1、BEC商务英语（高级）听力模拟试卷 85及答案与解析 一、 PART ONE 0 You will hear a business presentation about High-Impact Viral Marketing Strategies. As you listen, for questions 1 12, complete the notes, using up to three words or a number. You will hear the recording twice. HIGH-IMPACT VIRAL MARKETING STRATEGIES NOTES Bus
2、iness Presentation 1. The term “viral marketing“ has been discussed on the Internet for the past_ Definition 2. Viral marketing includes allowing people to give away and use your free product or service in order to_ 3. The idea behind viral marketing is that you include your ad with the_ High impact
3、 viral marketing strategies: Allow people 4. to reprint your articles on_ 5. to use any of your freebies as_ 6. to use your online discussion board for their own web site, at the top of which, include_ 7. to sign up for a free web site on_ 8. to add their link to your free_ 9. to provide their web s
4、ite with your_ 10. to give away your_ 11. to give away your free web design graphics, fonts, _ 12. to place an advertisement in your_ 二、 PART TWO 12 You will hear five people talking about their jobs. For each extract there are two tasks. For Task One, choose the corresponding job for each one from
5、the list A H. For Task Two, choose the complaint described from the list AH. You will hear the recording twice. TASK ONE JOB For questions 13 17, match the extracts with the corresponding job, listed A H. For each extract, choose the job stated. Write one letter(A H)next to the number of the extract
6、. A An IT consultant. B Producing technical document. C Working for the UK subsidiary of a Japanese company. D A superior in a software company. E A newcomer in a software company. F A worker printing users manuals. G A secretary in a law firm. H working as a PA for a law firm in Los Angeles. 13 _ 1
7、4 _ 15 _ 16 _ 17 _ 17 TASK TWO COMPLAINT For questions 18 22, match the extracts with the complaint, listed A H. For each extract, choose the complaint stated. Write one letter(A H)next to the number of the extract. A Efforts arent always rewarded. B Having no one to turn to. C No concrete idea of r
8、equirements. D No regular meetings to put ideas forward. E Nothing creative, just routine work. F support and communications from colleagues G Whoever is available should do the job, instead of relying on me. H Cant decide on even the smallest thing. 18 _ 19 _ 20 _ 21 _ 22 _ 三、 PART THREE 22 You wil
9、l hear part of a conversation among an interviewer, John Chambers and Carly Fiorina, CEOs of two companies. For each question 23 30, mark one letter A, B or C for the correct answer. You will hear the recording twice. 23 During the peak of the war for talent, how many employees has Cisco been able t
10、o hire? （ A） 1, 000 a year （ B） 2, 000 a quarter （ C） 1, 000 a quarter 24 Which of the following behaviors is not what the Hewlett-Packard did to the people who were not performing up to par? （ A） The Hewlett-Packard will let them depart immediately. （ B） The Hewlett-Packard may coach them to better
11、 performance. （ C） The Hewlett-Packard may put them in a job that is more suited to the peoples skills. 25 Which is not the reason that people come to Hewlett-Packard? （ A） Technology （ B） The high salary （ C） The companys values 26 Which is the competitive advantage for Hewlett-Packard? （ A） How em
12、ployees work in the company （ B） How fast employees can get a higher and higher position （ C） What the company stands for 27 Which of the following statements is not what the HP company has to do? （ A） The company provides the birthday breakfast for every employee. （ B） The company should ask all th
13、e employees to know the culture. （ C） The employees should know the three to five year goals and one year objectives of the company. 28 What is the real meaning of “birthday breakfast“? （ A） When it is an employees birthday, the company will hold a breakfast together with all the people who work in
14、the company. （ B） If one employee has a birthday in this month, he or she can go to the office of the president and talk with him for an hour and a half. （ C） The company will prepare a breakfast for the employee when it is his or her birthday. 29 According to what Chambers said, which of the follow
15、ing is correct? （ A） In the birthday breakfast, the employees can only praise the president and express how satisfied they are with the company. （ B） The directors or VPs will also be present at the birthday breakfast. （ C） The birthday breakfast can make the president exactly know what is occurring
16、 in his company. 30 Does Fiorina have the same opinion as Chambers about the birthday breakfast? （ A） Fiorina agrees with what Chambers said and thinks that leadership cannot be disconnected from customers. （ B） Fiorina does not agree with what Chambers said and thinks that the leadership can only n
17、eed to deal with the things of the people in the high position. （ C） Fiorina thinks that part of what Chambers said is right and every company can have its only culture. BEC商务英语（高级）听力模拟试卷 85答案与解析 一、 PART ONE 0 【听力原文】 You will hear a business presentation about High-Impact Viral Marketing Strategies.
