1、BEC商务英语（高级）阅读模拟试卷 69及答案与解析 一、 PART ONE 0 A Photo Smart Scanner When it was first introduced, the Hewlett-Packard Photo-Smart scanner was an unprecedented bargain for the photo enthusiast. It was capable of scanning prints up to 5x7 as well as film, and it was a compact, convenient to use design. Now
2、 after considerable acceptance and success of the original S 10 model, HP has released an S-20 model upgrade. The sleek, diminutive desktop design remains the same, but the scanning specifications for film have been improved, the handling of positive and negative 35mm film has been extended for moun
3、ted or film strip format, and the software is now even easier to use, more efficient, and offers a fuller manual control of color adjustment. In other words, none of the compromises imposed by the limitations of the S 10 are found in the new S20, and the price of the new model is the same as the ori
4、ginal cost of the S 10, $499. B Equipment cart Perfect for transporting computers, audio-visual equipment and other office machinery. Non-slip top (W71mmx D483mmx H25mm)with heavy duty 25mm tubular frame, supports equipment weighing up to 159kgs. Lower wire shelf (W533mm x D330mm) holds additional e
5、quipment or supplies. Cart moves easily on four swivel, ball bearing, 102mm rubber wheels. W711mmx D483mmXH737mm, 14kgs. C Mail cart Organise and distribute your mail more efficiently with this sturdy cart constructed of durable 25mm tubular steel. Top basket (W914mm x D406mm x H279mm) takes hanging
6、 folders. Bottom basket (W889mm x D400mm x H279mm) is ideal for moving boxes and large packages. Rubber wheels in front and two 203mm rigid wheels in back provide easy mobility. Folds for easy storage. W1117mm x D559mm x H279mm,20kgs. D Wire management kit Safely organize your equipment wires and ca
7、bles. Self-adhesive cable tubes, with slide-on covers, attach to the underside of your desk or around your office walls to safely route cables and wires. To group multiple wires, the kit includes an assortment of clamps and ties. E Storage apparatus OPEN-WIRE DESIGN a new approach to the age-old pro
8、blems of storage and organization in your computer room. Just one wire shelving unit can store all your computer hardware-monitors, CPUs, keyboards in one readily accessible location. It will also reduce dust circulation and improve air-circulation. REINFORCED SHELVES provide extra strength and allo
9、w items to slide on and off easily. Though, hard surface resists chipping, scratches and other damage. ASSEMBLES IN MINUTES. You dont even need tools, just snap together sleeves and slide shelf over sleeve to securely lock in place. Shelves are easily adjustable. The floor levellers also adjust for
10、surface irregularities to keep the unit stable. 1 It is possible to put files in one of the baskets. 2 The top of this has a surface which prevents things sliding. 3 This can be fixed to your office furniture or to the walls. 4 You can put this together very quickly, using only your hands. 5 You can
11、 use this product to prevent people from falling over loose wires or accidentally pulling them out. 6 You can make it much smaller when you put it away. 7 This item is useful because there will be less dust and more air moving freely round any equipment placed here. 8 The latest model is with the sa
12、me price as the previous one. 二、 PART TWO 8 Read the text taken from a business magazine. Choose the best sentence to fill each of the gaps. For each gap 9-14, mark one letter A-H on your Answer Sheet. Do not use any letter more than once. The organisation and administration of wages and salaries ar
13、e complex and varied. 9 In others, the Accounts Department is responsible for calculations of pay, while the Personnel Department is more interested in negotiations with staff about pay. If a firm wants to introduce a new wage and salary structure, it will have to decide on a method of job evaluatio
14、n and ways of measuring the performance of its employees 10 . In job evaluation, all of the requirements of each job are specified in a detailed job description 11 . To pay each job what it is worth, the values are linked to the firms salary structure. For middle and higher management, a well-known
15、points method is the Hay System. This evaluates personnel on their knowledge of the job, their responsibility, and their ability to solve problems. Because of the difficulty in measuring administrative work, however, job grades they are often decided without reference to an evaluation system based o
16、n points or factors. In attempting to reach a salaries policy, the Personnel Department should compare the value of each job with those in the job market. 12 13 Where it is simple to measure the work done, as in manual work, monetary incentive schemes and merit awards are often selected. For indirec
17、t workers, where measurement is difficult, methods of additional payments include bonus schemes based on the performance of the company. 14 Fringe benefits such as sickness and pension schemes, sports clubs, housing and canteens are all an accepted part of the condition of work. A. Each of these req
