1、BEC商务英语（高级）听力模拟试卷 5及答案与解析 一、 PART ONE 1 You will hear the organiser of an annual conference attended by the sales representatives of a large company. He is telling them about the arrangements for the end of the conference. As you listen, for questions 1-12, complete the notes using up to three words
2、 or a number. After you have listened once, replay the recording. 1. The computer session has been moved to Room 110 and the_ will now be held in Room 201. 2. Team Leaders are to take keys and _ to Point B by 3 oclock. 3. Team Leaders will not have to do any _ this afternoon. 4. Airport coaches will
3、 leave tomorrow morning from the _ marked Airport. 5. Local buses will leave from. _ 6. Next years conference will probably be held at the _ in Birmingham. 7. information about the _ for example, will be sent later. 8. The guest speaker next year will lecture on _ 9. This afternoon Alan Smith will s
4、peak in Room _ . 10. Complimentary videos are available from _ . 11. The video features new_ . 12. The party is at 8 pm this evening in the _ 二、 PART TWO 13 You will hear five different people talking about advertising campaigns. For each extract there are two tasks. For Task One, choose the method
5、of advertising they have chosen from the list A-H. For Task Two, choose the purpose of the advertisement from the list A-H. After you have listened once, replay the recording. 13 Task One - Method of advertising For questions 13-17, match the extracts with the methods of advertising, listed A-H. For
6、 each extract, choose the method they have chosen. Write one letter (A-H) next to the number of the extract. A. television B. radio C. national newspaper D. local newspaper E. the internet F. poster G. direct mail H. free samples 18 Task Two - Purpose of advertisement For questions 18-22, match the
7、extracts with the purposes, listed A-H. For each extract, choose the purpose of the advertisement. Write one letter (A-H) next to the number of the extract. A. to advertise a job B. to launch a new product C. to announce new opening times D. to publicise a sale E. to announce a change in location F.
8、 to change the companys image G. to give information about sales figures H. to promote a catalogue 三、 PART THREE 22 You will hear part of a radio interview in which a business expert is being asked about consultants. For each question 23-30, mark one letter (A, B or C) for the correct answer. After
9、you have listened once, replay the recording. 23 According to Mr Beeston, consultancy is criticised because （ A） it introduces unnecessary changes. （ B） it has become too complicated. （ C） it doesnt always work. 24 He says that the best kind of consultant （ A） makes the company aware of its failings
10、. （ B） works in an equal relationship with the company. （ C） knows solutions and presents them quickly and clearly. 25 What does he say about how the situation has developed recently? （ A） Demand for consultants has increased. （ B） There are more specialised services available. （ C） The cost of cons
11、ultancy has been reduced. 26 He says that the most successful projects take （ A） many months or years. （ B） at least six months. （ C） as little time as possible. 27 What advice does he give for selecting a consultant? （ A） Decide after several discussions with different consultants. （ B） Make sure t
12、he consultant is very knowledgeable. （ C） Choose a consultant who is used to big projects. 28 What difficulty does he explain about the end of a consultancy? （ A） It is hard to apply the recommendations. （ B） The advice which is given is not relevant. （ C） The report is too complicated to understand
13、. 29 He says the best time to use a consultant is （ A） when the tax year starts. （ B） before problems develop. （ C） when profits are reduced. 30 What is his plan for his own future? （ A） to take early retirement （ B） to set up his own company （ C） to write about his experiences BEC商务英语（高级）听力模拟试卷 5答案
14、与解析 一、 PART ONE 1 【听力原文】 Man: Ladies and gentlemen. If I could just have your attention for a few moments please. I have a few final notices to give you before we all go into this last session of our conference. First of all, Id like to say that this afternoons computer session has proved to be much
15、 more popular than we anticipated, so were moving this session to Room 110. Thats on the first floor. This means that the Marketing Seminar will be moved to Room 201. Room 201 is on the second floor. The times for all sessions are unchanged. I hope thats clear to everyone. Yes? Next, a notice for Te
16、am Leaders. will you please hand in your keys and your completed attendance lists to reception Point B, where I will collect them. Could you do this at the latest by 15.00. By 3 oclock, please. There is no paperwork for team leaders to do this afternoon, youll be pleased to know. Now, I have to info
