1、BEC商务英语（高级）听力模拟试卷 14及答案与解析 一、 PART ONE 1 You will hear an introduction to a course in Business Management Today. As you listen, fill in the information for question 1 12, complete the notes using up to three words or a number. After you have listened once, replay the recording. BUSINESS MANAGEMENT T
2、ODAY Seminar/Workshop programme MARKETING 1 _ 2 _ Bishops Hall One STRATEGIC PLANNING Bishops hall Two HUMAN RESOURCES 3 _ TIMETABLE LOCATION 9. 30-11.00 4 _Hall Coffee and biscuits 5 _ 11.30-1.00 6 _ Lunch 7 _ 2.00-3.30 8 _ Tea and biscuits 4.00-5.30 9 _ 5.30- 6.30 10 _ NB Books and resource materi
3、als On display in 11 _ Centre closes 12 _ 二、 PART TWO 13 You will hear five different people talking about advertising campaigns. For each extract there are two tasks. For Task One, choose the method of advertising they have chosen from the list A-H. For Task Two, choose the purpose of the advertise
4、ment from the list A-H. After you have listened once, replay the recording. 13 Task One-Method of advertising For questions 13-17, match the extracts with the methods of advertising, listed A-H, For each extract, choose the method they have chosen. Write one letter (A-H) next to the number of the ex
5、tract. A television B radio C national newspaper D local newspaper F poster G direct mail H free samples 18 Task Two Purpose of advertisement For questions 18-22, match the extracts with the purposes, listed A-H, For each extract, choose the purpose of the advertisement. Write one letter (A-H) next
6、to the number of the extract. A to advertise a job B to launch a new product C to announce new opening times D to publicise a sale E to announce a change in location F to change the companys image G to give information about sales figures H to promote a catalogue 三、 PART THREE 22 You will hear an in
7、terview with the manager of a corporate travel agency. For each question 23-30, mark one letter (A, B or C) for the correct answer. After you have listened once, replay the recording 23 The main effect of winning the award has been the increase in （ A） staff motivation. （ B） media publicity. （ C） ne
8、w business. 24 Why did Peter start Corporate Direct? （ A） His local travel agencies had no vacancies, （ B） His wife wanted him to work from home. （ C） His ambition was to be self-employed. 25 Which Corporate Direct service is expending most rapidly? （ A） the car rental scheme （ B） the company magazi
9、ne （ C） the currency exchange service 26 Why is Corporate Direct unique in the South-East? （ A） It is an independent travel agency. （ B） It holds detailed client information. （ C） It offers the most competitive rates. 27 Which consultancy service is the most popular? （ A） language training （ B） trav
10、el insurance （ C） business entertaining 28 Why do companies use a corporate travel agency? （ A） It saves them valuable time. （ B） It guarantees service standards. （ C） It offers the best available prices. 29 Corporate Directs biggest clients are （ A） financial service companies. （ B） hotel and cater
11、ing firms. （ C） fashion retailers. 30 Which new service will be available to clients next? （ A） an on-line reservation system （ B） a new company credit card （ C） a 24-hour telephone helpline BEC商务英语（高级）听力模拟试卷 14答案与解析 一、 PART ONE 1 【听力原文】 Man: Good morning and welcome to our course on “Business Manag
12、ement Today“. I hope youve all registered and obtained your name badges and information packs. I would like to point out some additional information and changes to the agenda you will find in your packs. The four seminar workshops are now as follow. Room Six “ Marketing“. Bishops Hall One “Communica
13、tions“, which re- places “Taxation“. Bishops Hall Two “Strategic Planning“, which now includes small business as well as large companies. Room Five “Human Resources“. Ill just run through that again. “Marketing“ is in Room Six. In Bishops Hall One we have a change to the original programme and “Taxa
14、tion“ has been replaced by “communications“. “Strategic Planning“ in Bishops Hall Two now includes small businesses and Room Five is “Human Resources“ We will stay in the Convocation Hall for the first morning session which runs from nine-thirty till eleven oclock, when we shall all meet up in the M
15、emorial ball for coffee and biscuits. The eleven-thirty session will be held in Bishop s Hall One. A buffet lunch will be held in the self-service restaurant from one to two. We are hoping that this system will prove quicker than waitress service and ensure a prompt start to the afternoon session wh
