1、BEC商务英语（高级）听力模拟试卷 69及答案与解析 一、 PART ONE 0 AMALDEX LIMITED Briefing notes for Staff on Park Hotel Conference Arrangements for Staff: 1. Staff can park in the car park located_. 2. Staff coming by train should catch the minibus at Elstree station not later than_. 3. The right minibuses to take are_. 4.
2、 All staff must wear_. Conference Timetable: 5. Amaldex staff will welcome late arrivals until_. 6. John Greens lecture Selling in the Year 2000, takes place in the_at 10 oclock. 7. Mary Dougalls lecture,_takes place in the Regency Room at 10 oclock. 8. Malcolm Joness lecture Using the Internet in B
3、usiness, takes place in the _ at 10 oclock. Information for Delegates: 9. Morning coffee will be served from_. 10. Delegates who want a quick lunch should go to_. 11. People with_can only eat in the International Restaurant. 12. Delegates can get seminar notes or a_. 二、 PART TWO 12 Task One For ques
4、tions 13-17, match the extracts with the hotel, listed A-H. For each extract, choose the hotel which is talked about. Write one letter A-H next to the number of the extract. A. Green Part Hotel B. The Stafford Hotel C. Ritz D. Angel Wings E. Wigan F. Piccadilly G. St. Jamess H. American Bar 13 _ 14
5、_ 15 _ 16 _ 17 _ 17 Task Two For questions 18-22, match the extracts with the features of the hotels, listed I- P. For each extract, choose the feature each hotel has. Write one letter I-P next to the number of the extract. I. famous restaurant which is perfect for business entertaining J. perfect b
6、usiness venue K. perfect business rooms L. has been known only to a select clientele M. perfect bedrooms N. different style rooms O. best business service P. the most fashionable hotel in the most fashionable city 18 _ 19 _ 20 _ 21 _ 22 _ 三、 PART THREE 22 In this part of the Listening Test you liste
7、n to a long conversation or interview and answer eight questions. For each question 23-30, mark one letter A, B or C for the correct answer. You will hear the recording twice. 23 Rose suggests that when Clive appraises his business, he should highlight_. （ A） the scope of his after-sales service （ B
8、） the speed of his delivery system （ C） the quality of his product range 24 In the medium term, Clive says his main aim is to_. （ A） increase his number of multiple retailer stockist （ B） improve his standing against competitors （ C） broaden the skills base of his staff 25 What is clives long-term g
9、oal? （ A） To replace existing goods with higher quality goods. （ B） To boost his profile through association with sport. （ C） To build and maintain a stronger brand image. 26 What point does Rose make about advertising in newspapers? （ A） The effect of the message may be slight. （ B） The message mus
10、t be repeated frequently. （ C） The possibilities for message design are limited. 27 Why does Clive think advertising in guidebooks would be effective? （ A） Guidebooks generally only carry a few advertisements. （ B） Copies of guidebooks are often kept for several years. （ C） Several people usually re
11、ad each copy of a guidebook. 28 What aspect of direct mail worries Clive? （ A） The cost of buying lists of consumers. （ B） The time needed to produce a mailshot. （ C） The difficulty of measuring effectiveness. 29 What does Rose advise about preparing a mailshot? （ A） All visual features should be co
12、nsistent. （ B） Only high-quality stationery items should be used. （ C） The letter should have a directly personal style. 30 Rose says a widespread problem about exhibitions is that_. （ A） exhibitors normal routines are disrupted by participating （ B） organisers lack accurate knowledge of markets （ C
13、） visitors rarely place orders at an exhibition BEC商务英语（高级）听力模拟试卷 69答案与解析 一、 PART ONE 0 【听力原文】 PART ONE Right, now, I want to make absolutely sure everyone is clear about the Park Hotel conference tomorrow. . . First of all, please arrive in plenty of time. Car users, you can park at the hotel but y
14、ou must use the right car park or you might get towed away! There are two car parks. The parking spaces at the front of the hotel are for residents only, so drive past the main entrance and look for the car park which is signposted. Its behind the hotel. Train users can get a minibus from Elstree st
15、ation every fifteen minutes. However, you might be a bit pushed for time if you get the 9 oclock one so get there 8:45 at the latest. There are several hotels providing a minibus service so dont get the wrong one. Ours are painted red) the green ones go to the Garden Hotel, so be careful. All of you
16、 should wear your blue Amaldex suits. and your identity badges. The only members of staff who can choose what to wear are John, Mary and Malcolm. but I still want you three to wear identity badges. Okay? Right . we start at 9:30 in the Park Room; delegates register and have coffee. The seminars star