17、rm you of a last minute change for those flying home. No. Dont worry. Nothing major. Youll still be able to enjoy the party this evening. Its just that the coaches to the airport will now leave tomorrow morning a little later, at 9am sharp, instead of 8.30. And please be at the collection point - th
18、ats outside - at least 10 minutes before, so I can check your names. The collection point is marked “Airport“. Thank you. The other buses - thats the six coaches for local travel - will leave as arranged . look at your Fact Sheets. same times . same place . for local destinations, go to the West Gat
19、e. Now, to the future. I have a note from Personnel that the venue for next year is already fixed. It will be in Birmingham, and is most likely to be at the Central Business School. Of course youll get details of things like the timetable nearer the time. One of the guest speakers will be Dr Lewis W
20、orth. Yes, the famous author from the Los Angeles Institute of Business will be talking about Creative Management: Im sure well all be looking forward to that. Again - details will come to you nearer the time. Oh, talking of speakers, that reminds me, this afternoon there will be a change of speaker
21、. Alan Smith will substitute for Sue Kennedy, who unfortunately is unwell. Same times, but the room will also change, from 600 to 610. Well, Id just like to say. Oh yes . one more thing. Dont forget to collect your complimentary video from the conference office. You can drop in there any time throug
22、hout the afternoon. Its a preview of our new advertisements. I would draw your attention especially to Film 3. Quite a few surprises. Should be good. So thats it, I think. Its been a highly successful conference this year - as always. So with my thanks to all concerned for the arrangements and my th
23、anks to you all for contributing, I look forward to meeting you individually tonight at the party, which starts at 8pm in the Garden Room. And I hope to see you all in Birmingham next year! 1 【正确答案】 marketing seminar 2 【正确答案】 (completed) attendance lists 3 【正确答案】 paperwork 4 【正确答案】 (collection) poin
24、t 5 【正确答案】 (the) West Gate 6 【正确答案】 Central Business School 7 【正确答案 】 timetable 8 【正确答案】 creative management 9 【正确答案】 610 10 【正确答案】 (the) conference office 11 【正确答案】 advertisements 12 【正确答案】 Garden Room 二、 PART TWO 13 【听力原文】 Woman: I think its the best way to do it because its better to start small
25、rather than spend all that money on TV ads. We could use local stations as well as bigger ones. A lot of young people listen to them regularly and thats the market we want to reach. Also, if we do that, we would be able to get some initial feedback on sales, whether its selling well or not in the fi
26、rst few months, and then we can decide if we want to make any adjustments before we spend the big money. Bill said he only wanted this to be an experiment at a few branches. If it really goes well, we can have a national campaign when we bring out the rest of the range. Man: Its so difficult to know
27、 the best way to let people know about this, because if you use something thats just visual, youve then got to make a decision about where to put it. And it may get lost in a mass of other advertising. The only way we can be sure that all potential customers are informed is by delivering a leaflet s
28、traight to their homes. Therell be plenty of really good bargains to attract them and we could have some extra reductions on the first day just to get things off to a good start. We might be able to get some local celebrity to open it on the first day, but we also need to think how were going to att
29、ract customers for the whole two weeks its on. Woman: Listen, I was talking to Anna and she thinks its the sort of thing that we can get a good response to locally but I really dont agree, so Im afraid Ive overruled her on this. Also, if we use something local, itll just appear in the classified sec
30、tion and we want a more up- market, boxed ad., and we need to reach the whole country. I know the rates are much higher but we can choose the one we want to get the maximum response possible. Anyway, I think anyone with the right track record for a position like this would only be looking in the mor
31、e up-market dailies. If it was something we were trying to fill in one of the local branches, it would be a different matter, but for head office we need to attract the best. Man: As it really only affects people in that area, I think advertising nationally would be a waste of money. It would be muc
32、h better to take some prime sites at various points along the motorway. We can have them put up about four weeks before the big move. Itll cost less and its a way of appealing directly to our customers. The thing is, we dont want our regular customers heading off to the old store and then being info
33、rmed halfway there that its not there any more. We could lose a lot of business! They need to know well in advance where theyve got to go. Woman: Oh, I dont think its worth using something like a sports event because you still only get a limited audience. We need to attract a national audience. Im n
