1、BEC商务英语（高级）阅读模拟试卷 80及答案与解析 一、 PART ONE 0 Look at the statements below and at the five extracts from an article about the relationship between strategic alliances and organizational learning. Which article (A, B, C, D or E) does each statement 1 8 refer to? For each statement 1 8, mark one letter (A,
2、 B, C, D or E) on your Answer Sheet. You will need to use some of these letters more than once. A All too often, many firms proceed into an alliance relationship without sufficiently planning and/or negotiating the key parameters of the relationship. Defining the legal framework of the alliance is o
3、nly the beginning of the kind of comprehensive planning that is needed to ensure a workable relationship. Successful alliance planning goes beyond the partners initial agreement on the choice of alliance vehicle (e. g. cross-licensing, technology development pact, joint venture, equity sharing). B S
4、uccessful alliance planning not only includes the usual details of plant location, cost sharing, market share gains and other economic criteria, but also the approaches that facilitate creating new knowledge and other technological synergies. Senior management needs to communicate the alliances shar
5、ed goals with all key middle managers and technical staff to discuss ways to develop a win-win relationship. Senior management also needs to convey the message that close cooperation could unintentionally expose and leak the firms core competencies in ways that could ultimately damage the firms long
6、-term competitiveness. These same managers and technical staff need to know at the planning stage which technologies, competencies or proprietary processes should be protected from excessive demands from the partner. C Managers often herald the consummation of an alliance agreement as the final outc
7、ome of intensive negotiations between the partners. For many types of strategic alliances (e. g. technology development pacts, joint ventures, consortia), however, the legal negotiations represent only the beginning of a long series of ongoing, continuous negotiations that actually take place once a
8、lliance operations commence. The finer details of the alliances framework entail continuous negotiations with the partner. Even after both parties agree to the broad (and immediate) goals and objectives of the relationship, smooth accommodation of managers and practices from different partners is di
9、rectly related to how well managers can negotiate the uncertainties and the complexities of day-to-day activities that cannot be pre-specified in a legal document. D Smooth implementation to facilitate learning requires all levels of management to work on developing “alliance protocols“ that enable
10、careful knowledge creation and sharing among the partners. In their simplest form, alliance protocols represent the communication channels by which the alliances managers and technical staffs share technologies, skills and managerial acumen. Jointly developing and agreeing to these protocols early o
11、n is important to maintaining a balanced relationship, whereby neither partner feels that their contributions or opportunities to learn from the other are neglected or undervalued. Protocols are instrumental in setting up the mental “parameters“ that limit what partners can ask from one another in t
12、erms of what constitute proprietary vs. non-proprietary technologies or processes. Protocols provide an “invisible fence“ that defines the boundaries between cooperation and competition. E Strategic alliances can help firms transform their core businesses and activities by helping management secure
13、access to new technologies, insights and skills that other firms may possess. Alliances enable firms to jointly develop new products and processes, the costs of which are often beyond the financial and human resources of any firm. Strategic alliances can also help firms divest themselves of non-core
14、 business units or activities that are costly to retain. In non-core businesses, alliances can help reduce the cost of industry exit and corporate restructuring. 1 Senior management needs to pay much attention to its words and actions in communication. 2 Negotiation of alliance between partners is a
15、 long and complex process. 3 Many firms stop at the first stage of successful alliance planning. 4 The extent to which an activity or business is considered core or non-core will play a significant role in how senior management will seek to use alliances in fostering learning. 5 A good beginning of
16、a negotiation doesnt mean a good ending. 6 Strategic alliance may bring negative effects to firms if not properly managed. 7 Learning from allied firms is limited to some extent in order to maintain a balanced relationship. 8 All key parameters of an alliance relationship have to be planned comprehe
17、nsively. 二、 PART TWO 8 Read this text about stress free home-office. Choose the best sentence from the sentences that follow to fill each of the gaps. For each gap 9-14, mark one letter (A-H) on your Answer Sheet. Do not use any letter more than once. Stress Free Home-office Ah, the carefree life of
18、 the work-from-home professional no coworkers to interrupt you, no boss looming over your shoulder, no clock to punch. You can come and go as you please, dress however you like, and attend your childs soccer games. A working life without stress. Dream on. Ask anyone who works from home, and theyll t
