1、BEC商务英语（高级）阅读模拟试卷 116及答案与解析 一、 PART ONE 0 Look at the statements below and at the five extracts about American real estate from a magazine article on the opposite page.Which extract(A, B, C, D or E)does each statement(1-8)refer to?For each statement(1-8), mark one letter(A, B, C, D or E)on your Answ
2、er Sheet.You will need to use some of these letters more than once.There is an example at the beginning(0).Example:0 According to Moodys Economy, com, home prices in this area will increase nearly 9% annually in the next 10 years. AAt the foot of the Adirondack Mountains of New York youll find Glens
3、 Falls. With attractions like Lake George just a short drive away, tourism has long played a key role in the local economy. But the area, which has about 130,000 residents, is also considered “catheter valley“ because of its thriving medical device manufacturing industry. It has become a popular low
4、er-cost alternative to nearby Saratoga County, N. Y., and a bedroom community for the state capital of Albany. Home prices in the area will increase by an average of more than 7 percent a year over the next ten years, Moodys Economy. com projects.BCorvallis, a town of about 48,000 residents, is home
5、 to Oregon State University as well as numerous public agencies. About a third of the areas workers are employed by the government. At the same time, the people of this university town have long possessed a creative, entrepreneurial spark. Corvallis has the highest number of patents per capita in th
6、e United States. Large companies like Hewlett-Packard and Samaritan Health Services are among the regions leading private employers. Area home prices should increase an average of more than 5 percent annually over the next ten years, Moodys Economy. com projects.CFounded in the early 1600s, Santa Fe
7、, New Mexico, has a mix of history, art, and outdoor wonders that attracts more than one million visitors to the city annually. Santa Fe also boasts 300 days of sunshine a year. While tourism helps juice the local economy, the citys favourable employment outlook is linked to its abundance of more st
8、able government jobs. Moodys Economy. com expects area home prices to increase by an average of more than 5 percent annually over the next ten years.DThe neighbouring cities of Bremerton and Siverdale, Wash. , are located on the Kitsap Peninsula, a slip of land surrounded by more than 300 miles of c
9、oastline on Puget Sound. Although the Pacific Northwest greenery is enticing, its the areas stable economy that should drive home price gains in the coming years. A large military presence of the Navy in particular helps insulate the local economy from volatility. Moodys Economy. com expects home pr
10、ices in this area to increase by an average of nearly 9 percent annually over the next ten years.EAlthough the recent financial turmoil has hurt, Charlotte, N. C. remains the nations second-leading banking centre and home to corporate giant Bank of America, says Bob Morgan, the president of the Char
11、lotte Chamber of Commerce. Charlottes low-cost, business-friendly climate and diverse economic base should help push home prices higher. Home prices in the Charlotte area should increase by an average of more than 3 percent annually over the next 10 years, Moodys E projects. 1 This area is neighbour
12、ing to the Pacific Ocean. 2 This area boasts the nations second-leading banking centre. 3 This area is located at the near suburb of the capital of the state. 4 The presence of military units in this area makes economic stability possible. 5 This area is a university town, which is famous for creati
13、ve patents and successful companies. 6 Local economy of this area is prosperous because of the low-cost business environment and diverse economic bases. 7 This area is attractive because of its tourism and medical devices manufacturing industry. 8 This area is attractive to visitors because of its;
14、combination of history, art and natural scenery. 二、 PART TWO 8 Read this text about customer co-production. Choose the best sentence form the opposite page to fill each of the gaps. For each gap(9-14), mark one letter(A-H)on your answer sheet. Do not use any letter more than once. There is an exampl
15、e at the beginning(0). Customer Co-Production When we began the very first research for The Social Media Bible we asked 1,000 people to participate. The first discovery was that they didnt want just another business book.(0). C . Its a formula. Ive written five of them. What they said was, “First, w
16、e want a business book that shows the tactics of social media. What are blogs? Whats a podcast? Whats a Vlog? Whats all this stuff about micro-blogging and Twitter? Second, they wanted a guide. They told me, give us all the companies that actually offer all of these services; who they are, how they
17、started 【 P1】_They said that “Now that I know the tactics and the tools, how do we apply them to their businesses? How do we develop a strategy?“ John Wiley they are happy to do it. More than 300 people out of the 1,000 asked to participate as reviewers and collaborators. Ask your customers to parti
