1、BFT阅读（综合）模拟试卷 2及答案与解析 一、 Part 1 0 Trade is central to human health, prosperity and social welfare.【 R1】_Examples of trade in daily life are so abundant they sometimes go unnoticed: people drive to work in a car made in Japan which runs on fuel imported from the Middle East.【 R2】 _A computer might ha
2、ve come from India and may run on software from the United States and a morning cup of coffee was most likely imported from Kenya, Colombia, Tanzania or Ecuador. Trade enriches our lives through greater choice and opens our minds to new ideas and cultures.【 R3】 _It is a key engine of economic growth
3、. The prosperity trade brings people the opportunity to buy the things they value most: an education, access to health care, proper housing and food for their families. It is the job of the World Trade Organization to establish the rules and preserve and nurture this web of commercial activity. But
4、trade is not entirely a natural phenomenon. It depends on political will.【 R4】_When crisis set in during the 1930s, the knee-jerk reaction was economic nationalism. As one country raised its tariff barriers, so too did others in retaliation. Trade plummeted, unemployment became entrenched, cooperati
5、on between nations broke down and guns, soldiers and tanks took over. The human and economic costs were catastrophic. In stark contrast, when the Asian economies experienced a financial crisis in the late 1990s, markets were kept open and sensible but tough economic policy and regulatory decisions w
6、ere taken.【 R5】 _Within a relatively short period of time, these countries were on the road to recovery and fears of worldwide recession were proven unfounded. Restoring international economic growth and stability through the promotion of trade was crucial to securing a lasting peace after World War
7、 II.【 R6】 _At first this was a provisional agreement between 23 countries called the General Agreement on Tariffs and Trade(the GATT). 【 R7】 _Its membership today includes 142 Members, each at its own level of economic development and with its own set of economic priorities. Since Seattle(November 1
8、999), seven countries joined the WTO Albania, Croatia, Georgia, Jordan, Lithuania, Moldova and Oman. With China poised to enter the organization, another 1.3 billion people will benefit from the rules-based trading system. Another 30 or so countries from the Russian Federation, Saudi Arabia and Ukra
9、ine to Vietnam and Yemen are in the process of negotiating their accession to the WTO.【 R8】 _. A. In 1995, the GATT became the WTO, a fully-fledged international organization with stronger and broader authority. B. Many of the goods we buy, the services we use and the foods we eat depend on foreign
10、trade. C. Others ride bicycles made in China with tires from Malaysia. D. This helped contain the crisis and it allowed the Asian nations to export their way out of difficulty. E. It binds people together in a dynamic and complex network of mutually beneficial commercial relations. F. Compare, for e
11、xample, the starkly different policy responses to two of the most major economic and financial disasters of this century. G. It was this vision that led to the creation of the multilateral trading system in 1948. H. Even though the trading system has changed greatly over the years, the underlying go
