1、BEC商务英语（高级）听力模拟试卷 118及答案与解析 一、 PART ONE 0 You will hear a manager in a travel company addressing a group of employees on how to write a tourism marketing plan. As you listen, for questions 1-12, complete the notes, using up to three words or a number. After you have listened once, replay the recordi
2、ng. How to write a tourism marketing plan 【 L1】 A tourism marketing plan helps you make marketing decisions by arranging tasks, selecting messages, and_to promote your area. 【 L2】 _about the travelers of your area is necessary for an effective plan. 【 L3】 First, you should set your_. 【 L4】 Your mark
3、eting goals should be far-ranging so that they can be accomplished through_. 【 L5】 SWOT is short for_,_,_and Threats. 【 L6】 Strengths and weaknesses are_that could have an impact on your market position. 【 L7】 Opportunities and threats are external forces that influence your_. 【 L8】 Thirdly, create
4、a community or_. 【 L9】 Make_of the features your area offers including food and accommodation, etc. 【 L10】 Fourthly, recognise your_. 【 L11】 Ask for_information such as gender, age, income and home town. 【 L12】 Finally, set marketing objectives for each_. 1 【 L1】 2 【 L2】 3 【 L3】 4 【 L4】 5 【 L5】 6 【
5、L6】 7 【 L7】 8 【 L8】 9 【 L9】 10 【 L10】 11 【 L11】 12 【 L12】 二、 PART TWO 12 You will hear five different people talking about problems and responses to them in the companies where they work. For each extract, there are two tasks. For Task One, decide which problem each speaker mentions from the list A-
6、H. For Task Two, decide which response the company made to the problem from the list A-H. After you have listened once, replay the recording. Task One-Reason For questions 13-17, match the extracts with the problems, listed A-H. For each extract, decide which problem for the company is mentioned. Wr
7、ite one letter(A-H)next to the number of the extract. A Certain products went out of fashion. B The person is late for the meeting. C It is difficult to demonstrate a new product. D The director brings the wrong paperwork. E Some advisors made poor recommendations. F The sales revenue is not satisfa
8、ctory. G The working staff is not competent enough. H The directors experience was narrow. 13 _ 14 _ 15 _ 16 _ 17 _ 17 Task Two-Reaction For questions 18-22, match the extracts with the responses, listed A-H. For each extract, decide which response the company made to the problem. Write one letter(A
9、-H)next to the number of the extract. A Large severance payment was made. B A partnership abroad was formed. C Next time, a better schedule needs to be arranged. D Some products are rebranded. E A proper note should be made in the diary. F A new plan and an advertising campaign should be worked out.
10、 G The recruitment agency is to be contacted. H A cost reduction programme was introduced. 18 _ 19 _ 20 _ 21 _ 22 _ 三、 PART THREE 22 You will hear a radio interview with the Managing Director of a restaurant chain. For each question(23-30), mark one letter(A, B or C)for the correct answer. After you
11、 have listened once, replay the recording. 23 What is the momentum for Olivia to achieve so much at such a young age? （ A） She is never afraid of failure. （ B） She likes taking part in different tasks and experiencing new things. （ C） Her brother gave her a lot of confidence. 24 What is Olivias majo
12、r in university? （ A） finance （ B） catering （ C） english literature 25 What has made Olivia a successful woman? （ A） her ability to learn new things （ B） her knowledge obtained in university （ C） her fundamental understanding of business 26 When Olivia was in Australia, what did she do? （ A） as a sa
13、les manager （ B） as an office manager （ C） as a waiter 27 In what way does her brother help her? （ A） He is a strong supporter for her. （ B） He never upsets her. （ C） He can work long hours. 28 Why does Olivia say catering is a tough job? （ A） Because she has little time to rest （ B） Because she has
14、 little time of her own, except work （ C） Because she has no time to sleep 29 Olivia and her brother sold off their soft drink corporation, because （ A） the business didnt bring her much interest. （ B） she wanted to travelling overseas. （ C） she wanted to change her career. 30 What is her advice for
15、 the friends who want to take part in the catering? （ A） One should have a high degree of learning. （ B） One should start from the basis and have the ability to learn. （ C） One should have good relations in the society. BEC商务英语（高级）听力模拟试卷 118答案与解析 一、 PART ONE 0 【听力原文】 You will hear a manager in a tra
16、vel company addressing a group of employees on how to write a tourism marketing plan. As you listen, for questions 1 to 12, complete the notes using up to three words or a number. After you have listened once, replay the recording. You now have 45 seconds to read through the questions. pause Now lis