18、cipate in your brand, get them engaged, and ask them to be collaborators in your offering.Example: A Every one of these experts participated in three, four, five pages and even the editing of every chapter of the book.B Isnt that what marketing is supposed to accomplish?C A typical business book is
19、250 pages, 60,000 words, 20 chapters, 3,000 words per chapter.D In the book, I reached out to the top people in the social media industry throughout the world to talk about their personal experiences with social media.E Once you have them convinced that the book will change the way they do business
20、for the better, they will buy it in droves.F Last, they wanted a third business book, which was a book on strategy.G The Social Media Bible is the largest book Wiley has ever published in 200 years, but in four days it sold out in six major metropolitan areas across the country.H Theyve been publish
21、ing for 202 years. 9 【 P1】 10 【 P2】 11 【 P3】 12 【 P4】 13 【 P5】 14 【 P6】 三、 PART THREE 14 Read the following article about how Haier achieves its goal of being a mainstream brand in the US and the questions on the opposite page. For each question(15-20), mark one letter(A, B, C or D)on your Answer Sh
22、eet. Haier is well on the way towards achieving its goal of being a mainstream brand in the US. Haier has successfully penetrated the Top Ten chain groups in the US. Whenever Haier enters the global procurement system of big chain, this makes Haier one step closer to entering the mainstream US marke
23、t. Haier has also won awards such as “best supplier“ and “exam-free supplier“ by several retailer chains. Haier has international service centers in more than 50 states of the US and has opened a toll-free hotline. According to Zhang Ruirnin, CEO Haier Group, Haier knew that its entry into the US wo
24、uld be very difficult at first, but would get easier as the company learned from its mistakes. The company adopted a “ market first and then factory“ approach. Haier invested in a global brand strategy with the objective of letting products, capital and brands go global. From the single and niche pr
25、oducts at the early days of entering the US market, to the current differentiated product family, with products such as the independent cocktail cabinet and Haier 37T88, Haier mainstream products are now very competitive. Haier has obtained the praise and trust of its channel partners, and has succe
26、ssfully transformed itself from a niche to a mainstream brand provider. In the internationalisation process, Haier has been focusing on developing its corporate culture and ensuring culture compatibility. To ensure rapid localisation, Haier implemented an innovative mode of “financing, pooling-in-wi
27、sdom, compatibility with local culture and forging a noted local brand“. All designing and marketing personnel are: employed locally. In addition, 95% of Haiers North American management team are locals. In April 2006, Haier became a strategic partner of NBA and the first global appliance brand to s
28、ponsor the NBA. Haier believes this partnership has accelerated its step towards becoming a mainstream brand in the US. NBA sponsorship is a key initiative for Haier as it attempts to implement its global brand strategy. Since becoming the global strategic partner of NBA, Haier has utilized NBAs mar
29、ket assets, media platform and programs in the US and China to display the innovative technology of Haiers refrigerator and TV products. Through its broad media assets, including NBA TVs HD program, the eye-catching NBA matches and extensive NBA thematic retail and publicity activities, Haier can di
30、splay its most advanced products. Under the guise of its consumer-oriented brand marketing strategy, Haier will continue to integrate its culture with local mainstream culture. Haier has nine products which are “in the front half of the market“ and three products which are among top 3 in the industr
31、y in terms of market presence. In addition, the company is a world leader in advanced technological fields such as intelligent house integration, network appliance, digitalisation, large-scale integrated circuits and new materials. The “innovation-boosted“ Haier Group is devoted to providing solutio
32、ns for global consumers. By late 2006, Haier has applied for o-ver 7,000 patents(of which 1, 234 are invention patents). Haier also presided over or participated in the formulation and amendment of nearly 100 State standards. Of which, Haier water heater firewall technology and Haier double-driver w
33、ashing machine are included in IEC international standard draft, testifying that Haiers innovation a-bility is world-class. In the future, Haiers approach will cooperate with channel partners and dealers that share the same strategy of customer-focus to forge a win-win situation. 15 What has Haier d
