1、BEC商务英语（高级）听力模拟试卷 45及答案与解析 一、 PART ONE 1 You will hear a presentation about an introduction of a racket goods sporting company. As you listen, for questions 1 12, complete the notes, using up to three words or a number. You will hear the recording twice. INTRODUCTION OF PRINCE NOTES Range of Product
2、s 1. Prince is a major_company. Location of the Company 2. The company has an office in_ Organization of the Company: 3 columns 3. one column, Rollerblade, is the_ 4. another column, Nordica, which is the_ 5. the third column is_ Three Major Dimensional Changes 6. the first change was_ 7. the second
3、 change was_ 8. the third change was_ Major Benefits of the Third Change 9. more_ 10. more_ more spin 11. more_ 12. more_ 二、 PART TWO 13 You will hear five extracts about five low-cost ways to market their business. For each extract there are two tasks. For Task One, choose the relatively suitable t
4、itle of each extract from the list A-H. For Task Two, choose the benefit of the way inferred in each extract from the list A-H. You will hear the recording twice. 13 TASK ONE-TITLE For questions 13-17, match the extracts with the titles, listed A-H. For each extract, choose the title given. Write on
5、e letter (A-H) next to the number of the extract. A Create a destination B Combine business with pleasure and charity C Become an online expert D Court local media E Take steps to make customers feel special F Stop servicing break-even customers G Create business cards that prospects keep H Dont let
6、 customers simply slip away 18 TASK TWO-BENEFIT For questions 18-22, match the extracts with the statements, listed A-H. For each extract, choose the benefit stated. Write one letter (A-H) next to the number of the extract. A It is easy to get any places B It attracts more people to come C Its a ver
7、y convenient way to earn money. D It can make customers smile E Its a good selling way F Its helpful to reconnect current clients and impress potential clients. G Its more reliable H Its low-cost 三、 PART THREE 22 You will hear part of an interview between a Human Resources Manager of a company and M
8、iss Jones. For each question 23 30, mark one letter A, B or C for the correct answer. You will hear the recording twice. 23 What did Miss Jones do after she left school? （ A） She became a PA (personal assistant). （ B） She did a one-year full-time PA Course company. （ C） She went to an engineering co
9、mpany. 24 To whom Miss Jones was PA? （ A） Import Director （ B） Marketing Director （ C） Export Director 25 Which language can Miss Jones speak very fluently? （ A） German （ B） Italian （ C） Neither of them 26 What kind of company is Europa Marketing? （ A） It is a transporting company. （ B） It is an adv
10、ertising company. （ C） It is a marketing and public relations company. 27 How does Europa Marketing deal with their customers? （ A） By telephone （ B） By mail （ C） By E-mail 28 What does Miss Jones do when she is in Europa Marketing? （ A） Her responsibility includes dealing with the sales directors c
11、orrespondence and introducing new products. （ B） Her responsibility includes arranging visits, setting up meetings and presentations. （ C） Her responsibility includes giving presentations and signing agreements. 29 Why does Miss Jones want to leave Europa Marketing and come to this company? （ A） Bec
12、ause she meets some problems in Europa Marketing. （ B） Because she doesnt like the boss of the original company. （ C） Because she wants more challenges. 30 What do you think of the interviewer? （ A） affable （ B） serious-minded （ C） strict BEC商务英语（高级）听力模拟试卷 45答案与解析 一、 PART ONE 1 【听力原文】 Prince is a ma
13、jor racket goods sporting company. We make tennis, squash, badminton rackets, apparel and footwear. We also sell the accessories to those products which include strings, grips and sport bags, and other accessory products as well. Prince is headquartered in Bordentown, New Jersey, which is just a lit
14、tle bit south of Trenton, New Jersey, and just a little bit north of Philadelphia. We also have offices in Europe, in Treviso, Italy. We have an office in Singapore which coordinates the Asian theater for us. And then we have distributors scattered throughout the world. In 1989 we were acquired by t
15、he Benetton Sports System. Benetton Sports System is comprised of a number of different companies but an easy illustration would be to think of an umbrella and the umbrella would be the Benetton Sports System. Underneath the umbrella would be three columns: one column would be Rollerblade, which is
16、the in-line skating company; another column would be Nordica, which is the winter sport group; and the third column would be Prince Sports Group, which is our company, which deals with the summer sporting goods. And then they are all connected across the bottom by Benetton Sports System Active that
17、is responsible for the apparel for all three of those groups. Well, tennis equipment has changed considerably in the last twenty years. If we go back to before 1976, really most players were playing with wooden rackets. And you notice the wood rackets very small head sizes. Howard Head came along an
18、d not only innovated the ski industry with the first metal ski, but innovated the tennis industry with the first dimensional change in tennis rackets. And that, essentially, means he invented the oversized head. If you compare it to a wooden racket, you can see quite clearly youve got a much larger
19、head on the oversize racket. That happened in the mid-seventies. Then the next major innovation occurred with another dimensional change in the rackets which was the wide body. Wide bodies allowed for greater stiffness in rackets therefore producing much more power. And today the next biggest innova
20、tion is also dimensional and that is length. Here is our new Mach 1000. The Prince Long Body racket gives you five major benefits. They are: more power, more control, more spin, more reach and more comfort. Welt, l think this is the last dimensional change in a racket that can occur. Again, just to
21、repeat, you had the first dimensional change which was head size larger head size; the second dimensional change was cross-section and now were looking at the third and final eras that you can change in terms of a rackets geometry, which is length. So ! think what youll see over the next several yea
22、rs is who can make the best longer rackets. 1 【正确答案】 RACKET GOODS SPORTING 2 【正确答案】 EUROPE 3 【正确答案】 IN-LINE SKATING COMPANY 4 【正确答案】 WINTER SPORT GROUP 5 【正确答案】 PRINCE SPORTS GROUP 6 【正确答案】 HEAD SIZE 7 【正确答案】 CROSS-SECTION 8 【正确答案】 GEOMETRY (LENGTH) 9 【正确答案】 POWER 10 【正确答案】 CONTROL 11 【正确答案】 REACH 1
23、2 【正确答案】 COMFORT 二、 PART TWO 13 【听力原文】 M: Spearhead an event, party or conference for a cause you care about. That puts you in the position of getting to know lots of people, and shows off your leadership skills. I host an annual baseball game where I take hundreds of clients to a Cubs game at Wrigl
24、ey Field Last year, I took 300 people and we raised $10,000 for a local childrens hospital. Few people turn down a game and it s a great networking opportunity for guests. It lets me reconnect with current clients and impress potential clients. F: Bookstore chain Barnes & Noble bas its coffee bars.