18、uirements is given a value, usually in “points“ or “factors“ which are added together to give a total value for the job. B. It is said that payment for a job should vary with any differences in the way that job is performed. C. In some companies the Personnel Department has more responsibility for w
19、ages and salaries than the Accounts Department. D. Employees in a company get more or less the same amount of payment from year to year. E. Non-financial incentive schemes are becoming more popular for all grades of staff. F. In order to be successful, that pay structure will need agreement between
20、Trade Unions and management or a dearly defined system for dealing with problems. G. It should also analyse economic factors, such as the cost of living and the labor supply. H. Indirect workers get regular payments such as bonus as awards for their performance in the company. 三、 PART THREE 14 Read
21、the following extract from a book on marketing management. For questions 15-20, mark one letter A, B, C or D on your Answer Sheet. Murrayhills principal distribution channel until 1979 was a network of approximately 450 nonproprietary retail outlets throughout the United States, many of which also s
22、old other brands of mens premium shoes. Murrayhills shoes were sold wholesale to retailers at approximately 50 percent of the suggested retail price. Price increases usually were announced in February or August. The company did not offer its retail accounts quantity discounts. Because producing high
23、-quality mens shoes demanded highly skilled labor and specialized facilities, Murrayhills entire product life had been manufactured at the companys facility in Lynn, Massachusetts, throughout most of the companys history. As consumer preferences changed and fashion became more important in mens shoe
24、s during the 1970s, Murrayhill began contracting with outside manufacturers to produce casual shoes that matched Murrayhills quality and feature specifications yet could extend the brands franchise to a younger age group. Murrayhills executives labeled these styles “outside“ shoes, while those manuf
25、actured at the Lynn plant were called “inside“ shoes. In 1985, the average prices the retailer paid Murrayhill for a pair of inside shoes was $ 52 and, for a pair of outside shoes, $ 34. Variable manufacturing costs per pair of inside shoes were $ 40. The average cost of a pair of outside shoes to M
26、urrayhill was $ 28. Murrayhill sold approximately 160 inside shoe styles and 56 styles made by outside manufacturers. Since there were 80 sizes to each style, Murrayhills total SKUs numbered around 17,280, and it carried an inventory in stock of over 64,000 pairs. Both internal and external producti
27、on schedules for each style were set in advance, based on sales projections. Murrayhill rarely did “makeup“ (styles not included in its regular product line, manufactured to the specification of a retailer) for a particular retail account. Each of Murrayhills 16 salespeople was assigned a geographic
28、 territory and was responsible for retailer sales and service with the area. Salespeople also were expected to perform “previews“ at the beginning of fall and spring seasons as a method of increasing both consumer and trade sales. Previews consisted of a sales presentation at retail store, where the
29、 Murrayhill salesperson would display and explain the companys entire line, to store customers. During the preview, the customer was offered a price promotion of $ 10 off any pair of Murrayhill shoes. The retailer was responsible for absorbing the cost of the promotion, while the cost of advertising
30、 placed to stimulate retail traffic during the preview was shared between Murrayhill and the retailer. The Murrayhill salesperson would spend time with the retailers salespeople and customers describing the quality and comfort of Murrayhill shoes. Company management believed that consumers were like
31、ly to “trade up“ to a higher-priced brand if they understood the features and benefits of premium shoes. The managers believed that retail salespeople often missed sales opportunities by assuming that casually dressed customers would not buy expensive high-quality shoes, and one of Murrayhills goals
32、 was to have retail salespeople try a pair of Murrayhill shoes on every customer. For some Murrayhill retail accounts, dose to 30 percent of annual sales were made during the fall and spring previews. Murrayhill management tracked the sales of every shoe style. If sales of a particular style slowed,
33、 management might elect to replace only the middle sizes, ensuring that Murrayhill would end up with the most popular sizes of a style before the style was terminated or “closed out“. Established retail accounts had the option of purchasing close-outs at a 30 percent discount from the regular wholes
