1、BEC商务英语（高级）听力模拟试卷 50及答案与解析 一、 PART ONE 0 How to write a tourism marketing plan 1 A tourism marketing plan helps you make marketing decisions by arranging tasks, selecting messages, and_to promote your area. 2 _about the travelers of your area is necessary for an effective plan. 3 First, you should s
2、et your_. 4 Your marketing goals should be far-ranging so that they can be accomplished through_. 5 SWOT is short for_, _, _and Threats. 6 Strengths and weaknesses are that could have an impact on your market position. 7 Opportunities and threats are external forces that influence your_. 8 Thirdly,
3、create a community or_. 9 Make_of the features your area offers including food and accommodation, etc. 10 Fourthly, recognise your_. 11 Ask for_information such as gender, age, income and home town. 12 Finally, set marketing objectives for each_. 二、 PART TWO 12 A. to discuss sales targets B. to pres
4、ent nothing to blame C. to emphasise the way they illustrate D. to interpret this as common thing E. to analyse a problem F. to face the public courageously G. to decide on redundancies H. to let reality says 13 _ 14 _ 15 _ 16 _ 17 _ 17 A. thought it radically B. felt the poster a little cynical C.
5、was not happy with the decisions made D. positively found it not bad E. disagreed strongly with someone F. thought it was very boring G. lost his/her temper with someone H. agreed with the final decision 18 _ 19 _ 20 _ 21 _ 22 _ 三、 PART THREE 23 What is Karla DeCaprios previous job? （ A） She was an
6、athletic trainer. （ B） She worked in the hospital room. （ C） She was in charge of a high school. 24 What degree does Karla DeOaprio get? （ A） Bachelor degree of human resources degree from the College of Business （ B） Masters in Labour and Human Resources （ C） PhD at Ohio State University 25 Which c
7、ompany did Karla DeOaprio began her human resources career? （ A） Microsoft （ B） Spry （ C） At Compuserv, an online connectivity company 26 What did Karla DeCaprio enjoy most as a human resource professional? （ A） She enjoyed the sense of assignment. （ B） She enjoyed the sense of success. （ C） She enj
8、oyed the sense of offering. 27 The working hours of Karla DeOaprio are （ A） regular as other jobs. （ B） as many as other managers. （ C） irregular as to specific job. 28 A successful HR manager needs skills in （ A） Social acumen, population acumen and overall control. （ B） Business acumen, systematic
9、al thinking and people acumen. （ C） Acumen in every field. 29 What tips does Karla DeOaprio give the people who decide to go in HR? （ A） Have an expert title （ B） Learn the acumen in business and people （ C） Learn the operation of the company you serve for 30 What does Karla DeOaprio think is the ke
10、y to success? （ A） the ability of learning （ B） the insight （ C） the experience in different fields BEC商务英语（ 高级）听力模拟试卷 50答案与解析 一、 PART ONE 0 【听力原文】 Woman: Good afternoon, everyone. I am very glad to stand here to say something on how to write a tourism marketing plan. A tourism marketing plan helps
11、guide your marketing decisions by assigning tasks, choosing marketing messages, and allocating funds to promote your area. It solidifies what you will say and how you will say it to entice potential visitors to your area. A successful plan requires specific information about the people who travel to
12、 your area and what they want while they stay there. Here I will suggest an easy-to-follow guide to help you write your tourism marketing plan. Firstly, you should define your objectives. These should be broad-reaching goals your organisation would like to accomplish through a marketing plan For exa
13、mple, you could attempt to increase the number of tourists who come to your area or the number of dollars each visitor spends in local shops. Secondly, perform a SWOT analysis. SWQT stands for Strengths, Weaknesses,Opportunities and Threats. Strengths and weaknesses are internal factors that could a
14、ffect your position in the marketplace, such as plentiful natural features or a lack of banquet halls. Opportunities and threats represent extemal forces that affect your marketing capabilities. Thirdly, create a community or area profile. Make a master list of the features your area offers includin
15、g lodging, restaurants, retail shops, attractions, parks, water features and other amenities that will appeal to travelers. Fourthly, identify your target markets. Survey your visitors to determine who they are and what they like to do. Ask for demographic information that will help you purchase the
16、 appropriate media in the right markets, such as gender, age, income and hometown. Create market segments based on targeted characteristics, for instance, families living in a nearby city who take day trips to your area or retired couples from a neighbouring state who visit your community annually.
