1、口语练习试卷 19及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 Globalization: Reasons
2、 for globalization (全球化原因 ) 2 Globalization: Disadvantages to globalization (全球化危害 ) 3 Globalization: Chinas Long March to globalization (中国实现全球化的路程漫长 ) 4 Customer Relations: the importance to a company of reliable customer opinions of products 5 Staff Development: the importance to a company of rel
3、iable employees 6 Business strategy: how to maintain the confidence of company shareholders 7 Training: the importance of providing training for company personnel 8 Marketing: the importance to a company of researching consumer tastes and trends 9 Financial Management: how to ensure that a company p
4、lan is implemented? 10 Staff Management: the importance of encouraging staff to make suggestions for improvements 11 Purchasing: how to ensure that suppliers consistently meet deadlines 12 Research and Development: how to select appropriate projects for long-term development 13 Customer Relations: h
5、ow to create good customer relations 口语 练习试卷 19答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare
6、 your ideas. 1 【正确答案】 Opening sentence:The tendency to concentrate is certain geographic regions is lessening. Industries have become more geographically diversified. Main points: a The term of globalization describes businesses deployment of facilities and operations around the world. b Globalizati
7、on also results in more exports to and imports from other countries, often called offshore sales and imports. c Globalization of services is also widespread. Supporting ideas: a Improved transportation and communication technologies. b Loosened relations on financial institutions. c Increased demand
8、 for imported goods. d Lowered international trade barriers. Concluding sentences: Globalization fosters an increasingly interdependent world economy. The trend toward globalization should be particularly visible. 【知识模块】 口语 2 【正确答案】 Opening sentence: Globalization has visible advantages, however ope
9、rations in other countries can have disadvantages. Main points: a A firm may have to relinquish proprietary technology if it turns over some of its component manufacturing to offshore suppliers or if suppliers need the firms technology to achieve desired quality and cost goals. b There may be politi
10、cal risks. Each nation can exercise its sovereignty over the people and property within its borders. c. Employee skills may be lower in foreign countries, requiring additional training time. d When a firms operations are scattered, customer response times can be longer. Effective cross-functional co
11、nnections also may be more difficult if face-to-face discussions are needed. Supporting ideas: a Free trade is not without critics. b The low wage countries keep wages artificially low. c The underdeveloped countries undercut environmental laws. Concluding sentences: Relocation decisions involve add
12、ed complexities when a firm sets up facilities abroad. Firms must take a global view of their market opportunities and competitors. 【知识模块】 口语 3 【正确答案】 Opening sentence: Chinese companies believe they have no choice but to go overseas. Chinese firms have such a long way to go. Only a handful of Chine
13、se companies operate globally and they are only in the initial stage. Main points: a Chinas firms are young and inexperienced in the global market. b Chinas firms are paying too much for headhunting. c There are other problems common with cross-border mergers and acquisitions,clashes of corporate cu
14、lture and working practices and finding and keeping capable managers. d China does not have the political clout to hack its overseas expansion. Supporting ideas: a China also cannot develop global companies by virtually closing their markets to foreign goods and investment to enable their own compan
15、ies to accumulate profits at home to fund an aggressive export strategy and substantial research and development spending. b China has almost no global brands, and many of its companies produce for someone else. c The majority of Chinese firms were at the primary stage of internationalization, makin
16、g OEM goods with limited profit margin. Concluding sentences: China has a long way to go to globalization. This is the new Long March on which Chinese companies have embarked whatever the price they have to pay. 【试题解析】 to undercut削弱，破坏，削价抢生意，愿拿低薪抢工作机会。 to relinquish放弃，放开，让与，撤回。 global brand世界性品牌。 cl
17、out神通，影响，权势。 profit margin利润差额，赚头。 a narrow margin of profit薄利，微利。 【知识模块】 口语 4 【正确答案】 Suggested answers: a In my opinion, its very important to listen to what reliable eustomer think about the products. Company should welcome feedback from people who use the goods it produces. It is even more so for
18、 small business. In competing with large concerns, however, the small firm has at least two important factors working to its advantage: first, it is closer contract with customers and employees, and second, it is flexibility in production, marketing, and service, ff companies solicits reliable custo
19、mers feedback regularly, they can come to know how to positively take brand-building activities such as advertising, in favor of tactics, especially price promotions, so as to increase market share quickly. b It is important to listen to the opinions of reliable customers. Because you have to be awa
20、re of current trends in suppliers market, competitors activity and both local and global customer demand. It is even more important to hear their perspective on where the future is heading. I believe that real competitive advantage comes from listening to others, including those with different persp
21、ectives. There is a room for communication even though we have different views. We can seek common ground while reserving differences. We should listen to their opinions of the brands. Brands are among a companys most valuable assets. c Brands are insubstantial things, mere symbols, names, and assoc
22、iations. Sometimes they signal real differences between products. Sometimes they are pure illusion. Either way, brands are akin to a products reputation, and they influence consumers reputation, and they influence consumers perceptions. Brands add value by making customers loyal and, often, willing
23、to pay more for the things branded. You have to get the customer opinions and keep abreast of this information. Therefore it is very important for companies to hire or appoint people solely to monitor the status of brands. In order to monitor the status of brands, it is imperative for them to know t
24、heir customers. d The companies must know their customers likes and dislikes. They should regularly listen to the reliable customers opinions of the products. They must respect customers opinion, if they want to improve their products and service at the target. They must satisfy their customers dema
25、nds, if they want to make customers loyal. Only by obtaining reliable customer opinions of products, can they take a long view on guarding products images, name associations and perceived quality. Only by taking on customers good suggestions, can they possibly abandon short time horizon so as to sho
26、re up companys customer relations. 【试题解析】 to widen ones horizon开阔眼界。 to shore up 支撑，巩固。 feedback反馈。 brand-building打造品牌。 go global走向世界。 【知识模块】 口语 5 【正确答案】 Suggested answers: a So far as I know, reliable employees can be valuable assets to a company, h is important for a company to have reliable emplo
