1、BEC商务英语（高级）口语模拟试卷 47及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 In this par
2、t of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minutes to prepare your ideas. A Customer relations: how to maintain customer interest in a companys products B Transport
3、management: the importance to a business of an efficient public transport system C Market research: the importance of doing market research before launching a new product 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at t
4、he prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an exampl
5、e of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. Your organization is about to create a benefit to help employees who are caring for elderly parents. You have been asked to submit idea
6、s on exactly how to help these employees. Discuss and decide together: what benefit your organization could offer to employees who are caring for elderly parents what these employees should not expect the organization would do for them BEC商务英语（高级）口语模拟试卷 47答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT
7、 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 【正确答案】 A. Customer relations; how to maintain customer interest in a company
8、s product As is known to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers. First, it should always make sure that it provides its customers with quality goods and after-sale servic
9、e. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a
10、certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading. All in all, a company should try its utmost to keep its cur
11、rent customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies. B. Transport management: the important to a business of an efficient public transport system Any distribution of products from producers to wholesa
12、lers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, c
13、ost, and availability. This assessment allows the firm to choose an optimal method of transportatioa The most common forms of transportation used to distribute products are truck, rail, air, water, and pipeline. C. Market research; the importance of doing market research before launching a new produ
14、ct Market research is imperative for a company to know what type of products or services would be profitable to introduce in the market Also with respect to its existing products in the market, good market research enables a company to know if it has been able to satisfy customer needs and whether a
15、ny changes need to be made in the packaging, delivery or the product itself. This enables a company to formulate a viable marketing plan or measure the success of its existing plan. 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds t
16、o look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 【正确答案】 Caring for Elderly Parents Program What benefit the organization could offer to employees who are c
17、aring for elderly parents The company would outsource this program to Geriatric Care Management Center. Geriatric Care Managers specialize in consulting with elders and their families. First the Care Manager assesses the situation from a medical, social, psychological, financial, legal, government b
18、enefit, insurance and environmental perspective, so a Care Plan can be presented to the family. The Care Plan offers solutions to address the immediate needs but also anticipate the future needs. And the company would take part of the financial burdens. What these employees should not expect the organization would do for them Employees should not expect the company to take full financial responsibilities. Furthermore, absence for caring the elder would not be allowed. For those who dont have aging parents, they are not entitled to this welfare program.
