[外语类试卷]BEC商务英语(高级)口语模拟试卷26及答案与解析.doc
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1、BEC商务英语(高级)口语模拟试卷 26及答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 0 In this part of the test, you are asked to give a short talk on a business topic You have to choose one of the topics frOm the three below and then talk for about one minute You have one minutes to prepare your ideas 1. A Customer rel
2、ations: how to maintain customer interest in a companys products B Transport management: the importance to a business of an efficient publ ic transport system C Market research: the importance of doing market research before launching a new product 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In th
3、is part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 0 Your company plans to set up a distribution network in the count to promote sales of prod
4、ucts You have been asked to submit ideas on how to set up such a network Discuss, and decide together: Which areas to be included in the network and why How to select competent distributors BEC商务英语(高级)口语模拟试卷 26答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 0 【试题解析】 A Customer relations: how to maintain
5、customer interest in a companys product As is known to a11 it is very important for a company to maintain customer interest in their products I think a company should try every possible way to retain its current customers First, it should always make sure that it provides its customers with quality
6、goods and after-sale service Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands Third, if possible it may provide some incentives to its old customers For example, it can grant a certain discount to them if
7、their purchases reach acertain amount Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak These strategies include product diversification and upgrading All in all, a company should try its ut
8、most to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategms B Transport management: the important to a business of an efficient public transport system Any distribution of products from pro
9、ducers to wholesalers or from whcIlesalers to retailers requires transportation.The cost of transporting some products can exceed the cost of producing them An efficient form of transDortation can result in higher costs and lower profits for the firm For each form of transportation, firms should est
10、imate timing, cost, and availability This assessment allows the firm to choose an optimal method of transportation The most common forms of transportation used to distribute products are truck rail air water, and pipeline C Market research: the importance of doing market research before launching a
11、new product Market research is imperative for a company to know what type of products or services would be profitable to introduce in the markeL Also with respect to its existing products in the market, good market research enables a company to know if it has been able to satisfy customer needs and
12、whether any changes need to be made in the packaging, delivery or the product itself This enables a company to formulate a viable marketing plan or measure the success of its existing plan 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a
13、business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 0 【试题解析】 A: Time Management: the importance of prioritizing tasks of workSuggested Ideas: ?One Important aspect of time management is to know how to pr
14、ioritize tasks of work There are always all kinds of tasks to be fulfilled at work One often feels that there is not enough time to complete aIlthese tasks and thus feels stressed However, if one is good at managing time One can always find time to complete all the tasks。 What is impoant in time man
15、agement is to p rioritize the tasks one has to finish and allocate ones time in accordance with the priorities Some of these tasks are urgent tasks and need to be fulfilled as soon as possible whereas other tasks are not uraent and can be postponed for a while ? For example suppose you work as the a
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