19、ell you a different story complete with interruptions from family members and neighbors, no tech support, and the difficulties of keeping to a schedule and maintaining any kind of productivity. (9) . “Many of my clients thought they would be less stressed when they left the corporate workplace, but
20、the enemy is within,“ says Barbara Reinhold at Smith College. “Its not a function of getting rid of stress. Its a matter of managing stressors. “ (10) . In May, the Harvard School of Public Health released a study that found women in stressful jobs more likely to report poor health than those in rel
21、atively undemanding jobs did. Whether you work at home full-time or once in a while, youll be happier and get more done if you follow these precepts. 1. Take Control When you show up for your first day at an office, the tools you need are waiting on your desk. Its not so easy when you work out of yo
22、ur house. Take time up front to get prepared and organized. “Feeling out of control nothing is as stressful as that,“ Reinhold says. “One of the most important stressors in that regard, research has shown, is a cluttered office. (11) . Were not sure whats under them, and were not sure we can find so
23、mething we need. “ 2. Get Comfortable When you are refreshed, you are more productive and less irritable. Too many home professionals ignore this fundamental truth, spending their days working in poor light, seated in an uncomfortable chair at a desk thats too high or too low. (12) . A few inexpensi
24、ve changes can improve your work. 3. Set Boundaries One of the advantages of working from home is spending more time with your family. (13) . “Balancing the increasing demands of work with the pressures of managing family and home can be a challenge,“ acknowledges Harriet Schechter, author of Conque
25、ring Chaos at Work. Dont just ignore that your home and office overlap; create some boundaries that allow for synergy between the two. (14) . A. Stacks and stacks of papers make most of us feel a little subliminally crazy. B. Stress is serious business. C. A home office doesnt eliminate work anxieti
26、es; it just reshuffles them. D. Your family is the most important element in your life. E. That way you can take advantage of the best of both worlds. F. That also can be one of the disadvantages. G. You may have converted the babys old room to an office, but have you done a thorough job? H. A worki
27、ng life without stress. 三、 PART THREE 14 Read the following article about the four Ps of the marketing mix and the questions that follow. For each Question 15-20, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose. The variety of smaller market segments within the consumer
28、 and business market is enormous, and the firm that is good at target marketing will have a valuable edge over its competitors. But identifying the market is only part of the task. The other basic element in any total marketing program is the marketing mix. The marketing mix can be defined as the bl
29、end of product, price, promotion, and placement (or distribution) that satisfies the demands of the chosen market segment. The four Ps have to fit closely together. And, as we shall see, the key to effective marketing is the ability to adjust each of the four factors in response to the demands of th
30、e target market. Product A businesspersons first marketing decision concerns the products or services that will attract customers in the target market. The key is to determine consumers needs and wants and translate them into desirable products and services. Rising crime rates, for example, have cre
31、ated a target market among small businesses for a growing number of security services. Similarly, the rapid increase in the number of working women has inspired clothing manufacturers to include more high-priced ladies suits in their overall product mix: many women have discovered they need to “dres
32、s for success“ just the way men do. Changing conditions require the continuous reevaluation of product lines. At Procter spa packages; luxury cruises; Universal Studios and 52 Discovery Cove Orlando, and retail merchandise. To enroll in Marriott Rewards, call 1-800-249-0800 or log onto www. marriott
33、rewards. com. BEC商务英语（高级）阅读模拟试卷 80答案与解析 一、 PART ONE 1 【正确答案】 B 2 【正确答案】 C 3 【正确答案】 A 4 【正确答案】 E 5 【正确答案】 C 6 【正确答案】 B 7 【正确答案】 D 8 【正确答案】 A 二、 PART TWO 9 【正确答案】 C 10 【正确答案】 B 11 【正确答案】 A 12 【正确答案】 G 13 【正确答案】 F 14 【正确答案】 E 三、 PART THREE 15 【正 确答案】 B 16 【正确答案】 B 17 【正确答案】 A 18 【正确答案】 C 19 【正确答案】 D 20
34、 【正确答案】 C 四、 PART FOUR 21 【正确答案】 B 22 【正确答案】 C 23 【正确答案】 D 24 【正确答案】 A 25 【正确答案】 A 26 【正确答案】 B 27 【正确答案】 C 28 【正确答案】 A 29 【正确答案】 D 30 【正确答案】 B 五、 PART FIVE 31 【正确答案】 OUT 【试题解析】 out of something表示 “来自 ” 。该句的意思是：文化源自一个群体内人们的思想、精力和态度的总和。 32 【正确答案】 TO 【试题解析】 compare to是常见搭配，表示 “把 比作 ”。 33 【正确答案】 WHAT 【试
35、题解析】 WHAT引导宾语从句，做 determine的宾语。 34 【正确答案】 BOTH 【试题解析】 bothand 是表示并列关系的连词。 35 【正确答案】 ARE 【试题解析】 该句意为：我们很容易看到被称做 “文化 ”的精神领域的一些表征。manifestations是复数，因此用系动词 are。 36 【正确答案】 THESE 【试题解析】 these指代上文中提到的 dress code， work environment， perks，and titles in a company。 37 【正确答案】 MORE 【试题解析】 该句意为：文化无形的影响更加强大。此段论述文化
36、的 invisible一面，将文化的 invisible和上文其 visible表征进行比较，故用 more。 38 【正确答案】 COMPOSED 【试题解析】 be composed of是固定搭配，表示 “由 组成 ”。 39 【正确答案】 WITH 【试题解析】 be synonymous with是固定搭配，表示 “与 一致 ”。 40 【正确答案】 ON 【试题解析】 hang on表示 “挂在 上 ”。整句话意为：不幸的是，通常企业的价值、理念以及策略只是挂在墙上匾牌上的标语。 六、 PART SIX 41 【正确答案】 THEIR 42 【正确答案】 WOULD 43 【正确答案】 FOR 44 【正确答案】 CORRECT 45 【正确答案】 THOSE 46 【正确答案】 HAVING 47 【正确答案】 CORRECT 48 【正确答案】 OF 49 【正确答案】 FURTHER 50 【正确答案】 IN 51 【正确答案】 CORRECT 52 【正确答案】 CORRECT
