1、BFT（阅读）模拟试卷 24及答案与解析 一、 Part 1 0 Read the article below. Choose the best sentence from the list on the next page to fill each of the gaps. For each gap(1-8)mark one letter(A-H)on your Answer Sheet. Do not mark any letter twice. Coca-Cola Classic In May 1985, Coca-Cola chairman Robert Goizueta announ
2、ced one of the boldest gambles in marketing history: Coca-Cola would make a significant flavor change in Coke, the worlds best-selling soft drink.【 R1】 _The idea, according to one of Cokes leading strategists, “was to take all the positive qualities associated with the current product, its heritage
3、and so on, and transfer that to an improved tasting product.“【 R2】_Supermarket sales of Coke had slipped behind Pepsi by almost two percentage points, and Pepsi was consistently winning blind taste tests. The advertising campaign for New Coke emphasized improved flavor. Coca-Cola spent nearly $4 mil
4、lion to taste-test its new product on 200,000 consumers.【 R3】 _When the brands were not identified, the taste tests of 40,000 people done in 30 communities showed that 55 percent chose the new Coke over the old, and 52 percent chose it over Pepsi. Subjects were not told during any of the tests that
5、the product being tested would take the place of the traditional Coke. During the first month of New Cokes introduction, shipments to Coke bottlers set a record, and more people tried the new product than has ever sampled any new product.【 R4】 _Consumers began to demand the old Coke. Sales were drop
6、ping rapidly. There was even talk of a class-action suit by a Seattle-based organization, Old Coke Drinkers of America. Coca-Cola headquarters received thousands of protest letters such as, “Dear Chief Dodo: what ignoramus decided to change the formula of Coke?“ Coca-Cola bottlers meeting in Dallas
7、signed a petition demanding that the company restore the traditional formula. 【 R5】 _On July 10, Coca-Cola announced that it would reintroduce the original formula under the name Coca-Cola Classic. Within hours of the announcement, a national phone survey indicated that 68 percent of the people were
8、 aware of that move and 66 percent approved of it. The Coca-Cola Classic package was designed only two days before the announcement. 【 R6】 _ABC News covered the story on its “World News Tonight“ report, again on “Nightline“, and on “20/20“. ABC-TV also interrupted its “General Hospital“ soap opera t
9、o tell the public that the old Coke was coming back. 【 R7】 _Pepsis first advertising campaign in response to its competitors move stated that Pepsis own better taste had forced Coca-Colas move. The second campaign talked about the confusion of Coke products, emphasizing the split between new Coke an
10、d old Coke.【 R8】 _By September, Coca-Cola decided to change its approach once more by bringing back the kind of traditional soft-drink advertising that it had been trying hard to get away from. The new ads did not address the differences between the new Coke and Coca-Cola Classic but rather, focused
11、 on a return to traditional values. A. Coca-Cola introduced “New Coke“ to the market in an attempt to win back market share from Pepsi. B. Cokes 99-year-old formula would be modified to make it slightly sweeter and less filling. C. The media had given a lot of coverage to what had been labeled the “
12、new Coke failure“. D. PepsiCo, bottlers of Pepsi-Cola, couldnt resist the temptation to poke fun at Coca-Colas misfortune in its advertising. E. The confusion and controversy between the two cola market leaders grew. F. On July 5, Coca-Cola announced that it would bring back the old formula. G. Some
13、 of the taste tests were blind, and others had brand names associated with them. H. However, the entire picture changed suddenly. 1 【 R1】 2 【 R2】 3 【 R3】 4 【 R4】 5 【 R5】 6 【 R6】 7 【 R7】 8 【 R8】 二、 Part 2 8 Read the following article and answer questions 9-18 on the next page. Happiness Secrets for T
14、ough Times 1. You dont need an expert to tell you that relationships are critical to happiness. Not being the bread-winner anymore or not being able to fulfill your kids needs can weigh down hard on your family life. But the trick is to stop feeling guilty and focus on nurturing your loved ones. “I
15、was at a psychology conference where an expert was talking about the effects of this economy on families and how parents cant afford to buy their kids luxuries like toys anymore,“ says Sonja Lyubomirsky, author of The How of Happiness: A Scientific Approach to Getting the Life You Want. “But what th
16、ey dont realize is that kids dont care about toys - what they care about is parents being grumpy and taking it out on them.“ 2. Now more than ever we need each other to survive. Lyubomirsky found that doing good things for friends, family, or strangers can make you happier. Think of practical, every
