1、BEC商务英语（高级）阅读模拟试卷 126及答案与解析 一、 PART ONE 0 Look at the statements below and the five extracts about different advertisements from newspaper articles on the opposite page. Which extract(A, B, C, D or E)does each statement(1-8)refer to?For each statement(1-8), mark one letter(A, B, C, D or E)on your An
2、swer Sheet.You will need to use some of these letters more than once.There is an example at the beginning(0).Example:0 A small store horizontally merges with another one, the effect on the market may be little. AIn terms of efficiency, not size, the advertising industry is only now starting to grow
3、out of its century-long infancy, which might be called “the Wanamaker era“. It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not only invented department stores and price tags(to eliminate haggling, since everybody should be equal before God and price), but al
4、so became the first modern advertiser when he bought space in newspapers to promote his stores. He went about it in a Christian way, neither advertising on Sundays nor fibbing(thus minting the concept of “truth in advertising“).BThe website is readily available to any consumer with a computer, and i
5、n this day and age, includes the majority of consumers throughout the world. There are no additional costs in reaching the expanded global markets. Since the Internet advertising extends to the global audience anytime, the chances of potential customers are more and hence the profit margin is also o
6、n the higher side. The bottom line is that the advantages of Internet advertising is much more than that of its traditional print forerunner, in lessened costs, availability, expanded consumer markets, and largely in the overall profit margin.CThe best way to distinguish between advertising and mark
7、eting is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of
8、 these elements must not only work independently but also work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organisation does to facilitate an exchange between
9、 the company and consumers.DThe advantages of print media enable you to send in the copy and have it displayed on the section you want within a few days. If it is a classified ad, this can be just 48 hours. The beauty of print media advertising is that you can be as creative as you wish, as long as
10、you follow the guidelines set out by the newspaper. This will usually exclude nudity and strong sexual references in the copy and publishers will usually adhere to advertising standards legislation.EYou write ads, based on relevant keywords for your business these are displayed on search results pag
11、es and websites within that network. If someone types in a keyword/phrase relevant to your business and that matches your advert criteria, your ad will then show on the page. If someone clicks on your ad, you will be charged a fee based on the cost per click value you set for that advert. Therefore,
12、 it is important to make the advert clear, so to avoid wasted clicks from people who misunderstood your message. 1 In pay per click, the advertisers pay their host only when their ad is clicked. 2 Advertising is certainly part of marketing. 3 The traditional print advertising is more expensive and l
13、ess reachable than internet advertising. 4 Print media will still have a strong foothold amongst readers. 5 Advertising online is not limited by geography or time. 6 Wanamaker refused to advertise on Sundays because he was a practicing Christian. 7 You should make your advert precise to avoid extra
14、money cost. 8 The pricing of products will hava a direct effect on your business. 二、 PART TWO 8 Read this text about barriers to international business. Choose the best sentence from the opposite page to fill each of the gaps. For each gap(9-14), mark one letter(A-H)on your Answer Sheet. Do not use
15、any letter more than once. There is an example at the beginning(0). Barriers to International Business Firms desiring to enter international business face several obstacles, some much more severe than others.(0).G. A nations culture and social forces can restrict international business activities. C
16、ulture consists of a countrys general ideas and values and tangible items such as food, clothing, and buildings. Social forces include family, education, religion, and customs.【 P1】 _ Some countries also have different values about spending than do Americans. The Japanese have long been a nation tha
