1、BEC商务英语（高级）阅读模拟试卷 67及答案与解析 一、 PART ONE 0 A Western Media Western Media has drafted in Carol Spencer, the top marketer in its radio subsidiary, to be its first marketing director and give its Music the use of foreign language sources is often found to be as low as 10 percent. 12 British industry, in
2、particular, has in recent decades often been criticized for its linguistic insularity for its assumption that foreign buyers will be happy to communicate in English and that awareness of other languages is not therefore a priority. In the 1960s, over two-English-speaking customers were using English
3、 for outgoing correspondence; many had their sales literature only in English; and as many as 40 per cent employed no one able to communicate in the customers languages. 13 And non-English-speaking countries were by no means exempt, although the widespread use of English as an alternative language m
4、ade them less open to the charge of insularity. The criticism and publicity given to this problem since the 1960s seems to have greatly improved the situation. 14 Many firms now have their own translation services; to take just one example in Britain, Rown-tree Mackintosh now publish their documents
5、 in six languages (English, French, German, Dutch, Italian and Xhosa). Some firms run part-time language courses in the languages of the countries with which they are most involved; some produce their own technical glossaries, to ensure consistency when material is being translated. It is now much m
6、ore readily appreciated that marketing efforts can be delayed, damaged, or disrupted by a failure to take account of the linguistic needs of the customer. Their changes in awareness have been most marked in English-speaking countries, where the realization has gradually dawned that by no means every
7、one in the world knows English well enough to negotiate in it. This is especially a problem when English is not an official language of public administration, as in most parts of the Far East, Russia, Eastern Europe, the Arab world; Latin America and French-speaking Africa. Even in cases where forei
8、gn customers can speak English quite well, it is often forgotten that they may not be able to understand it to the required level; bearing in mind the regional and social variation which permeates speech and which can cause major problems of listening comprehension.A. Although communication problems
9、 of this kind must happen thousands of times each day, very few receive peoples concern.B. Library requests in the field of science and technology showed that only 13 percent were for foreign language periodicals.C. Industrial training schemes have promoted an increase in linguistic and cultural awa
10、reness.D. Why had the American doctors not heard of it seven years later?E. Common language here usually means a foreign language, but the same point applies in principle to any encounter with unfamiliar dialects or styles within a single language.F. A similar problem was identified in other English
11、-speaking countries, notably the USA, Australia and England.G. In securing understanding, how “we“ speak to “them“ is just as important, it appears, as how “they“ speak to “us“.H. The language barrier presents itself in stark form to firms who wish to market their products in other countries. 三、 PAR
12、T THREE 14 Read the following article about general managers and the questions on the opposite page. Each question has your suggested answers or ways of finishing the sentence, A, B, C and D. Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose. General Managers (GMs) are a p
13、art of middle management and play a key role in organisation. Depending on the size of the organisation a GM can be, for example, a senior manager responsible for a division or a subsidiary company or a less senior manager in charge of a department or section. They are a link between top management,
14、 who make policy decisions, and junior managers, who carry out these policies. Top management work through GMs and they can make the difference between good and bad policy and a motivated or demotivated workforce. The relationships GMs have with their bosses, subordinates and each other are very imp
15、ortant for the success or failure of an organisation. GMs within the same organisation need to have good working relationships with each other in order to apply policies in the same way throughout the organisation. At the same time, GMs are also required to make broad policies into plans that suit t
16、heir particular divisions or departments. In a company conflicts between the activities of various departments will inevitably arise, and it is the job of the GM to act as a link between the departments. Research has shown that the personality of a GM is very important in helping to resolve these de
17、partmental problems. The research has also shown that (as far as the personalities of GMs are concerned) GMs are ambitious people who have balanced temperaments and are good with people. In addition, good GMs combine these personality traits with a detailed knowledge of their business. They work har
18、d to fit into and be accepted by the culture of their particular organisation. It has also been demonstrated that high performing GMs have three sets of skills. First, they need agenda-setting skills, so that they can identify and convince others of the most important objectives of a project. Second
19、, GMs need to develop networking skills. Good GMs deliberately attempt to develop contacts within and outside the organisation. Such a network of contacts means that the GM is aware of issues and can act on them quickly. To develop agenda-setting and networking skills it is essential for a GM to be
20、skilful in dealing with people. This is particularly important as they spend such a large amount of time working with employees at all levels of a company. In terms of work, tasks and attitude, the research has shown that managerial work is done in short bursts, with managers working on many simulta
21、neous projects which can sometimes have conflicting aims. GMs discuss a wide range of subjects in an unconnected way and tend to ask questions rather than give orders. They require large amounts of information which they pass on to top management to help them to make decisions. In order to collect t
22、his information, they must learn to work in uncertain and changing environments. Consequently, both the approach and style of a GM change to adapt to the setting in which they are operating. They must be flexible to be successful. 15 According to the writer, the key role of a General Manager is to_.
