1、BEC商务英语（高级）听力模拟试卷 75及答案与解析 一、 PART ONE 0 1. The computer session has been moved to Room 110 and the_will now be held in Room 201. 2. Team Leaders are to take keys and_to Point B by 3 oclock. 3. Team Leaders will not have to do any_this afternoon. 4. Airport coaches will leave tomorrow morning from t
2、he_marked Airport. 5. Local buses will leave from _ 6. Next years conference will probably be held at the_in Birmingham. 7. Information about the_for example, will be sent later. 8. The guest speaker next year will lecture on_. 9. This afternoon Alan Smith will speak in Room_. 10. Complimentary vide
3、os are available from_. 11. The video features new_ . 12. The party is at 8 p.m. this evening in the_. 二、 PART TWO 12 Task One Methods of advertising For questions 13-17, match the extracts with the methods of advertising, listed A-H. For each extract, decide which method they have chosen. Write one
4、 letter (A-H) next to the number of the extract. A television B radio C national newspaper D local newspaper F poster G direct mail H free samples 13 14 15 16 17 三、 PART THREE 17 You will hear a conversation between Suzanne, a personnel manager, and Kevin, her assistant, about recruiting new staff f
5、or a new factory. For each question (23-30), mark one letter (A, B or C) for the correct answer. After you have listened once, replay the recording. 18 What do Suzanne and Kevin think will attract staff to the new factory? （ A） the possibility of rapid promotion （ B） the location of the new factory
6、（ C） the flexible working hours 19 When do they hope to begin advertising for staff? （ A） when the new factory is almost finished （ B） before the senior board meeting （ C） after the holiday period is over 20 Who does Kevin suggest should be in charge of the recruitment process? （ A） an external cons
7、ultant （ B） a person from Head Office （ C） the manager of the new factory 21 Suzanne feels that new staff ought to be people who （ A） have the particular skills required. （ B） have experience in a related industry. （ C） want to stay in the job for a long time. 22 Which existing staff benefit have th
8、ey decided to abolish at the new factory? （ A） the subsidised canteen （ B） the travel allowance （ C） the discount on company products 23 Which staff are likely to move from Head Office to the new factory? （ A） staff who have worked for the company for a long time （ B） staff who think it will give th
9、em more chance of promotion （ C） staff who have recently completed a training programme 24 The company will try to persuade current employees to move by offering them （ A） a larger salary. （ B） a bonus scheme. （ C） a share option. 25 What will be the purpose of Suzanne and Kevins next meeting? （ A）
10、to agree a timetable for recruitment （ B） to discuss the contract details for new staff （ C） to finalise salary levels for the new jobs BEC商务英语（高级）听力模拟试卷 75答案与解析 一、 PART ONE 0 【听力原文】 PART ONE Man: Ladies and gentlemen. If I could just have your attention for a few moments please, I have a few final
11、notices to give you before we all go into this last session of our conference. First of all, Id like to say that this afternoons computer session has proved to be much more popular than we anticipated, so were moving this session to Room 110. Thats on the first floor. This means that the Marketing S
12、eminar will be moved to Room 201. Room 201 is on the second floor. The times for all sessions are unchanged. I hope thats clear to everyone. Yes? Next, a notice for team leaders. Will you please hand in your keys and your completed attendance lists to reception Point B, where I will collect them. Co
13、uld you do this at the latest by 3 oclock, please. There is no paperwork for team leaders to do this afternoon, youll be pleased to know. Now, I have to inform you of a last minute change for those flying home. No. Dont worry. Nothing major. Youll still be able to enjoy the party this evening. Its j
14、ust that the coaches to the airport will now leave tomorrow morning a little later, at 9 a.m. sharp, instead of 8:30. And please be at the collection point thats outside at least 10 minutes before, so I can check your names. The collection point is marked “Airport“. Thank you. The other buses thats
15、the six coaches for local travel will leave as arranged . look at your Fact Sheets . same times . same place . for local destinations, go to the West Gate. Now, to the future. I have a note from Personnel that the venue for next year is already fixed. It will be in Birmingham, and is most likely to
16、be at the Central Business School. Of course youll get details of things like the timetable nearer the time. One of the guest speakers will be Dr Lewis Worth. Yes, the famous author from the Los Angeles Institute of Business will be talking about Creative Management. Im sure well all be looking forw
17、ard to that. Again, details will come to you nearer the time. Oh, talking of speakers, that reminds me, in the afternoon there will be a change of speaker. Alan Smith will substitute for Sue Kennedy, who unfortunately is unwell. Same times, but the room will also change, from 600 to 610. Well, Id ju
18、st like to say. Oh yes . one more thing. Dont forget to collect your complimentary video from the conference office. You can drop in there any time throughout the afternoon. Its a preview of our new advertisements. I would draw your attention especially to Film 3. Quite a few surprises. Should be go
19、od. So thats it, I think. Its been a highly successful conference this year as always. So with my thanks to all concerned for the arrangements and my thanks to you all for contributing, I look forward to meeting you individually tonight at the party . . . which starts at 8 p. m. in the Garden Room.
