1、BEC商务英语（高级）口语模拟试卷 19及答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 0 In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minutes. You have one minute to prepare your ideas. A Quality cont
2、rol: the importance to a company of monitoring the quality of its goods and services B Information management: how to ensure that information is managed effectively within a company C Financial planning: the factors involved in deciding on appropriate pricing strategies 二、 SECTION 2 MINI PRESENTATIO
3、NS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 0 In this part of the test, you are given a discussion topic. You hav
4、e 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candiates Customer Involvement Your company has decided to try to increase cu
5、stomer involvement in the range and quality of its products. You have been asked to consider how this could be done. Discuss, and decide together: how customers opinion of products can be obtained most effectively what use a company should make of information provided by customers. For three candida
6、tes Employee of the Year Award Your company has decided to introduce an Employee of the Year Award. You have been given the task of organising this scheme. Discuss, and decide together. what criteria should be used to select the winner which people inside and outside the company should be asked to h
7、elp choose the winner what kinds of rewards would be most suitable for the winner. BEC商务英语（高级）口语模拟试卷 19答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 0 【试题解析】 Quality Control: the importance to a company of monitoring the quality of its goods and services Successful businesses inevitably place great emp
8、hasis on managing quality control-carefully planned steps taken to ensure that the products and services offered to their customers are consistent and reliable and truly meet their customers needs. Almost all companies monitor the quality of the services they deliver to uphold their reputations, ens
9、ure satisfied customers and generate repeat business. Information Management: how to ensure that information is managed effectively within a company The best way to manage information effectively within a company is to set up an information management department. The department serves engineers, fun
10、ctional area managers, corporate planners, and sales representatives. Examples of information provided by the department include new product announcements, corporate intelligence, and pricing information. The information management department is the last link in an information systems loop that prov
11、ides on-line, instantaneous access to data on economic trends, competitive activities, social changes, political developments, and markets. Financial Planning: the factors involved in deciding on appropriate pricing strategies Product costs are the central issue involved in pricing strategy. Profit
12、comes only from the remaining between costs and sales. Besides, how much “more“ to be charged depends on other factors. For example, the comparison with other competitors: the company charges high price for its products/services when it has a competitive advantage, or there is uniqueness about the p
13、roduct; and the company keeps the prices for the product/ services artificially low in order to gain market share, increase customer interest and establish a hold in the market. 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business to
14、pic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 0 【试题解析】 For Two Candidates Customer Involvement ?how customers opinion of products can be obtained most effectively To set up a specific channel for customers to
15、 pose up their suggestions, for example, email address or telephone; to set up a customer team, to evaluate their suggestions and recommendations, and put it into use. ?what use a company should make of information provided by customers Its better to evaluate the feasibility of suggestions and infor
16、mation provided by customers. If it is feasible, it could be put into use in a small scale for experiment. If it is successful, then it could be used in a large scale. For Three Candidates Employee of the Year Award ?what criteria should be used to select the winner Professional skills, improvement
17、in ones position, and relations among staff could be criteria for the award. ?which people inside and outside the company should be asked to help choose the winner Its better to invite managers from all levels within the company, as well as customer representatives, for it will make them feel involved in the company. ?what kinds of rewards would be most suitable for the winner One-week holiday with family sponsored by company, and two-month training opportunity could be best.