17、t at 11 oclock sharp; any delegates arriving late will be dealt with by staff in the reception area and directed to the appropriate place. Simon. . .you can do that for an hour or so. Lets see. Well ask the hotel staff to take over from you at 11:30. Right . so at 10 oclock everyone is in the Park R
18、oom, and John, youll take your group for the “Selling in the Year 2000“ seminar to the Royal Room. Then .Mary Dougall, youll be in the Regency Room to do. er. Now the title isnt “Marketing Technique“ any more but. “Successful Marketing“, so mark that change. Finally, after the rest of us have left t
19、he Park Room, Malcolm Jones will stay where he is for Using the Internet in Business. AH with me so far? (Mutterings) Coffee is available between a quarter past eleven and midday in the lounge, so choose when to break. 1 oclock means lunch. For a self-service lunch, delegates can use the Park Restau
20、rant. There are two counters, so nobody need waste time in queues. The alternative is the International Restaurant. The menu includes a vegetarian choice. Simon, you will take the people with special diets, including the vegetarians we know about, to the International Restaurant yourself. The vegeta
21、rians could go to the Park Restaurant, but the others in the group with special food requirements must stay with you, as their food is being prepared individually. Er. . . tell delegates theyll get notes from all seminars, or if they prefer they can order the video version. 1 【正确答案】 behind the hotel
22、 【试题解析】 关键信息： “There are two car parks。 ”“Theparking spaces at the front of the hotel are forresidents only”“so drive past the main entranceits behind the hotel”，故填 behindthe hotel。 2 【正确答案】 8： 45 eight forty-five 【试题解析】 关键信息： “get there by 8： 45 at the latest”。即 not Iater than 8：45。 3 【正确答案】 (the)r
23、ed(ones minibuses) 【试题解析】 关键信息： “ours are painted red”。即 theright minibuses are(the)red。 4 【正确答案】 identity badges 【试题解析】 关键信息： “All of you should wear your blueAmaldex suits and identity badges ” 5 【正确答案】 11： 30 eleven thirty， half past 11 eleven 【试题解析】 关键信息： “Well ask the hotel staff to takeover fr
24、om you at 11 ：30”，并说在 Seminar开始后迟到者由 staff引到相应的座位上来，而 Simon can do that for an hour or so即 the ho-tel staff take over from Simon at 11： 30。因此表明接待时间最迟到 11： 30。 6 【正确答案】 Royal Room 【试题解析】 关键信息： “John， youll take our group forthe Selling in the Year 2000 seminar to theRoyal Room”。 7 【正确答案】 Successful M
25、arketing 【试题解析】 关键信息： “Now the title isntMarketingTechniquesany more but SuccessfulMarketing”。 8 【正确答案】 Park Room 【试题解析】 关键信息： “after the rest of us have left thePark Room， Malcolm Jones will stay wherehe is forusing the Internet in Business ”文中 where即指Park Room。 9 【正确答案】 11： 15 eleven fifteen 【试题解析
26、】 关键信息： “Coffee is available between aquarter past eleven and midday in thelounge ”即 Coffee served from 11： 15。 10 【正确答案】 (the)Park Restaurant 【试题解析】 关键信息： “For a self-service lunch， delegates can use the Park Restaurant Thereare two counters So nobody need wastetime in queues ”说到nobody waste time即指
27、可以得到 a quick lunch，故填 (the)ParkRestaurant。 11 【正确答案】 special diets(special food requirements) 【试题解析】 关键信息： Simon takes the people with special diets， including vegetarians，而后面又说 the vegetarians可以去 the Park Restaurant。但其他需要特别餐的人必须和 Si mon在一起。文中 还说 “the alternative isthe International Restaurant”故不去 P
28、arkRestaurant的人可到 International Restaurant就餐。所以到 International Restaurant吃饭的还有 the people with special diets。 12 【正确答案】 video(version) 【试题解析】 关键信息：最后一句 “tell delegates theyllget notes from all seminars or if they preferthey can order the video version”。 二、 PART TWO 12 【听力原文】 Part Two Speaker 1 Ladie
29、s and gentlemen, Id like to introduce our hotel to you. In a quiet corner of St. Jamess is a small hotel Angel Wings. It up to now has been known only to a select clientele. Its exquisite furnishings and decor retain all the charm and elegance of Edwardian town houses. Speaker 2 Im pleased to introd
30、uce a comfortable hotel to you. Wigans every bedroom is furnished and decorated in a different style and many guests ask for “their own room“ each time they stay with us. Speaker 3 For business the Stafford is a perfect venue. The American Bar is an ideal place to meet for a quiet drink and the Rest
31、aurant is unsurpassed for business entertaining. More formal or confidential meetings can be held in one of our Private Salons which can accommodate up to 30 people. Speaker 4 Green Park Hotel is “the most fashionable hotel in the most fashionable city in the world“. It has been a firm favourite wit
32、h business travellers coming to London. Many regard it as the finest business address in London. With only 128 rooms, Green Park Hotel offers a friendly personal service which is second to none. Speaker 5 The Ritz has a famous restaurant, described as “the most beautiful dining room in London“. It i
33、s perfect for business entertaining. For private meetings or business functions there are luxurious suites available. 13 【正确答案】 D 14 【正确答案】 E 15 【正确答案】 B 16 【正确答案】 A 17 【正确答案】 C 18 【正确答案】 L 19 【正确答案】 N 20 【正确答案】 J 21 【正确答案】 P 22 【正确答案】 I 三、 PART THREE 22 【听力原文】 PART THREE (CD Tracks 11-12) F: OK Cli