12、als of the system embodied in the WTO have remained constant: to promote openness, fairness and predictability in international trade for the benefit of humanity. 1 【 R1】 2 【 R2】 3 【 R3】 4 【 R4】 5 【 R5】 6 【 R6】 7 【 R7】 8 【 R8】 8 Imagine a world without brands.【 R1】 _No raucous advertising, no ugly b
13、illboards, and no McDonalds. Yet, given a chance and a bit of money, people flee this Eden. They seek out Budweiser instead of their local tipple, ditch nameless shirts for Gap, prefer Marlboros to homegrown smokes. What should one conclude? That people are pawns in the hands of giant companies with
14、 huge advertising budgets and global reach? 【 R2】 _ The pawn theory is argued, forcefully if not always coherently, by Naomi Klein, author of “No Logo“, a book that has become a bible of the anti-globalization movement. Her thesis is that brands have come to represent “a fascist state where we all s
15、alute the logo and have little opportunity for criticism because our newspapers, television stations, Internet servers, streets and retail spaces are all controlled by multinational corporate interests.“【 R3】 _produced cheaply in third-world sweatshops, branded goods displace local alternatives and
16、force a grey cultural homogeneity on the world. 【 R4】 _Outside the United States, they are now symbols of Americas corporate power, since most of the worlds best-known brands are American. Around them accrete all the worries about environmental damage, human-rights abuses and sweated labor that anti
17、-globalists like to put on their placards. No wonder brands seem bad. 【 R5】 _They began as a form not of exploitation, but of consumer protection. In pre-industrial days, people knew exactly what went into their meat pies and which butchers were trustworthy; once they moved to cities, they no longer
18、 did. A brand provided a guarantee of reliability and quality. Its owner had a powerful incentive to ensure that each pie was as good as the previous one, because that would persuade people to come back for more. Just as distance created a need for brands in the 19th century, so in the age of global
19、ization and the Internet it reinforces their value. A book-buyer might not entrust a company based in Seattle with his credit-card number had experience not taught him to trust the Amazon brand; an American might not accept a bottle of French water were it not for the name of Evian. 【 R6】 _ Indeed,
20、the dependence of successful brands on trust and consistent quality suggests that consumers need more of them. In poor countries, the arrival of foreign brands points to an increase in competition from which consumers gain. Anybody in Britain old enough to remember the hideous Wimpy, a travesty of a
21、 hamburger, must recall the arrival of McDonalds with gratitude. Public services live in a No Logo world: attempts at government branding arouse derision. That is because brands have value only where consumers have choice, which rarely exists in public services. 【 R7】 _ Brands are the tools with whi
22、ch companies seek to build and retain customer loyalty. Because that often requires expensive advertising and good marketing, a strong brand can raise both prices and barriers to entry. But not to insuperable levels: brands fade as tastes change(Nescafe has fallen, while Starbucks has risen); the va
23、garies of fashion can rebuild a brand that once seemed moribund(think of cars like the Mini or Beetle); and quality of service still counts(hence the rise of Amazon). 【 R8】 _ A. Brands have thus become stalking horses for international capitalism. B. Or that brands bring something that people think
