1、BEC商务英语（高级）阅读模拟试卷 17及答案与解析 一、 PART ONE 0 Look at these sentences and the five passages chosen from a booklet entitled “How Do I Get Into Export“. The book explains steps to successful exporting. Which clip does each sentence refer to? For each sentence, mark one letter A, B, C, D or E. You will need
2、 to use some of these letters more than once. A. Commitment: Developing export markets can be costly in terms of time, money have the commitment required to make a success of export? Entering new markets and developing them usually takes considerable time and effort. You must take a long-term view.
3、Consider how many resources and how long it takes to break into a new regional market in Australia. The time and cost can be multiplied several times when you are looking at an overseas market. B. Finance: Breaking into any new markets requites considerable funds (airfares, accommodation, advertisin
4、g, sales promotion, new brochures, training of overseas sales agent, etc.). Does your company have the financial strength to commit say $ 30,000 or more for the year or two it may take to develop a new overseas market? Discusses your plans with the international Department of your bank to ensure tha
5、t all the financial aspects are covered and viable. Gain an understanding of international trade finance. Discuss costing-for-export with your accountant, and transport/packaging requirements with a customs agent or forwarding agent. C. Become familiar with common terms used in international trade.
6、The Australian Trade Commission (AUSTRADE) and the major trading banks have reference booklets. The Australian Institute of Expert provides courses. D. Select one or two likely markets and undertake desk research to identify their characteristics. Most first-time exporters start with New Zeatand. Ma
7、ny are also interested in the USA, but that is an enormous and complex market. In making a detailed market study the following should be considered: whether the country selected already imports the product (import statistics will show how much and from where) what import duties the product would att
8、ract other barriers to imports, such as import licensing frequency and cost of shipping or airfreight between Australia and the market regulations, such as quarantine and labeling standards, consumer protection rules, and product standards whether cultural differences need to be taken into account.
9、Read economic and social literature on the target market to understand its fundamental characteristics. E. The desk research should have indicated the market with the most potential and you should now be in a good position to visit the target market. The main purpose of the visit will be to study it
10、s special characteristics, the opportunities/competition at first hand, seek a suitable agent or distributor, and jointly draw up an appropriate marketing plan to introduce and expand the sale of your product. These are all very important considerations, and more than one visit will probably be nece
11、ssary. Choosing the right agent, for most Companies, is probably the single most important step. Do not rush this step. 1 A long-term approach has to be taken in projecting how to crack the world market. 2 You cant rush through this because the choice of the right agency can be crucial for most firm
12、s. 3 You are advised to spot a couple of target markets. 4 A self-assessment is required in this phase. 5 At this stage at least one on-the-spot survey has to be conducted in person to assess the local situation and establish distribution. 6 Bankers, accountants, and various agents are chief partici
13、pants in your planning. 7 You have to get to know generally accepted customs and trade practices in international business. 8 This step requires a good market research concerning the various aspects of the prospective markets. 二、 PART TWO 8 Read this text taken from a business magazine. Choose the b
14、est sentence from below to fill in each of the gaps. For each gap 9-14, mark one letter A-H. Do not use any letter more than once. Diance Dunlap was annoyed when a local laundry charged more to wash and iron her white blouses than to clean her husbands white shirts. Actually, she was more than just
15、annoyed. (9) . Twenty-one of them quoted higher prices for blouses. Then she did an experiment. She cut the label out of a blouse, sewed in the label for a mans Shirt, and took the blouse to the cleaner along with three of her husbands shirts. The cleaner charged her $1.25. (10) . The cleaner charge
16、d her $2.25. Dunlap feels that the cleaners pricing is unethical that they are discriminating against women and charging arbitrarily higher prices. (11) . The president of the Association of Launderers and Cleaners in Dunlaps state has a different view. “The automated equipment we use fits a certain
17、 range of standardized shirts,“ he said. “A lot of womens blouses have different kinds of trim, different kinds of buttons, and lots of braid work, and it all has to be hand-finished. If it involves hand-finishing, we charge more.“ In other words, some cleaners charge more for doing womens blouses b