17、day gestures that can make someones life a little bit easier. For example, Lyubomirsky says, “Maybe now many of us cant afford to take a cab to the airport, so offer to give a friend a ride.“ 3. “You could spend a lot of time ruminating,“ says Lyubomirsky. “But that just makes you feel even more pes
18、simistic, more out of control, and affects your self esteem. Your relationships will suffer and your job performance will suffer.“ Get rid of pessimism. One of the most effective ways to cope when things are difficult is to adopt a positive thinking strategy. “What can I learn from this? Times are t
19、ough, Ive been furloughed at work, but I can spend more time with the kids, adopt a new hobby, or learn a new set of skills.“ 4. “if you find a happy person you will find a project,“ says Lyubomirsky. “Happy people all have goals they care about.“ Commit yourself to a project whether it is a busines
20、s you want to start or a dance you want to learn. But its also important to remember to be flexible in these times. Dont get frustrated if circumstances are stopping you from meeting your goals. Adopt and change! “If your spouse has lost their job you might have to change your goal,“ says Lyubomirsk
21、y. “Or you might have to learn a whole new skill for a new job.“ 5. When times are tough, its easy to get skip your regular workouts in favor of moping in front of the TV and eating a bag of chips. Your thinking is “I have more important things to worry about right now than looking good.“ But carve
22、out a small part of your day to give your body some TLC. It will go a long way in boosting your happiness. “Even if you cant afford to go to the gym,“ Lyubomirsky says, “take time out to exercise at home or meditate.“ Questions 9-13(10 marks) For questions 9-13, choose from the list A-G which best s
23、ummarizes each part of the article. For each numbered paragraph(1-5), mark one letter(A-G)on your Answer Sheet. Do not mark any letter twice. A. Have a goal and be flexible B. Find a new friend C. Avoid over-thinking D. Do some physical exercise E. Help others F. Focus on your relationships G. Try t
24、o fulfill your kids needs 9 Paragraph 1_ 10 Paragraph 2_ 11 Paragraph 3_ 12 Paragraph 4_ 13 Paragraph 5_ 13 Using the information in the text, complete each sentence 14-18 with an expression from the list below. For each sentence(14 -18), mark one letter(A-G)on your Answer Sheet. Do not mark any let
25、ter twice. A. give a friend a ride B. adopt a new hobby C. feel less out of control D. learn a new set of skills E. need each other to survive F. take some time to exercise G. weigh down hard on ones family life 14 Losing ones job in hard times may _. 15 In tough times people more than any other tim
26、e _. 16 Thinking positively can make people _. 17 When looking for a new job in hard times, one may have to _. 18 When times are tough people should still remember to _. 三、 Part 3 18 Read the following article from a book and answer questions 19-25. For questions 19-25, choose the correct answer A,
27、B, C or D. Mark your answer on your Answer Sheet. Home Is Where the Tongue Is For all the pressures and rewards of regionalization and globalization, local identities remain the most ingrained. Even if the end result of globalization is to make the world smaller, its scope seems to foster the need f
28、or more intimate local connections among many individuals. As Bernard Poignant, mayor of the town of Quimper in Brittany, told the Washington Post, “Man is a fragile animal and he needs his close attachments. The more open the world becomes, the more ties there will be to ones roots and ones land.“
29、In most communities, local languages such as Poignants Breton serve a strong symbolic function as a clear mark of “authenticity“. The sum total of a communitys shared historical experience, authenticity reflects a perceived line from a culturally idealized past to the present, carried by the languag
30、e and traditions associated with the communitys origins. A concern for authenticity leads most secular Israelis to champion Hebrew among themselves while also acquiring English and even Arabic. The same obsession with authenticity drives Hasidic Jews in Israel or the Diaspora to champion Yiddish whi
31、le also learning Hebrew and English. In each case, authenticity amounts to a central core of cultural beliefs and interpretations that are not only resistant to globalization but also are actually reinforced by the “threat“ that globalization seems to present to these historical values. Scholars may
32、 argue that cultural identities change over time in response to specific reward systems. But locals often resist such explanation and defend authenticity and local mother tongues against the perceived threat of globalization with near religious ardor. As a result, never before in history have there
33、been as many standardized languages as there are today: roughly 1,200. Many smaller languages, even those with far fewer than one million speakers, have benefited from state-sponsored or voluntary preservation movements. On the most informal level, communities in Alaska and the American northwest ha