24、is better than what they had before? C. Yet this is a wholly misleading account of the nature of brands. D. It existed once, and still exists, more or less, in the worlds poorest places. E. The absence of brands in the public sector reflects a world like that of the old Soviet Union, in which consum
25、er choice has little role. F. Because consumer trust is the basis of all brand values, companies that own the brands have an immense incentive to work to retain that trust. G. The ubiquity and power of brand advertising curtails choice, she claims; H. Many brands have been around for more than a cen
26、tury, but the past two decades have seen many more displaced by new global names, such as Microsoft and Nokia. 9 【 R1】 10 【 R2】 11 【 R3】 12 【 R4】 13 【 R5】 14 【 R6】 15 【 R7】 16 【 R8】 16 A multicultural person is someone who is deeply convinced that all cultures are equally good.【 R1】 _And most likely
27、 he has been exposed to more than one culture in his or her lifetime. You can not motivate anyone, especially someone of another culture, until that person has accepted you. A multilingual salesperson can explain the advantage of a product in another languages;【 R2】 _Thats a critical difference. No
28、one likes foreigners who are arrogant about their own culture. Customers are turned off by mono-cultural salespeople.【 R3】 _Foreigners sense mono-cultural arrogance at once and set up their own cultural barriers, effectively blocking any attempt by the mono-cultural person to motivate them. Multicul
29、turalism is a requirement that has been neglected too often in hiring managers for international positions.【 R4】 _Even if your company is not a multinational one, chances are you are in touch with foreign customers or manufacturers. Do you have the right employee forging these relations? For 20 odd
30、years, I have run an executive-search firm from Brussels. When clients ask us to find the right person for a new pan-European sales or management position, I start by asking them to specify the qualifications their ideal candidate would have.【 R5】_It sometimes takes me hours to persuade clients that
31、 the linguistic abilities they see as crucial are not enough. But after some discussion, we usually wind up specifying something like “the new manager must be accepted throughout Europe.【 R6】 _If possible, he or she should also be able to communicated in more than one of the major European languages
32、.“ Of course, it is far more difficult to determine candidates multiculturalism than it is to check their languages skills.【 R7】 _To seek out this crucial quality, I ask a lot of questions about candidates early childhood, looking for evidence of contact with diverse cultures. And I probe for arroga
33、nce about their background and environment. I dont think for a moment that a proven American salesperson can be sent to Great Britain and be expected to sell there, since it is the same language.【 R8】 _The ones who succeed are multicultural people with the rare ability to gain acceptance from Britis
34、h customer. A. Thus, he or she must be multicultural. B. The trouble is, most people are arrogantly mono-cultural without being aware of it. C. Most often they list the same qualities they would want for a domestic position, but with the additional requirement that the new manager be fluent enough i
