1、BEC商务英语（高级）写作模拟试卷 9及答案与解析 一、 PART ONE 0 The bar charts below show the number of complaints made by consumers about different types of products and services in the years 1996 and 2001. Using the information from the bar charts, write a short report summarising the changes that took place in each sect
2、or between 1996 and 2001. Write about 120-140 words on a separate sheet.二、 PART TWO 1 Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words. 1. Your company would like to break into a new overseas market with your new range of sports goods. You have been asked
3、by the Marketing Director to investigate ways of doing this. Write a report for the Marketing Director, including the following information: how you carried out your research into the market the existing competition your target customers ways of promoting the products in the new market. BEC商务英语（高级）写
4、作模拟试卷 9答案与解析 一、 PART ONE 二、 PART TWO 1 【正确答案】 Sample C Ways of break into a new market. The aim of this report is to present some ideas of the actions to be taken in order to succed penetrating the new overseas market. First of all, it is fundamental hiring a well- known Marketing Research company i
5、n order to get all the information about the market of sport goods in that place. After that we need to know own competitors their strenghth and weaknesses, in that way we can find our posibilities and opportunities against them. The company have to build an diferencial advantage. Another important
6、issued is our target customers, people interested in sports and health and also the kind of sports that it can be done in that place, it is vital information that the company need to know before go to the new market. For our brand, we need to be agressive in our publicity campaign, by TV, making pro
7、motions and offering discounts in first purchase. In conclusion, the company need to have the certainty that there are opportunities in that market and then gain all the weapons to have a good performance with caracteristics differents from the competitors and good publicity. In short time become market lider in sports good. Band 2 This answer contains some irrelevance as the candidate has written a proposal rather than a report. This, combined with the number of errors, results in a band 2.
