1、BEC商务英语（高级）口语模拟试卷 83及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 In this par
2、t of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A Business cost: how to reduce business costs in improving the state of a business B Promoti
3、on: what should be paid attention to when the staff want to get promoted C Company image: what should be considered when establishing or changing your company image 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the pro
4、mpt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 In this part of the test, you are given a discission topic. You have 30 seconds to look at the task prompt, an example of w
5、hich is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candidates Organising a PR Event Your company is organising the press launch of a new model of its car. You have been asked to help w
6、ith the preparations for the event. Discuss and decide together: who will be invited to attend your press conference what information is needed in the press conference. For three candidates Organising a PR Event Your company is organising the press launch of a new model of its car. You have been ask
7、ed to help with the preparations for the event. Discuss and decide together: who will be invited to attend your press conference what information is needed in the press conference how you will get along with the guests. BEC商务英语（高级）口语模拟试卷 83答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this
8、part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 【正确答案】 A Business cost; how to reduce business costs in improving the state of a business Co
9、st reduction is an important factor in improving the state of a business. It can obviously result in higher profits and a stronger enterprise. Most business leaders and managers would like to reduce costs. Effective ways to reduce costs include training your workers, getting quality goods from suppl
10、iers, and using Total Quality Management(TQM)tools, because reducing costs means reducing waste, that is, wasted materials, wasted effort, and wasted time. In these days of changing technologies and methods, it is necessary to train your workers to keep them up to date. Low quality goods from suppli
11、ers are a major source of waste. You should not only try to get good quality suppliers but also work with your suppliers to help them improve their operations and quality of output. There are a number of improvement methods that can be placed under the umbrella of Total Quality Management. In conclu
12、sion, helping your suppliers, training your workers, and using TQM-type improvement tools can help to eliminate waste and improve the profits of your business. B Promotion: what should be paid attention to when the staff want to get promoted If you want to get ahead in an organisation, share this en
13、thusiasm even to tell your supervisor what you like about your job. Be willing to take on more responsibility. Volunteer to help out in ways you feel proper will make you more valuable to the organisation. Ask for help in finding the best training source. Get as much training as possible! Take any t
14、raining that is available from your employer. Even if it is not in your area of responsibility, it may help you gain new skills in other areas. Define what training you need to do a better job. Use your spare time to take evening classes. Instead of watching TV at home, read books and magazines on r
15、elated subjects. Stay up with what is going on in your field. Computer skills and the use of new technologies are very important. It will help you to make great progress. C Company image: what should be considered when establishing or changing your company image A company image is an intangible item
16、, but its as important, if not more so, than the raw materials you fashion into a tangible product, machinery you use to make products or your product inventory. Consider these items when establishing or changing your company image. Make sure your brochures, advertisements, product packages and busi
17、ness cards reflect your image. For example, a childrens party planning service might create materials that look fun and youthful by using bright colors and cheery images. Match the promotional events in which you participate to your image. For example, if you own a wedding planning service you might
18、 sponsor or participate in a wedding gown fashion show. A four-star restaurant might support the local opera or symphony(or advertise in event programs)because people frequently enjoy a meal before or after these events. Your customer service policies, such as your merchandise return policy, impacts
19、 your image. Nordstrom, a retail chain, is famous for its “well take anything back“ policy. Company legend tells of an employee that gave a customer a refund for returned auto tires. But, Nordstrom doesnt sell tires! Through this policy, Nordstrom has created an image that it will do anything to ple
20、ase its customers. Make sure your customer service policies are consistent with your desired image. 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes
21、to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 【正确答案】 A: Our Company is organising a press conference to launch our latest model. We must make careful planning and considerate arrangements to ensure the most satisfying outcome. B: True
22、 enough. I think the first thing we should take into consideration is the people we shall invite to the press conference. What are your views on this? A: As I see it, we should target most important motoring magazines, national papers, major regional papers and freelance journalists, etc. B: Thats a
23、 good point. When the public reads positive things in their favourite magazine or newspaper, they are the journalists own comments and therefore much more powerful than advertising because they arent influenced by the organisation. A: Yes. So, our goal is to communicate the quality and image of our
24、cars to the motoring press. B: Then, how about the information needed in the press conference? Would you comment on this point? A: I think we should make sure that press information packs are accessible to everyone present. B: I wonder if you could explain it in more detail. A: Sure. The information packs include, for example, brochures about specifications of our advanced cars, the most attractive pictures reflecting the modern image of our cars, etc. B: I agree entirely. Whats more, I think welcome information and itineraries for guests should also be prepared in advance. A: Oh, exactly.