17、Finally, choose marketing objectives for each market segment. For instance, you could want to increase awareness of day-tripping opportunities in the market segment. 1 【正确答案】 ALLOCATING FUNDS 【试题解析】 此题所提供的信息以及其中 arranging tasks， selecting messages这几个词，替代了关键句中的用词 arranging tasks， choosing marketing m
18、essages，应填之词就一目了然了。 2 【正确答案】 SPECIFIC INFORMATION 【试题解析】 此题所提供的信息以及其中 an effective plan这几个词，替代了关键句中的 a successful plan，据此可知应填之词。 3 【正确答案】 OBJECTIVES/GOALS 【试题解析】 由此题所提供的信息可知，此处应填入动词 set的宾语，关键句的用词是 define your objectives，替代提示语中的 “set your_”，所填之词就很清楚了。 4 【正确答案】 A MARKETING PLAN 【试题解析】 由此题所提供的信息可知，此处应填
19、入介词 through的宾语，而整篇录音都是围绕 a marketing plan展开的，据此可知应填之词。 5 【正确 答案】 STRENGTHS, WEAKNESSES, OPPORTUNITIES 【试题解析】 根据提示信息和上述关键句，判定应填之词是 Strengths，Weaknesses， Opportunities。 6 【正确答案】 INTERNAL FACTORS 【试题解析】 根据提示信息和上述关键句，判定应填之词是 internal factors. 7 【正确答案】 MARKETING CAPABILITIES 【试题解析】 根据提示信息和上述关键句，判定应填之词是 m
20、arketing capabilities. 8 【正确答案】 AREA PROFILE 【试题解析】 根据提示信息和上述关键句，可知该空格里应填写这两个词。 9 【正确答案】 A MASTER LIST 【试题解析】 该题中表示 “做一个你的地区所提供的食宿等的 ” ，关键句中则用 “lodging, restaurants” 取而代之，意义未变，故所填之词应是 a master list。 10 【正确答案】 TARGET MARKETS 【试题解析】 根据提示信息和上述关键句，可知要 确认目标市场，所以这两个词是正确答案。 11 【正确答案】 DEMOGRAPHIC 【试题解析】 根据提
21、示信息和上述关键句，可知所填之词应该是 demographic。 12 【正确答案】 MARKET SEGMENT 【试题解析】 最后一个步骤是为每个市场部门设定销售目标。故所填之词应为market segment。 二、 PART TWO 12 【听力原文】 Man: Putting Blankfein up before the TV queen would certainly be a ballsy strategy for Goldman, which is anxious to improve its dreadful public image. Battling $1bn frau
22、d charges laid by the Securities and Exchange Commission and struggling to explain its habit of paying out supersized bonuses, Goldman wants to be seen as a bit more of a caring, sharing bank. Oprahs show worked (sort of) for the Duchess of York, who used the programme last month as the forum for an
23、 apology over her “cash for royal access“ scandal. Oprah isnt the toughest of examiners-even Sarah Palin succeeded in getting through an interview with her without saying anything too embarrassing. Woman: Well, obviously Andrew youre much more in touch with the latest developments in the investment
24、financial institutions and the regulations on them and the Americans perception of them than I am. Would that stretch to Lloyd Blankfein doing an Oprah interview? Given what you say, maybe. Yet, personally Im not sure that in a country, where there is no universal welfare provision and each US citiz
25、en is largely expected to provide for him/herself, there will be a sustained disgruntlement with “ overly keen“ Goliaths like Goldman. It is universal. Lets face it, participants in the derivatives, like Goldman and many others, do provide liquidity in the system. They pump a lot of liquid (cash) in
26、 the piping, which eventually works for the private pensions. Man: Im sure its nothing about his pride, he may not think he is having a lousy public image. Oprah is a billionaire with a fortune estimated by Forbes magazine at $2.4bn. So she might have some empathy for the circles in which Blank move
27、s. Sadly though, Goldmans chief spokesman, Lucas van Praag, has put the kibosh on the idea. In an email, he tells me. “We have great respect for Oprahs programme, but no plans to have Lloyd (or anyone else) appear on it. “ Van Praag accepts that as an institutional firm with no retail clients, Goldm
28、an has a challenge in getting its message across to the general public-its image is largely shaped by news reports. Lloyd Blank, chairman and CEO of Goldman Cashs, is expected to put $5bn in the compensation pool for the banks staff. Telling their story to a broader audience has considerable attract
29、ion but the way that is done is also important. Woman: Thats it. They finally decided to do it. I dont think Blankfein or Goldman Casks gives a toss what the public thinks. So long as they are protected by friend on Capital Hill and they are still able to keep manipulating markets for their own end,
30、 things will be nice and rosy. The day anyone lifts a finger to get this firm under control is the day England will win the world cup. I think its a good plan. It has some problems in that area and it was good when boss get it through and appears before the public. But I completely support what it w
31、as settled in the end. Man: Andrew if Im not much mistaken, the Goldman Casks Group, Inc. is a global investment banking and securities firm which engages in investment banking, securities, investment management. Somehow Andrew, I dont think Lloyd Blank is having trouble sleeping at night, and he ha
32、s lost a bit of face among his fellow Americans. Lets not forget the US is a robustly free-market, capitalist society. If Goldman Cashs were a retail bank for ordinary Americans, then I would say hed probably consider doing an interview with Oprah. GO is not your bread-and-butter financial instituti
33、on. Besides, I dont think that populations of countries would think in a linear fashion when it comes to condemning someone who has not behaved as well by normative standards. 13 【正确答案】 F 【试题解析】 与此相关的选项只有 F，文中的 ballsy英文释义为 courageous and spirited，暗示语很明确。 14 【正确答案】 D 【试题解析】 根据录音中 “It is universal, Le