23、 （ A） give orders to the junior managers （ B） divide the company into departments （ C） interpret plans made by senior management （ D） communicate between groups of people 16 GMs must have good relationships with each other in order to_. （ A） manage each others department （ B） carry out policies unif
24、ormly （ C） motivate junior management （ D） find out the differences between Departments 17 What does the writer say about problems between departments? （ A） They are frequently caused by the personalities of GMs. （ B） GMs are often reluctant to intervene. （ C） GMs can help solve them by effective li
25、aison. （ D） They are often made worse by the GMs ambition. 18 We are told that agenda-setting skills_. （ A） depend on having skills in dealing with people （ B） help a manager develop networking skills （ C） are more important than networking skills （ D） are the basis for interpersonal skills 19 What
26、has research shown about the way managers work? （ A） They work in situations of conflict. （ B） Their work is completed very quickly. （ C） Managers do many things at the same time. （ D） Managers give orders. 20 The main reason why GMs require a lot of information is_. （ A） to help their bosses make d
27、ecisions （ B） in order to be able to tell people what to do （ C） to enable them to be flexible （ D） because their environment is always changing 四、 PART FOUR 20 Read the article below about the Internet today. Choose the best word to fill each gap from A, B, C or D. For each question 21-30, mark one
28、 letter A, B, C or D on your Answer Sheet. The Internet can make the news more democratic, giving the public a chance to ask questions and seek out facts behind stories and candidates, according to the head of the largest U. S. online services. “But the greatest 21 for public participation is still
29、in the future, “ Steven Case, Chairman of American Online, told a recent meeting on Journalism and the Internet sponsored by the Freedom Forum. 22 , some other experts often say the new technology of computers is changing the face of journalism, giving reporters 23 to more information and their read
30、ers a chance to ask questions and turn to 24 sources. “You dont have to buy a newspaper and be confined to the four corners of that paper any more, “ Sam Meddis, online technology editor at USA Today, 25 about the variety of information available to computer users. But the experts noted the easy acc
31、ess to the Internet also 26 anyone can post information for others to see. “Anyone can say anything they want, 27 its right or wrong, “ said Case. Readers have to determine for themselves whom to trust. “In a world of almost infinite voices, respected journalists and respected brand names will proba
32、bly become more important, not 28 , “ Case said. The Internet today is about 29 radio was 80 years ago, or television 50 years ago, or cable 25 years ago, he said. But it is 30 rapidly because it provides people fast access to news and a chance to comment on it. （ A） promising （ B） potential （ C） po
33、ssibility （ D） opportunity （ A） Otherwise （ B） However （ C） Therefore （ D） Although （ A） access （ B） time （ C） opportunity （ D） space （ A） other （ B） different （ C） definite （ D） similar （ A） observed （ B） criticized （ C） discussed （ D） told （ A） means （ B） emphasizes （ C） conveys （ D） explains （ A）
34、 whether （ B） either （ C） if （ D） provided （ A） little （ B） worse （ C） less （ D） few （ A） what （ B） which （ C） where （ D） when （ A） changing （ B） improving （ C） going （ D） growing 五、 PART FIVE 30 Read the article below about the US Banking system.For each question 31-40 writes one word in the space
35、on your Answer Sheet.There is an example at the beginning (0).THE US BANKING SYSTEM The US banking system is not as tightly centralized 0 European systems. At its head we find the Federal Reserve Board (the “Fed“), which works through twelve regional Federal Reserve banks. The Board, 31 responsibili
36、ty is directly to the Congress, is an independent agency, not subject to the orders of the President. But of course, a large amount of cooperation does exist 32 the White House and the Treasury on the one hand, and the Board on the 33 . Credit cards are issued by banks or certain organizations and m
