1、BEC商务英语（高级）阅读模拟试卷 84及答案与解析 一、 PART ONE 0 How to approach Reading Test Part One In this part of the Reading Test you match eight statements with five short texts. First read each short text and then read the sentences to see which ones refer to the text. Make sure you read each text for overall meani
2、ng, Do not choose an answer just because you can see the same words in the text. Look at the sentences below and at the five sections from an article about benchmarking on the opposite page. Which section of the article does each sentence refer to? For each sentence 1 8, mark one letter (A, B, C, D
3、or E) on your Answer Sheet. You will need to use some of these letters more than once. A Benchmarking involves establishing minimum standards of performance and quality, based on identifying the best method and practice followed in other organisations. These standards can then be used as yardsticks
4、to measure the organisations current costs, production, management and customer focus, and identify areas where they fall short of norms. According to its supporters, benchmarking raises awareness of innovations and best practice, thus helping all companies taking part in benchmarking exercises to i
5、ncrease their competitiveness: by imitating best practice they may be able to reduce their costs or improve their customer service. B There are a number of approaches to benchmarking. Typically, exercises are carried out by companies working within the same field or sector, as in the International M
6、otor Vehicle Programme. Between 1985 and 1990 this brought together car manufacturers from Europe, the USA and Japan with the aim of introducing the western companies to Japanese production methods. As benchmarking by competitors can be very sensitive, in some cases data is mediated through a neutra
7、l body, such as a business school, to protect confidentiality and make sure that no trade secrets are revealed. C There are also instances of companies in widely different industries comparing their management practices, to see how others have dealt with difficulties in internal communications, supp
8、ly chain management, and other areas where practice is transferable from company to company without affecting competition between rivals, in other words, topics where confidentiality is not at issue. To a certain degree this practice has been aided by the development of internet websites dedicated t
9、o the sharing of information, sites which, being in the public domain, are universally accessible. Of course, this means that only certain types of data are provided. D Unlike benchmarking exercises with competitors, which run the risk that participants may want to take what they can and give away a
10、s little as possible, benchmarking between the divisions or business units of a single company is far less likely to lead to the withholding of information. As a by-product, co-operation among different sections of the company may well be enhanced, both through increased understanding of how others
11、operate, and by simply being able to put a face to a name, and know who to talk to about a particular work-related problem. E learning from the successes and failures of others can of course be very valuable. On the other hand, critics claim that by concentrating on existing best practice, companies
12、 simply seek to emulate other businesses. Content to achieve the best of what is being done at the moment, they do not attempt to move beyond it to reach the best possible. However this ignores the creative aspect of the process: learning about other organisations operations may well spark off fresh
13、 ideas, as in a brainstorming session, and lead into the realm of true innovation. 1 Ideas that emerge from a benchmarking exercise may be better than any current practice. 2 In some cases companies receive information without knowing which organisation produced it, 3 Certain methods of benchmarking
14、 generally do not impose restrictions on the kinds of knowledge that can be shared openly. 4 One goal of benchmarking is to solve problems common to companies in a variety of fields. 5 Benchmarking exercises can enable all participants to make improvements in their operations. 6 Benchmarking exercis
15、es may lead to an improvement in contacts with other people. 7 It may be a weakness of benchmarking that organisations imitate others, 8 Some forms of benchmarking do not restrict the availability of data to those organisations taking part. 二、 PART TWO 8 Alan Robinson left school at 16 hoping to mak
16、e as much money as possible. At first, he worked for his father, who owned several newsagents shops in London. “I learnt a great deal about running a business from being in a small shop. You find out that every penny matters.“ 【 B1】 _ , and a couple of years later he was offered a job by his uncle.