34、ale price. A list of close-outs was sent to retail accounts twice each year. Retailers would often try to sell these styles at full retail price to increase their unit margins, then mark them down, as necessary. Close-outs accounted for unit sales of 5,500 to 6,500 pairs of Murrayhill shoes per year
35、. 15 Murrayhills internal SKUs numbered_. （ A） 12,800 （ B） 4,480 （ C） 17,280 （ D） 64,000 16 The duty of the 16 salespeople sent by Murrayhill was to be_. （ A） retailer sales and service with the area （ B） retailer sales and service with the area and performing “preview“ （ C） displaying and explainin
36、g the companys entire line to store customers （ D） absorbing the cost of the promotion 17 Which of the following is NOT true? （ A） Customers paid a higher price for a pair of shoes during the “preview“. （ B） The cost of advertising to excite retail trade during the “preview“ was paid for by both Mur
37、rayhill and the retailer. （ C） Consumers would possibly buy premium shoes if they know their features and benefits. （ D） The fall and spring previews benefit some Murrayhill retail accounts a lot. 18 Retailers sold the close-outs_. （ A） at a lower price than usual （ B） to poor consumers at full reta
38、il price （ C） at full retail price and never lower it （ D） at full retail price and then at a lower price when necessary 19 Before 1979_. （ A） the 450 retail stores where Murrayhill shoes were sold were privately owned （ B） some of the 450 retail stores sold Murrayhill shoes only （ C） the wholesale
39、price of Murrayhill shoes was much higher than their retail price （ D） retailers would get discounts if they bought the shoes substantially 20 Why did Myrrayhill begin contracting with outside manufacturers to produce casual shoes? （ A） Because Murrayhill wanted to assure consumers of the quality of
40、 the shoes. （ B） Because producing high-quality shoes needed high skills. （ C） Because consumer preferences had changed and fashion became more important. （ D） Because Murrayhill wanted to sell the shoes at a lower price. 四、 PART FOUR 20 Read the article below about banking.Choose the best word from
41、 the opposite page to fill each gap.For each question 21-30 mark one letter A, B, C or D on your Answer Sheet.There is an example at the beginning (0).A CHALLENGE TO TRADITIONAL BANKINGTraditional methods of banking are under 0 from a “new type of account“ which is actually meant to be almost perpet
42、ually in debit. This account, to be 21 in a few months time, is intended to 22 a range of personal banking services; such as current accounts, mortgages, personal loans and credit cards. Customers, who must 23 that they are at least five years from retirement, will be required to 24 a mortgage of at
43、 least 10,000 on their homes and have their salaries paid directly into the account. They will then have an agreed credit 25 of up to three times their annual salary, to use as they wish, as well as the usual 26 such as debit, credit and cash cards and a cheque book. Accounts in debit will be charge
44、d interest at a rate of 8.2 percent. This 27 favourably with the standard mortgage rate of 8. 45 percent, personal loan rates of around 13 percent and credit card 28 of about 22 percent. When the debt is clearedas it must be by the time the customer retiresand the account goes into credit, it will a
45、ttract interest at about 5 percent. Some experts say that it will revolutionise personal banking in the UK. But the 29 has been dismissed as a gimmick by rival banks and criticized by consumer groups, which are voicing fears that many customers on average incomes could be 30 into serious debt.0. A.
46、threat B. danger C. opposition D. competition （ A） embarked （ B） launched （ C） issued （ D） released （ A） associate （ B） enclose （ C） mix （ D） combine （ A） persuade （ B） prove （ C） witness （ D） convince （ A） take to （ B） take off （ C） take out （ D） take in （ A） limit （ B） barrier （ C） control （ D） ex
47、tent （ A） means （ B） amenities （ C） facilities （ D） opportunities （ A） connects （ B） compares （ C） relates （ D） differs （ A） expenses （ B） receipts （ C） bills （ D） charges （ A） programme （ B） scheme （ C） device （ D） design （ A） descended （ B） fallen （ C） placed （ D） plunged 五、 PART FIVE 30 Read the
48、article below about effective negotiating. For each question 1-10, write one word. We are always negotiating, not only in business, but 0 in our private lives, from deciding what to watch on TV to deciding where to go on holiday. Rarely, in fact, 1 any form of decision reached without some form of n
49、egotiation. But 2 we practise the art on a regular basis, it is always useful to review what we already subconsciously know. The following tips provide you 3 strategies for negotiating effectively, no matter 4 situation you find yourself in. Firstly, try to make it a win-win situation. Start with the attitude that all parties should get something out of the deal. Look at the common ground, 5 only at the gaps between you. Secondly, try to find out what is cheap for you but valuable to your negotiating partner and vice versa. Exchanging something y