17、ten, and complete the notes. pause Woman: Good afternoon, everyone. I am very glad to stand here to say something on how to write a tourism marketing plan. A tourism marketing plan helps guide your marketing decisions by assigning tasks, choosing marketing messages, and allocating funds to promote y
18、our area. It solidifies what you will say and how you will say it to entice potential visitors to your area. A successful plan requires specific information about the people who travel to your area and what they want while they stay there. Here I will suggest an easy-to-follow guide to help you writ
19、e your tourism marketing plan. Firstly, you should define your objectives. These should be broad-reaching goals your organisation would like to accomplish through a marketing plan. For example, you could attempt to increase the number of tourists who come to your area or the number of dollars each v
20、isitor spends in local shops. Secondly, perform a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses are internal factors that could affect your position in the marketplace, such as plentiful natural features or a lack of banquet halls. Opportun
21、ities and threats represent external forces that affect your marketing capabilities. Thirdly, create a community or area profile. Make a master list of the features your area offers including lodging, restaurants, retail shops, attractions, parks, water features and other amenities that will appeal
22、to travelers. Fourthly, identify your target markets. Survey your visitors to determine who they are and what they like to do. Ask for demographic information that will help you purchase the appropriate media in the right markets, such as gender, age, income and hometown. Create market segments base
23、d on targeted characteristics, for instance, families living in a nearby city who take day trips to your area or retired couples from a neighbouring state who visit your community annually. Finally, choose marketing objectives for each market segment. For instance, you could want to increase awarene
24、ss of day-tripping opportunities in the market segment. pause Now listen to the recording again. pause That is the end of Part One. You now have 20 seconds to check your answers. pause 1 【正确答案】 ALLOCATING FUNDS 【试题解析】 此题所提供的信息以及其中 arranging tasks， selecting messages这几个词，替代了关键句中的用词 arranging tasks， c
25、hoosing marketing messages，应填之词就一目了然了。 2 【正确答案】 SPECIFIC INFORMATION 【试题解析】 此题所提供的信息以及其中 an effective plan这几个词，替代了关键句中的 a successful plan，据此可知应填之词。 3 【正确答案】 OBJECTIVES/GOALS 【试题解析】 由此题所提供的信息可知，此处应填入动词 set的宾语，关键句的用词是 define yourobjectives，替代提示语中的 “set your_”，所填之词就很清楚了。 4 【正确答案】 A MARKETING PLAN 【试题解析
26、】 由此题所提供的信息可知，此处应填入介词 through的宾语，而整篇录音都是围绕 amarketing plan展开的，据此可知应填之词。 5 【正确答案】 STRENGTHS, WEAKNESSES, OPPORTUNITIES 【试题解析】 根据提示信息和上述关键句，判定应填之词是 Strengths，Weaknesses， Opportunities。 6 【正确答案】 INTERNAL FACTORS 【试题解析】 根据提示信息和上述关键句，判定应填之词是 internal factors 7 【正确答案】 MARKETING CAPABILITIES 【试题解析】 根据提示信息和
27、上述关键句，判定应填之词是 marketing capabilities 8 【正确答案】 AREA PROFILE 【试题解析】 根据提示信息和上述关键句，可知该空格里应填写这两个词。 9 【正确答案】 A MASTER LIST 【试题解析】 该题中表示 “做一个你的地区所提供的食宿等的 ” ，关键句中则用 “lodging， restaurants ”取而代之，意义未变，故所填之词应是 a master list。 10 【正确答案】 TARGET MARKETS 【试题解析】 根据提示信息和上述关键句，可知要确认目标市场，所 以这两个词是正确答案。 11 【正确答案】 DEMOGRAP
28、HIC 【试题解析】 根据提示信息和上述关键句，可知所填之词应该是 demographic。 12 【正确答案】 MARKET SEGMENT 【试题解析】 最后一个步骤是为每个市场部门设定销售目标。故所填之词应为market segment。 二、 PART TWO 12 【听力原文】 You will hear five different people talking about problems and responses to them in the companies where they work. For each extract, there are two tasks. L
29、ook at Task One. For each question, 13 17, decide which problem each speaker mentions from the list A H. Now lock at Task Two. For each question, 18 22, decide which response the company made to the problem from the list A H. After you have listened once, replay the recording. You now have 30 second
30、s to read the two lists. pause Now listen, and do the two tasks. pause Man: Well, Im certainly not going to forget that in a hurry! What a terrible mistake. It made the whole meeting pointless, really. I cant imagine what they thought of me, sitting there with the paperwork for another client. Very
31、unprofessional. I mean, I could still tell them the relevant facts, but I couldnt show them the actual contract. I didnt put it in my briefcase last night. What a lost opportunity! I shouldve made a proper note in my diary where I would have seen it so as to remind me to take the right contract. If
32、I was really careful enough, this kind of silly mistake can never happen. Anyway, its too late now. I just didnt remember and thats that. Theyll have given the work to someone else by now. Id promised to ring before midday if I was available. I really need to be better organised. Woman: It was just
33、so embarrassing, the whole thing. I mean, being late is one thing, and I met already got my secretary to phone through and leave a message to say I was running being schedule. And all the other managers were there to see the team show the project and its results. Oh well, thats how it goes, I guess.