34、ts face it, participants in the derivatives, .”这句话，尤其是后一句话，判定 D是相关的选项。 15 【正确答案】 C 【试题解析】 录音中 “Telling their story to a broader audience has considerable attraction but the way that is done is also important. ”这一关键句已说明叙述自己的事情需要着重看一下讲述的方法，故选 C项。 16 【正确答案】 H 【试题解析】 根据录音中 “The day anyone lifts a finger
35、 to get this firm under control is the day England will win the world cup ”即如果有朝一日能有一个人以他自己的力量就可以影响整个金融体系，那么那一天就是英格兰队夺取世界杯的日子。这一句话，可知她认为事实上 Blankfein不可能一人就影响这个圈子，因此H项为正确选项。 17 【正确答案】 B 【试题解析】 根据最后一句话， “Besides， I dont think that populations of countries would think in a linear fashion when it comes
36、to condemning someone who has not behaved as well by normative standards ”判定他是在说 Blankfein不应受到责备，故而判定 B项正确。 18 【正确答案】 D 【试题解析】 根据此人后面所说的一句话 “who used the programme last month as the forum for an apology over her “cash for royal access“ scandal“ .succeeded in getting through判定此项为正确选项。句中的 “succeeded i
37、n getting through”与提示信息中的 “positively found it not bad“相照应。 19 【正确答案】 B 【试题解析】 这位女士在开头讲到， “more in touch with the latest developments in the investment financial institutions and the regulations on them and the Americans perception of them than I am. ”发帖人的知识储备很多，但是忽略了很多像 Blankfein一样的人们就是利用变现系统储存私人积蓄
38、，据此可判定此项为正确选项。 20 【正确答案】 E 【试题解析】 这位先生在开始说道： “Im sure its nothing about his pride, he may not think he is having a lousy public image. ”说明此人与版主的意见分歧很大，据此判定 E项是正确选项。 21 【正确答案 】 H 【试题解析】 这位女士在最后说 “But I completely support what it was settled in the end ”据此判定 H项应为正确选项。 22 【正确答案】 A 【试题解析】 此人最后就说 “I dont
39、 think that populations of countries would think in a linear fashion”，据此可推测 A项是正确选项。 三、 PART THREE 23 【听力原文】 Man: Good morning and welcome to Promotion Everyday, the programme that speeds you up in your career development. Coming up later we have the successful examples or stars to keep you right on
40、 track. Today Im talking to Karla DeOaprio. Karla, nice to meet you. Woman: Thank you for having me here. Man: Now, Karla, you are probably best known as a very famous Senior HR Manager in the top 500 fortune. Could you tell us what drew you to an HR career? Woman: I was an athletic trainer in high
41、school, which meant I spent a lot of time in the ER with injured athletes. I was very intrigued by the hospital room and the people who worked there. I began to wonder what kept people happy in that stressful sort of work environment. I found out, ultimately, that there was a field called hospital a
42、dministration, and also, human resources, devoted to just this. It is a field focused on keeping a business and its employees happy. Man: Inspiring your mind, ha. How did you start your human resources education? Woman: I chose to pursue a human resources degree from the College of Business at Ohio
43、State University. Afterwards, I also obtained a Masters in Labour and Human Resources. I started my human resources career at Compuserv, an online connectivity company, where I primarily worked in staffing and campus recruiting. I grew the company from about 1,000 to 3,000 employees. After Oompuserv
44、 acquired a small Internet company, I moved on to Spry as an HR manager. In 1996 I joined Microsoft, where I am today. Man: What do you enjoy most about your job as a human resource professional? What are some challenges you face? Woman: I enjoy watching the impact I can make in moving the business
45、to a new place, and creating better offerings for the company. It can be a challenge because no two days are alike its not like a dentists office where everybodys teeth look more or less the same. Man: Interesting, like many business women, does your job allow for a healthy work-life balance? Woman:
46、 I typically work 45 to 50 hours a week, not all of which is in the office. It really depends on the specific job. There are HR roles in Occupational Safety and Union Negotiations-in the airline industry, for instance-where the hours might be more erratic. In the tech industry, HR professionals tend
47、 to have pretty standard hours. Man: Is it fairly easy to move around from one industry to another, for example, from high tech to financial or healthcare? Woman: Yes, it is fairly easy to move around from sector to sector. But personally, software development has always interested me more than othe
48、r areas. Man: What skills are critical to having a successful HR career? Woman: Business acumen-understanding the business and how it works. Systematical thinking-thinking about the system and organisation as a whole. People acumen-understanding why different people act the way they do. Man: Any par
49、ting thoughts to someone planning on becoming a human resources professional? Woman: Do informational interviews with people working in HR to understand all the different choices you have in this field. Study companies that do HR well, like General Electric and PepsiCo. This can be very helpful in understanding the type of impact a human resources professional can have. Its also important to gain business exper