20、And I hope to see you all in Birmingham next year! 1 【正确答案】 Marketing Seminar 2 【正确答案】 (completed) attendance lists 3 【正确答案】 paperwork 4 【正确答案】 collection point 5 【正确答案】 the West Gate 6 【正确答案】 Central Business School 7 【正确答案】 timetable 8 【正确答案】 Creative Management 9 【正确答案】 610 10 【正确答案】 conference o
21、ffice 11 【正确答案】 advertisement 12 【正确答案】 Garden Room 二、 PART TWO 12 【听力原文】 Part Two. Questions 13 to 22. You will hear five different people talking about advertising campaigns. For each extract there are two tasks. Look at Task One. For each question 13 to 17, decide which method of advertising they
22、 have chosen, from the list A- H. Now look at Task Two. For each question 18 to 22, decide which purpose of the advertisement, from the list A-H. After you have listened once, replay the recording. You novo have thirty seconds to read the two lists. pause Now listen, and do the two tasks. pause Spea
23、ker One Woman: I think its the best way to do it because its better to start small rather than spend all that money on TV ads. We could use local stations as well as bigger ones. A lot of young people listen to them regularly and thats the market we want to reach. Also, if we do that, we would be ab
24、le to get some initial feedback on sales, whether its selling well or not in the first few months, and then we can decide whether we want to make any adjustments before we spend the big money. Bill said he only wanted this to be an experiment at a few branches. If it really goes well, we can have a
25、national campaign when we bring out the rest of the range. pause Speaker Two Man: Its no difficult to know the best way to let people know about this, because if you use something thats just visual, youve then got to make a decision about where to put it. And it may get lost in a mass of other adver
26、tising. The only way we can be sure that all potential customers are informed is by delivering a leaflet straight to their homes. Therell be plenty of really good bargains to attract them and we could have some extra reductions on the first day just to get things off to a good start. We might be abl
27、e to get some local celebrity to open it on the first day, but we also need to think how were going to attract customers for the whole two weeks its on. pause Speaker Three Woman: Listen, I was talking to Anna and she thinks its the sort of thing that we can get a good response to locally but I real
28、ly dont agree, so Im afraid Ive overruled her on this. Also, if we use something local, itll just appear in the classified section and we want a more up-market, boxed ad. , and we need to reach the whole country. I know the rates are much higher but we can choose the one that we want to get the maxi
29、mum response possible. Anyway, I think anyone with the right track record for a position like this would only be looking in the more up-market dailies. If it was something we were trying to fill in one of the local branches, it would be a different matter, but for head office we need to attract the
30、best. pause Speaker Four Man: As it really only affects people in that area, I think advertising nationally would be a waste of money. It would be much better to take some prime sites at various points along the motorway. We can have them put up about four weeks before the big move. Itll cost less a
31、nd its a way of appealing directly to our customers. The thing is, we dont want our regular customers heading off to the old store and then being informed halfway there that its not there any more. We could lose a lot of business! They need to know well in advance where theyve get to go. pause Speak
32、er Five Woman: Oh, I dont think its worth using something like a sports event because you still only get a limited audience. We need to attract a national audience. Im not even sure we should use local channels because their viewing figures are so small and we need millions of people to see this. I
33、definitely think weve got to go for maximum exposure. Itll be a better return for our money in the end. Also itll give us a chance to let people know what we really do, rather than just relying on them to recognize the logo. People just assume we only do one thing at the moment. We need to build up
34、public awareness of how big our company is. Weve got to emphasise how diverse we are and get ourselves recognized everywhere. pause Now listen to the recording again. pause That is the end of Part Two. 13 【正确答案】 B 【试题解析】 听力原文中出现： A lot of youngpeople listen to them regularly，意思是很多年 轻人常常收听他们，说明这种媒介是收
