1、BEC商务英语（高级）口语模拟试卷 93及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 In this par
2、t of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A Advertising: how to measure the effectiveness of advertising B Marketing: how to deal with
3、 customers objection C Staff: top three qualities of an ideal employee 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with you
4、r partner. After that examiner will ask you more questions related to the topic. 2 In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that
5、, the examiner will ask you more questions related to the topic. For two candidates Online Advertising You work for a company which is going to do advertisement campaigns for the now brand. You have been asked to suggest ways of reducing operation costs. Discuss and decide together: what kind of adv
6、ertisement should we chcose what should we do after advertising. For three candidates Online Advertising You work for a company which is going to do advertisement campaigns for the now brand. You have been asked to suggest ways of reducing operation costs. Discuss and decide together: what kind of a
7、dvertisement should we choose what should we do after advertising what are the advantages of the chosen type. BEC商务英语（高级）口语模拟试卷 93答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics
8、from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 【正确答案】 A Advertising: how to measure the effectiveness of advertising In my opinion, its really not so difficult to measure the effectiveness of advertising. The answer depends on what objectives or tas
9、ks are set for the advertisement. Here I will suggest some common indicators that can be used to measure the effectiveness of advertising. First, refer to the number of enquiries from the advertisement. More importantly, the number of enquiries converted into sales. Then resort to the sources that y
10、ou advertise. There are advertisements on TV, magazines, newspapers, yellow books and webs etc. Web ads are the simplest of all to measure, as most tracking is automatic. Web-site managers can collect statistical and specific information about potential customers and their purchasing habits. B Marke
11、ting: how to deal with customers objection Its very common for salespersons to meet objections from the prospective customers. First of all, I think, the salesperson should adopt a positive attitude towards customers objection. In my opinion, a good salesman should welcome objection. Because the pro
12、spective may be considering or thinking about his products and hence gives him a chance to give extra emphasis to the benefits of his products. Secondly, your response to objection could determine whether or not you make the deal. So you should explore the reasons of their objection and address the
13、concerns and questions that keep them from acting on their interest to buy from you. C Staff; top three qualities of an ideal employee As far as I am concerned, I will put honesty and integrity in the first place. It is more than telling the truth. You should try your best to work for your company.
14、It is immature to think that you can work less and earn more. The action of doing as little as possible while others make up the difference is not a likeable personality trait at work, at home, or anywhere else. Creative-ness is also very important. A good employee should not only follow the company
15、s traditional ideas but he should also make some differences for the company. Finally, a good employee must have positive and proactive attitude towards life and work, I think. 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to loo
16、k at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 【正确答案】 A: Our company is going to do advertisement campaigns for the new brand. We should suggest ways of adver
17、tising. B: Many recognise the advantages of placing ads in newspapers and magazines. As technology advances and lifestyles change because of the popularity of computers and the Internet, so must advertising tactics. More focus is being placed upon Internet advertising, and there are plenty of reason
18、s for businesses to consider frying this avenue to increase their customer base. A: I totally agree with you. There are numerous ways to advertise on the Internet. Options include banner ads, introductory video ads, e-mail marketing, business websites, ads with moving graphics, pop-up ads and more.
19、Online advertising is a very cost-effective marketing technique. The cost goes toward the ads creation, posting and wide exposure to anyone who visits the site. Time and money is not wasted on printing and distribution. Then, in your opinion, what about the target group? B: Well, I think internet ad
20、vertising is perfect for todays busy, impatient society. People want information quickly. With the Internet, people can type in what they are looking for and click on what interests them immediately from the comfort of their own home. Much of the information customers want can be accessed online wit
21、hout assistance. A; Yes, people love the convenience of simply pulling information up on the computer as opposed to buying a newspaper or magazine. Not to mention that the Internet is always available. Ads and business websites can be viewed 24 hours a day, every day of the year. B: I agree with you. The effectiveness of advertising on the computer can be tracked more readily than in print. It is easy to be able to see how many people have clicked on an ad, have viewed a page containing ads or have visited a companys website. A: Good idea.