34、ot even sure we should use local channels because their viewing figures are so small and we need millions of people to see this. I definitely think weve got to go for maximum exposure. Itll be a better return for our money in the end. Also itll give us a chance to let people know what we really do,
35、rather than just relying on them recognising the logo. People just assume we only do one thing at the moment. We need to build up public awareness of how big our company is. Weve got to emphasise how diverse we are and get ourselves recognised everywhere. 13 【正确答案】 B 14 【正确答案】 G 15 【正确答案】 C 16 【正确答案
36、】 F 17 【正确答案】 A 18 【正确答案】 B 19 【正确答案】 D 20 【正确答案】 A 21 【正确答案】 E 22 【正确答案】 F 三、 PART THREE 22 【听力原文】 Woman: Hello! Im very pleased to welcome into the studio today Maurice Beeston, the managing director of Laurel Consulting and an expert in the field of business consultancy. Im sure many of you will
37、be keen to hear his ideas in this important but difficult area. Mr Beeston, thank you very much indeed for sparing us a few moments of your valuable time. Man: Thank you. Actually, its a pleasure to be here. I feel that consultancy is a very misunderstood area, and Im always glad of any opportunity
38、to shed a little light on it. Woman: Why do you think its misunderstood? In what ways? Man: Well, when consultants are good, they develop a companys capabilities. But when theyre bad, they collaborate with bad managers and actually block change. Some promise great success, but theres no way you can
39、ensure that will happen every time. So the end result can be that a situation arises in which the profession starts to get a bad name. Woman: I see. So what would be good practice - the ideal consultant? Man: Mmm . I think there are basically three. three main types or kinds of consultant. The first
40、 type is the expert, and their approach is straightforward: “I know the answer; you dont; pay me some money and I will tell you.“ The second type is the process consultant who says, “I know nothing; you know everything and I will help you to exploit that.“ Now, these are both all right in their way,
41、 but its the third way which actually works best, and thats the consulting partnership which says, “You know a lot and so do I; its not easy but lets work together on solving the problems.“ Woman: And is it normally easy to find a consultant who takes an approach you like? Man: Not always. Mind you,
42、 in recent years, weve seen a lot more agencies coming up. This means you have a lot more choice. The agencies are focusing more on specific areas, theyre offering more tailor-made services. They havent got any cheaper, but what they offer is more relevant. Woman: So thats good news? Man: Yes, very
43、much so - and its to everyones benefit. Woman: Now, how long would you say a consultancy lasts? Man: How long is a piece of string? Some consultancy projects take many months and may even stretch into years. But these are rarities. Mostly a consultancy project will last anything up to six months. It
44、 could take days or weeks. Good consultants leave their clients as early as possible to ensure that the client does not become dependent on the consultant. Woman: Right. And how can you choose, identify a good consultant? Man: Its not easy. Dont just buy big projects. There is the temptation for exe
45、cutives to believe that consultants hold the answers to all known problems. Call them in and they will sort it out. Instead, its important to know what you want and talk to a number of firms to see which best fits your needs. Woman: Whats the end result, the outcome of the project? Man: Yes, well, g
46、ood question - thats what its all about, isnt it? The problem that many people complain about is that they are left with this huge, long report which takes days to read through. And at the end of it theres lots of super, relevant advice, but the issue is how do you actually put that into practice, h
47、ow do you make that theory work? Woman: How do we know when we need a consultant? Man: Most companies get consultants in at the wrong time. What you should really do is think ahead a bit. But most people are looking at their tax figures or their falling profits and so on. In other words they wait fo
48、r trouble and then start calling consultants, when they ought to get then before. Woman: Mr Beeston - Man: Maurice Woman: Maurice, its been extremely interesting talking to you. Can I just ask finally about your own plans for the future? Man: I think I want to start getting things down on paper, esp
49、ecially after all these years of talking! Im not thinking about stopping work, thats for sure. People say why not set up your own business - but Im too old for all that now. I want now to take some time to reflect, to record the ideas and some of the things that have happened to me during my years of working in this field. 23 【正确答案】 C 24 【正确答案】 B 25 【正确答案】 B 26 【正确答案】 C 27 【正确答案】 A 28 【正确答案】 A 29 【正确答案