34、ve formed Internet discussion groups in an attempt to pass on Native American languages to younger generations. In the Basque, Catalan, and Galician regions of Spain, such movements arc fiercely political and frequently involve staunch resistance to the Spanish government over political and linguist
35、ic rights. Projects have ranged from a campaign to print Spanish money in the four official languages of the state to the creation of language immersion nursery and primary schools. Zapatistas in Mexico are championing the revival of Mayan languages in an equally political campaign for local autonom
36、y. In addition to invoking the subjective importance of local roots, proponents of local languages defend their continued use on pragmatic grounds. Local tongues foster higher levels of school success, higher degrees of participation in local government, more informed citizenship, and better knowled
37、ge of ones own culture, history, and faith. Government and relief agencies can also use local languages to spread information about industrial and agricultural techniques as well as modern health care to diverse audiences. Development workers in West Africa, for example, have found that the best way
38、 to teach the vast number of farmers with little or no formal education how to sow and rotate crops for higher yields is in these local tongues. Nevertheless, both regionalization and globalization require that more and more speakers and readers of local languages be multi-literate. 19 In paragraph
39、1, the author quoted a mayors word to show that globalization _. （ A） strengthens local identities （ B） weakens regionalization （ C） strengthens individualism （ D） weakens local attachments 20 The word “authenticity“ in paragraph 2 refers to _. （ A） a strong symbolic cultural function （ B） a communi
40、tys shared historical experience （ C） a general association of language and traditions （ D） a line of development from past to the present 21 The influence of globalization on authenticity is that it _. （ A） weakens the authority of authenticity （ B） hinders the development of authenticity （ C） enha
41、nces the importance of authenticity （ D） promotes the maturity of authenticity 22 Locals resistance to the threat of globalization may result in _. （ A） the revival of some dying languages （ B） the increase of formal Internet communities （ C） movements and projects to protect local rights （ D） campa
42、igns and champions of various groups 23 America differs from Spain and Mexico in that _. （ A） its volunteers have enough sponsorship from the state （ B） its locals are not interested in finding native Americans （ C） its youths are eager to pass on the local traditions （ D） its movements are not poli
43、tical 24 Which of the following statements is NOT true? （ A） Pragmatically, local languages are less used than English. （ B） Local languages are more important in daily life. （ C） The smaller the world is, the more united the locals are. （ D） The relation between localization and globalization is do
44、uble-win. 25 Local language users need to _. （ A） go abroad to master another language （ B） champion those dying languages （ C） learn a language besides their local languages （ D） strengthen local languages to defeat English 四、 Part 4 25 Read the following text and decide which answer best fits each
45、 space. For questions 26-45, mark one letter A, B, C or D on the Answer Sheet. Press Photographers Good press photographers must have an “eye“ for news,【 C1】 _journalists must have a “nose“ for a good story. They must be able to interpret a story and decide rapidly how they can take【 C2】 _of the bes
46、t opportunities to take pictures. The most difficult part of a press photographers job is that he or she has to be able to【 C3】_a complicated situation with just one photograph. They rarely have second【 C4】_and must be able to take the required【 C5】 _very quickly. Indeed, speed is essential if the p
47、hotographs are not【 C6】 _for the printing deadline, they are very unlikely to be of any【 C7】 _. Most press photographers begin【 C8】 _with a local newspaper. There, the【 C9】 _is mostly for material of regional interest. Photographers may be expected to photograph a lot of unexciting events but to【 C1
48、0】 _the enthusiasm to put “something special“ into every picture. There is【 C11】 _competition among those who want to move from local to national newspapers. Here, the work is much more centered on news. The photographer must work【 C12】 _greater pressure and【 C13】 _more responsibility. Only【 C14】 _r
49、eliable, talented and resourceful photographers【 C15】 _this difficult move. The work is tough and can be【 C16】 _. On an overseas assignment, photographers may have to【 C17】 _unfamiliar food and accommodation, physical and mental stress, and【 C18】 _difficulty in transporting the pictures from an isolated area t
