1、BEC商务英语（高级）口语模拟试卷 86及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 In this par
2、t of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A Advertising: how to measure the effectiveness of advertising B Marketing: how to deal with
3、 customers objection C Staff: top three qualities of an ideal employee 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with you
4、r partner. After that examiner will ask you more questions related to the topic. 2 In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that
5、, the examiner will ask you more questions related to the topic. For two candidates Corporate Wellness Programme Your company would like to introduce a wellness programme. You have been asked to illustrate to the staff on the company website literally. Discuss and decide together: how the corporate
6、wellness programme benefit the employees what the corporate wellness programme contribute. For three candidates Corporate Wellness Programme Your company would like to introduce a wellness programme. You have been asked to illustrate to the staff on the company website literally. Discuss and decide
7、together: how the corporate wellness programme benefit the employees what the corporate wellness programme contribute how the cost the company paid on corporate wellness programme fulfill its worth. BEC商务英语（高级）口语模拟试卷 86答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you
8、are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 【正确答案】 A Advertising: how to measure the effectiveness of advertising In my opinion, its really not so difficult
9、to measure the effectiveness of advertising. The answer depends on what objectives or tasks are set for the advertisement. Here I will suggest some common indicators that can be used to measure the effectiveness of advertising. First, refer to the number of enquiries from the advertisement. More imp
10、ortantly, the number of enquiries converted into sales. Then resort to the sources that you advertise. There are advertisements on TV, magazines, newspapers, yellow books and webs etc. Web ads are the simplest of all to measure, as most tracking is automatic. Web-site managers can collect statistica
11、l and specific information about potential customers and their purchasing habits. B Marketing: how to deal with customers objection Its very common for salespersons to meet objections from the prospective customers. First of all, I think, the salesperson should adopt a positive attitude towards cust
12、omers objection. In my opinion, a good salesman should welcome objection. Because the prospective may be considering or thinking about his products and hence gives him a chance to give extra emphasis to the benefits of his products. Secondly, your response to objection could determine whether or not
13、 you make the deal. So you should explore the reasons of their objection and address the concerns and questions that keep them from acting on their interest to buy from you. C Staff; top three qualities of an ideal employee As far as I am concerned, I will put honesty and integrity in the first plac
14、e. It is more than telling the truth. You should try your best to work for your company. It is immature to think that you can work less and earn more. The action of doing as little as possible while others make up the difference is not a likeable personality trait at work, at home, or anywhere else.
15、 Creative-ness is also very important. A good employee should not only follow the companys traditional ideas but he should also make some differences for the company. Finally, a good employee must have positive and proactive attitude towards life and work, I think. 二、 SECTION 3 DISCUSSION (ABOUT 5 M
16、IN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 【正确答案】 A: Our company
17、would like to introduce a wellness programme. We have been asked to illustrate to the staff on the company website literally. B: Many of the diseases that lead to high absenteeism and inability to perform at optimum levels are related to lifestyle choices. They are learned behaviours that can be unl
18、earned. If you think this should be the responsibility of the employee, not the employer, you wouldnt necessarily be wrong. However, when that obese, inactive, smoking, 50 plus manager has a major heart attack and is out of work for several months, it is really going to affect the whole business. So
19、 it benefits both employer and emplyees. A: I totally agree with you. Cost savings can be seen in decreased use of health care benefits, decreased rates of absenteeism, decreased numbers of accidents and injuries, and reduced employee turnover. The more you learn about corporate wellness programme,
20、the more you will see the amazing benefits associated with corporate wellness programme. Then, in your opinion, what advantages could inspire the employees? B: Well, corporate wellness programme can help reduce the number of workers injuries at the workplace, according to the National Safety Council
21、. A Michigan University study in 1999 determined that employees who take part in a corporate wellness programme had significantly lower numbers of injuries than their non-wellness programme counterparts. In addition, the injuries that did occur had lower treatment costs overall when compared to inju
22、ries sustained by workers who did not participate in corporate wellness programme. I want to know your opinion on this matter. A: Yes, corporate wellness programme can be costly to implement. Whether our company is providing a full-scale workout centre, or simply a walking path around the building t
23、here is a cost factor involved. In addition, classes on diet, exercise and nutrition as well as group leaders for smoking cessation programme all come with price tags. Although the initial outlay for corporate wellness can be high, the long-term benefits can make it worth the expense. Do you agree w
24、ith me? B: Yes, I am for you on this. And reducing the cost of employee health care can improve a companys overall profit margin by reducing one area of overhead. According to WellnessProposals. com, a corporate wellness programme will significantly reduce health care costs to the corporation. A: That is also what I want to say.
