1、口译三级综合能力（多项选择）模拟试卷 6及答案与解析 一、 PART 2 (30 points, 10 minutes) Listen to the following passages and then choose the best answer to each question. You may need to scribble a few notes in order to answer the questions satisfactorily. There are 3 passages in this part, each with 5 questions. And each que
2、stion carries 2 points. You will hear the passages only ONCE. At the end of each passage, you will have 2 minutes to finish the questions. 0 Consumers Still Waiting for Personalized Videos to Drive Intent Vocabulary and Expressions sophistication smartphone align favorability consolidate 1 What feat
3、ure is lacking for online video? （ A） Dubbing. （ B） Subtitle. （ C） Caption. （ D） Personalization. 2 According to the study, what percentage is the average increase in purchase intent of a standard static ad? （ A） 1.2%. （ B） 1.1%. （ C） 0.6%. （ D） 0.2%. 3 How would consumers experience be personalized
4、? （ A） To build a special video app. （ B） To build a special video website. （ C） To build a special video station. （ D） To build a special video company. 4 Which of the following is true of U. S. multiscreen audiences? （ A） They spend more time in watching TV than in digital screens per day. （ B） Th
5、ey spend more time in digital screens than in watching TV per day. （ C） They spend almost the same time span both in digital screens and in watching TV per day. （ D） They almost spend no time in watching TV per day. 5 According to the speaker, which might NOT best enhance the effectiveness of a bran
6、ds digital video presence? （ A） To help focus consumers. （ B） To tap into consumer emotions. （ C） To align the complexity of the message. （ D） To consider the platform. 5 US Politicians Debate “Net Neutrality“ Vocabulary and Expressions suspend fuel (v.) unleash 6 What attitude does President Obama
7、have towards the the proposed changes? （ A） Praising. （ B） Disliking. （ C） Indifferent. （ D） Disappointed. 7 What will happen to innovators if the idea of net neutrality is abandoned? （ A） They will lose chances of thriving. （ B） They will have more chances of thriving. （ C） They remain the same. （
8、D） They will get more investments. 8 What prevents President Obama from ordering the FCC to make changes? （ A） President Obama dare not challenge the FCC. （ B） The FCC is an independent regulator. （ C） The FCC threatens President Obama. （ D） Not mentioned. 9 In Harold Furchtgott-Roths view, what mak
9、es American online companies leading role in the world? （ A） The lighter regulatory approach. （ B） The tighter regulatory approach. （ C） The unregulated approach. （ D） The fixed approach. 10 Among whom will the issue be debated for making new rule? （ A） The courts, Internet service providers, and Co
10、ngress. （ B） Regulators, Internet service providers, and Congress. （ C） Regulators, the courts and Congress. （ D） Regulators, the courts and Internet companies. 10 The Key Difference Between Online and Print Publishing Vocabulary and Expressions essential alien voracious archaic embed obsess cult bu
11、dge 11 To many organizations, what is the essence of publishing mentioned in the speech? （ A） To publish new content. （ B） To provide entertainment. （ C） To edit stuff already published. （ D） To organize format. 12 What is not mentioned of the general way of treating the stuff already published onli
12、ne for most organizations? （ A） To review. （ B） To renew. （ C） To remove. （ D） To ignore. 13 Why is a good wine mentioned? （ A） To describe the quality of a good wine. （ B） To tell us how to judge a good wine. （ C） To tell us wine gets “better“ over time. （ D） To tell us digital gets “better“ over t
13、ime. 14 What is the meaning of “A Cult of Volume“? （ A） The louder voice one makes, the more important he is. （ B） The more books one reads, the more important he is. （ C） The more one publishes, the more important he is. （ D） The more money one has, the more important he is. 15 What is the main dif
14、ference between online and print publishing? （ A） Print publishing gets “better“ over time. （ B） Both online and print publishing get “better“ over time. （ C） Both online and print publishing degrade and disappear over time. （ D） Online publishing degrades and disappears over time, while print publi
15、shing gets “better“ over time. 15 Legality of Vietnamese Bloggers Release Questioned Vocabulary and Expressions propaganda expel evasion harassment 16 Where did the government send the man when he was released? （ A） Canada. （ B） Australia. （ C） America. （ D） Vietnam. 17 For what reason was the blogg
16、er imprisoned? （ A） Political. （ B） Economical. （ C） Religious. （ D） Not mentioned. 18 According to the lawyer, under Vietnamese law, what might happen to a prisoner who has served more than half his sentence or admitted to a crime and asked for mercy? （ A） Get recharged. （ B） Get released. （ C） Get
17、 fined. （ D） Get punished. 19 How long was Nguyen Van Hai sentenced for failing to pay taxes? （ A） 1. 5 years. （ B） 3. 5 years. （ C） 2. 5 years. （ D） 4. 5 years 20 What is Rights groups attitude toward the blogger? （ A） Critical. （ B） Supportive. （ C） Indifferent. （ D） Antagonistic. 20 Junior Lawyer
