1、专业英语八级模拟试卷 769 及答案与解析 SECTION A MINI-LECTURE Directions: In this section you sill hear a mini-lecture. You will hear the lecture ONCE ONLY. While listening, take notes on the important points. Your notes will not be marked, but you will need them to complete a gap-filling task after the mini-lecture
2、. When the lecture is over, you will be given two minutes to check your notes, and another ten minutes to complete the gap-filling task on ANSWER SHEET ONE. Use the blank sheet for note-taking. 0 Advertising Media in America In the United States, there are many media for advertising. The oldest kind
3、 is the newspaper.【 1】 _ ads it carries help 【 1】_ people seek jobs, houses or services. Magazines may run unusually attractive ads in color. Magazines like Time and Readers Digest are good for national advertising due to their【 2】 _ Highly specialized, 【 2】_ 【 3】 _ magazines appeal to a wide variet
4、y of interests, such 【 3】_ as sports, boating and dress-making. They are read by a limited but【 4】 _ audience. 【 4】 _ Radio is a favorite choice to advertisers because it has an audience【 5】 _ . Radio advertising can be used for national 【 5】_ and local campaigns.【 6】 _ radio is used for larger 【 6】
5、 _ campaigns. Yet its use has declined since the【 7】 _ of 【 7】_ television, which, as a major medium, can combine the powerful selling features of the newspaper, the radio and the 【 8】 _ 【 8】 _ 【 9】 _ advertising includes in-store banners, window 【 9】_ posters, leaflets and other printed matters. Ot
6、her modes of advertising include direct-mail advertising 【 which involves sending advertising materials by mail to lists of【 10】 _ customers】 , outdoor advertising, and so forth. 【 10】_ 1 【 1】 2 【 2】 3 【 3】 4 【 4】 5 【 5】 6 【 6】 7 【 7】 8 【 8】 9 【 9】 10 【 10】 SECTION B INTERVIEW Directions: In this se
7、ction you will hear everything ONCE ONLY. Listen carefully and then answer the questions that follow. Questions 1 to 5 are based on an interview. At the end of the interview you will be given 10 seconds to answer each of the following five questions. Now listen to the interview. 11 What is the first
8、 thing people should remember if they want to make a good presentation? （ A） Skills. （ B） Attitude. （ C） Talent. （ D） Hope. 12 Before creating an effective speech, the speaker had better know （ A） what result he wants to have. （ B） in which manner he wants to deliver. （ C） what purpose his boss has
9、in mind. （ D） what will happen during the speech. 13 According to the man, a good public speaker （ A） should always remember his speech word by word. （ B） usually resorts to topic cards and pictures. （ C） might prepare some notes for his speech. （ D） often makes a backup copy of the speech. 14 Which
10、 of the following statements is INCORRECT about punctuality in delivering speeches? （ A） Always begin to deliver the speech on time. （ B） If some audiences are late, repeat the important points. （ C） Only mention the key points if time is going to run out. （ D） Have a clock at hand to know the endin
11、g time clearly. 15 What is always a good way to end the speech? （ A） Leave the PPT on to help audience take notes. （ B） Keep away from the troublesome Q it completely misrepresents reality. In the past 30 years, media power has splintered dramatically; people have more choices than ever. Travel back
12、 to 1970. There were only three major TV networks (ABC, CBS, NBC); now, theres a fourth (Fox). Then, there was virtually no cable TV; now, 68 percent of households have it. Then, FM radio was a backwater; now there are 5, 892 FM stations, up from 2, 196 in 1970. Then, there was only one national new
13、spaper (The Wall Street Journal); now, there are two more (USA Today and The New York Times). The idea that “big media“ has dangerously increased its control over our choices is absurd. Yet much of the public, including journalists and politicians, believe religiously in this myth. They confuse size
14、 with power. Its true that some gigantic media companies are gettingeven bigger at the expense of other media companies. But its not true that their power is increasing at the publics expense. Popular hostility toward big media stems partly from the growing competition, which creates winners and los
15、ers-and losers complain. Liberals dont like the conservative talk shows, but younger viewers do. A June poll by the Pew Research Center for the People and the Press found that viewers from the ages of 18 to 29 approved of “hosts with strong opinions“ by a 58 percent to 32 percent margin. Social cons
16、ervatives despise what one recently called “the raw sewage, ultrawiolence, graphic sex and raunchy languages of TV. But many viewers love it. Journalists detest the cost and profit pressures that result from stiff competition with other news and entertainment outlets. Its the tyranny of the market:
