1、BEC商务英语（高级）阅读模拟试卷 115及答案与解析 一、 PART ONE 0 Look at the statements below and the five extracts about different advertisements from newspaper articles on the opposite page. Which extract(A, B, C, D or E)does each statement(1-8)refer to?For each statement(1-8), mark one letter(A, B, C, D or E)on your An
2、swer Sheet.You will need to use some of these letters more than once.There is an example at the beginning(0).Example:0 A small store horizontally merges with another one, the effect on the market may be little. AIn terms of efficiency, not size, the advertising industry is only now starting to grow
3、out of its century-long infancy, which might be called “the Wanamaker era“. It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not only invented department stores and price tags(to eliminate haggling, since everybody should be equal before God and price), but al
4、so became the first modern advertiser when he bought space in newspapers to promote his stores. He went about it in a Christian way, neither advertising on Sundays nor fibbing(thus minting the concept of “truth in advertising“).BThe website is readily available to any consumer with a computer, and i
5、n this day and age, includes the majority of consumers throughout the world. There are no additional costs in reaching the expanded global markets. Since the Internet advertising extends to the global audience anytime, the chances of potential customers are more and hence the profit margin is also o
6、n the higher side. The bottom line is that the advantages of Internet advertising is much more than that of its traditional print forerunner, in lessened costs, availability, expanded consumer markets, and largely in the overall profit margin.CThe best way to distinguish between advertising and mark
7、eting is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of
8、 these elements must not only work independently but also work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organisation does to facilitate an exchange between
9、 the company and consumers.DThe advantages of print media enable you to send in the copy and have it displayed on the section you want within a few days. If it is a classified ad, this can be just 48 hours. The beauty of print media advertising is that you can be as creative as you wish, as long as
10、you follow the guidelines set out by the newspaper. This will usually exclude nudity and strong sexual references in the copy and publishers will usually adhere to advertising standards legislation.EYou write ads, based on relevant keywords for your businessthese are displayed on search results page
11、s and websites within that network. If someone types in a keyword/phrase relevant to your business and that matches your advert criteria, your ad will then show on the page. If someone clicks on your ad, you will be charged a fee based on the cost per click value you set for that advert. Therefore,
12、it is important to make the advert clear, so to avoid wasted clicks from people who misunderstood your message. 1 In pay per click, the advertisers pay their host only when their ad is clicked. 2 Advertising is certainly part of marketing. 3 The traditional print advertising is more expensive and le
13、ss reachable than internet advertising. 4 Print media will still have a strong foothold amongst readers. 5 Advertising online is not limited by geography or time. 6 Wanamaker refused to advertise on Sundays because he was a practicing Christian. 7 You should make your advert precise to avoid extra m
14、oney cost. 8 The pricing of products will hava a direct effect on your business. 二、 PART TWO 8 Read this text about New York Stock Exchange. Choose the best sentence from the opposite page to fill each of the gaps. For each gap(9-14), mark one letter(A-H)on your answer sheet. Do not use any letter m
15、ore than once. There is an example at the beginning(0). New York Stock Exchange The New York Stock Exchange(NYSE)is the largest stock market in the world and also the oldest financial market in the United States where billions of dollars worth of stock change hands each day. The exchange evolved fro
16、m a meeting where 24 brokers and merchants signed the historic “Buttonwood Agreement“ to trade a handful of securities on what is now Wall Street in New York City in 1792.(0).G.The present name was adopted in 1863. Today, 2,800 companies trade their shares on the NYSE. These companies are all public
17、ly traded.【 P1】 _ The NYSE is owned by its members. A membership is traditionally called a seat. Membership, limited to 1,366 since 1953, is obtained by purchasing(since 1868)a seat from an existing member. Unlike some of the newer exchanges, the NYSE still uses a large trading floor in order to con