17、t believes in paying cash for the products they buy, although the use of credit cards has soared in Japan over the last few years. The Japanese still save nearly 20 percent of individual income, compared to about 4 percent saved by people in the United States. 【 P2】 _In some countries, purchasing it
18、ems as basic as food and clothing can be influenced by religion. And some societies simply do not value material possessions to the same degree that Americans do. Most firms know the importance of understanding the cultural and social differences between selling and buying countries.【 P3】 _ For inst
19、ance, a business deal in Japan can fall through if a foreign businessman refuses a cup of green tea during a visit to a native Japanese firm. The political climate of a country can have a major impact on international business. Nations experiencing intense political unrest may change their attitude
20、toward foreign firms at any time; this instability creates an unfavourable atmosphere for international trade. Tariffs and trade restrictions are also barriers to international business. A nation can restrict trade through import tariffs, quotas and embargoes, and exchange controls. Import tariffs:
21、a duty, or tax, levied against goods brought into a country is an import tariff.【 P4】 _The risk in importing tariff is that the other country could take the same action. Quotas and embargoes: a quota is a limit on the amount of a product that can leave or enter a country. Some quotas are established
22、 on a voluntary basis.【 P5】_For instance, Japanese automobile manufacturers have voluntarily reduced the number of cars shipped from the United States to five automakers here the time they need to modernise their factories. An embargo is a total ban on certain imports and exports. Many embargoes are
23、 politically caused. Exchange controls: restrictions on the amount of a certain currency that can be bought or sold are called exchange controls.【 P6】_Example: A Tariff can be used to discourage foreign competitors from entering a domestic market.B A government can use exchange controls to limit the
24、 amount of products that importers can purchase with a particular currency.C The voluntary quota reduced the quantity of products for exportation.D Selling products from one country to another is sometimes difficult when the cultures of the two countries differ significantly.E Generally, a voluntary
25、 quota fosters goodwill and protects a country from foreign competition.F However, managers still make costly mistakes when conducting business internationally simply because they do not understand such differences.G The most common barriers to international business are: cultural, social, and polit
26、ical barriers, and tariffs and trade restrictions.H Social forces which are universal in peoples daily life can create obstacles to international trade. 9 【 P1】 10 【 P2】 11 【 P3】 12 【 P4】 13 【 P5】 14 【 P6】 三、 PART THREE 14 Read the following article about investment in foreclosed properties and the
27、questions on the opposite page. For each question(15-20), mark ones letter(A, B, C or D)on your Answer Sheet. An incredible opportunity for real estate investors is investing in foreclosure. Foreclosed homes repeatedly sell at deep discounts; which provides buyers a straightforward opportunity to pr
28、ofit. Because foreclosed homes are often highly discounted, they can be purchased and sold with a large return. Homes that are facing or have vanished by way of foreclosure often meet the investing goals of both the long term investor and the investor that plans to flip the property. Plainly stated,
29、 a foreclosed property is one that has been repossessed by the lender for non-disbursement of the mortgage. Since the majority mortgages are collateralised by the actual property, a dwelling that has gone through foreclosure has re-claimed by the bank. There are a lot of things that occur all throug
30、h this progression, and depending on which status the residence is located, the procedure can actually take numerous months. As a consequence of the difficulty of the process as well as the length and the cost for both the bank and homeowner, there exists a chance for investors to arbitrate and help
31、 both parties in the circumstances. Throughout the period previous to a home is officially repossessed by the bank, the real estate investor may have an opportunity to jump in. Throughout this preforeclosure time, the bank is actively taking steps to eject the property owner and take back the house.