34、 I was so busy preparing all the equipment for the presentation that I didnt notice the time passing. I was still checking the papers when they rang to say whether I was on my way there. And I met a traffic jam and could not move a little bit. Next time, I should make a better arrangement of my time
35、 and schedule. Man; The new products that we newly launched are not as good as we expected. I just got the financial reports and the balance sheets from the Accounting Department which are not encouraging. Our competitors are a few steps ahead of us to grab the markets. I guess the main weakness is
36、the image of some of the products. I complained about this last year. With our present strategy, we could find ourselves having problems in the future. We need urgently turn around the bad situation and think about the panacea. Work the market to our advantage. What Id suggest is a complete review o
37、f the way were approaching the market. I think we should get everyone together and explore all the possibilities to carry out a new plan and a shining advertising campaign. Woman; With our corporations popular reputation in our circle and you know, we are getting ahead of cur competitors in terms of
38、 the profits, but we cant just take pride in the contemporary achievements. We should enlarge our impacts and still move on to make greater progress:. But in cur given situations, our staffs abilities cant commensurate with status quo. I just thought I ought to let you know, that following the discu
39、ssion we made last week about stalling levels, I took your recommendation to the Board. Youve probably heard already that we agreed that we do need to create a new Area Managers position and recruit more talented people. I just wanted to let you know officially that it had been authorised. So now we
40、 can contact the recruitment agency and ask them to start looking around. Man: In the end, youd have to say we had a lucky escape I mean, it could have been a lot worse. Its very difficult to know where your brand is really positioned. weve always accepted that your research almost inevitably will b
41、e running a bit behind. Consumer tastes change so quickly these days, and thats where we suffered, and lost market share. The directors, once it was clear what was happening, attacked the problem and looked at various options. They could have locked to generate revenues with a share issue, but I thi
42、nk they were right to go for clipping back by reducing expenditure wherever possible youre better placed to regroup with a tight ship. The plans to develop higher quality products for the future look pretty plausible now. pause Now listen to the recording again. pause That is the end of Part Two. pa
43、use 13 【正确答案】 D 14 【正确答案】 B 15 【正确答案】 F 16 【正确答案】 G 17 【正确答案】 A 18 【正确答案】 E 19 【正确答案】 C 20 【正确答案】 F 21 【正确答案】 G 22 【正确答案】 H 三、 PART THREE 22 【听力原文】 You will hear a radio interview with the Managing Director of a restaurant chain. For each question, 23 30, mark one letter(A, B or C)for the correct an
44、swer. After you have listened once, replay the recording. You now have 45 seconds to read through the questions. pause Now listen, and mark A, B or C. pause Man; I have in the radio with me today Olivia Peyton, who set up the Pacific Bar You didnt study catering at university though, did you? Woman:
45、 No, Id never thought of that as a career. I studied English Literature. My parents tried to persuade me to take up a career in finance my best exam results at school were in Math. So they were disappointed when I did Literature . but I wanted to be a writer regardless of whether I could write! I di
46、dnt do fantastically well in my degree, though. Man: So, what do you think has made you successful as a businesswoman? What is it that makes someone able to progress as an entrepreneur in the business world? Woman: Well, in my case, I think its more a reflection of my mental capacity than all the bo
47、oks Ive read and the skills I learnt at university. I mean I can write a good letter now but that isnt going to make me successful. But Ive got a fundamental understanding of business. I can see very easily in my mind how things are going to go. Man: Ok. Lets move on to talk about your career. First
48、, you got into the soft drinks business . Woman: Yes . in the late eighties. But we soon found that important drinks is a bit of a dull business nothing much was happening, so we sold up in 1991 and thought “What shall we do now?“ We decided to go travelling for a year, but we wanted to work while t
49、ravelling. Then when we were in Australia, we met someone in the drinks industry who had a chain of restaurants there. He took us on. My brother was a waiter and I was working in the office, doing a lot of the day-to-day running of the restaurant, and in doing that I learnt the basics, such as what to buy, how many chefs to employ and so on. Man: And you stayed there until 1994. Woman: Yes