18、s Aim to Inspire Pupils to Study Law Vocabulary and Expressions Magna Carta baron monarchy notoriously 21 When was the Magna Carta signed? （ A） In 1205. （ B） In 1235. （ C） In 1215. （ D） In 1245. 22 Originally, what was the aim of Magna Carta? （ A） To prevent the monarchy abusing its power. （ B） To p
19、revent the monarchy losing its power. （ C） To protect the interest of the barons. （ D） To protect the interest of the monarchy. 23 Who might especially benefit from this project? （ A） Pupils from more advantaged backgrounds. （ B） Pupils from more disadvantaged backgrounds. （ C） Pupils from the citie
20、s. （ D） Pupils from law families. 24 Which is the one element mentioned essential to the success of the project? （ A） Money. （ B） Teachers. （ C） Participation. （ D） Teaching buildings. 25 Where will the project be mainly conducted? （ A） Secondary schools. （ B） Primary schools. （ C） Kindergartens. （
21、D） Universities. 口译三级综合能力（多项选择）模拟试卷 6答案与解析 一、 PART 2 (30 points, 10 minutes) Listen to the following passages and then choose the best answer to each question. You may need to scribble a few notes in order to answer the questions satisfactorily. There are 3 passages in this part, each with 5 questio
22、ns. And each question carries 2 points. You will hear the passages only ONCE. At the end of each passage, you will have 2 minutes to finish the questions. 0 【听力原文】 Consumers Still Waiting for Personalized Videos to Drive Intent Online video ads are far more effective than other platforms aside from
23、search engine marketing at driving purchase intent, but data from a recent survey identifies specific features that make these ads most influential. One feature that is lacking is personalization, to help consumers make better purchase decisions. A Millward Brown Digital study looks at the effective
24、ness of advertising at 1 exposure to an ad, a digital video ad has an average 1.1% increase in purchase intent, whereas a standard static ad has an average 0. 2% increase in purchase intent, and a rich media ad has an average 0. 6% increase in purchase intent. Theres a perfect opportunity to build v
25、ideo applications to show what specific pieces of furniture look like in a room or several pieces of clothes pieced together, but brands have not reached that sophistication. Building a video app that allows consumers to pull together pieces of furniture to configure a layout based on the dimensions
26、 of a room, or pulling together pieces of clothing to complete an outfit, would personalize the experience. Since Millward Brown Digital began measuring digital advertising, favorability of all digital formats has consistently lagged behind television advertising, and other traditional formats, by n
27、early 50%. While in the U. S. multiscreen audiences spend 147 minutes per day watching TV, they spend 297 minutes with digital screens. The attention span of consumers has much to do with the success of a video advertisement, especially when watching it on a smartphone. It takes between five and 10
28、minutes to complete a task on desktop and five to eight on a smartphone. The Millward Brown Digital data identifies four best practices for enhancing the effectiveness of a brands digital video presence. They include: tap into consumer emotions, consolidate the source of the audio and the video rath
29、er than to help focus consumers, align the complexity of the message and the length of the creative to become more effective, and consider the platform where the ad will serve up to the consumer. Brands may need something that quickly captures the attention of the audience. 【知识模块】 多项选择 1 【正确答案】 D 【试
30、题解析】 根据原文 “One feature that is lacking is personalization， to help consumers make better purchase decisions”可见，个性化是目前缺乏的特征，所以D为正确选项。 【知识模块】 多项选择 2 【正确答案】 D 【试题解析】 根据原文 “whereas a standard static ad has an average 0 2 increase in purchase intent” ，可知是 0 2，所以 D为正确选项。 【知识模块】 多项选择 3 【正确答案】 A 【试题解析】 根据原文
31、 “Building a video app that allows consumers to pull together pieces of furniture to configure a layout based on the dimensions of a room， or pulling together pieces of clothing to complete an outfit， would personalize the experience”可见， APP是实现消费者个性化体验的主要手段，所以A为正确选项。 【知识模块】 多项选择 4 【正确答案】 B 【试题解析】 根据
32、原文 “While in the U S multiscreen audiences spend 147 minutes per day watching TV， they spend 297 minutes with digital screens”可见，美国多频观众每天大概看 147分钟电视，花 297分钟看数字屏幕，也就是说他们看数字屏幕的时间要比看电视的时间多，所以 B为正确选项。 【知识模块】 多项选择 5 【正确答案】 A 【试题解析】 根据原文 “The Millward Brown Digital data identifies four best practices for
33、enhancing the effectiveness of a brands digital video presence They include： tap into consumer emotions， consolidate the source of the audio and the video rather than to help focus consumers， align the complexity of the message and the length of the creative to become more effective， and consider th