18、duct its transactions.【 P2】 _ This is called the open outcry system and it usually produces fair market pricing. Only the highest quality companies can choose to list their securities on the NYSE. To be considered for an NYSE listing, companies must meet strict financial and regulatory criteria.【 P3
19、】 _ And once they do, the NYSE plays a unique role in providing deep and liquid markets for the trading of those securities, benefiting all investors, large and small. Listed companies pay both initial listing fees and annual fees. When companies first list on the NYSE, the companys top officials ar
20、e often invited to ring the Opening Bell on the NYSE Trading Floor.【 P4】 _ In addition to having the highest overall listing standards of any securities marketplace in the world, the NYSE is among the worlds most well-recognised brand names.【 P5】 _ In the more than two centuries that have followed,
21、the NYSE has continued to adapt and evolve into the worlds largest global equities marketplace.【 P6】 _Its mission is to add value to the capital-raising and asset-management process by providing the highest-quality and most cost-effective marketplace for the trading of financial instruments, to prom
22、ote confidence in and understanding of that process, and to serve as a forum for discussion of relevant national and international policy issues.Example: A Issuers that list with the NYSE benefit from association with this brand name while gaining access to the worlds largest, most liquid market for
23、 the trading of their securities.B Even meeting these requirements is not a guarantee that the NYSE will list the company.C That means any investor can buy their stock.D Many new exchanges have stopped using the trading floor to conduct their transactions.E It is here that the representatives of buy
24、ers and sellers, professionals known as brokers, meet and shout out prices at one another in order to strike a deal.F The NYSE has remained unwavering in its commitment to customers and to building a truly global marketplace with great breadth of product and geographic reach.G It was formally consti
25、tuted as the New York Stock and Exchange Board in 1817.H Ringing the Bell, which signals the start and close of the trading day, is part of the NYSEs rich heritage and signifies the opportunities the financial markets provide. 9 【 P1】 10 【 P2】 11 【 P3】 12 【 P4】 13 【 P5】 14 【 P6】 三、 PART THREE 14 Rea
26、d the following article about recruitment process outsourcing and the questions on the opposite page. For each question(15-20), mark one letter(A, B, C or D)on your Answer Sheet. Recruitment Process Outsourcing Recruitment Process Outsourcingbetter known as RPO has gained significant market momentum
27、 in recent years. Yet it has taken a while. Given that employers have been seeking help in their recruiting efforts for decades, it seems odd that the rise of RPO as a service solution has taken so long. Isnt outsourcing of non-core functions a widely accepted business strategy? Isnt recruiting one
28、of the largest line items for many organisations and not a core function? Today, however, organisations that consider outsourcing their recruiting efforts can pore over and compare tangible outcomes seen by those successful early adopters of RPO. But tread lightly. There have been a number of very p
29、ublic RPO failures where results have fallen woefully short of expectations, sending business leaders and the marketplace back into the boardroom to debate yet again the viability and sustainability of the solution. Can RPO be truly successful? If there are companies out there who are reaping the pr
30、oposed benefits of outsourcing, what are they doing that others are not? The fact is there are common elementslets even call them tenetsthat when followed, can greatly increase the effectiveness and ultimate outcomes of the RPO solution. Before we look at those tenets, however, its important to unde
31、rstand the history of RPO. Recruitment process outsourcing is the culmination of an evolutionary process that started with third-party recruiters engaged at the line manager level or as an adjunct to an organisations internal staffing initiatives. Utilising the approach was simple: call your preferr
32、ed recruiter(s)with a job description and expect screened candidates to be sent to you. Overall, this process continues to serve as a highly scalable option in many talent acquisition strategies, but it is extremely costly. Moreover, based on the transactional nature of the relationship, it comes wi
33、th high risk and little accountability for results. Companies soon realised they could bring the same talent in-house as contractors their intentions clearly centered on achieving the same scalability but with reduced cost and greater control of the outcomes. In practice though, this model proved to
34、 be almost as expensive as high agency utilisation and surprisingly, with co-employment and other new issues, even more complex. Worse yet, the rates for contractors continued to climb as corporate recruiters began to seek out these new, more highly paid “ nomad“ positions instead of their corporate