37、ay be used by the 34 to have purchases (goods or services such as meals, accommodation and travel) charged to a bank account. The account is 35 for the corresponding amount and the card holder is sent monthly statements of account. Some credit cards are 36 internationally by many stores, hotels and
38、restaurants. Cards holders may also obtain cash 37 presenting their card in a local bank, or by using automatic cash machine. Credit cards are issued by banks to their clients and guarantee the solvency of the holders 38 they pay by checks. In the USA, it is frequent for stores to 39 charge accounts
39、 for their customers. Instead of paying in cash the buyer only has to 40 a numbered card for the purchase to be charged to his account. 六、 PART SIX 40 Read the text below about an international competition.In most of the lines 41 52 there is one extra word. It is either grammatically incorrect or do
40、es not fit in with the meaning of the text. Some lines, however, are correct.If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.0. The International Youth Skills Competition is held in every two
41、 years over 00. a period of three days. The purpose is to bring together the worlds top41. young technicians. The standard of work is extremely high and the results are42. a good indication of a nations industrial skill base. Teams take their part in43. a variety of activities ranging from the cooke
42、ry to leading a hill walking44. expedition. Naturally, these competitions can be stressful as they test45. skills to the limit. However, they are also a very marvellous opportunity46. for young people to learn from one anothers performance and develop47. their own skills. This means that when they r
43、eturn at home they are48. able to transfer that what they have just practised directly into the49. workplace. At the end of the competition, the winning contestants who are50. awarded medals in each event, and the country with the most of medals is51. declared the overall winner, an honour which is
44、becoming increasingly52. prestigious as the competition gains our wider recognition throughout the world. BEC商务英语（高级）阅读模拟试卷 67答案与解析 一、 PART ONE 1 【正确答案】 A 【试题解析】 原文信息： “Western Media has drafted inCarol Spencer ， the top marketer in its radiosubsidiary， to be its first marketing director ”draft意思是“选
45、拔、挑选 ”。由此可知，西部媒体公司把无线电分公司的销售状元CarolSpencer选拔到总部，说明选拔了一个新人，故符合第 1句 Someone is moving from onefirm to its parent company 2 【正确答案】 B 【试题解析】 B文第 1句中 “part with”有 “分开 ”之意。而第 2句“Franklins refused to commentas to whether he left of his own accord Although sources hint that this was not thecase ”说明了有人要离开该公司
46、，而情况还不是十分明确，故选择 B。 3 【正确答案】 A 【试题解析】 A文中最后提到 “reverse its flaggingsales figures”即要全面扭转该公司平平的销售业绩，与 3中 halt the decline(终止下滑的趋势 )吻合。故 A是正确答案。 4 【正确答案】 D 【试题解析】 由于短文 D中第 1句说到 “Alan Dean， the colourful joint chief executive of mediacompany BDH， has resigned from the ”resign from辞职， joint chief executiv
47、e即为 one of the founders of this company，故选 D。 5 【正确答案】 A 【试题解析】 A文中说到 “plans to give the divisiona new identity ， replacing its current， veryfunctional name with a more emotionally invol-ving one ”与第 5题change the image of asection(改变形象 )吻合。 6 【正确答案】 E 【试题解析】 E文首句 “Soft drinks producer Granvillehas a
48、cquired an Australian producer” 说明该公司要接管一个 foreign company。且文中还说到了“domestic purchases”等，与国外市场相对，及 “developing international activi-ties”均表明该公司涉及海外事务。故 E是正确答案。 7 【正确答案】 C 【试题解析】 C文最后一句 “Charles Waiters ， Flywaysformer controller of marketing planning， ispoised to quit after being left without a role
49、”being left without a role(没有什么合适的角色、职位 )。说明 has no clear function。故选择C。 8 【正确答案】 D 【试题解析】 D文中说 “Charles Burnett takes solecharge of the company temporarily ”说明原 先有多于一个人 charge the company。故选择 D。 二、 PART TWO 9 【正确答案】 A 【试题解析】 此空之后一句话的意思是：只有在交流障碍造成较严重后果时 (如罢工、失去订单、法律纠纷等 )，人们才认识到其重要性，这与 A句意思 (尽管交流障碍时时发生，但是很少受到人们的重视 )正好衔接。故 A是正确答案。 10 【正确答案】 D 【试题解析】 上句列举了一个例子： 1970年数名美国人误食了，有毒的蘑菇，没有人知道治疗方法，造成了两人死亡，但随后的一个调查却发现早在 1959年 就有治疗方法，并于 1963年发表出来。那么，下面当然是作者的质问 (D句 )：为什么数年后美国医生却不知道这种治疗方法呢 ?故 D是正确的。 11 【正确答案】 B 【试题解析】 前句的意思是：在英语占主流的社会里，很少有人去查阅用其他语言撰写的文章。这里主
