1、BEC商务英语（高级）口语模拟试卷 72及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 Task Sheet
2、for Candidate A Task Sheet 1 A: Marketing research: the importance of research to the company before taking action B: Sellirfg Tactics: the ways involved in promoting selling C: Training across cultures: the importance of learning different cultural responses to management education Task Sheet for C
3、andidate B Task Sheet 2 A: Sales promotion: how to measure promotional effectiveness B: Job interview: how to make a successful interview as a candidate C: Customer Service: how to build business to customer loyalty 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discu
4、ssion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 Sales Reduction Your company is an international company which produces
5、electronic products. Your companys sales have reduced recently and this situation has lasted for a period of time. You have been asked to submit your ideas on how to increase your companys sales. Discuss, and decide together: What problems does the company have that led to such sales reduction? What
6、 can be done to increase the sales? BEC Higher-PART THREE BEC商务英语（高级）口语模拟试卷 72答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minut
7、e. You have 1 minute to prepare your ideas. 1 【正确答案】 Interviewer: Now. I will give each of you three topics. You will have to choose one from them, prepare for it in one minute and talk about it for one minute. OK? Liu Juan, here are your topics. And here are yours, Fan Bin. You can make notes on th
8、e paper I gave you during your preparation. (One minute later) All right. Liu Juan, which topic are you going to talk about? Liu Juan: Id like to talk about A: Marketing Research. Interviewer: OK. You have one minute to talk. Fan Bin and I will listen to you. Fan Bin. after Liu Juans talk, you have
9、to ask her a question. Now, Liu Juan, you may start. Ill stop you at the end of one minute. Liu Juan: Marketing research is very important to a company. As we know, marketing managers should meet the needs of customers. If not, they will be punished severely by market. But some marketing managers ar
10、e isolated in company offices and far from potential customers. They cannot keep up with all of the changes taking place in their markets. Marketing research can solve this problem. It can get information about potential customers in order to guide marketing decisions. Through marketing research, ma
11、nagers can learn what customers think about and how they behave under some conditions. And defining the problem is the most important in the research process, because the best research job on the wrong problem is a wasted effort. Managers can make decisions and take actions according to research fin
12、dings, which will help managers make effective marketing strategy planning. Thus company can avoid wasting time and money caused by wrong decisions without research. Interviewer: Thank you. Its time. Now, Fan Bin, what is the question youd like to ask Liu Juan? Fan Bin: Liu Juan, could you give us s
13、ome methods for obtaining information about customers when marketing research is made? Liu Juan: Well, questioning and observing are two basic methods for getting information about customers. Interviewer: OK. Now, Fan Bin, its your turn. Which topic have you chosen, please? Fan Bin: Sales promotion.
14、 Interviewer: OK. You have one minute to talk. Liu Juan and I will listen to you. Liu Juan, after Fan Bins talk, you have to ask him a question. Now, Fan Bin, you may start. Ill stop you at the end of one minute. Fan Bin: Promotion is a very important activity in business that encourages the purchas
15、e of goods and services. It can provide information, stimulate demand and highlight values. A haunting question is how well the program of promotion works. Sometimes we are not sure whether promotion actually caused increased sales. Perhaps there are a lot of variables which have great impact on sal
16、es, however, in my opinion, the direct-sales approach is the most desired way to measure promotional effectiveness. And other indirect methods can also be used. Measuring potential customer readership is one way to measure effectiveness of sales promotion. In other words, we should know how many peo
17、ple actually saw the promotion and were aware of it? Researchers can send questionnaires to people to see what they can remember about the advertising program, such as the brand name, the price, and how it is used. Informing and impressing customers with advertisements is a very effective way to sal
18、es. Interviewer: Thank you. Time is up. Now, Liu Juan, what is the question youd like to ask Fan Bin? Liu Juan: You mentioned a lot of variables which affect sales. Could you list some? Fan Bin: Price, competitors actions, economic conditions, or change in consumer tastes will influence the sales. I
19、nterviewer: Thank you. 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more
20、 questions related to the topic. 2 【正确答案】 Interviewer: Well, Candidate A and Candidate B, the last part of this speaking test is a discussion task. Your discussion topic is on this task card. You have about 30 seconds to read it carefully. After you have read the task, you will have a discussion on
21、the given topic. Your discussion time is around three minutes. OK? Now read your task card. (30 seconds later) Well, can you start your discussion now? Im going to listen to you and then ask you to stop at the end of three minutes. Candidate B: Well, I think several problems might lead to our compan
22、ys sales reduction. The electronic market becomes more mature and the competition is more drastic. Japanese manufactures, the U.S. and the German companies are really competitive which hurt our industries. Many electronic companies sales began to reduce. Such environmental impact may be one reason f
23、or our sales reduction. Candidate A: En, I agree what your said. Since our company is internationalized and the global environment of business is so important that we show it as surrounding all other environmental influences. It affects all the. The number one global environmental change is the grow
24、th of international competition and the opening of free trade among nations. Candidate B: Yes, in such a serious competition, keeping the sales increasing is not a very easy thing. I think high-quality goods are very important. Japanese manufacturers like Honda and Sony won much of the market for au
25、tomobiles, videocassette recorders, TV sets, and other products by offering global consumers better-quality products than many other countries. Candidate A: Better quality is, no doubt, a crucial problem for our sales. Meanwhile, I think another important problem we have is customer service. We dont
26、 have very complete customer services system. We dont keep in touch with our customers in time and ask for their feedbacks. So we dont know whether our products are suitable and good for them. Candidate B: Thats quite right. Since the first aspect of the definition of quality is meeting the requirem
27、ents of our customers, both in side and outside the organization. If we dont have very complete customer services system and dont keep in touch with our customers, we really dont know whether our products meet their requirements or not. Candidate A: Right, so after finding those main problems, we sh
28、ould begin to think over what we should do next. I think we can analyze some advanced quality methods and skills which were adopted by many competitive companies. Since global consumers will fast become accustomed to such high quality products. Candidate B: Good idea. And we should complete our cust
29、omer services system. We can learn details about their preferences and construct their own files. Candidate A: Right, its like a database. But we should make it easily accessed and easily manipulated by the staff. Interviewer: Have you had any experience of such good customer services system? Candid
30、ate B: Yes. I experienced such good services system in a small company rather than a big one. That company gave me a questionnaire to do when I first bought their products. They always send me some introductions to their new products according to my preferences and after I bought, they always phoned
31、 me to ask for feedback. Candidate A: Me, too. I got very good services from a middle sized company and they always ask for the degree of my satisfaction and compensate any defects in time. Interviewer: How important are such experiences to you? Candidate A: Actually, it makes me like to buy their p
32、roducts very much. As long as they have the products I need, I always buy from that company. Candidate B: I like to buy things from that company. Sometimes, when I need something, I phoned that company directly. Interviewer: Thank you, Candidate A and Candidate B. That is the end of the speaking test.