18、 As you listen, for questions 1 12, complete the notes, using up to three words or a number. You will hear the recording twice. (10 seconds pause) M: Good afternoon everyone and welcome. Thanks for coming. My name is Keith Gloster. Today I will talk about ten high-impact viral marketing strategies.
19、The term “viral marketing“ has been tossed around the Internet for the past three years now. If youve been marketing online for a while, chances are that youve heard legendary marketers like Mark Joyner, Marlon Sanders and Yanik Silver refer to this term countless times. But do you REALLY understand
20、 what this marketing term means and how it can greatly impact the success of your online business? If not, heres a brief definition: Viral marketing involves allowing people to give away and use your free product or service in order to multiply your marketing quickly over the Internet. The idea behi
21、nd viral marketing is that you include your ad with the freebie people give away or use. Below are ten high impact viral marketing strategies: 1. Allow people to reprint your articles on their web site, in their e-zone, newsletter, magazine or e-books. Include your resource box and the option for ar
22、ticle reprints at the bottom of each article. 2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad inside all of your freebies. 3. Allow people to use your online discussion board for their own web site. Some people dont have one. Just inclu
23、de your banner ad at the top of the board. 4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site. 5. Allow people to add their link to your free web site directory. Just require that they retu
24、rn a link back to your web site, advertising your directory. 6. Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc. 7. Allow people to give away your free software. Just inc
25、lude your business advertisement inside the software program. 8. Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. 9. Allow people to place an advertisement in your free e-book if, in exch
26、ange, they give away the e-book to their web visitors or e-zine subscribers. 10. Allow people to give away your free e-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet. Now that you have a better understanding of vir
27、al marketing and the above 10 strategies, whats next? Start experimenting with what youve discovered. Use one or more of these proven strategies. Brand yourself and grow your list and income exponentially. (10 seconds pause) 1 【正确答案】 THREE YEARS 2 【正确答案】 MULTIPLY YOUR MARKETING 3 【正确答案】 FREEBIE 4 【正
28、确答案】 THEIR WEB SITE 5 【正确答案】 FREE BONUSES 6 【正确答案】 YOUR BANNER AD 7 【正确答案】 YOUR SERVER 8 【正确答案】 WEB SITE DIRECTORY 9 【正确答案】 FREE ONLINE SERVICE 10 【正确答案】 FREE SOFTWARE 11 【正确答案】 TEMPLATES 12 【正确答案】 FREE EBOOK 二、 PART TWO 12 【 听力原文】 You will hear five people talking about their jobs. For each extract
29、 there are two tasks. For Task One, choose the corresponding job for each one from the list A H. For Task Two, choose the complaint described from the list A H. You will hear the recording twice. (10 seconds pause) M: Ive just moved to a fast-growing software company and its been hard coming to term
30、s with the changes. I mean, I enjoy my new job a lot more. I have a lot more responsibility now and everythings done in project teams and managed by objectives. The only thing I do miss, however, is that now, once a projects running, the teams pretty much on its own and left to solve any problem by
31、itself. Before, there was always a superior I could turn to for help, and to be honest, Id be much happier if that were still the case. Especially when youre starting a new job having someone to talk to can make things a lot easier. F: My work is to produce technical document, you know, users manual
32、s and that sort of thing-nothing creative. Our teams responsible for its own work schedules. And as long as everythings finished before the machines shipped, its up to us when we do it. So youd think with e-mail and everything, wed all be able to work from home or come and go as we please-but thats
33、not the case. Unfortunately, its a very conservative company so everyones still clocking in and out at the same time. I suppose the managers have always worked a routine nine to five and just cant imagine anything else being possible. F: Im an IT consultant and Im working for a small leisure group o
34、n a one-year contract. So Im traveling around Europe a lot, which I know sounds very glamorous, but its just a case of jetting in, fixing a hotels computer and then jetting out again. It also means Im on call and have flexible working hours. Im also responsible for the website, which I work on from
