1、BEC商务英语（高级）听力模拟试卷 62及答案与解析 一、 PART ONE 0 SELLING TACTICS NOTES Business Presentation Pay Attention to Getting Attention 1 A major obstacle of selling things is that your sales message will be. Three proven ways you can capture a prospects attention quickly: 2 Make a. 3 Surprise your prospects. 4 Inc
2、lude attention getting headlines on all Emphasize the Human Relationship 5 Prospective customers are more receptive to buying from a real person than from. Tip: 6 Sell yourself to make prospective customerswith the selling process. 7 Sell your company and its history of producing results to make pro
3、spective customers confident of your ability to deliver. Trigger Your Customers Imagination 8 Convert the benefits delivered by your product or service into. 9 Put your prospect in the picture by dramatizing what it feels like to be. 10 Be 11 If you promote a business opportunity, describe what it f
4、eels like to be at home working Tip: 12 Be sure your word pictures are dramatizing benefits and 二、 PART TWO 12 Task One The industries they reported For questions 13-17, match the extracts with the industries, listed A-H. For each extract, choose the industry reported. Write one letter (A-H) next to
5、 the number of the extract. A oil industry B high-tech industry C fireworks industry D retailing industry E movie industry F automobile industry G gas industry H manufacturing industry 13. 14 15 16 17 17 Task Two Summary of the news For questions 18-22, match the extracts with the summaries of the b
6、usiness news, listed A-H For each extract, choose the summary reported. Write one letter (A-H) next to the number of the text. A China and Russia are going to build hi-tech parks. B The U. S. and China issued a joint statement on economic and financial issues. C The Pan-Pearl River Delta region is w
7、illing to strengthen cooperation with the U. S. tourism players. D Shanghai gets western gas that pumps through the huge West-to-East Natural Gas Pipeline. E Shanghai Volkswagen Corporation plans to cut the price of its car parts aiming to have more market share in China. F China plans to build a th
8、ird scientific research station on Antarctica during the 11th five-year-plan period. G China plans to regulate fireworks industry. H China strives to build the “remanufacturing“ industry as one of its pillar manufacturing industries. 18 19 20 21. 22 三、 PART THREE 22 You will hear part of an intervie
9、w between head of Leo Burnett Entertainment and an interviewer. For each question (23-30), mark one letter (A, B or C) for the correct answer. After you have listened once, replay the recording. 23 What is true about film producers placing brands in films? （ A） It depends on the budget of the film.
10、（ B） Companies are usually willing to pay $ l ,200,000 for placing their brands in films. （ C） Companies are usually willing to pay $ 120,000 for placing their brands in films. 24 When is the size of this advertising expected to grow nearly 100 percent? （ A） Next year. （ B） In the next two to five y
11、ears. （ C） This year. 25 What is not true about films? （ A） Films catch people in a cold-evaluating mood. （ B） Films catch people in a receptive mood. （ C） Films catch people off-guard. 26 What is true about the rational gate and emotional gate? （ A） The emotional gate is all about trust, love, iden
12、tification and benefits. （ B） The rational gate examines the advantages, belief and features, and seeks value for money. （ C） The emotional gate is all about trust, love, identification and belief. 27 At what level do films operate? （ A） Films operate at the rational level. （ B） Films operate at the
13、 emotional level. （ C） Films operate at the cold-evaluating level. 28 Which of the following is not mentioned for successful integration of product placement within the films storyline? （ A） Yellow Rajdhoot bike used in Raj Kapoors Bobby. （ B） BMW (Bond movies). （ C） Benz. 29 What is important for s
14、uccessful brand placements? （ A） Artistic integrity. （ B） The operation. （ C） Song-and-dance sequences. 30 What is the proper length of footage for successful brand placements? （ A） As long as possible. （ B） As short as possible. （ C） A two-minute clip. BEC商务英语（高级）听力模拟试卷 62答案与解析 一、 PART ONE 0 【听力原文】
15、 Part One. Questions 1 to 12. You will hear a business presentation about 3 simple selling tactics. As you listen , for questions 1-12 , complete the notes, using up to three words or a number. After you have listened once, replay the recording. You now have forty-five seconds to read through the no