35、 roles. The desired “direct sourcing“ impact these recruiters were supposed to have never materialized as skills, and innovative approaches floundered without the access to best practices and innovative techniques that contingency recruiting agencies cultivated. At the same time, traditional recruit
36、ing providers began to assume a more prominent role in assisting their customers with new ways to handle huge spikes in hiring. Although this represented a new challenge for both companies and providers, the solutions were primarily project-based and, therefore, rarely focused on achieving strategic
37、 improvements. Over time, the RPO paradigm changed to finally justify its title, while providers literally began assuming delivery of an organisations internal staffing function. This early model was fraught with mistiming because most organisations treated RPO solutions like earlier transactional r
38、ecruiting solutions. In addition, most providers simply werent ready to deliver at the levels they had signed up for. As the burgeoning industry learns from itself, organisations have honed their approach to RPO vendor management and some providers have refined their solutions to near industry-stand
39、ard levels. 15 What can we learn about Recruitment Process Outsourcing in the first paragraph? （ A） All companies tend to outsource their not so important services. （ B） It gained wide acceptance among the employers as soon as it came out. （ C） Recruiting is an important department of many organisat
40、ions. （ D） It took a long time before RPO finally became popular. 16 What should the employers do to ensure expected result of RPO? （ A） A company should copy other companies RPO solution directly. （ B） A company should only learn from the successful examples of RPO solution. （ C） A company should l
41、earn from both the good and unfruitful outcomes of RPO and follow some principles as well. （ D） A company should learn the history of RPO first. 17 What does RPO start with? （ A） Third party recruiters （ B） Contract recruiting （ C） Internal staffing Agency （ D） In-house recruitment 18 Employers try
42、hard to find talents by themselves to （ A） make recruitment a core department of their companies. （ B） cut cost and guarantee better results. （ C） ensure the effectiveness of the recruitment process. （ D） come with little risk and high accountability for results. 19 Traditional recruiting providers
43、didnt make strategic progress because （ A） they adopted new ways to help companies. （ B） the solutions focused on project. （ C） they didnt find customers. （ D） they had no access to best practices and innovative techniques. 20 What will the author talk about in the following paragraph? （ A） He will
44、continue to talk about the history of RPO. （ B） He will talk about the principles of raising the efficiency and end result of the RPO solution. （ C） He will talk about the types of RPO. （ D） He will talk about different RPO solutions. 四、 PART FOUR 20 Read the article below about mergers and acquisit
45、ions.Choose the correct word or words to fill each gap from A, B, C or D on the opposite page. For each question(21-30), mark one letter(A, B, C or D)on your Answer Sheet. There is an example at the beginning(0) Mergers and Acquisitions Mergers and Acquisitions refers to the aspect of corporate stra
46、tegy, corporate finance and management(0). D with the buying, selling and combining of different companies that can aid, finance, or help a growing company in a given industry grow【 C1】 _without having to create another business entity. In business or economics a merger is a【 C2】 _of two companies i
47、nto one larger company. Such actions are commonly【 C3】 _and involve stock swap or cash payment to the target. Stock swap is often used as it allows the shareholders of the two companies to【 C4】 _ the risk involved in the deal. A merger can resemble a takeover but result【 C5】 _a new company name and
48、in new branding; in some cases,【 C6】 _the combination a “merger“ rather than an acquisition is done purely for political or marketing reasons. An acquisition, also known as a takeover or a buyout, is the buying of one company by another. An acquisition may be friendly or hostile. In the【 C7】 _ case,
49、 the companies cooperate in negotiations; in the latter case, the takeover target is【 C8】 _to be bought or the targets board has no prior knowledge of the offer. Acquisition usually refers to a purchase of a smaller firm by a larger one. Sometimes,【 C9】 _, a smaller firm will acquire management control of a larger or longer established company and keep its name for the combined entity. The acquisition process is very complex, with many dimensions influencing its【 C10】_Example:A coping B con