34、e platform where the ad will serve up to the consumer”可见，帮助目标消费者并不能最大化提升数字视频品牌的效果，所以 A为正确选项。 【知识模块】 多项选择 5 【听力原文】 US Politicians Debate “Net Neutrality“ Another political fight is taking shape in Washington, D. C. One side wants rules to suspend plans to charge extra for some heavy users of the Inte
35、rnet. The other side says new rules will slow the economic growth fueled by online services. Earlier this year, U. S. regulators proposed big changes in the way the Internet operates in the country. The Federal Communications Commission voted to offer a plan that could affect Internet service provid
36、ers. Under the plan, the service providers could make deals with companies like Google and Facebook to provide them with faster paths to get their content to consumers. Some consumer groups and Internet companies oppose the plan. President Obama also dislikes the proposed changes. “Ever since the In
37、ternet was created, it has been organized around basic principles of openness, fairness and freedom. There are no gatekeepers deciding which sites you get to access, there are no toll roads on the information superhighway. This set of principles, the idea of net neutrality, has unleashed the power o
38、f the Internet and given innovators the chance to thrive. Abandoning these principles would end the Internet as we know it. “ The FCC is an independent regulator, so President Obama cannot order the FCC to make changes. Harold Furchtgott-Roth, an economist and former FCC commissioner, says the Inter
39、net adds hundreds of billions of dollars to the U. S. economy. He adds that new rules would be unnecessary and unwise. “American online companies are the leading on-line companies in the world in practically every field. I think that is in part a result of our lighter regulatory approach relative to
40、 a lot of other countries. “ The former commissioner says even the threat of new rules is bad for the investments needed to support innovation on the Internet. Some Republican members of Congress and the U. S. Chamber of Commerce are in agreement with Mr. Furchtgott-Roth. The Chamber of Commerce spe
41、aks for many major businesses. The issue will likely be fought over by regulators, the courts and Congress. 【知识模块】 多项选择 6 【正确答案】 B 【试题解析】 根据原文 “President Obama also dislikes the proposed changes”可见，总统是不喜欢这个变化的，故 B为正确选项。 【知识模块】 多项选择 7 【正确答案】 A 【试题解析】 根据原文 “This set of principles， the idea of net neut
42、rality， has unleashed the power of the Internet and given innovators the chance to thrive”可见，网络中立理念有利于创新者发展，若取缔的话，将让他们失去很多发展机会，故 A为正确选项。 【知识模块】 多项选择 8 【正确答案】 B 【试题解析】 根据原文 “The FCC is an independent regulator， so President Obama cannot order the FCC to make changes”，美国的立法权力分离，虽然贵为总统，也不可施加压力，所以 B为正确选
43、项。 【知识模块】 多项选择 9 【正确答案】 A 【试题解析】 根据原文 “American online companies are the leading on-line companies in the world in practically every field I think that is in part a result of our lighter regulatory approach relative to a lot of other countries”可见，他认为宽松的管理 会激发创新，最终成就美国网络公司的领先地位，所以 A为正确选项。 【知识模块】 多项选择
44、 10 【正确答案】 C 【试题解析】 根据原文 “The issue will likely be fought over by regulators， the courts and Congress”可见，辩论的主要是立法者，法庭和国会三方，虽然网络服务商和网络公司都是牵涉到的主要对象，但是他们不是政策的制定者，故 C为正确选项。 【知识模块】 多项选择 10 【听力原文】 The Key Difference Between Online and Print Publishing The Ebola factsheet page from the World Health Organiz
45、ation (WHO)has been visited millions of times. Yet it was a real challenge to get this page reviewed and updated, for WHO was so focused on publishing new information about Ebola that it struggled to review and update essential content already published. This is a critical challenge that almost all
46、websites face. An urge to publish new content is embedded in the DNA of every organization. To many, that is the whole point and essence of publishing. It is why the website exists: to publish stuff. It is totally alien to most organizations to review, renew and remove that which is already publishe
47、d. There are two main reasons. Firstly, the organization feels it always has to show it is doing something new. Marketers, communicators, PR and other content professionals are obsessed with the new. They rarely see it as part of their job to focus on current customers, current programs, etc. Second
48、ly, in a print world you rarely have to worry about old print content too much, for print degrades and disappears over time. Not so for digital. Like a good wine, digital content tends to get “better“ over time. Better in the sense that it ranks higher in search engine results, gets more links, etc.
49、 To many web professionals, the idea that they can focus on continuously improving the top tasks of their customers is an unattainable dream. Their work lives are ruled by a voracious organization in constant need to show it exists, show it is relevant, and show it is doing something. It is A Cult of Volume: the more I publish the more important I am. This deeply negative, archaic way of thinking is hugely damaging, but it will be hard to budge, because it is often senior and middle management who are the most voracious publishers of
