1、BEC商务英语（高级）阅读模拟试卷 79及答案与解析 一、 PART ONE 0 Look at the statements below and the article divided into five extracts about setting customer expectations on the opposite page. Which extract (A, B, C , D or E ) docs each statement 1-8 refer to? For each statement 1-8, mark one letter (A, B, C , D or E ) o
2、n your Answer Sheet. You will need to use some of these letters more than once. A Extract 1 You are not providing product or service to yourself, so even if you are convinced that you have your finger on the pulse of the buying public, you must remain objective in your view of how others see you. Ho
3、w do you do this? Simply ask your customers and prospects! Most of them will be happy to tell you how they feel about dealing with your business. However, if you cant find the time or wherewithal to ask customers directly, then enlist the assistance of a third patty to collect this information for y
4、ou. But once you have this information, turn it into knowledge by using it to improve your customer interactions! B Extract 2 If there are any difficult but necessary policies or procedures that your customers must navigate through in order to do business with you, dont sugarcoat it by pretending th
5、at its simple or nonexistent. Instead, take some time to come up with a well thought-out explanation of the issue, and provide clear, detailed, and easy to find directions for addressing the issue. Usability testing for any automated system is a must! C Extract 3 Not to be condescending, but many ti
6、mes we axe so familiar with our product or service that we unconsciously feel that everyone has the same understanding we do. Assume that explanations and definitions are necessary, and then provide customers the option of passing them by when they are not needed. Web sites am great for this, as ter
7、ms and phrases can be presented in hypertext, where a user can click on the text and a definition or example can pop up in a new window. Dont make your customers have to seek out understanding of your product or service. Many of them will not pother with the effort, and simply move on to a competito
8、r who provides a clearer presentation of what they do, and the benefits therein. D Extract 4 You and your competition are going after the same market. Obviously, some of that market is choosing a competitor instead of you. Why is that? What is it that the competitor is doing to present itself, its b
9、usiness, and its benefits, which appeals to certain segments of the market? Identify, understand, and utilize these things to your advantage. If there are aspects of your competitors business that can improve your offerings, then borrow them and make them your own. If you can do them better, by all
10、means, do them and let customers and prospects know. You are never the only game in town; your market knows that, and you need to know it, too. E Extract 5 Be specific when you promise something, and by all means, deliver on that promise. If something prohibits you from delivering on that promise, y
11、ou need to notify the customer as soon as possible, be upfront about why you cannot deliver, and inquire as to what you can do to make amends. Your businesss credibility is at stake, so do not take this lightly. Otherwise, the expectations that youve set for your customers will be one of disappointm
12、ents, which is a surefire way to kill your business. 1 Use simple language to describe your products. 2 In this way, customer expectations will be set more realistically. 3 You can make use of others strengths. 4 Your corporate image will be damaged if you fail to do it. 5 You have a couple of ways
13、to get it. 6 You must either keep your word or clarify the situation. 7 It is essential to make these things clear to the party involved. 8 You are supposed to be considerate so as to let your customers have a choice. 二、 PART TWO 8 Read the text taken from a business magazine.Choose the best sentenc
14、e to fill each of the gaps.For each gap (9-14), mark one letter (A-H) on your Answer Sheet.Do not use any letter more than once.There is an example at the beginning, (0). Inflation “Inflation“ is the term used to describe a rise in the general price level of goods and services. Note that individual
15、price increase, for example, due to seasonal shortages of food, is not classified as inflation. (0) D The first is the one in which the demand for goods and services (and the money available to purchase them) exceeds the supply available. There may be a large supply of money available for one or mor
16、e of several reasons; because government spending is relatively high; or because credit is easily available; or because people have relatively high disposable income (e. g. incomes after tax plus transfers, such as childrens allowances). When customers want to spend money on goods and services, but