16、tes. pause Now listen, and complete the notes. pause Man: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They
17、work for any business regardless of what you sell, how you sell or where you sell it. 1. Pay Attention to Getting Attention Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people cant, including your prospective customers. Thats because they au
18、tomatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospects attention and get it fast or your sales message will be ignored. Here are 3 proven ways you can capture a prospect
19、s attention quickly: Make a dramatic statement: Example: “Even, My Doctor Uses These Health Products“; Surprise your prospects with something unexpected; Example, “Try our service without charge for one month; why arent you making six figures?“ And Id like to tell you a tip: Include attention gettin
20、g headlines on all your web pages. Many visitors arrive at a web page then immediately click away unless something instantly catches their attention. 2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for wa
21、ys to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the selling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other ways where you dont talk with
22、prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the sell
23、ing process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise. 3. Trigger Your Customers Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospec
24、t in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends on board. If
25、 you promote a business opportunity, describe what it feels like to be at home working without a boss. And Id like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People dont really care about the new high-tech insulation used in their beverage co
26、oler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce wil
27、l surprise you. pause Now listen to the recording again. pause That is the end of Part One. You now have twenty seconds to check your answers. pause 1 【正确答案】 ignored 【试题解析】 此题是针对听力原文细节的提问，在听音时需要把握关键词语：sales message。听力原文是： This illustrates a major obstacle you needto overcome before you can sell anyt
28、hing Youhave to get your prospects attention-and get itfastor your sales message will be ignored，意思 是在卖东西之前需要克服一个主要的障碍。你必须很快地引起别人的注意，不然你的销售信息会被忽视。故此处填写； ignored。 2 【正确答案】 dramatic statement 【试题解析】 此句是针对听力原文细节的提问，在听音时需要把握关键词语： 3 proven ways。因此这里填写： dramatic statement。 3 【正确答案】 with something unexpect
29、ed 【试题解析】 据听力原文 “Surprise your prospectswith something unexpected ”可知答案为 withsomething unexpected。 4 【正确答案】 your web pages 【试题解析】 据听力原文 “Include attention gettingheadlines on all your web pages ”可知答案为 your web pages。 5 【正确答案】 an impersonal company 【试题解析】 此句是针对听力原文细节的提问，在听音时需要把握关键词语：prospective custo
30、mers，要留心区别 a real person和什么相对。因此这里填写： an impersonal company。 6 【正确答案】 comfortable 【试题解析】 此句是针对听力原文细节的提问，在听音时需要把握关键词语：tip，要留心区别听力原文中提到哪些 tip。因此这里填写： comfortable。 7 【正确答案】 what you promise 【试题解析】 与上题相同，要留心 tip的具体内容，因此这里填写 what you promise。 8 【正确答案】 vivid word pictures 【试题解析】 此题是针对听力原文细节的提问，在听音时要把题干内容与
31、材料一一对应，因此，这 里填写 vivid word pictures。 9 【正确答案】 enjoying those benefits 【试题解析】 此题是针对听力原文细节的提问，在听音时要把题干内容与材料一一对应，因此，这里填写 enjoying those benefits。 10 【正确答案】 specific 【试题解析】 此题是针对听力原文细节的提问，在听音时要把题干内容 与材料一一时应，因此这里填写 specific。 11 【正确答案】 without a boss 【试题解析】 此题是针对听力原文细节的提问，在听音时要把题干内容与材料一一对应，因此，这里填写 without
32、 a boss。 12 【正确答案】 not describing features 【试题解析】 此句是针对听力原文细节的提问，在听音时需要把握关键词语：tip，要留心区别听力原文中提到的 tip。因此这里填写： notdescribing features。 二、 PART TWO 12 【听力原文】 Part Two. Questions 13 to 22. You will hear five reporters , reporting daily business news. For each extract there are two tasks. For Task One , d
33、ecide which industry they reported from the list A-H. For task Two . choose the summary of the business news from the list A-H. After you have listened once , replay the recording. You now have 30 seconds to read the two lists. pause Now listen , and do the two tasks. pause Speaker One Man: Good mor
34、ning. This is Daily Business Report. Shanghai gets western gas. Gas started pumping through the huge West-to-East Natural Gas Pipeline on Friday, sending gas from the Tarim and Chongqing gas fields in western Xinjiang and Shanxi Provinces to Shanghai. At 9:00 am on National Day, PetroChina President
35、 Jiang Jiemin pushed a button at a gas compression station at Jingbian in Northwest Chinas Shanxi Province to launch the 4,000-kilometre-long pipeline. Construction of the pipeline began on July 4, 2002 and cost more than 140 billion yuan (US $ 16. 9 billion). It will transmit 12 billion cubic meter