17、a triumph of popular tastes. Big media companies try to anticipate, shape and profit from these tastes. But media diversity frustrates any one company from imposing its views and values on an unwilling audience. People just click to another channel or cancel their subscription. The paradox is this:t
18、he explosion of choices means that almost everyone may be offended by something. A lot of this free-floating hostility has attached itself to the FCC ownership rules. The backlash is easily exaggerated. In the Pew poll, 51 percent of respondents knew “nothing“ of the rhles; an additional 36 percent
19、knew only “a little“. The rules would permit any company to own television stations in areas with 45 percent of U. S. households, up from 35 percent now. The networks could buy more of their affiliate stations-a step that, critics say, would jeopardize “local“ control and content. At best, thats que
20、stionable. Network programs already fill most of affiliates hours. To keep local audiences, any owner must satisfy local demands, especially for news and weather programming. But the symbolic backlash against the FCC and big media does pose one hidden danger. For some U. S. households, over-the-air
21、broadcasting is the only TV available, and its long term survival is hardly ensured. Both cable and the Internet are eroding its audience. In 2002 cable programming had more prime-time viewers than broadcast programming for the first time (48 percent vs. 46 percent). Streaming video, now primitive,
22、will improve; sooner or later-certainly in the next 10 or 15 years-many Web sites will be TV channels. If overthe-air broadcasting declines or disappears, the big losers will be the poor. Broadcast TV will survive and flourish only if the networks remain profitable enough to bid for and provide comp
23、etitive entertainment, sports and news programming. The industrys structure must give them a long-term stake in over-the air broadcasting. Owning more TV stations is one possibility. If Congress prevents that, it may perversely hurt the very diversity and the people that its trying to protect. 18 Wh
24、en the author talks about FCCs decision in the first paragraph, （ A） he is in favor of it. （ B） his view is balanced. （ C） he is slightly critical of it. （ D） he is strongly critical of it. 19 All of the following are peoples worries EXCEPT that （ A） the bigger media companies become, the more power
25、ful they are. （ B） the bigger media companies become, the fewer our choices are. （ C） the mass will become victims of the expansion of media companies. （ D） other media companies will pay for the expansion of some companies. 20 The word “raunchy“ in the fourth paragraph probably means （ A） audacious
26、. （ B） emotive. （ C） refined. （ D） obscene. 21 According to the passage, the wide spread of cable and Internet will be detrimental to （ A） the affluence. （ B） the privileged. （ C） the needy. （ D） the elderly. 22 It can be inferred from the last paragraph that the author （ A） advocates the Congresss
27、rejection of ownership rules. （ B） calls for the Congresss approval of FCCs decision. （ C） expresses his concern over the future of media companies. （ D） speaks up for big media companies as well as poor people. 一、 PART III GENERAL KNOWLEDGE (10 MIN) Directions: There are ten multiple-choice questio
28、ns in this section. Choose the best answer to each question. 23 Who published An American Dictionary of the English Language in 1828? （ A） Samuel Johnson （ B） Noah Webster （ C） William Cullen Bryant （ D） Ralph Waldo Emerson 24 _ is not a suprasegmental feature. （ A） Aspiration （ B） Intonation （ C） S
29、tress （ D） Tone 25 The book from which “all modem American literature comes“ refers to _. （ A） Moby-Dick （ B） The Adventures of Huckleberry Finn （ C） The Sun Also Rises （ D） The Great Gatsby 26 _ is the author of Scarlet Letter. （ A） Hawthorne （ B） Mark Twain （ C） Melville （ D） Cooper 27 Thomas Hard
30、y wrote the following novels EXCEPT （ A） Great Expectations. （ B） Tess of the DUrbervilles. （ C） The Return of the Native. （ D） Under the Greenwood Tree. 28 Which band is from Britain? （ A） MLTR （ B） Backstreet （ C） M2M （ D） U2 29 In English all the prefixes are_morphemes. （ A） inflectional （ B） gra
31、mmatical （ C） derivational （ D） implicit 30 Homophones are often employed to create puns for desired effects of _. （ A） humour （ B） sarcasm （ C） ridicule （ D） all the above 31 Firth insisted that the object of linguistics is _. （ A） language itself （ B） language in actual use （ C） language variation
32、 （ D） language skills 32 On the Road written by Jack Kerouac was representative of The Beat Generation in the _. （ A） 1920s （ B） 1930s （ C） 1950s （ D） 1960s 二、 PART IV PROOFREADING theater programs; industrial films; book jackets; giveaways, such as calendars with the companys name on them; skywriti
33、ng; and leaflets distributed by hand. Advertising is often used to obtain leads that are followed up by either salesmen or sales literature. In such cases the ads invite readers or listeners to write to the company for more information about the product or service being offered. Experience has prove