35、n English, German and French. D. He enjoys learning the rich variety of cultures in the world. E. But it is also a far more important ingredient to success. F. And this neglect is affecting every industry. G In nine out of ten cases, he or she will fail. H. But a multicultural salesperson can motiva
36、te foreigners to buy it. 17 【 R1】 18 【 R2】 19 【 R3】 20 【 R4】 21 【 R5】 22 【 R6】 23 【 R7】 24 【 R8】 BFT阅读（综合）模拟试卷 2答案与解析 一、 Part 1 【知识模块】 逻辑分析选择填空题 1 【正确答案】 B 【试题解析】 本段的第 1句话点明了贸易对于人们的重要意义。选项 B： “许多人们购买的物品、使用的服务，还有吃的食物都依靠外贸。 ”是本论点的扩展，符合题意。 【知识模块】 逻辑分析选择填空题 2 【正确答案】 C 【试题解析】 本空格处的前后两句是对外贸易的例子，选项 C： “有些人
37、骑着中国制造的自行车，轮胎则是从马来群岛进口的。 ”也是对外贸易的一个例子，是正确的选项。 【知识模块】 逻辑分析选择填空题 3 【正确答案】 E 【试题解析】 本段具体说明了贸易给人们带来的好处：提供更多的选择、开阔视野等。选项 E是本论点的扩展，符合题意。 【知识模块】 逻辑分析选择填空题 4 【正确答案】 F 【试题解析】 本段对比了 20世纪 30年代和 90年代的两次经济危机所采用的不同的对策及其后果。选项 F是此段的总括句，其中 “two of the most maior economic and financial disasters of this century”是选择此项
38、的关键语句。 【知识模块】 逻辑分析选择填空题 5 【正确答案】 D 【试题解析】 空格的前句提到采取了一些具体的经济政策，那么空格处就应该说明采取这些政策的结果，选项 D符合题意。 【知识模块】 逻辑分析选择填空题 6 【正确答案】 G 【试题解析】 前句提到通过促进贸易来恢复世界经济增长对于二战之后的持久和平至关重要。那么，基于这一观点，产生了一个新的贸易组织。空格处就应该填G，即 “1948年成立了多边贸易体制 ”，正好 符合题意。 【知识模块】 逻辑分析选择填空题 7 【正确答案】 A 【试题解析】 从空格处的上下两句话分别出现的 GATT和 WTO可以推断，中间应该有一个演变过程，才
39、能使语义衔接，所以选项 A正确。 【知识模块】 逻辑分析选择填空题 8 【正确答案】 H 【试题解析】 本段介绍了 WTO的演变历史和成员国；选项 H说明了 WTO的一贯宗旨，作为本文的总结，是合适的选项。 【知识模块】 逻辑分析选择填空题 【知识模块】 逻辑分析选择填空题 9 【正确答案】 D 【试 题解析】 文中第 1句提到 “想象一下一个没有品牌的世界 “。选项 D： “世界上的穷困地区曾经或多或少是这种情况 (没有品牌 )，并且这种情况还会持续下去。“是这句话的延伸。其中 it所指对象是 brand，语义衔接，是正确选项。 【知识模块】 逻辑分析选择填空题 10 【正确答案】 B 【试
40、题解析】 空格处前文提到：如果人们有机会并有购买力，那么就都会选择品牌。由此作者引发疑问：我们可以得出什么结论 ?难道我们是那些铺天盖地做广告宣传的大公司的牟利对象 ?选项 B也是一个疑问句，提出了另外一个观点：或者是品牌的 确给人们带来了更好的选择 ?这 3个疑问句均由连词 or连接，成并列关系。由此可见， B是合适的选项。 【知识模块】 逻辑分析选择填空题 11 【正确答案】 G 【试题解析】 空格处的上文阐述了 Pawn Theory的提出者 Naomi Klein对品牌所持的反对意见。从选项中的 she claims可以推出，选项 G是对她的观点的进一步陈述。 【知识模块】 逻辑分析选
41、择填空题 12 【正确答案】 A 【试题解析】 第 3段简述了品牌的影响力。选项 A： “品牌成了国际资本主义的快马。 ”是本段的 中心句，起总括作用，是正确选项。 【知识模块】 逻辑分析选择填空题 13 【正确答案】 C 【试题解析】 第 4段中作者纠正了对品牌性质的错误理解。它不是一种侵略的方式，而是保护消费者的方式。选项 C是本段的主题句，符合题意。 【知识模块】 逻辑分析选择填空题 14 【正确答案】 F 【试题解析】 本段用具体的例子说明了在经济全球化下的形势下， consumer对某种品牌的信任对商家具有重要意义。选项 F的所指对象也是 consumer trust：由于顾客的信任
42、是一切品牌价值的基础， 公司会努力经营以保持顾客的信赖。选项 F符合题意。 【知识模块】 逻辑分析选择填空题 15 【正确答案】 E 【试题解析】 本段提出在消费者有选择的情况下，品牌才有价值。选项 E是一个例子：前苏联的公共设施没有品牌，因为消费者的选择不起作用。所以此选项符合题意。 【知识模块】 逻辑分析选择填空题 16 【正确答案】 H 【试题解析】 文章的最后一段作者提出品牌是公司建立和保持顾客忠实性和稳定性的一个工具，但是品牌还会随着时尚、品位等发生变化。选项 H列举了Microsoft和 Nokia等一系列过去几十年中新出现的全球知名品牌来证明此观点。 【知识模块】 逻辑分析选择填
43、空题 【知识模块】 逻辑分析选择填空题 17 【正确答案】 D 【试题解析】 第 1段是对多元文化人的定义以及解释。 D选项： “他喜欢学习世界上的多种文化。 ”既是对多元文化人的解释，又和下一句话相互补充，为正确选项。 【知识模块】 逻辑分析选择填空题 18 【正确答案】 H 【试题解析】 空格后一句话指出， “这是最本质的不同 ”，所以前面两句话应该为比较。 H选项： “但是一个多元文化推销员能 够促使外国人买他的产品 ”和前面的一句话： “一个讲多种语言的推销员可以用外语解释他的产品的优点。 ”形成对比，从而呼应了空格后一句话，符合逻辑。 【知识模块】 逻辑分析选择填空题 19 【正确答
44、案】 B 【试题解析】 本段话讲的是一元文化对商业的负面影响。空格前说没有人喜欢自负的外国人，傲慢的一元文化推销员经常把国外顾客拒之门外。所以 B选项： “但问题是，很多人都是傲慢的一元文化人，但自身却意识不到这一点。 ”和前一句话相承接，意义连贯，符合题意。 【知识模块】 逻辑分析选择填空题 20 【正确答案】 F 【试题解析】 空格前一句话说 “多元文化是国际公司雇用经理人的一个前提要求，但却经常被忽略。 ”F选项 “这种忽略影响到了各个行业 ”，通过 “neglect”一词与前一句话相衔接，符合文意。 【知识模块】 逻辑分析选择填空题 21 【正确答案】 C 【试题解析】 本段讲的是作者
45、作为一个猎头公司负责人的一些经验和体会。空格前说： “我要求客户提出对理想求职人的一些条件。 ”空格后说： “我要花费很长时间向他们解释他们认为非常重要的语言能力其实是不够的。 ”所以空格处应该说的是客户对求职 者语言方面的要求。 C选项符合题意。 【知识模块】 逻辑分析选择填空题 22 【正确答案】 A 【试题解析】 空格前说： “新经理应该被整个欧洲所接受。 ”所以由此推出： “他应该是多元文化人。 ”即 A选项内容。 【知识模块】 逻辑分析选择填空题 23 【正确答案】 E 【试题解析】 空格前一句说： “当然判断求职者的多元文化能力比测试他们的语言能力要困难得多。 ”E选项： “但是它也是决定成功与否的非常重要因素。 ”与前文意思相连贯，通过代词 it(指代上句话的 multiculturalism)以及 “far more”短语的重复构成与前文的衔接。 【知识模块】 逻辑分析选择填空题 24 【正确答案】 G 【试题解析】 空格前一句说： “我认为不应该仅仅因为语言相同就可以把一个成功的美国推销商派到英国去，并且指望他能够成功。 ”为什么呢 ?G选项： “十有八九他都会失败。 ”是对上一句话的解释，符合逻辑。 【知识模块】 逻辑分析选择填空题