34、one on the way towards achieving its goal of being a mainstream brand in the US? （ A） Haier has successfully penetrated the Top-5 chain groups in the US. （ B） Haier has entered the local procurement system of big chain. （ C） Haier has been given awards such as “best supplier“ and “exam-free supplier
35、“ by several retailer chains. （ D） Haier has international service centres in more than 10 countries. 16 Which of the following is true according to the second paragraph? （ A） Haiers entry into the US would be very difficult to expand its market. （ B） Haiers entry into the US would be very easy to p
36、romote its products. （ C） Haiers entry into the US would be very quick to achieve its goal. （ D） Haiers entry into the US would be getting easier after learning from its mistakes. 17 In the internationalisation process, Haier has been focusing on （ A） reducing costs. （ B） developing its corporate cu
37、lture and ensuring culture compatibility. （ C） increasing the variety of products. （ D） employing local workers. 18 Haier has accelerated its step towards becoming a mainstream brand in the US by （ A） becoming a strategic partner of NBA. （ B） becoming the first local appliance brand to sponsor the N
38、BA. （ C） utilizing NBAs market assets. （ D） displaying the innovative technology of TV products. 19 Why does Haier adopt consumer-oriented brand marketing strategy? （ A） Because Haier wants to make more profits （ B） Because Haier wants to sell more TV sets through sponsoring the eye-catching NBA mat
39、ches （ C） Because Haier attempts to implement its global brand strategy （ D） Because Haier attempts to integrate its culture with local mainstream culture 20 What approach will Haier adopt in the future? （ A） to invest more funds to develop new markets （ B） to go hand in hand with channel partners a
40、nd dealers （ C） to do research and make new products in the advanced technological fields （ D） to employ more local managers 四、 PART FOUR 20 Read the article below about company structure. Choose the correct word or words to fill each gap from A, B, C or D on the opposite page. For each question(21-
41、30), mark one letter(A, B, C or D)on your Answer Sheet. There is an example at the beginning(0. Company Structure Most organisations have hierarchical or pyramidal structure, with one person or a group of people at the top, and an increasing number of people below them at each(0). D- level. There is
42、 a clear line or chain of command running down the【 C1】_All the people in the organisation know what decisions they are able to【 C2】_, who their superior is. Some people in an organisation have colleagues who help them: for example, there might be an Assistant to the Marketing Manager. This is known
43、 as a staff position: its holder has no line【 C3】 _, and is not integrated into the chain of command, unlike, for example, the Assistant Marketing Manager, who is number two in the marketing department. Yet the activities of most companies are too complicated to be【 C4】 _in a single hierarchy. Short
44、ly before the First World War, the French industrialist Henry Fayol organised his coal-mining business according to the【 C5】 _that it had to carry out. He is generally credited with【 C6】 _ functional organisation. Today, most large manufacturing organisations have a functional structure, including p
45、roduction, finance, marketing, sales, and personnel or human resources department. This means, for example, that the production and marketing departments cannot make financial decisions【 C7】 _consulting the finance department. Functional organisation is efficient, but there are two standard criticis
46、ms. Firstly, people are usually more【 C8】 _with the success of their department than that of the company, so there are permanent battles between, for example, finance and marketing, or marketing and production, which have【 C9】 _goals. Secondly, separating functions is 【 C10】 _to encourage innovation
47、.Example:A different B continuous C sequential D successive 21 【 C1】 （ A） group （ B） structure （ C） pyramid （ D） employee 22 【 C2】 （ A） make （ B） do （ C） reach （ D） listen to 23 【 C3】 （ A） authority （ B） power （ C） obedience （ D） command 24 【 C4】 （ A） led （ B） built （ C） organised （ D） favoured 25 【
48、 C5】 （ A） mission （ B） plan （ C） functions （ D） instructions 26 【 C6】 （ A） developing （ B） designing （ C） creating （ D） inventing 27 【 C7】 （ A） with （ B） without （ C） after （ D） in 28 【 C8】 （ A） concerned （ B） anxious （ C） familiar （ D） relaxed 29 【 C9】 （ A） compatible （ B） harmonious （ C） similar （
49、 D） incompatible 30 【 C10】 （ A） probably （ B） unlikely （ C） surely （ D） seemingly 五、 PART FIVE 30 Read the article below about human resources management. For each question(31-40), write one word in CAPITAL LETTERS on your Answer Sheet. There is an example at the beginning(0).Some Knowledge about Human Resources Management The Human Resources Management(HRM)function includes a variety of activities, and the key(0). them is deciding what staffing needs you have and whether to use indep