35、home. What I miss is support from colleagues, you know, being able to discuss problems or things like the latest technology with other IT professionals in the same job. So, yes, its definitely the social side of my job Id like to improve. M: Well, Im a temp and Im working as a PA for a law firm in L
36、os Angeles now. Its a medium-sized firm thats grown quickly so its organization is very much like that of a smaller company. OK, I know its unreasonable to expect a definite job description. I mean, if something needs doing, then I think whoevers available should do it. But Im already responsible fo
37、r managing the diaries and correspondence of two senior managers, so when the telephones ringing all day and people keep asking me to photocopy reports or even make them coffee, it just becomes impossible to get anything done. F: I work for the UK subsidiary of a Japanese company and its very Japane
38、se in terms of the way its run. Ive just got a new boss, whos come over from Japan. We seem to be getting on pretty well with each other at the moment he always has time for me and gives me lots of support. The only thing is, I dont really have a huge say in what I dowhich is all right but sometimes
39、 it would be nice to be able to show a bit of initiative. Our work processes are totally standardized as fixed routines, which I dont mind. Its just that I always have to consult him before I can make even the smallest alteration to any job of any sort. (10 seconds pause) 13 【正确答案】 E 14 【正确答案】 B 15
40、【正确答案】 A 16 【正确答案】 H 17 【正确答案】 C 18 【正确答案】 B 19 【正确答案】 E 20 【正确答案】 F 21 【正确答案】 G 22 【正确答案】 H 三、 PART THREE 22 【听力原文】 Questions 23 30 You will hear part of a conversation among an interviewer, John Chambers and Carly Fiorina, CEOs of two companies. For each question 23 30, mark one letter A, B or C f
41、or the correct answer. You will hear the recording twice. (10 seconds pause) M:(interviewer): Good Morning, nice to meet you, Carly and John. Do sit down. M:(John Chambers)/ F:(Carly Fiorina): Thank you. M:(interviewer): Youve both been able to develop strong effective cultures. Ciscos been able to
42、hire a 1, 000 employees a quarter even during the peak of the war for talent. And both of you enjoy an unusually low turnover levels, despite being located in a mobile Silicon Valley. What do you do to recruit and retain the employees who will best fit into the culture youre trying to cultivate and
43、to weed out those who don t? F:(Carly Fiorina): I think the thing that Hewlett-Packard has always been wonderful at is the loyalty of its employees. What we were not so good at is dealing with employees who were not performing up to par. And so one of the changes weve had to make is to get much more
44、 focused about what is an acceptable level of performance. And if that performance is not occurring, then we have to act with that employee. We have to coach them to better performance, we have to put them in a job that is more suited to their skills; or if both of those things fail, we have to help
45、 them find another opportunity and let them depart with dignity, but let them depart. And so thats really been the focus weve historically been very good at attracting people. And interestingly, people have come to Hewlett-Packard not just because of technology, but also because of the companys valu
46、es. They like what the company stands for. Thats turned out to be a competitive advantage for us, and I think the same thing is true of John and his company. M:(John Chambers): I would agree. I think HP has the strongest culture in the valley and much of it very, very good. Keeping the culture is pr
47、obably the most challenging thing we face, so we literally put it on the board for everybody, in terms of what the culture is. along with the three to five year goals and one year objectives. And then youve got to reward people in terms of the culture that youre creating, but its more important to h
48、ave them in a nurturing environment that has the right culture. And its amazing how powerful that is in retaining employees and attract them particularly the ones that you want. M:(interviewer): In terms of staying in touch with employees, I want to ask you both about this, but I want to start with
49、you because youve got something called these birthday breakfasts. Tell us. I mean, it seems so astonishing to me that you could pull this off in a large company, but I dont want to be inaccurate, so you tell me what you do. M:(John Chambers): Well, it again starts with what you are trying to accomplish and this is just one of the tactics that you use. And the birthday breakfasts are the most eff