18、ecause the average cost is higher than the average cost for mens shirts. (12) . A consumer-protection specialist in the Attorney Generals office in Dunlaps state said that there were no federal or stare laws to regulate what the cleaners could charge. (13) . Many firms face the same problem of how t
19、o set prices when the costs are different to serve different customers. For example, poor, inner-city consumers often pay higher prices for food. (14) . Some firms dont like to charge different consumers different prices, but they also dont want to charge everyone a higher average price to cover the
20、 expense of serving high-cost customers. A. Later she did the same thing, but with a blouse that had the original label. B. Of course, the cost of cleaning and ironing any specific shirt may not be higher or lower than the average. C. But inner-city retailers also face higher average costs for facil
21、ities, shop lifting, and insurance. D. She telephoned 61 cleaners and asked each ones price to launder a nonfrills, white cotton blouse the same style and size as a mans shirt. E. Inner-city consumers enjoy better quality goods. F. Dunlap wont take any actual measures to urge the government to pass
22、such a law. G. She said that customers who dont like a particular cleaners rates are free to visit a competitor who may charge less. H. She wants her local city government to pass an ordinance that prohibits laundry and drycleaning businesses from discriminatory pricing based on gender. 三、 PART THRE
23、E 14 Read the following article about real-time information and the questions on the opposite page. For each question 15-20, mark one letter (A, B, C or D ) on your Answer Sheet for the answer you choose. Over the past several years, I have interviewed dozens of senior executives of Fortune 1,000 co
24、mpanies and asked two questions: “Is there information that would help you run your company far better if you had it in real time, and, if m, what is it?“ Without exception, they answered yes to the first question, then ticked off the one to three items they wanted. Dave Dorman at AT&T said he wante
25、d real-time customer transaction information, such as contract renewals and cancellations. Rick Wagoner at GM wanted real-time progress reports on new vehicle development. Others on his senior team wanted certain narrowly defined data on product quality and productivity. Dick Notebaert at Qwest want
26、ed customer satisfaction numbers. The CEO of a well-known services business wished he had real- time transaction volume data on a limited group of his best customers, while the CEO of an events business wanted to see minute-by-minute tracking of how much show-floor space has been sold. Oddly, though
27、, very few of the executives Ive spoken with receive the real-time information they say they could use (notable exceptions include some of the executives mentioned above, who now get their data). Why arent they getting it? Clearly, these managers could direct corporate resources toward acquiring any
28、 data sets they wanted. The answer is that neither they, nor those who support them, are asking the fight questions. Although they agree, when prompted, that they need real-time information, in practice their reflex is to respond to business events after the fact rather than detect them as they unfo
29、ld. Instead of asking, “How can we react faster?“ they should be asking, “What real-time information will allow us to detect critical events the instant they occur?“ The danger in asking the latter question, of course, is that the executive may quickly drown in a torrent of data. The solution is to
30、carefully identify the precise and minimum information thats required only those data that would cause the executive to change a judgment or a course of action (what accountants would call “material“ information). Examples might include real-time sales results, new customer sign ups, shifts in petro
31、leum prices, or any information that, if instantly available, would keep a CEO from getting in trouble with the board. My research suggests, and interviews with CEOs confirm, that one needs to receive only a very small amount of information in real time to avoid trouble or exploit an opportunity. He
32、res an example. In eBays early days, the company often received complaints about offensive items that were put up for auction, especially those tied to tragic news events. Maynard Webb, eBays chief operating officer, told me that, in response, a team was created to conduct real-time news monitoring
33、and to warn executives when problem items appeared. This real-tree detection and rapid response strategy have paid off in many instances, most notably after the collapse of the World Trade Center and the shuffle Columbia disaster. Webb and other senior executives were notified immediately when offen