17、there are not enough of them to meet the demand, prices rise accordingly. (9) The second situation which causes inflation is the one in which production costs are rising. Production costs include raw materials, energy, and wages. When workers find they cannot afford the goods and services they need
18、owing to the fact that prices are too high, they seek wage increases; sometimes increased production costs are absorbed in increased productivity or a reduction in profits so that they are not passed on in higher prices. More usually, however, they are not and, hence, prices rise. (10). These two ca
19、uses of inflation are often interrelated so that the one situation leads to the other which in turn leads to a recurrence of the first situation. (11) . A third cause of inflation may be government policy. A government can regulate prices by changing its tax policy. Governments can affect the level
20、of prices by controlling or regulating them, or by reducing taxes on goods and services and, accordingly, keeping prices down. Alternately, if a government does not regulate prices or if it imposes higher taxes (such as VAT), it may push prices up. Governments also occasionally attempt to control th
21、e level of wage increases and, hence, keep those production costs down. Lastly, as mentioned earlier, some people think that higher prices are often due to high government spending. (12) . First, because the real value of money tends to decline, lenders of money, such as banks, are less willing to l
22、end or are willing to do so only at higher interest rates. This makes borrowing more expensive, and thus may cause prices to rise even further, owing to the increased cost of borrowing. Second, there are many groups of people whose incomes are fixed or whose incomes tend to rise slowly and infrequen
23、tly. (13) . Old age pensioners are examples of one of these groups. Third, when people see the value of money being eroded, they are less willing to save. Accordingly, there is less money available for investment in the new equipment which is frequently necessary if productivity is to increase. (14)
24、. Consequently, prices continue to rise.A It is easy to get loans or buy things on credit.B This is often referred to as “costpush inflation“.C Inflation has several consequences, all of which are bad.D There are three situations which can result in inflation.E This is often referred to as “demand-p
25、ull inflation“.F In a period of inflation the living standards of these people fall and, as a result, they suffer hardship.G This chain of cause and effect is called an “inflationary spiral“.H It may be more difficult, therefore, to absorb increased production costs. 三、 PART THREE 14 Read the follow
26、ing aicle about team work and answer the questions on the opposite page For each question 15-20， mark one letter(A， B， C or D)on your Answer Sheet for the answer you choose Is your group really a team? Teams are all the rage in the workplace today， and every organization speaks of the importance of
27、teams But just because a group of people work together does not necessarily make them a team There are essential elements that identify teams， and nurturing them will help you become a good team leader Lets begin with a definition of what a team really is Teams are groups of individuals who accompli
28、sh designated objectives by working interdependenlIy， communicating effectively， and making decisions that impact their day to day work So the first question to ask yourself is， How close does my team come to this definton?If it doesnt measure up to the definition， then you are not really leading a
29、team You are probably managing a work group There is absolutely nothing wrong with a work group A work group can achieve great results with your close supemision The idea， however， in todays changing organization and our competitive global marketplace， is to develop teams that can work autonomously
30、without your close direction and support In a team members share decision-making and often build consensus， with two-way communication between manager and members There are joint work assignments and accountability on both the individual and team levels In a work group， the manager is the decision-m
31、aker， and there is a one-way， top-down pattern of communication。 Each member has individual work assignments， and each person is held accountable and appraised by the manager. Whether you operate as a work group or a team depends on three factors Firstly，the skill and motivational level of members S
32、killed and motivated employees need to be able to make decisions on their own and communicate upwardly when they need to This is a model for working as a team Secondly， the nature of the work Some work situations do not call for members to make decisions together， nor is there a need for much two wa
33、y communication among team members and their manager But if there is a need for both， you have a team Thirdly， the managers belief that indMduals can work autonomously and interdependently This attitude is essential for todays workplace。 When managers do not hold this belief， they will favor the wor