16、ich begins in Bishops Hall Two at two oclock and runs to three-thirty. Please note, however, that we shall be in Room Five for the four to five- thirty session. Tea and biscuits will be brought to you between three-thirty and for oclock. At five-thirty we invite you all to the Assembly Hall for an h
17、ours general forum. There will be time for questions based on the days sessions. This session in the Assembly hall is intended to give you an opportunity to clarify and problem areas which may have arisen during the day and to ask any questions you may have. There will be a general exhibition of boo
18、ks and resource materials in the Abbey Room which will be open for the whole day. Anyone in- terested in purchasing any of these materials will be able to order them at the various stands. Please feel free to visit the Abbey Room at any time during the day up until the Centre closes at seven- thirty
19、 p.m. May I draw your attention to the fact that notes ac- companying the seminars will be provided by the speakers. It is therefore not necessary. 1 【正确答案】 Room 6 2 【正确答案】 Communication (s) 3 【正确答案】 Room 5 4 【正确答案】 Convocation 5 【正确答案】 Memorial Hall 6 【正确答案】 Bishops Hall One 7 【正确答案】 self-service r
20、estaurant 8 【正确答案】 Bishops Hall Two 9 【正确答案】 Room 5 10 【正确答案】 Assembly Hall 11 【正 确答案】 Abbey Room 12 【正确答案】 7:30 二、 PART TWO 13 【听力原文】 Woman: I think its the best way to do it because its better to start small rather than spend all that money TV ads. We could use local stations as well as bigger one
21、s. A lot of young people listen to them regularly and thats the market we want to reach. Also, if we do that, we would be able to get sane initial feedback on sales, whether its selling well or not in the first few months, and then we can decide if we want to make any adjustments before we spend the
22、 big money. Bill said he only wanted this to be an experiment at a few branches. If it really goes well, we can have a national campaign when we bring out the rest of the range. Man: Its no difficult to know the best way to let people know about this, because if you use something thats just visual,
23、youve then got to make a decision about where to put it. And it may get lost in a mass of other advertising. The only way we can be sure that all potential customers am in- formed is by delivering a leaflet straight to their homes. Therell be plenty of really good bargains to attract them and we cou
24、ld have some extra reductions on the first day just to get things off to a good start. We might be able to get some local celebrity to open it on the first day, but we also need to think bow were going to attract customers for the whole two weeks its on. Woman: Listen, 1 was talking to Anna and she
25、thinks its the sort of thing that we can get a good response to locally but I really dont agree, so Im afraid Ive overruled her on this. Also, if we use something local, itll just appear in the classified section and we want a more up-market, boxed ad., and we need to reach the whole country. I know
26、 the rates are much higher but we can choose the one we want to get the maxi- mum response possible. Anyway, I think anyone with the right track record for a position like this would only be looking in the more up-market dailies. If it was something we were trying to fill in one of the local branche
27、s, it would be a different matter, but for head office we need to attract the best. Man: As it really only affects people in that area, I think advertising nationally would be a waste of money. It would be much better to take some prime sites at various points along the motorway. We can have them pu
28、t up about four weeks be- fore the big move. Itll cost less and its a way of appealing directly to our customers. The thing is, we don t want our regular customers heading off to the old store and then being informed halfway there that it s not there any more. We could lose a lot of business! They n
29、eed to know well in advance where theyve got to go. Woman: Oh, I dont think its worth using some- thing like a sports event because you still only get a limited audience. We need to attract a national audience. Im not even sure we should use local channels because their viewing figures are so small
30、and we need millions of people to see this. I definitely think weve got to go for maximum exposure. Itll be a better return for our money in the end. Also itll give us a chance to let people know what we really do, rather than just re- lying on them recognizing the logo. People just assume we only d