36、s of gas a. year. pause Speaker Two Woman: China and Russia are going to build hi-tech parks. President of Chinese Academy of Sciences (CAS) Lu Yongxiang said in Beijing Thursday that his academy and the Academy of Sciences of Russia (ASR) planned to build high technology parks both in Northeast Chi
37、na and in Russias Novosibirsk. Representatives from CAS Changchun Academy and the ASR Siberia Academy signed a memorandum on seven cooperative projects Thursday morning at CAS headquarter. While carrying out the new form of science and technology cooperation in building the hi-tech parks, Lu acknowl
38、edged, the two sides need to start appropriate research projects on the principle of equality and reciprocity. N. L. Dobretsov, vice ASR president who also heads ASR Siberia Academy, said the hi-tech parks will epitomize increased cooperation between Russian and Chinese science communities. pause Sp
39、eaker Three Man: Shanghai Volkswagen Corporation declared Tuesday a price-cutting plan for its car parts aiming to increase its market share in China. According to the plan, hundreds of components for Passat and Polo, its two dominant cars in China, will get large price cuts of between 25 and 80 per
40、cent starting Oct. 1. The price adjustment “will offer more preferential prices and lower the maintenance costs for consumers“ as the corporation has formed “batch-produced ability for components“ and set up an “after-sale service network“ around the country, said a company spokesman. The spokesman
41、said insurance premiums and purchasing and usage costs will also decline. Consequently, the two cars will become more competitive and help consumers regain confidence in the car market. Chinas car market is price-sensitive, but experts noted that price cuts only have short-term effects. In the long
42、run, other factors will win out. Shanghai Volkswagen is one of the top car sales companies in China. pause Speaker Four Woman: China strives to build the “remanufacturing“ industry as one of its pillar manufacturing industries, said Xu Binshi, member of the Chinese Academy of Engineering, in Beijing
43、 Wednesday. “China will also set up related auxiliary industries, aiming to promote the national economy and realize re-employment and sustainable development,“ said Xu at a national workshop on “recycled economy“. He went on to say that remanufacturing and self-renovation are considered in Chinas m
44、edium and long-term plans as a priority development theme and a key technology in the manufacturing sector. From the 1990s on, there have been enterprises in China studying remanufacturing, said Xu. Although the remanufacturing project is yet to be mature, he said, it is a “sunrise industry“ and a p
45、otential giant industry, which has the ability to improve the quality and performance of products, reduce material consumption, save energy resources and protect the environment. Xu added that the crucial step of putting forward Chinas remanufacturing industry is to establish relevant laws and stand
46、ardize business activity and market operatioa pause Speaker Five Man: China plans to regulate fireworks industry. The Chinese government is planning to strengthen safety supervision over its scattered fireworks manufacturers to reduce the rising risks of accidental fireworks explosions. Sun Huashan,
47、 deputy director of the State Administration for the Supervision of Production Safety, said at a national fireworks safety conference held in Liuyang, Hunan Province that the incomplete safety supervision system in Chinas fireworks industry is the main reason for explosions. Sun said Chinas firework
48、s industry is still in need of regulation, and that safety supervision system in the whole is still weak. pause Now listen to the recording again. pause That is the end of Part Two. pause 13 【正确答案】 G 【试题解析】 听力原文的主要内容是关于西气东输项目成功，上海接收到来自西部的天然气，因此此题答案为 G。 14 【正确答案】 B 【试题解析】 听力原文第一句是： China and Russiaar
49、e going to build hi-tech parks由此，可得答案为 B。 15 【正确答案】 F 【试题解析】 根据听力原文第一句可得： ShanghaiVolkswagen Corporation declared Tuesday aprice-cutting plan for its car parts aiming toincrease its market share in China，因此可得答案为 F。 16 【正确答案】 H 【试题解析】 根据听力原文第一句可得： Chinastrives to build the“remanufacturing”industryas one of its pillar manufacturing industries，因此可得答案为 H。 17 【正确答案】 C 【试题解析】 根据听力原文第一句可得： China plansto regulate fireworks industry，因此可得答案为 C。 18 【正确答案】 D 【试题解析】 听力原文是： Shanghai gets westerngas Gas started pumping through the h
