1、大学英语六级改革适用（阅读）模拟试卷 299及答案与解析 Section C 0 In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such
2、 business-to-business sales make sense because business people typically know what product theyre looking for. Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. “Businesses need to feel they can trust the pathway between them and the supplier,“ says s
3、enior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the companys private intranet. Another major shift in the model for Internet commerce concerns the technology availa
4、ble for marketing. Until recently, Internet marketing activities have focused on strategies to “pull“ customers into sites. In the past year, however, software companies have developed tools that allow companies to “push“ information directly out to consumers, transmitting marketing messages directl
5、y to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers computer monitors. Subscribers can customize the information they want to receive and proceed directly to a companys Web site. Companies
6、such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto
7、 the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. Thats a prospect that horrifies Net purists. But it is hardly inevitable that companies on the Web will need to resort to push strategies
8、to make money. The examples of Virtual Vineyards, A, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign f
9、or any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge. 1 What do we learn about the present Web business? （ A） Web business is no longer in fashion. （ B） Business-to-business sales are the trend. （ C） Web
10、business is prosperous in the consumer market. （ D） Many companies still lack confidence in Web business. 2 Established business partners are preferred in Web business because _. （ A） they are more creditable than others （ B） they specify the products they want （ C） they have access to the companys
11、private intranet （ D） they are capable of conducting online transactions 3 PointCast Network is most probably _. （ A） a company that develops the latest push software （ B） a tool that promotes a companys online marketing （ C） the first company that used an online push software （ D） the most popular
12、software that helps a company push 4 Net purists are most worried that _. （ A） only the requested information comes to the screen （ B） the Net is filled with commercial promotion （ C） the difference between the Web and TV will fade （ D） push technology will dominate the screen of the computers 5 Wha
13、t does the author intend to express by mentioning A? （ A） Its success is attributed to push strategies. （ B） It is prosperous without push strategies. （ C） It is highly concerned about the cost of computing power. （ D） It is a good example of the flourishing online business. 5 Business has slowed, l
14、ayoffs mount, but executive pay continues to roar at least so far. Business Weeks annual survey finds that chief executive officers(CEOs)at 365 of the largest US companies got compensation last year averaging $3.1 million up 1.3 percent from 1994. Why are the top bosses getting an estimated 485 time
15、s the pay of a typical factory worker? That is up from 475 times in 1999 and a mere 42 times in 1980. One reason may be what experts call the “Lake Wobegon effect“. Corporate boards tend to reckon that “all CEOs are above average“ a play on Garrison Keillors famous line in his public radio show, A P
16、rairie Home Companion, that all the towns children are “above average“. Consultants provide boards with surveys of corporate CEO compensation. Since directors are reluctant to regard their CEOs as below average, the compensation committees of boards tend to set pay at an above-average level. The res
17、ult: Pay levels get ratcheted up. Defenders of lavish CEO pay argue there is such a strong demand for experienced CEOs that the free market forces their pay up. They further maintain most boards structure pay packages to reflect an executives performance. They get paid more if their companies and th
18、eir stock do well. So companies with high-paid GEOs generate great wealth for their shareholders. But the supposed cream-of-the-crop executives did surprisingly poorly for their shareholders in 1999, says Scott Klinger, author of this report by a Boston-based Organization United for a Fair Economy.