17、“He asked me to manage a chain of bookshops he had in South Africa and taught me everything I know about management.“ When he came back to Britain, Alan was offered a job in London as a product development manager with an exciting new clothes company called Naismiths. 【 B2】_ . “I found I really unde
18、rstood the fashion business and what influences products, 【 B3】 _ .“ One day in the warehouse he noticed a range of sports clothes that had been sent from a manufacturer in New York for the company to look at. “I took the clothes round the office and everyone loved them. 【 B4】 _ , so this range was
19、something new.“ 【 B5】 _ . However, she was happy with the way things were and, feeling disappointed, Alan decided to leave and try to sell them himself. Robinson went to New York just to talk to the manufacturer. He went with his father and they took $12,000 from savings to buy stock. Alan says, “We
20、 tried for a whole week to get an interview with the manufacturer and he refused us three times. 【 B6】 _ .“ On his return, Robinson successfully sold the clothes to small fashion and sports shops, and he began to start producing designs of his own. “Then, I had my big break when I received a phone c
21、all from F what I do want is to use the system to find out one e-mail address of somebody who knows about the ice-cream business and then contact them to ask them about the ice-cream business. Its that kind of cooperation that builds success. “ 15 Which of the following employees may not belong to p
22、rofessional service firms? （ A） Lawyers. （ B） Auditors. （ C） Consultants. （ D） Teachers. 16 Professional service firms are characteristic of _. （ A） teamwork spirits and knowledge-sharing （ B） teamwork spirits and knowledge-based technology （ C） giant and formal （ D） giant and flexible 17 _ is or wa
23、s facing both professional service firms and worlds big old corporations. （ A） Flexible structure （ B） Management problems （ C） Information technology （ D） Good leadership 18 More often than not, employees in professional service firms _. （ A） spend their time in managing （ B） finish their work day
24、in and day out （ C） gain new knowledge （ D） adjust themselves towards the firms objectives 19 When the young people join a professional service firm, they may _. （ A） start work at once （ B） talk with senior people （ C） get training （ D） be promoted at once 20 The example given by Jane Griffith aims
25、 to show _. （ A） the information of icecream industry is important to her （ B） she knows a lot of people in the icecream industry （ C） knowledge management plays an important role in professional service firms （ D） computer science plays an important role in professional service firms 四、 PART FOUR 2
26、0 Read the article below about packaging and labeling.Choose the correct word to fill each gap from A, B, C or D.For each question (21-30), mark one letter (A, B, C or D) on your Answer Sheet.There is an example at the beginning, (0). Packaging and labeling are both very important to a product, as m
27、ost physical products have, to be packaged and labeled. Both are thought to be an element of product strategy and many marketers even have called (0) B a fifth P. The main concern in designing packages for products, especially for new (21) , is true (22) industrial goods and appliances whose sales a
28、re made from display models. From the (23) of marketing, packaging is of vital importance in sales promotion. Sales are (24) by packages that are visible, informative, emotionally appealing, and workable. Good packaging helps sell because (25) with high visibility are easier to find when they are di
29、splayed on store shelves. Design with good and useful information may help (26) customers and make them more (27) to decide to buy the goods. The (28) factor in packaging refers to the image that consumers form after viewing a product. (29) in packaging means that the container not only protects the
30、 product but is also easy to open and re-close, is readily stored, and has utility for secondary uses once the product is used up. For example, in China, some goods are packaged in a special container a real cup, which can be used as a cup after the goods within are used up. The label may be a simpl
31、e tag attached to the product or an elaborate designed (30) that is part of the package. The label normally carries information about the brand name, manufacturers name and address, price, specifications, and so on.（ A） goods （ B） cargoes （ C） merchandise （ D） products （ A） with （ B） to （ C） for （ D
32、） of （ A） perspective （ B） views （ C） opinion （ D） prospect （ A） very good （ B） enhanced （ C） grown up （ D） much better （ A） deliveries （ B） freights （ C） packaging （ D） items （ A） interests （ B） attract （ C） appeal （ D） find （ A） inclined （ B） inclining （ C） wanting （ D） interesting （ A） emotional
33、（ B） subjective （ C） objective （ D） opposite （ A） contents （ B） content （ C） workability （ D） affect （ A） graphic （ B） line （ C） bar （ D） paper 五、 PART FIVE 30 Read the article below about The Import-Export Balance. For each question 31 40, write one word in CAPITAL LETTERS on your Answer Sheet. The