31、o one thing at the moment. We need to build up public awareness of bow big our company is. Weve got to emphasise bow diverse we are and get ourselves recognized everywhere. 13 【正确答案】 B 14 【正确答案】 G 15 【正确答案】 C 16 【正确答案】 F 17 【正确答案】 A 18 【正确答案】 B 19 【正确答案】 D 20 【正确答案】 A 21 【正确答案】 E 22 【正确答案】 F 三、 PART
32、 THREE 22 【听力原文】 S=Sue P=Peter S: And today on Business Sport we have this years winner of South-East Company of 1999, Peter Jones, Manager of corporate travel agency Corporate Direct. Hello Peter. And congratulations on your award. P: Thank you, Sue. S: So. Peter, how has the award affected your co
33、mpany so for? P: Well. Sue, weve been stunned by all the media attention, which might even generate me new business, you never know. But the real benefit is the boost to morale. Everyones been working extremely hard to make the business a success and its great to see their efforts rewarded. S: So wh
34、y did you start Corporate Direct? P: Well, about six years ago I was made redundant. I couldnt really see myself working for any of the local travel/agencies. And Id always wanted to do my own thing. So I decided it was now or never. S: What did your wife think? P: She wasnt too keen initially. She
35、didnt want me turning her home into a travel agency. But thankfully it wasnt long before we could open a small office. S: And business is still booming. Some of your services are expanding very rapidly. P: Yes, they are. Core services like car rental were popular right from the word go, although wha
36、ts really taken off is our monthly journal Travel Direct. Subscriptions are increasing at ten to twenty per cent a month. Were also looking at ways of promoting our currency exchange service. S: So things are obviously going very well for you. But what exactly makes Corporate Direct so unique? P: We
37、ll, although there are two other independent travel offices here in the area, offering people the same unbiased advice, as far as I know, were still the only company keeping a comprehensive database of clients travel guidelines, things like which airlines they use. S: . meaning you make arrangements
38、 in line with each companys policies. P: Yes, thats right. And like the other big names, we can also provide very competitive rates too. S: And as I understand it, youve also been developing the consultancy arm of the company as well. What services do you currently offer? P: Well, advising companies
39、 on their trove/policies is a very popular service and one which looks set to develop even further. What really attracts companies, though, is our corporate hospitality consultancy. We advise people on all sorts of PR type things, everything from wine-tasting to car-racing. Weve also seen an increas
40、e in the number of clients asking our advice on language training courses. S: But why does a company use an agency rather than make its own arrangements? Wouldnt it be cheaper? P: Well, some companies do of course arrange things themselves. And in some cases it may indeed be cheaper for them to do s
41、o. But whats mast important for companies, though, is that by using a corporate travel agency, they get everything arranged far more quickly, without the hassle of dealing with numerous providers. And I suppose our clients appreciate not having to worry about quality. Quite simply, we take the stres
42、s out of organising corporate travel. S: So, who are your biggest clients? P: Well, theres quite a range. Weve got clients in the retail industry, like fashion companies, for example, and were seeing far more interest from hotels and catering companies. Although, in general, Id say our customers are
43、 more often than not from accountancy firms or banks and I cant see that changing in the future. S: Speaking of the future, what new ventures are planned for Corporate Direct? P: Well, were introducing a 24-hour emergency service in the next two to three months. Clients will be able to call our Hotl
44、ine for help at any time. S: I should imagine thatll be really useful. P: Well, we hope so. But our biggest priority at the moment is updating our Internet site in time for the Travel Fair in a fortnights time. Clients will be able to access our website arid book services directly from our home page
45、. Were also considering introducing a Corporate Direct Credit Card, which will let clients settle their accounts with us on a monthly basis. But lets just say thats not exactly going to happen tomorrow. S: Well, Im afraid well have to finish there. Thank you peter for talking to us today and congratulations again on your award. 23 【正确答案】 A 24 【正确答案】 C 25 【正确答案】 B 26 【正确答案】 B 27 【正确答案】 C 28 【正确答案】 A 29 【正确答案】 A 30 【正确答案】 A