32、 For the duration of this time, the homeowners are in the situation that they are no longer making payments to the bank and at jeopardy of losing their credit rating, their dwelling, and even their pride. Throughout these periods, an investor can choose to intervene and buy the habitat at a discount
33、ed rate from the homeowner. Depending on the situation, the investor could be able to purchase the house for less than is owed on it(short sale)which presents an important occasion. As mentioned before, the preforeclosure process may last many months. Nonetheless, if a declaration is not met involvi
34、ng the bank and landholder or a likely investor, the route ends with the bank placing the house up for community public sale. The last step in a foreclosed habitat is when the regional sheriff comes to provide the eviction notice and paste the public sale notice on the front door. At that point forw
35、ard, the dwelling is officially foreclosed. Though it is much more challenging, after a habitat is foreclosed upon, it may well be bought at a discount at community sale. Although these auctions there are certainly deals to be had. However, it is important to realise that if the smallest bid is not
36、met, the bank that owns the property could opt to get it back. In addition, at open public sale, you are competing with a number of additional investors so you may well not get as high-quality of a contract as you would have previously. All in all though, investing in foreclosed homes can be a grand
37、 way to profit. 15 In the first paragraph, the word “foreclose“ here is similar to （ A） reject （ B） control （ C） prevent （ D） disqualify 16 Which of the following statements can correctly define a foreclosed property? （ A） Foreclosed properties are those that have been repossessed by the bank for no
38、n-disbursement of the mortgage. （ B） Foreclosed properties are those properties that have been claimed by investors for non-disbursement of the mortgage. （ C） A foreclosed property is one that has been repossessed by the owner by paying off the mortgage. （ D） A foreclosed property is one that proper
39、ty investors are competing to obtain for profits at an public auction. 17 Who is the legitimate owner of a foreclosed property? （ A） the first-hand property owner （ B） the bank （ C） the investor who succeeds in the bid （ D） the auctioneer 18 A property is officially foreclosed （ A） when the bank tak
40、es steps to take it back. （ B） when an investor intervenes and shows a strong desire to buy it. （ C） when the public sale is held. （ D） when the government evicts it by putting up a sale notice on its door. 19 The following statements about this article are correct except （ A） foreclosed properties
41、cannot be promptly go into a sales market when it is officially foreclosed. （ B） property investors can always own a foreclosed property from the former property owner at a sales market. （ C） investors cannot always get a satisfactory contract from the foreclosed property as they wish. （ D） investin
42、g in foreclosed properties may become highly profitable. 20 Which of the following would be the most suitable title for the article? （ A） Profiting from foreclosure （ B） An opportunity for investment in real estate （ C） The Procedures of property foreclosure （ D） Investing in foreclosed properties 四
43、、 PART FOUR 20 Read the article below about organisational culture. Choose the correct word or words to fill each gap from A, B, C or D on the opposite page. For each question(21-30), mark one letter(A, B, C or D)on your Answer Sheet. There is an example at the beginning(0). Types of Organisational
44、Culture There is more(0). D. one【 C1】 _of organisational culture in the corporate world. This doesnt mean strong versus【 C2】_, although those are certainly two general categories for organisational culture. While different theorists and different companies even might have differing opinions on the t
45、ypes of organisational cultures out there, there is a general consensus【 C3】_four different types of organisational culture. Most companies or corporations in their style or plan can fall【 C4】 _one of these four general types. One type of organisational culture is the “tough-guy culture“ or “macho c
46、ulture.“ One of the most common aspects of the tough-guy or macho culture is the quick feedback and 【 C5】_rewards. The pace can be break-neck at times, but the obvious reward of the action is seen very quickly. Another type of organisational culture is the “work hard/play hard“ organisational cultur
47、e. This type of organisational culture that doesnt【 C6】_a lot of risks, but it does take a few, and all receive fast feedback. This is something most likely to be seen in a very large company which is dependent on strong; customer service. A third type of organisational culture is the “bet your comp
48、any culture.“ This is a type of company where huge decisions are made over high stakes endeavors. In this type of culture, the【 C7】 _ results of these decisions may not be seen for months or【 C8】 _ years. A fourth type of organisational culture is the “process culture.“ A process culture is most oft
49、en found in organisations where there is actually no feedback. This is【 C9】 _a good culture. In this type of organisational culture people are so obsessed【 C10】 _ the process of how things are done that the focus is lost on what the goal is. Process organisational culture is a synonym for bureaucracy.Example:A or B in C of D than 21 【 C1】 （ A） types （ B） type （ C） kinds （ D） ways 22 【 C2】 （ A） fragile （ B） frail （ C） feeble （ D） weak 23 【 C3】 （ A） of （ B） about （ C） on （ D） at 24 【 C4】 （ A） of （ B） about （