25、Furnishings giant Ikea offers child-care centers and cafeterias. Why? So customers gravitate to the stores to enjoy an experience, to hang out for a while. Sunday morning at Barnes & Noble becomes a pleasant weekend routine, rather than a shopping errand. Steal this idea. This tip isnt limited to of
26、fline destinations, either. Using pay-per-click advertising, you can cheaply drive traffic to a one-time news event or specialty offerings, points out Jay Lipe, a small-business marketing consultant based in Minneapolis. Lipe recently set up a Web site for Games by James (www. gamesbyjames, biz), a
27、retailer of beard games, and quickly attracted customers via pay-per-click ads. The effect was overnight. M: This is the “free sample“ approach to bringing in business. Research active e-mail discussion lists and online bulletin beards that are relevant to your business and audience. Join several an
28、d start posting expert advice to solve problems or answer questions You may need to keep this up for a bit. But the rewards come back in paying clients and referrals. E-mail discussion lists have been my single largest source of clients over the last eight years. F: Editorial features convey more cr
29、edibility with prospective clients than paid advertising does. To get coverage from the local media, whether from the town newspaper, from TV or radio stations, or from trade journals, you need a fresh, timely story. Its usually worthwhile to hire an experienced publicist to position the stories, ta
30、rget appropriate media representative and write and send press releases. Usually, you can work on a short-term or contingency basis. M: Make an effort to reel them hack in. It costs a lot less to retain a disgruntled or inactive customer than to acquire a new one. If you havent heard from a customer
31、 in a while, send a personalized e-mail (you can automate this process), inquiring whether all is well. For a customer who suffered a bad experience, pick up the phone, acknowledging the unpleasantness and ask if theres anything you can do. A discount cant hurt either. Being kind to customers is the
32、 smartest low-cost marketing you can do. 13 【正确答案】 B 14 【正确答案】 A 15 【正确答案】 C 16 【正确答案】 D 17 【正确答案】 H 18 【正确答案】 F 19 【正确答案】 B 20 【正确答案】 C 21 【正确答案】 G 22 【正确答案】 H 三、 PART THREE 22 【听力原文】 Interviewer(I): Good morning, Miss Miss Jones(J): Miss Jones. I: Miss Jones, yes, right. Hi, Um now, youd like to j
33、oin our team, I gather . J: Yes, I would. I: Thats very good. Er Id like to know a little bit about you. Perhaps you could start if you could tell me a little bit about your education. J: Oh yes, right. Well, I left school at 18 and for the first two years I went to Gibsons, you might know it, its a
34、n engineering firm. Um and after that, I wanted to do a course, so I did a one-year full-time PA course and went back to Gibsona. I was PA to the Export Director. I stayed there for two years and then moved on to my present company. Um thats Europa Marketing um Mr Adair, the marketing director, offe
35、red me a job because Gibson had worked quite a lot with Europa Marketing. And Ive been with them for three years now Um first working with the Marketing Director and and now Im with the Sales Director. I: Thats all very interesting, Miss Jones. Um,.- ld like to know, what did you enjoy most at schoo
36、l? What was the course that you enjoyed most? J: Ah foreign languages I liked best. We did French and German. Yes. I: Mhm. And are you quite fluent in those now? J: Yes, a bit rusty now, but um obviously the more travel I can do, the more can use my languages and Id like to learn another language. I
37、d like to add Italian as well. I: Italian? J:Yes. J: Very good, very good, that might be very useful Now er tell me a little bit about er the work youre doing at present. J: Um well er Europa Marketing is a marketing and public relations company and they do consultancy work for companies operating i
38、n the UK and European markets. Er our clients come from all over the world um we deal with some of them by post, but most of them come to our offices and at least once during a project. I assist the sales director by arranging these visits, setting up meetings and presentations and I deal with her c
39、orrespondence. Ive not been able to go with her on any of her trips abroad, but Ive been to firms in this country, several times on my own to make these arrangements. I: It sounds as if youre very happy there, Miss Jones. Im curious why youd tike to leave them and join our company. J: Well um I know
40、 the reputation of Anglo-European and it has a very good reputation. And I feel I would have more scope and opportunity in your company and that the work will be more challenging for me. I might be able to possibly travel and use my languages because at the moment most of my work is rather routine secretarial-type work and I like the idea of more um challenges in my life really. 23 【正确答案】 C 24 【正确答案】 C 25 【正确答案】 C 26 【正确答案】 C 27 【正确答案】 B 28 【正确答案】 B 29 【正确答案】 C 30 【正确答案】 A