35、音机，故答案为 B。 14 【正确答案】 G 【试题解析】 听力原文中提到： The only way wecan be sure that all potential customers areinformed is by delivering a leaflet straight totheir homes，由此可得答案为 G。这里， leaflet的意思是小册子。 15 【正确答案】 C 【试题解析】 听力原文中提到： we want a more up-market， boxed ad， and we need to reach thewhole country，说明这种媒介是全国性的
36、，因此，可推测出答案为 C。 16 【正确答案】 F 【试题解析】 听力原文中出现了 It would be muchbetter to take some prime sites at various pointsalong the motorway，说明这是路边的宣传画 poster，由此可以推断答案为 F。 17 【正确答案】 A 【试题解析】 听力原文中提到了： local channels以及 their viewing figures等，说明这是电视，故答案为 A。 三、 PART THREE 17 【听力原文】 Woman: OK. now, next wed better di
37、scuss the recruitment plan for staff at the new factory in Dinsdale. I dont think well have any problems, do you ? Man: No, not really. I mean, its in a pretty good location for accessing a large workforce so we should have our pick. Anyway, I would have thought that our new policy of letting staff
38、choose when they work within a certain time frame will appeal to lots of people. Woman: Yes, I think we may miss out on the high- fliers who are looking to get up the ladder quickly, but its more important to get a core of stable staff. Man: When did you want to start advertising? Has the Board agre
39、ed on numbers yet? Woman: Oh yes, that was decided before that last meeting when the top brass met - thats why theyre pressing us to do something. I dont want to initiate it just yet, but we do need to do it in advance of the holiday period. Man: Well, OK. But I dont think theres any point in going
40、ahead until the factory is nearly completed, is there? That way, wed have plenty of time for planning. Woman: Hmm. thats a good point. Well, lets aim for that then. Ill try and get a date out of the Director. Right, now Mr Dawson asked me what we thought about appointing somebody to oversee all this
41、 because were both going to be tied up here. I suggested to him that they send someone down from Head Office but he didnt seem very keen. Man: I dont think thats a good idea because they wont know the local situation. Wed be better off putting it in the hands of a recruitment agency - they could do
42、all the initial filtering. The manager at the new factory wants to be involved but he can step in to help later on, which means wed have some internal control. Woman: Yes, thats a good idea. Ill suggest that. I also had a discussion with Mr Dawson about what kind of experience we would be looking fo
43、r in new staff. I was quite surprised actually because he said he didnt think we need people to have done exactly the same thing as long as they had about four or five years general work experience. But I pointed out to him that if we just take anybody from any field then were bound to end up with a
44、 lot of wastage because alot of them will turn out not to be suitable. So I proposed that we appoint people whove worked in something similar. As long as theyve got a rough idea of what the job involves, thats the main thing. Man: Yes, I agree. Will the new staff get the same deal as everybody here?
45、 Woman: What did you mean? Man: Well, the canteen and everything? Woman: Let me have a look, yes, more or less. Theres the travel allowance, but we are going to look at that over the next couple of years to see if we are going to retain it or not. Its one of the possible cost savings. Also, although
46、 were building a canteen there, were getting outside caterers in - itll be much cheaper than the system weve got here. The staff will have to pay slightly more because the company wont be making a contribution but it wont be much more. And then, theres the discount policy that staff get on our produ
47、cts - I mean, that operates across the company so it wouldnt work any differently. Man: Will any staff move over to the new factory from Head Office, do you think? Woman: Possibly - not the old-timers maybe, but some of our new staff might prefer to finish their training there if its easier travelli
48、ng for them. Well be offering the same courses in both places. I guess, really, its going to depend on whether they see better prospects for themselves at the new place. It will be a different set-up in some ways. Man: Are we offering any incentives to persuade them to move? Woman: Well, the salarie
49、s wont be going up, if thats what you mean! Actually, were going to pilot a new system there - a kind of scale of rewards for targets achieved - its hoped that will attract them. But it wouldnt be fair if we offered any kind of modification to the current share scheme. Oh. is that the time? Ive got to go. We need another meeting though. Man: What. to discuss the timetable for all this? Woman: We can do that by