27、yees. If a company wants to continue to the success of a business, it must build a good team, which will perform effectively and make huge profits for the company. The better the people are, the better it is for your company. However, without reliable employees, it is impossible for the management t
28、o build up a good team. Without a good team, it is impossible for a company to provide customers with high quality products and services. As a result, the company cannot stay afloat in tough competition. b As we all know, business success largely depends on a good team and a good team consists in re
29、liable employees. Many people have studied the art of team building. One of the most interesting works on team building has been to identify the individual roles, which are crucial to a successful team. While individuals in a management group have their formal job titlesaccountant, designer, marketi
30、ng director, production manager, and so on,they also perform a variety of personality types and a team will work most effectively ff it has them all. However, a successful team neednt be made up of nine members since some people may be more than one personality type. Thus a team of three could work
31、together very successfully if, among them, the members combined the nine personality types. c Having a good team of reliable employees is crucial to a company. There is a room in a team for the complete maverick, the person who doesnt follow company roles all the time, and is a difficult, possible e
32、ven disruptive element. It is possible to have that kind of person in a team. But a maverick in a team of people who very much follow the company line can be extremely useful both in pointing out the emperor has no clothes, and this kind of thing, and also stimulating discussion. People have to unde
33、rstand where that person is coming from and, allow them to express their ideas and views, but of course, not necessarily, undertake to act on all their mad ideas. But I think its a good idea to have a mix of people and one person like that in a teams very helpful. 【试题解析】 to stay afloat in tough comp
34、etition在严酷的竞争中不被淘汰。maverick持异见者，爱提不同意见者，爱抬杠者。 disruptive element破坏性因素，分裂性分子。 mix混合，搀和。 【知识模块】 口语 6 【正确答案】 Suggested answers: a Everyone knows the importance of maintaining the confidence of company shareholders. As for how to maintain the confidence of company shareholders, it is not an easy job to
35、deal with. In my opinion, it largely depends on company performance. In other words, it is largely based on the amount paid out to shareholders for each dollar invested. The shareholders are always watching the price/earning ratio (current share price divided by earnings per share). Tile higher P/E
36、ratio will boost shareholders confidence. There is always availability of shares. The company must take the opportunity to increase availability of shares. Confidence of company shareholders is crucial to business strategy. b One of the important parts of business strategy is to maintain the confide
37、nce of company shareholders. The company should make safe investments so as to make the company profitable. If the company consistently loses money, the shareholders will lose their confidence in the company. They must not just manage to break even. Company needs to create well-known brands. When th
38、ey want to be listed on the stock exchange, they should make themselves very fashionable at the moment. Investors are attracted to the profitable companies because they are expected to make huge profits. The company has to perform well to drive up the price of its shares. The management should not j
39、ust give promise of a quick profit. 【试题解析】 shareholders股东。 p/e ratio (price/earning ratio)市盈率。 to boost confidence/morale提高信心 /提高士气。 stock exchange证券交易所。 to break even打成平手，得失相当，盈亏平衡，不赔不赚。 【知识模块 】 口语 7 【正确答案】 Suggested answers: a I think providing training for company personnel is very important. The
40、re might be negative feedback on the content. Some people might say that staff training is limited value to them. It is only necessary for new staff. It is less necessary for junior staff than for them. I would like to highlight the importance of staff training. Education is the key to business succ
41、ess. In-service training or off-the-job training, whatever, will upgrade staff qualification, and improve their performance, and end up bringing in huge profits. Everything is changeable. Qualified personnel are the key to business success. Without personnel training, its impossible for the employee
42、s to keep pace with the development of high technology. b Education is the source of profit. However, I believe that staff training is important, and it is necessary for all staff of the company. I say so because staff training will improve performance. The company is performing badly. It is largely
43、 due to low work efficiency. Some staff members lack sufficient expertise. It is imperative to conduct staff training to improve qualifications and skills of the employees. The higher qualification, the higher performance. If you do it, you can make it. If you dont do it, youll get nowhere. c Staff
44、training is important. By staff training I mean, at present, the training program should include sessions on: communication skills, presentation techniques, time management, customer care and negotiating skills. Staff training will improve performance. In addition, staff training will enhance the co
45、mpanys reputation. When the company conducts staff training and places high value on staffs career development, it will attract more qualified personnel. It will also reduce staff turnover. Keeping the experienced skilled employees means retaining a high quality workforce. Maintaining a high quality
46、 workforce means holding the key to business success. d In my opinion, staff training is necessary because investing in training promotes staff loyalty. If the company allocates funds for in-house training, it shows that the company places high value on staffs career development, and it will delight
47、 the staff members and boost the staff moral and confidence. It will help employees keep their mind on work, thus reducing staff turnover. As for language training course, I dont think it is necessary for the moment, since most of the employees speak English well. The training programs should focus
48、on IT courses and International Business. The Training programs should consist of early morning sessions, one-day events and residential weekends. As for human resource officials, you may ask, what do they need to do first? I think they need to prepare a draft of training schedule, submit an estimat
49、e for the program, and design a questionnaire for participants. 【试题解析】 in-service training在职培训。 off-the-job training脱产培训。 on-the-job training在岗培训。 in-house training机构内部培训。 staff turnover雇员流动率。 training course培训班，培训课程。 附录： Staff training: What has been the impact so far? Staff training has telling impact so far on business. As we can see: Productivity has risen. Working hours have increased. The quality of work has improved. How do staff working from home cope with technology? The company gives its staff training first, and
