1、BEC商务英语（高级）写作模拟试卷 85及答案与解析 一、 PART ONE 1 The line graph below shows the results of an experiment used to determine the effects of varying the speed of an assembly line on the production.On the basis of the information from the graph, write a report deciding the effects of speed variation on producti
2、on.Write 120 140 words on your Answer Sheet. 二、 PART TWO 2 Write an answer to one of the questions 2 4 in this part. Write 200 250 words on the separate answer paper provided. Question 2 Your company, originally concentrating on the native British market, is considering to globalize the brand “Borde
3、r“ Wellington boots. Continental European market is initially under consideration now. You are asked to submit a proposal after an examination on suitability of your “Borders“ brand for successful globalization and the Continental European market, which will be discussed in the coming conference. Wr
4、ite your proposal, including the following: introduction of your examination analysis on the possibility of globalization in different aspects conclusion and suggestion Question 3 Your department recently moved to a new building, you are not satisfied with the way the removal company dealt with the
5、move of your furniture and equipment and have decided to write a letter of complaint to the removal company about it. Write the letter to the removal company, including the following information: details of the move and what was moved what was unsatisfactory what you had expected from the company wh
6、at you expect to happen now Question 4 The international organization you work for is considering the possibility of producing a promotional brochure to publicize the company abroad. The Managing Director has asked you to write a contribution for this brochure. Write your proposal for the Managing D
7、irector, including the following information: possible contents of the brochure ways to make it attractive benefits the brochure could have for the company BEC商务英语（高级）写作模拟试卷 85答案与解析 一、 PART ONE 1 【正确答案】 This report aims to show the effect of the variation of the assembly line on production. Specific
8、ally, it will summarize the results of an experiment used to determine the effect of speed variation on the net production rate and the numbers of finished and rejected units per hour. The number of units assembled increased at an almost fixed rate as the assembly line speed increases steadily. With
9、 an increase of 0.5 feet in the speed, about 32 more units were assembled. However, the rate at which assemblies were rejected increased in an accelerated manner. While the increase of the rate remained steady around the value of 3 per foot before the speed reached 3 feet per minute, it was accelera
10、ted after the speed went past 3.5 per minute. For example, when the speed increased from 3.5 to 4 feet per minute, 26 more units were rejected by quality control and the net production increased only by 6 units. To conclude, although the production rate increased due to the speed accruement of the a
11、ssembly line, the speed increase tended to jeopardize the quality of the units when the speed reached 3.5 and beyond. 二、 PART TWO 2 【正确答案】 This report sets out to examine the suitability of our “Borders“ brand for successful globalization; the initial market under consideration is Continental Europe
12、. For the purpose of this report, we will be considering three aspects of the brand. Namely our logo, the Borders concept and finally, the product itself, “Borders“ Wellington boots. The following points summaries our key findings. 1. It was found that our existing logo, a pair of Wellington boots e
13、ncircled by the word borders, is visual enough to be used in market where English is not widely spoken. 2. Attitudes to outerwear differ throughout Europe and our boots are likely to appeal to different market sectors different countries. This has serious implications for the benefits we wish to pub
14、licize. Although Danish farmers would be unlikely to purchase such a high quality product, farmers in some countries would be unlikely to choose a British brand over a domestic product. 3. However, the very Brutishness of the product would appeal to the style-conscious elements of the French and Ita
15、lian markets, summoning up image of the English upper classes and Country houses. 4.Our current product is multi-purpose and as such would not need adapting to suit different sectors of the Europe market. It was agreed that although the present logo and product are suitable for globalization, the Borders concept would need to be adapted for different markets. We recommend that further studies be carried out into the marketing strategies best suites to different Europe regions.