34、k group over the team To get a group of individuals to function as a team， it is necessary to highlight the following issues As for team members everyone of them needs to know what he or she is supposed to accomplish and how it fits in with what other team members do.And they must be allowed to make
35、 decisions that impact their work products and semices When we give people ownership over what they are doing， they perform much better Last but not least team members cannot hold back on any comments that will help the team grow and prosper As for the team leader， he or she should have the technica
36、l knowledge of what the team is doing， as well as be able to motivate and inspire the team A qualified leader should always be ready to acknowledge team membersaccomplishment Members need ongoing reminders that their efforts are valued and appreciated so that they can sustain high levels of performa
37、nce 15 Which statement concerning teams is true? （ A） Nowadays teamwork is a popular concept （ B） All the companies put great emphasis on teams （ C） A good team involves close supewision of the team leader （ D） Theres nothing in common between a team and a group 16 In a team （ A） members work indepe
38、ndently of each other （ B） members make all the decisions together （ C） the team leader supewise the teamwork all the time （ D） members work cooperatively and communicate effectively 17 Whats not true according to the third paragraph? （ A） Good teamwork means total agreement among members （ B） The m
39、anager of a work group is the decision-maker （ C） Responsibility is shared among team members （ D） In a group， members have separate assignments 18 Different from a work group （ A） a team includes a large group of people working together （ B） members of a team are skilled employees （ C） the Ieader o
40、f a team believes in team work （ D） team members dont communicate with the leader 19 What is not mentioned in the last paragraph? （ A） Team members should be aware of the designated objectives （ B） Team members may sometimes abuse the decision-making power （ C） Team members should contribute to the
41、development of the team （ D） Team members are entitled to make some decisions 20 According to the author， a good team leader （ A） provides timely help to eVery member （ B） execs positive influence on team membersperformance （ C） is a self-motivated person （ D） doesnt expect too much accomplishment f
42、rom members 四、 PART FOUR 20 Read the article below about market research. Choose the correct word to fill each gap from A, B, C or D. For each question (21-30), mark one letter (A, B, C or D) on your Answer Sheet. Market Research Market research has become increasingly important in recent years. In
43、some organisations, in fact, managers will not initiate any activity without market research to back them up. The first thing about market research is that it is not an (21) to management decision-making. No form of market research, no matter how deep, complicated and detailed, can ever be seen as a
44、 substitute for creative decision-making by professional managers (22) its very best, all it can do is (23) some doubt and clarify the nature of the problem. It may even be seen as a tool which can help improve the (24) of decisions but it is not in itself a decision-making mechanism. Market researc
45、h, in (25) with a number of other approaches in marketing, suffers from the frequent complaint that it is not really accurate. Market research results can never be completely accurate because they (26) with a dynamic, ever-changing marketplace. It is essential that this is understood by everyone wit
46、h an interest in the results. There is, therefore, an ongoing need for creativity and imagination, when (27) market research results and when making any (28) to apply them in the marketplace. Finally, it should always be remembered that market research is not an end in itself but simply a (29) by wh
47、ich some degree of risk can be removed from marketplace activity. If no activity (30) from the research, then the entire research has been completely pointless. （ A） option （ B） alternative （ C） end （ D） opening （ A） For （ B） From （ C） At （ D） With （ A） reject （ B） omit （ C） deny （ D） remove （ A） qu
48、ality （ B） goodness （ C） well-being （ D） virtue （ A） association （ B） common （ C） addition （ D） connection （ A） work （ B） manage （ C） deal （ D） operate （ A） deciding （ B） thinking （ C） proving （ D） considering （ A） attempt （ B） venture （ C） choice （ D） try （ A） mode （ B） means （ C） way （ D） progress
49、 （ A） shows （ B） produces （ C） results （ D） appears 五、 PART FIVE 30 Read the article below about Japans lost generation.For each question 31-40 write one word in the space on your Answer Sheet.There is an example at the beginning (0).Japans Lost Generation Hikikomori has become a major 0 in Japan. Loosely translated as “social withdrawal“, Hikikomori 31 to the state of anomie into which an increasing numb
