats why we should train ou employees to serve the customers better and try their best to satisfy customersneeds and demands Last but not the least， I suggest that our company adopt the policy of“The customer is
16、 always right” Only in this way can we do our best to help our company increase sales and profits and maintain sustainable development， as long as-we keep our old customers and always attract new ones 【试题解析】 1 Many cases from large and small companies have proved repeatedly that goodwill towards all customers will reap tangible rewards in the form of increased profits for business：大小公司的很多案例一再表明善待顾客会给公司带来利润增加。 2 play a decisive role in：在 发挥关键作用。 3 Only in this way can we do our best to help our company increase sales and profits：只有用这种方法，我们才能帮助公司增加销售量及利润。