19、If an investor had put $10,000 apiece at the end of 1999 into the stock of those companies with the 10 highest-paid CEOs, by year-end 2000 the investment would have shrunk to $8,132. If $10,000 had been put into the Standard in other societies, the first thing on a customers mind is the cost(“How ch
20、eap is it?“); and in other countries, the concern is style(“How does it look?“). The color, size, and quantity of items need to be considered in the packaging of any product. The color blue is for funerals in some countries, smaller items are preferred over large items, and number of items in a pack
21、age can be critical. For example, a golf ball manufacturer unknowingly packaged their golf balls in groups of four and then set 50,000 units to their Asian distributor who promptly sent them all back, advising the manufacturer to repackage the golf balls in packages of three. In many of the countrie
22、s where the golf balls were to be distributed, the number 4 was equated with death whereas the number 3 is symbolic of long life. For golfers who are known to be superstitious, the number of golf balls in each package was more important to the distributor than the quality of the product. 11 The auth
23、or may most probably agree that the U.S. trade shows are _. （ A） unsatisfactorily-conducted （ B） businessman-targeted （ C） delicately-decorated （ D） profit-oriented 12 By comparing the U.S. trade shows and the European ones, the author means to _. （ A） indicate the advantages of the European trade s
24、hows （ B） show the different opportunities provided by the trade shows （ C） prove different peoples preference for different trade shows （ D） emphasize the importance of international trade shows 13 The gatekeepers of the German exhibits can best be described as “_“. （ A） restrained （ B） shrewd （ C）
25、 modest （ D） decent 14 The golf balls were sent back to the manufacturer because _. （ A） the distributor was ignorant of the symbolic meaning of numbers （ B） the golfer wanted them to be repackaged （ C） the manufacturer didnt consider the quantity of items when packaging （ D） the distributor was not
26、 able to sell them all 15 It can be inferred from the passage that, when conducting business, one should _. （ A） put the quality of the product before any other factors （ B） realize the importance of international trade fairs （ C） employ professional and experienced sales people （ D） take peoples di
27、fferent beliefs into account 15 The health-care economy is filled with unusual and even unique economic relationships. One of the least understood involves the peculiar roles of producer or “provider“ and purchaser or “consumer“ in the typical doctor-patient relationship. In most sectors of the econ
28、omy, it is the seller who attempts to attract a potential buyer with various inducements of price, quality, and utility, and it is the buyer who makes the decision. Such condition, however, does not prevail in most of the health-care industry. In the health-care industry, the doctor-patient relation
29、ship is the mirror image of the ordinary relationship between producer and consumer. Once an individual has chosen to see a physician and even then there may be no real choice it is the physician who usually makes all significant purchasing decisions: whether the patient should return “next Wednesda
30、y“, whether X-rays are needed, whether drugs should be prescribed, etc. It is a rare and sophisticated patient who will challenge such professional decisions or raise in advance questions about price, especially when the disease is regarded as serious. This is particularly significant in relation to
31、 hospital care. The physician must certify the need for hospitalization, determine what procedures will be performed, and announce when the patient may be discharged. The patient may be consulted about some of these decisions, but in the main it is the doctors judgments that are final. Little wonder
32、 then that in the eye of the hospital it is the physician who is the real “consumer.“ As a consequence, the medical staff represents the “power center“ in hospital policy and decision-making, not the administration. Although usually there are in this situation four identifiable participants the phys
33、ician, the hospital, the patient, and the payer(generally an insurance carrier or government)the physician makes the essential decisions for all of them. The hospital becomes an extension of the physician; the payer generally meets most of the bills generated by the physician/hospital, and for the m