34、d that those who respond to such ads are good prospects. Now, you have 2 minutes to check your notes, and then complete the gap-filling task on Answer Sheet One in ten minutes. (a 12-minute interval) 1 【正确答案】 Classified 2 【正确答案】 mass circulation 3 【正确答案】 consumer 4 【正确答案】 stable 5 【正确答案】 all day lon
35、g 6 【正确答案】 network 7 【正 确答案】 advent/use 8 【正确答案】 motion picture 9 【正确答案】 Point-of-sale 10 【正确答案】 prospective SECTION B INTERVIEW Directions: In this section you will hear everything ONCE ONLY. Listen carefully and then answer the questions that follow. Questions 1 to 5 are based on an interview. At
36、the end of the interview you will be given 10 seconds to answer each of the following five questions. Now listen to the interview. 11 【听力原文】 W: Good morning. This is ABC Radio Station and I am Lorna Danforth. Its 11:00 a. m. local time. Today, in our program, we have Mr. Horn as our guest, giving us
37、 suggestions on making presentations. Good morning, Mr. Horn. M: Good morning, Lorna. W: Mr. Horn, you are an expert on guiding people to speak in public. When it comes to presentation, what should people first know about it? M: (1) The first thing people must bear in mind is not about skills, but a
38、bout attitude. Just remember a great presentation does not just happen. It is planned, rehearsed and then delivered. A good presenter is one who learns the skills of presentationsnot one who hopes for talent to carry them. W: So public speaking is a set of skills not a talent. You can be a good pres
39、enter if you learn the skills. M: Yes. I always say that great presenters start as poor speakersthen they get better. W: A good thing to hear. At least we see some hope. M: There is always hope. But just hope itself doesnt make you a good public speaker. There are still a lot of things to do? W: Wha
40、t are they? M: We can put them into three categories, before the presentation, during the presentation and after the presentation. W: First, before the presentation. What shall people do to prepare the presentation? M: (2) An important question for you to review is “Why am I delivering this presenta
41、tion?“ You must be clear on the purpose of your speech before you can write it. If you start by knowing what you want to happen then you will begin to create an effective speech. W: I guess “My boss makes me do it.“ wont be a good answer to this question. M: Definitely not a good one. Now that you k
42、now the purpose, next to decide is the structure. There are many presentation structures that you can choose from. Scientific method, Q& A structure, etc. Pick one that suits your purpose best. W: What is the next? After choosing the structure? M: Do the research, compose your presentation and remem
43、ber your speech. (3) I want to stress the point of remembering your speech. The best public speakers do not memorize their presentation. Instead, know your topic and the issues. Then make notes for yourself. But dont read your speech. Notes are just there to help you remember. W: Now we should deliv
44、er? M: Yes. But after times of rehearsal. W: What shall we pay attention to while giving the presentation? M: Eye contact. Talk directly to people. The best presentation is delivered as a conversation to every person in your audience one person at a time. If you want to be believed talk to every ind
45、ividual looking him or her in the eye. W: OK. Eye contact. Probably proper body language? M: Yes. You are right. (4) Start your presentation on time and finish on time. If you start all your meetings and presentations on time people will learn to show up on time. Do not repeat yourself for latecomer
46、s. Finish on timeeven if it means leaving something out. For that reason, always get your important message out early. Position a small clock where you can see it so you know where you are in your presentation. W: I see. Punctuality is always valued in our society. M: Yes. Apart from body language a
47、nd punctuality, speakers should know how to make good use of equipment and technology. If you are using a computer projector and PowerPoint in your presentation then avoid the mistakes committed by many presenters. Ensure that your slides enhance your points. W: Have you seen presentation ruined by
48、poor PPT designing? M: Yes. Many. Just remember, technology is a tool, not a master. (5) Then, after the presentation, there is usually a Q & A session. Dont make the mistake of delivering and finishing a spectacular speech then opening to questions. Instead before you finish your speech, announce that you will take questions for some minutes. Then close off the questions and finish with your closing statement. W: At the beginning of our program, you mentioned something like after the presentation. What should people do after delivering the presentation? M: Review yo