34、sive items appeared (World Trade Center rubble showed up just 20 minutes after the first tower fell), and they had them removed before eBays 1range could be harmed. If youre not tracking real-time information already, start. Dont assume that its too granular to merit your attention, that me else in
35、the company is already monitoring it, or that it simply doesnt exist. Identify what it is that you need. Then ask for it. 15 In the first paragraph, the writer mentions the companies to show that real-time information （ A） concerns customers and business transactions. （ B） is helpful to these compan
36、ies. （ C） means different things in different professions. （ D） provides practical information. 16 According to the writer, most executives fail to get real-time information because （ A） they dont know what they really want. （ B） their subordinates are reluctant to collect data. （ C） they dont know
37、how to get information. （ D） the information is too much to be processed promptly. 17 According to the writer, real-time information helps managers （ A） to assess what they have done. （ B） to make a decision after a snag comes up. （ C） to foresee potential problems of the company. （ D） to identify a
38、n important event the moment it takes place. 18 What kind of information does the writer advise the executive to look for? （ A） Specific information. （ B） Information concerning decision making. （ C） Data for predicting the future. （ D） Data crucial to the company. 19 The writer indicates eBay is a
39、company that （ A） hates to sell goods related to tragedies. （ B） has got many good detectives. （ C） knows how to make good use of real-time information. （ D） utilizes real-time information to build corporate image. 20 The writers attitude toward real-time information can be described as （ A） approvi
40、ng. （ B） neutral. （ C） unrealistic. （ D） critical. 四、 PART FOUR 20 Read the article below about productivity growth of the new entrants in EU. Choose the best word to fill each gap from A,B, C or D on the opposite page. For each question 12-30, mark one letter (A,B, C or D ) on your Answer Sheet. Th
41、e Newbies Will Set the pace Eight Eastern European countries more Malta and Cyprus are posting better economic growth numbers than the euro zone. The trend is likely to persist and may push current members to make much-needed reforms. One reason the accession countries are expected to grow (21) fast
42、er than the euro zone this year is productivity growth. After (22) to wage differentials, workers in the accession countries are up to twice as productive as euro zone employees. The rapid productivity gains (23) for greater profits and real wage advancements, (24) ingredients to spurring demand. Eu
43、ro zone workers are more (25) on an absolute basis. Industrial productivity growth for the thee largest entrants Poland, Hungary, and the Czech Republic will be 9.5% this year, vs.2.8% for the euro zone. A big reason for the gap is a strong inflow of foreign direct investment. Foreign companies that
44、 overhaul or build plants are (26) in better technology. (27) , the newest members have lower corporate tax rates than the euro zone. Their entry into the EU and their more attractive business environment should (28) in even greater levels of FDI to these countries. That should bring further gains i
45、n productivity. The virtuous cycle that the new entrants appear to be building will add pressure on established members to reform their labor markets, tax codes, and social benefits programs, such as pensions. The (29) euro zone is establishing a dynamic setting in which the accession countries have
46、 secured initial advantages. But the established members have a long way to go to (30) on productivity growth. （ A） less （ B） more （ C） great （ D） far （ A） regulating （ B） adjusting （ C） revising （ D） reconciling （ A） assent （ B） consent （ C） allow （ D） permit （ A） essential （ B） major （ C） primary
47、（ D） key （ A） efficient （ B） efficacious （ C） effective （ D） effectual （ A） taking （ B） bringing （ C） getting （ D） introducing （ A） As well （ B） According （ C） In addition （ D） Also （ A） draw （ B） attract （ C） absorb （ D） recruit （ A） developed （ B） extended （ C） broadened （ D） expanded （ A） make up
48、 （ B） jump up （ C） catch up （ D） count up 五、 PART FIVE 30 Read the extract below about advertising. For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet. Is More Advertising Needed The effectiveness of advertising is a hugely controversial area. Conventional wisdom in the
49、industry is that sales may well increase for a Certain period even after the advertising of a product ends. But (31) comes a point when sales start to decline and it then becomes extremely expensive to rebuild the brand. This supports the idea of continuous advertising. But some people in the industry believe the conventional wisdom is (32) longer true. When Americas big TV networks reached prime-time audiences of 90% of households, they were a powerful way to build a brand. (33) that those audiences might be as low as one