34、ost part the patient plays a passive role. We estimate that about 75-80 percent of health-care expenditures are determined by physicians, not patients. For this reason, the economy directed at patients or the general is relatively ineffective. 16 Whats the authors main purpose in writing this passag
35、e? （ A） To criticize doctors for exercising too much control over patients. （ B） To analyze some important economic factors in health-care. （ C） To urge hospitals to reclaim their decision-making authority. （ D） To inform potential patients of their health-care rights. 17 In the health-care industry
36、, the patients _. （ A） perform the role of being “providers“. （ B） decide which physician to consult （ C） never raise questions about price （ D） never consult with the doctors 18 According to the author, when a doctor tells a patient to “return next Wednesday“, the doctor is in effect_. （ A） instruc
37、ting the patient to buy more medical services （ B） warning the patient that a hospital stay might be necessary （ C） advising the patient to seek a second opinion （ D） admitting that the initial visit was ineffective 19 Doctors are able to determine hospital policies most probably because _. （ A） it
38、is doctors who generate income for the hospital （ B） a doctor is ultimately responsible for a patients health （ C） most of the patients dont challenge the doctors decisions （ D） the administration doesnt know about medicine as much as doctors 20 The author is most probably leading up to _. （ A） an a
39、nalysis of the role of the hospital administration （ B） a study of lawsuits against doctors malpractice （ C） a discussion of a new medical treatment （ D） a proposal to control medical costs 大学英语六级改革适用（阅读）模拟试卷 299答案与解析 Section C 【知识模块】 仔细阅读 1 【正确答案】 D 【试题解析】 第 2段开头的 Nonetheless表明该句与首段提到的内容有转折关系，而 D与该
40、句内容相同，为本题答案。 【知识模块】 仔细阅读 2 【正确答案】 A 【试题解析】 由第 2段最后一句可知公司这样做的原因是为 “控制风险 ”，而再由上文中的 reliability， trust等词可看出风险问题是源于 “信誉 ”问题，只有 A与该段所说的核心意思相符，故选 A。 【知识模块】 仔细阅读 3 【正确答案】 A 【试题解析】 第 3段第 4句开头的 Most notably表明该句提及的 Pointcast Network是说明上一句观点的例子，由此可见， Pointcast Network应为一家开发软件的公司，因此 A为本题答 案。 【知识模块】 仔细阅读 4 【正确答案
41、】 D 【试题解析】 第 3段末句开头的 Thats a prospect表明前面提到的内容就是使网络净化者觉得担忧的问题，上文说网络广告不应像电视那样不请自来，由此可见，网络净化者最担心的是以后电脑屏幕会被不请自来的广告占据，因此 D为本题答案。 【知识模块】 仔细阅读 5 【正确答案】 B 【试题解析】 末段首句中的 hardly inevitable(不是不可避免 )表明有些公司不使用 “推销 ”策略也可取得成功，第 2句以 Amazon com为例说明这个观点，由此可见， B正确而 A错误。 【知识模块】 仔细阅读 【知识模块】 仔细阅读 6 【正确答案】 B 【试题解析】 原文第 2
42、段第 4句中的破折号后的内容表明 “all CEOs are above average”这一说法是对 Garrison Keillor的某句台词的修改，故选项 B为本题答案。 【知识模块】 仔细阅读 7 【正确答案】 C 【试题解析】 第 2段最后两句的 SinceThe result 表明这两句之间存在着因果关系，由倒数第 2句可以推断 CEOs报酬不断上涨主要是因为受到董事们的想法的影响，选项 C提到了董事们的想法，为本题答案。 【知识模块】 仔细阅读 8 【正确答案】 C 【试题解析】 原文第 4段倒数第 2句中的 is dead wrong 表明选项 C符合Klinger对 CEOs
43、的看法，因此选项 C为本题答案。 【知识模块】 仔细阅读 9 【正确答案】 A 【试题解析】 从原文第 4段首句中 cream-of-the-crop之前的 supposed以及But， did surprisingly poorly可以推断 cream-of-the-crop应该与 poor的意思相反，而该段主要讨论 CEOs的能力，因此 cream-of-the-crop应表示 CEOs被认为“能力卓著 ”，因此选项 A为本题答案。 【知识模块】 仔细阅读 10 【正确答案】 C 【试题解析】 原文末段首句表明董事会关心的是利润，其他任何因素都与利润挂钩，因此选项 C为本题答案。 【知识模
44、块】 仔细阅读 【知识模块】 仔细阅读 11 【正确答案】 C 【试题解析】 从首段第 3句中的 spend a lot of money及 charming sales people可以看出美国的交易会着重的是会场的布置，而非对产品的专业介绍，由此可见， C最适合用于形容美国的交易会。 【知识模块】 仔细阅读 12 【正确答案】 B 【试题解析】 作者在首段分别描述了美国和欧洲商品交易会的举办形式，目的是为了说明该段首句的观点，而在首句中，作者要强调的是 yet引出的转折句，由此可见，我们可以将首句当作观点，而其他句子是支持该观点的句子，因此， B是作者的写作目的。 【知识模块】 仔细阅读
45、13 【正确答案】 B 【试题 解析】 本题事实上是一道词汇题，考查对 savvy一词的词义推断。从上下文来看，此处的 savvy gatekeepers与美国商品交易会里的 charming sales people with little seniority or authority形成对比，美国交易会上的销售人员没有经验、不够精明，而欧洲交易会却相反，连看门人都很精明，能从众人中快速挑出最重要的顾客，因此，最能形容看门人的词是 B(精明的 )。 【知识模块】 仔细阅读 14 【正确答案】 C 【试题解析】 从第 2段第 4句开头的 For example可以知道关于高尔夫球的例子是用于支
46、持前一句的观点，而从例子的具体内容 (其中的数字 )可知 C正确。 【知识模块】 仔细阅读 15 【正确答案】 D 【试题解析】 作者在第 1段提到美国和欧洲交易会的不同，在第 2段提到不同的社会群体对产品有不同的要求，综合来看可以知道作者的观点是不同的市场对产品的要求不同，选项 D就表达了这个观点，由此也可看出，本题其实是主旨题，需要通篇考虑才能做出正确的选择。 【知识模块】 仔细阅读 【知识模块】 仔细阅读 16 【正确答案】 B 【试题解析】 文章首段表明本文将要讨论卫生保健行业中医生和病人的特殊经济关系，其余三段分析了这种经济关系的特别之处，由此可见，选项 B可以概括本文主题，故为本题
47、答案。 【知识模块】 仔细阅读 17 【正确答案】 A 【试题解析】 第 2段首句中的 mirror image表明医患关系与传统的生产者一消费者的关系相反，即医生充当消费者的角色，而患者充当生产者的角色，结合首段第 2句中指出的生产者即供应者，可以推断选项 A为本题答案。 【知识模块】 仔细阅读 18 【正确答案】 A 【试题解析】 在第 2段第 2句中，三个 whether引出的例子是为了说明冒号前的“通常是由医生做出所有重要的购买决定 ”。选项中只有 A与 “购买 ”有关，故为本题答案。 【知识模块】 仔细阅读 19 【正确答案】 A 【试题解析】 第 3段末句开头的 As a consequence表明医护人员能够决定医院政策的原因在前一句有提到，前一句指出医生才是真正的 “消费者 ”，即医生才是给医院带来收入的人，由此可见，选项 A为本题答案。 【知识模块】 仔细阅读 20 【正确答案】 D 【试题解析 】 原文主要分析了医生和病人之间特殊的经济关系，末段最后两句指出大部分卫生保健费用由医生决定，正因为如此，这样的体制显得 ineffective。由此可以推断，作者接下来会提出对这种体制进行改革，选项 D与此最为接近。 【知识模块】 仔细阅读
