1、BEC商务英语（高级）阅读模拟试卷 88及答案与解析 一、 PART ONE 0 Look at the statements below and the article divided into five extracts about setting customer expectations on the opposite page. Which extract (A, B, C , D or E ) docs each statement 1-8 refer to? For each statement 1-8, mark one letter (A, B, C , D or E ) o
2、n your Answer Sheet. You will need to use some of these letters more than once. A Extract 1 You are not providing product or service to yourself, so even if you are convinced that you have your finger on the pulse of the buying public, you must remain objective in your view of how others see you. Ho
3、w do you do this? Simply ask your customers and prospects! Most of them will be happy to tell you how they feel about dealing with your business. However, if you cant find the time or wherewithal to ask customers directly, then enlist the assistance of a third patty to collect this information for y
4、ou. But once you have this information, turn it into knowledge by using it to improve your customer interactions! B Extract 2 If there are any difficult but necessary policies or procedures that your customers must navigate through in order to do business with you, dont sugarcoat it by pretending th
5、at its simple or nonexistent. Instead, take some time to come up with a well thought-out explanation of the issue, and provide clear, detailed, and easy to find directions for addressing the issue. Usability testing for any automated system is a must! C Extract 3 Not to be condescending, but many ti
6、mes we axe so familiar with our product or service that we unconsciously feel that everyone has the same understanding we do. Assume that explanations and definitions are necessary, and then provide customers the option of passing them by when they are not needed. Web sites am great for this, as ter
7、ms and phrases can be presented in hypertext, where a user can click on the text and a definition or example can pop up in a new window. Dont make your customers have to seek out understanding of your product or service. Many of them will not pother with the effort, and simply move on to a competito
8、r who provides a clearer presentation of what they do, and the benefits therein. D Extract 4 You and your competition are going after the same market. Obviously, some of that market is choosing a competitor instead of you. Why is that? What is it that the competitor is doing to present itself, its b
9、usiness, and its benefits, which appeals to certain segments of the market? Identify, understand, and utilize these things to your advantage. If there are aspects of your competitors business that can improve your offerings, then borrow them and make them your own. If you can do them better, by all
10、means, do them and let customers and prospects know. You are never the only game in town; your market knows that, and you need to know it, too. E Extract 5 Be specific when you promise something, and by all means, deliver on that promise. If something prohibits you from delivering on that promise, y
11、ou need to notify the customer as soon as possible, be upfront about why you cannot deliver, and inquire as to what you can do to make amends. Your businesss credibility is at stake, so do not take this lightly. Otherwise, the expectations that youve set for your customers will be one of disappointm
12、ents, which is a surefire way to kill your business. 1 Use simple language to describe your products. 2 In this way, customer expectations will be set more realistically. 3 You can make use of others strengths. 4 Your corporate image will be damaged if you fail to do it. 5 You have a couple of ways
13、to get it. 6 You must either keep your word or clarify the situation. 7 It is essential to make these things clear to the party involved. 8 You are supposed to be considerate so as to let your customers have a choice. 二、 PART TWO 8 Customer Co-Production When we began the very first research for The
14、 Social Media Bible we asked 1,000 people to participate. The first discovery was that they didnt want just another business book. A typical business book is 250 pages, 60,000 words, 20 chapters, 3,000 words per chapter. Its a formula. Ive written five of them. What they said was, “First, we want a
15、business book that shows the tactics of social media.“ What are blogs? Whats a podcast? Whats a Vlog? Whats all this stuff about micro-blogging and Twitter? Second, they wanted a guide. They told me, give us all the companies that actually offer all of these services; who they are, how they started.
16、 (9) They said that “Now that I know the tactics and the tools, how do we apply them to their businesses? How do we develop a strategy?“ John Wiley they are happy to do it. More than 300 people out of the 1,000 asked to participate as reviewers and collaborators. Ask your customers to participate in
17、 your brand, get them engaged. and ask them to be collaborators in your offering. A Every one of these experts participated in three, four, five pages and even the editing of every chapter of the book. B Isnt that what marketing is supposed to accomplish? C A typical business book is 250 pages, 60,0
18、00 words, 20 chapters, 3,000 words per chapter. D In the book, I reached out to the top people in the social media industry throughout the world to talk about their personal experiences with social media. E Once you have them convinced that the book will change the way they do business for the bette
19、r, they will buy it in droves. F Last, they wanted a third business book, which was a book on strategy. G The Social Media Bible is the largest book Wiley has ever published in 200 years, but in four days it sold out in six major metropolitan areas across the country. H Theyve been publishing for 20
20、2 years. 三、 PART THREE 14 Read the following article on recruiting and managing staff and the questions. For each question (15-20), mark one letter (A, B, C or D) on your Answer Sheet. As a manager in the service industry sector, Ive looked at hundreds of CVs in my time. They are not necessarily the
21、 bland documents some bosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicants employment record. I check for continuity and stability. If somebody has a long list of previous jobs,
22、all of varying length, alarm bells start ringing. Rather than an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family person with
23、 children, because in my experience they tend to be responsible and reliable. I never rely on CVs alone. We get applicants to fill in one of our own application forms. We ask why theyve applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubs t
24、hey belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job. Its always worth looking at C
25、Vs and designing application forms with great caution. Taking on employees might be rewarding, but it is also a big investment for any business. Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring that you get the right person. In the service sector, one of t
26、he aims of companies is to maintain and improve customer service, and this is achieved partly through low staff turnover. You need to take on people who understand that, and will want to stay. Thats why, when youve taken staff on, the next thing is getting the best out of them. My management style c