34、 advantages of international trade are obvious. Trading WITH other nations can also pose problems if a countrys imports and exports do not balance out, though. (31) deciding whether a balance does or does not exist, economists use two measures: balance of trade and balance of payments. The total eco
35、nomic value of all products imported (32) a country compared to the total economic value of all other products exported out of a country is that nations balance of trade. Relatively small imbalances in the value of imports and exports for a country are quite common and (33) very important. However,
36、sometimes a countrys trade imbalance can be very large. For example, Japan exports goods and services equal (34) about 15 percent of everything it manufactures. However, it only needs to import goods and services equal to around 5 percent (35) what it manufactures at home. The difference amounts (36
37、) a trade surplus (a positive balance of trade) of several billion dollars each year. Japan is generally content (37) its trade imbalance, because it results (38) more money flowing into the country than is flowing out. But some of its trading partners are not. For the last several years, the United
38、 States has been importing more than it exports, resulting in a trade deficit (a negative balance of trade). (39) a consequence, more money is leaving the United States (40) is entering it. 六、 PART SIX 40 Read the text below about television network.In most of the lines (41-52) there is one extra wo
39、rd. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct.If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.The exercise begins wi
40、th two examples, (0) and (00).Television Network0 As one of the three major commercial networks, CBS was organized00 in 1928 in which its founder, William Paley, acquired ownership of a41 the group of radio stations. As the Columbia Broadcasting System42 expanded its operations, and soon becoming th
41、e largest radio network43 in the United States, it is precociously recognized the potential for the44 rapidly evolving television broadcasting technology. On July 13th,45 1931, it began to experimental television broadcasting in New York,46 and ten years later it began regular black and white week b
42、roadcasts47 over its WCBW TV station in the same city, in which became WCBS TV48 in November 1946. With Television City in Hollywood, CBS has launched49 the industrys first full scale production studio there. Today CBS owns50 television stations, radio stations, home video production and distributio
43、n.51 The CBS Broadcasting Group is composed of six divisions: television52 network, entertainment, sports, news, local television station, and the radio. For most of commercial television history, CBS has been the leader in prime time ratings, having the highest rated shows in almost every year from
44、 the mid-1950s through the mid-1980s. BEC商务英语（高级）阅读模拟试卷 84答案与解析 一、 PART ONE 1 【正确答案】 E 2 【正确答案】 B 3 【正确答案】 D 4 【正确答案】 C 5 【正确答案】 A 6 【正确答案】 D 7 【正确答案】 E 8 【正确答案】 C 二、 PART TWO 【知识模块】 阅读 9 【正确答案】 H 【知识模块】 阅读 10 【正确答案】 E 【知识模块】 阅读 11 【正确答案】 A 【知识模块】 阅读 12 【正确答案】 B 【知识模块】 阅读 13 【正确答案】 G 【知识模块】 阅读 14 【正
45、确答案】 C 【知识模块】 阅读 三、 PART THREE 【知识模块】 阅读 15 【正确答案】 D 【知识模块】 阅读 16 【正确答案】 A 【知识模块】 阅读 17 【正确答案】 B 【知识模块】 阅读 18 【正确答案】 D 【知识模块】 阅 读 19 【正确答案】 C 【知识模块】 阅读 20 【正确答案】 C 【知识模块】 阅读 四、 PART FOUR 21 【正确答案】 D 【试题解析】 根据上半句 “The main concern indesigning packages for products， ”和 “especially”可知是进一步说明 products中的
46、new products。故选D。 22 【正确答案】 C 【试题解析】 for“对 来说 ”。原文的意思是 “对工业品来说 ”。故选 C。 23 【正确答案】 A 【试题解析】 from the perspective of固定搭配，意思是从 角度。故答案为A。 24 【正确答案】 B 【试题解析】 此处的意思是包装醒目、信息丰富、富有情感以及可行的话，销售会上升。说明销售和包装的关系。故选择 B， enhance这里的意思是提高、增强。 25 【正确答案】 D 【试题解析】 根据句意理解，应该选择表示物品方面的词汇，故答案为 D，说明一件件商品。 26 【正确答案】 B 【试题解析】 he
47、lp的基本结构是： help to do，需要使用不定式，故选项 A排除。选项 C是不及物动词，也排除。选项 D在此处意思不合适，故正确答案为B，意思是吸引消费者。 27 【正确答案】 A 【试题解析】 inclined to形容词性固定搭配，表示习惯于做什么，常常做什么，故答案为 A。 28 【正确答案】 B 【试题解析】 根据后文对此因素的解释，可得该因素指的是消费者在看过商品之后的印象，故为主观因素，答案为 B。 29 【正确答案】 C 【试题解析】 根据后文对 此因素的解释，可得该因素指的是容器不仅可以保护产品，而且易于打开关上等，故此为包装的可行性，答案为 C。 30 【正确答案】
48、A 【试题解析】 常识理解，一般的商标均为图形，故此处选项 A为正确答案。 五、 PART FIVE 31 【正确答案】 IN 32 【正确答案】 INTO 33 【正确答案】 NOT 34 【正确答案】 TO 35 【正确答案】 OF 36 【正确答案】 TO 37 【正确答案】 WITH 38 【正确答案】 IN 39 【正确答案】 AS 40 【正确答案】 THAN 六、 PART SIX 41 【正确答案】 THE 【试题解析】 CBS是专有名词，前面不需要加冠词 the。 42 【正确答案】 AND 【试题解析】 becoming此处作非谓语动词，与前面 as引导的从句不是同级关系，
49、故不能使用 and。 43 【正确答案】 IS 【试题解析】 如果这里使用了 is，整句话从语法角度上则变为被动语态。但是这句话，句子结构完整，不能使用被动语态，故此处删除 is。 44 【正确答案】 CORRECT 45 【正确答案】 TO 【试题解析】 begin是及物动词，后面不需要加上 to。 46 【正确答案】 IT 【试题解析】 主语重复，需要删除 it。 47 【正确答案】 IN 【试题解析】 这句是非限制性定语从句，先行词为 the same city，在从句中作主语。故不用 in。 48 【正确答案】 HAS 【试题解析】 从时态上分析，这里是表示发生过的动作。因此使用过去时即可。所以，此句需要删除 has。 49 【正确答案】 THERE 【试题解析】 此句话已经有了 with结构作状语，这里再出现 there表示地点，则与前面重复，故删除 there。 50 【正确答案】 CORRECT 51 【正确答案】 CORRECT 52 【正确答案】 THE 【试题解析】 radio这里与前面形成并列，不用加 the。