34、ve, now youve said that at this stage in our consultation process you want to talk about promoting the business M: Yes. F: And I would say the place to start is establishing what it is you mean by the business. M: Uh huh. F: So the first step is to carry out an appraisal. M: Like an analysis? F: Yes
35、, considering all aspects of your operation, strengths and weaknesses, and so on, so you can get clear in your own head what your selling points should be. The possibilities for what you might focus on are pretty wide. People often tend to have a strong belief in their products, although these expec
36、tations are generally so high that differentiation can be tough to establish on that front. In your case being able to get the goods to customers quickly is likely to have a greater impact and so be something worth drawing attention to it represents the kind of service that will make the goods easie
37、r to sell, and so give you a wider appeal. M: Interesting. F: And you should also think ahead a bit, and specify what youre looking, to achieve through greater publicity. M: Right. Ive been thinking in terms of improving the customer base. Bike accessories is a surprisingly competitive area but Im s
38、atisfied that were positioned reasonably well although I would like to be selling in higher volumes, getting more bulk orders through chains. Ive got some very colorful staff whod welcome the challenge of testing their skills in handling bigger deals. F: And further into the future? M: I think basic
39、ally bringing in product improvements. Obviously, cycling as a sport plays a key role in the market people expect ever better equipment, and I need to be upgrading what I produce all the time, so that eventually the whole rankle is what Id currently term “best“. F: That all makes sense. Now, you ref
40、erred to the idea of newspaper advertising in our meeting last week. M: As one way to go. F: Its a popular form of advertising of course, but not without its pitfalls although I certainly wouldnt want to ignore its many advantages. Bear in mind that most people do not read a paper from cover to cove
41、r nor for any length of time. They flick through and dip into it for about ten or twenty minutes and may therefore miss your advertisement. A significant proportion of them wont be interested in your message anyway, however brilliantly you design it. And of course papers have very skilled design dep
42、artments wholl do their best to give you a striking layout. Papers tend not to be kept for very long people leave them behind on trains and in cafes. You can seek to compensate for this by publishing repeats and variations as often as you wish, of course, but you could find youre chasing ever lower
43、returns. M: Id also wondered about guidebooks. I thought they could be a safe bet, despite having a fairly low circulation. Ive noticed a fair number of ads in this years edition of the tourist guide for the region, for exam-pie, and I feel that its a type of publication that people tend to leave ly
44、ing around for others to read, or borrow, so the exposure could be quite effective throughout the year. F: Good point, moving onto direct mail. M: Now Ive been having some doubts there, Rose. F: Oh? M: Yeah, I mean, in terms of resources. I understand that it can impact quite well, although the perc
45、entage rates I hear quoted dont strike me as particularly impressive. But assembling the whole thing seems pretty labour-intensive. Theres so much else to be getting on with, without trying to plough your way through some endless list of potential consumers, most of whom may not be interested anyway
46、. F: Well, thats certainly something to take into account, but Id still recommend you to seriously consider doing a mailshot. M: Im not ruling it out. F: And if you do, make sure you take an effective approach, because that envelope and its contents will be saying a lot about you. Your letter could
47、be short and concise or long and explanatory, but it should attract attention to the quality of your operation and generate orders or at least enquiries. And to make people get as far as reading it, you need the right packaging, with colour, fonts and graphics all reflecting the right image for your
48、 operation. Impact is everything with a mailshot. M: OK. And the last possibility was exhibitions. F: Yes, no A-here I would just urge caution. As with any industry, there are a lot of cowboys operations in the exhibitions field, with unsuitable venues or unrealistically high costs, and you have to
49、make sure that whats on offer really is of value to you. There again, be clear about what that value might be, because youre unlikely, even at the best run exhibition, to be flooded with orders people are looking around, comparing so its really for you to decide as an individual if participating, being away from your office, would pay off or not. M: Hmm, theres plenty to think about,