27、omes from the days when I took over my first business, an ailing road haulage firm which I was certain I could turn into a profitable company. The first thing is to treat others as youd like to be treated yourself. As soon as I took over the business, I talked to everybody individually, and looked f
28、or ways to make sure their particular skills benefited the company. I didnt have much experience of managing people, but above all I always tried to be fair and honest with everyone. As a result, I think the staff knew that and accepted my decisions, even if they didnt agree with them all. Also, bos
29、ses must be able to communicate. You also need to create team spirit, and build on the strength of the team. I explained my plans for the company to all the staff, and let them know what I needed from them. The lorry drivers responded brilliantly, and were the key to turning the business round. They
30、 understood that we had to develop a professional reputation, and from then on the days of poor quality deliveries were over. Lastly, I am a great believer in profit-sharing. It takes a team to make a company work, so profits should be shared by all. Job satisfaction is important, but it doesnt pay
31、the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards together. 15 The fact that the writer hopes to learn from applicants CVs is （ A） that they have experience of many different jobs. （ B） that their careers have developed steadil
32、y. （ C） the opinion their employers had of them. （ D） whether they are married or single. 16 The writer says the application form is useful because it （ A） reveals something of the applicants character. （ B） gives information about the applicants family. （ C） explains what skills the applicant has f
33、or the job. （ D） shows how much the applicant wants to earn. 17 According to the writer, why are CVs and application forms so important? （ A） Interviewing people is an expensive process. （ B） They indicate whether applicants really want the job. （ C） They indicate whether applicants are efficient or
34、 not. （ D） Employing the wrong people can be disastrous. 18 One reason why the writer was successful in her first business was that （ A） she was used to dealing with people. （ B） she was open with the staff. （ C） the business was already doing well when she started. （ D） the staff agreed with all he
35、r decisions. 19 The writer believes profit-sharing is a good idea because （ A） it encourages a competitive spirit. （ B） everyone earns the same salary. （ C） everyone shares the same aim. （ D） it creates job satisfaction. 20 Which would make the best title for this text? （ A） Profit-sharing as motiva
36、tion. （ B） How I turned a business round. （ C） People the key to business success, （ D） The importance of a well-presented CV. 四、 PART FOUR 20 Read the article below about market research.Choose the cprrect word to fill each gap from A, B, C or D.For each question (21-30), mark one letter (A, B, C o
37、r D) on your Answer Sheet.There is an example at the beginning, (0). Market Research Market research has become increasingly important in recent years. In some organisations, in fact, managers will not initiate any activity without market research to (0) A them up. The first thing about market resea
38、rch is that it is not an (21) to management decision-making. No form of market research, no matter how deep, complicated and detailed, can ever be seen as a substitute for creative decision-making by professional managers. (22) its very best, all it can do is (23) some doubt and clarify the nature o
39、f the problem. It may even be seen as a tool which can help improve the (24) of decisions but it is not in itself a decision-making mechanism. Market research, in (25) with a number of other approaches in marketing, suffers from the frequent complaint that it is not really accurate. Market research
40、results can never be completely accurate because they (26) with a dynamic, ever changing marketplace. It is essential that this is understood by everyone with an interest in the results. There is, therefore, an ongoing need for creativity and imagination, when (27) market research results and when m
41、aking any (28) to apply them in the marketplace. Finally, it should always be remembered that market research is not an end in itself but simply a (29) by which some degree of risk can be removed from marketplace activity. If no activity (30) from the research, then the entire research has been comp
42、letely pointless.（ A） option （ B） alternative （ C） end （ D） opening （ A） For （ B） From （ C） At （ D） With （ A） reject （ B） omit （ C） deny （ D） remove （ A） quality （ B） goodness （ C） well-being （ D） virtue （ A） association （ B） common （ C） addition （ D） connection （ A） work （ B） manage （ C） deal （ D）
43、operate （ A） deciding （ B） thinking （ C） proving （ D） considering （ A） attempt （ B） venture （ C） choice （ D） try （ A） mode （ B） means （ C） way （ D） progress （ A） shows （ B） produces （ C） results （ D） appears 五、 PART FIVE 30 Read the article about goods and services. For each Question 31-40, write on
44、e word in CAPITAL LETTERS on your Answer Sheet. Most of the activity of our economic system is connected with the production and consumption of goods and services. A commodity is anything that (31) human needs. The bread that I eat, the shoes that I wear, the house that I live in are all goods. Indi
45、vidual (32) will differ, of course. I do not happen to care for roses, but as long as someone does, they are a good. Two conditions are (33) for the existence of a good: a human need and a means to meet that need. Goods may be divided into two main (34) : free goods and economic goods. Free goods ar
46、e those that are so much supplied by nature that no human effort is (35) to get them. Economic goods are those that are so scarce and relative to human wants that human effort is required to get them. It will be (36) to the reader that whether a commodity falls in the part of free goods or economic
47、goods will depend upon the (37) . On a small island, coconuts might be considered a free good. But when we consider the effort necessary to gather and (38) them, coconuts in New York City are an economic good. Probably the only goods that are free goods under nearly all circumstances are (39) air an
48、d sunshine. A service is any nonmaterial good. The acts of the barber who cuts my hair, and of the railroad that carries me to Chicago are services. Since (40) are generally consumed at the same time that they are produced, it is sometimes convenient to draw a distinction between them. 六、 PART SIX 4
49、0 That The desire to become more strategic that has been espoused by recruiting Over leaders for more than over a decade, and yet, year after year, newly introduced 41 initiatives seem more tactical and administrative than it ever. Recruiting processes 42 have nearly doubled in size when you look at the steps involved in, but no one 43 seems to think or can prove that output has changed all of that much. When you 44 look at what the typical recruiting organisation
