1、大学英语六级模拟试卷 246及答案与解析 一、 Part I Writing (30 minutes) 1 Directions: For this part, you are allowed 30 minutes to write a composition based on the following table. You should write at least 150 words following the outline given below: 1. 解释表格各数据： 2分析报名人 数变化的原因； 3对这一现象做出评论 二、 Part II Reading Comprehensi
2、on (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions attached to the passage. For questions 1-4, mark： Y (for YES) if the statement agrees with the information given in the passage; N (for NO) if the statem
3、ent contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage. 1 A Perfect Market When the technology bubble burst in 2000, the crazy valuations for online companies vanished with it, and many businesses folded. The survivors plugged on as be
4、st they could, encouraged by the growing number of Internet users. Now valuations are rising again and some of the dot-coms are making real profits, but the business world has become much more cautious about the Internets potential. The funny thing is that the wild predictions made at the height of
5、the boom namely, that vast chunks of the world economy would move into cyberspace are, in one way or another, coming true. The raw numbers tell only part of the story. According to Americas Department of Commerce, online retail sales in the worlds biggest market last year rose by 26%, to 55 billion.
6、 That sounds a lot of money, but it amounts to only 1.6% of total retail sales. The vast majority of people still buy most things in the traditional markets. Tip of the iceberg But the commerce departments figures deal with only part of the retail industry. For instance, they exclude online travel s
7、ervices, one of the most successful and fastest-growing sectors of e-commerce. Nor do the figures take in things like financial services, ticket-sales agencies. And there is more. The commerce departments figures include the fees earned by Internet auction sites, but not the value of goods that are
8、sold: an astonishing 24 billion-worth of trade was done last year on eBay, the biggest online auctioneer. Nor, by definition, do they include the billions of dollars-worth of goods bought and sold by businesses connecting to each other over the Internet. Some of these B2B (Business-to-Business) serv
9、ices are proprietary (专利的，专营的 ); for example, Wal-Mart tells its suppliers that they must use its own system if they want to be part of its annual turnover (营业额 ) of $ 250 billion. So e-commerce is already very big, and it is going to get much bigger. But the actual value of transactions currently c
10、oncluded online is dwarfed by the extraordinary influence the Internet is exerting over purchases carried out in the offline world. That influence is becoming an integral part of e-commerce. To start with, the Internet is profoundly changing consumer behavior. One in five customers walking into a Se
11、ars department store in America to buy an electrical appliance will have researched their purchase online and most will know down to a dime what they intend to pay. More surprisingly, three out of four Americans start shopping for new cars online, even though most end up buying them from traditional
12、 dealers. The difference is that these customers come to the showroom armed with information about the car and the best available deals. Sometimes they even have computer print-outs identifying the particular vehicle from the dealers stock that they want to buy. People seem to enjoy shopping on the
13、Internet, if high customer-satisfaction scores are any guide. Websites are doing even more and cleverer things to serve and entertain their customers, and seem set to take a much bigger share of peoples overall spending in the future. Why websites matter This has enormous implications for business.
14、A company that neglects its website may be committing commercial suicide. A website is increasingly becoming the gateway to a companys brand, products and services even if the firm does not sell online. A useless website suggests a useless company, and a rival is only a mouse-click away. But even th
15、e coolest website will be lost in cyberspace if people cannot find it, so companies have to ensure that they appear high up in Internet search results. For many users, a search site is now their point of entry to the Internet. The best-known search engine has already entered the lexicon (辞典 ): Peopl
16、e say they have “Googled“ a company, a product or their plumber. The search business has also developed one of the most effective forms of advertising on the Internet. And it is already the best way to reach some consumers: teenagers and young men spend more time online than watching television. All
17、 this means that search is turning into the Internets next big battleground as Google defends itself against challenges from Yahoo! and Microsoft. The good way to get noticed online is to offer goods and services through one of the big sites that already get a lot of traffic. Ebay, Yahoo! and Amazon
18、 are becoming huge trading platforms for other companies. But to take part, a companys products have to stand up to intense price competition. People check online prices, compare them with those in their local high street and may well take a peek at what customers in other countries are. paying. Eve
19、n if websites are prevented from shipping their goods abroad, there are plenty of web-based entrepreneurs ready to oblige. What is going on here is arbitrage (套利，套汇 ) between different sales channels, says Mohanbir Sawhney, professor of technology at the Kellogg School of Management in Chicago. For
20、instance, someone might use the Internet to research digital cameras, but visit a photographic shop for a hands-on demonstration. “Ill think about it,“ they will tell the sales assistant. Back home, they will use a search engine to find the lowest price and buy online. In this way, consumers are “de
21、constructing the purchasing process“, says Professor Sawhney. They are unbundling product information from the transaction itself. All about me It is not only price transparency that makes Internet consumers so powerful; it is also the way the Net makes it easy for them to be fickle (改变主意 ). If they
22、 do not like a website, they swiftly move on. “The web is the most selfish environment in the world,“ says Daniel Rosensweig, chief operating officer of Yahoo! “People want to use the Internet whenever they want, how they want and for whatever they want,“ Yahoo! is not alone in defining its strategy
23、 as working out what its customers are looking for, and then trying to give it to them. The first thing they want is to become better informed about products and prices. “We operate our business on that belief,“ says Jeff Bezos, Amazons chief executive. Amazon became famous for books, but long ago b
24、ranched out into selling lots of other things too; among its latest ventures are health products, jewellery and gourmet food. Apart from cheap and many items such as garden rakes, Mr. Bezos thinks he can sell most things. And so do the millions of people who use eBay. And yet nobody thinks real shop
25、s are finished, especially those operating in niche markets. Many traditional bookshops still make a good living, as do flea markets. But many record shops and travel agents could be in for a tougher time. Erik Blachford, the head of the biggest Internet travel agent, thinks online travel bookings i
26、n America could quickly move from 20% of the market to more than half. Mr. Bezos reckons online retailers might capture 10-15% of retail sales over the next decade. That would represent a massive shift in spending. How will traditional shops respond? Michael Dell, the founder of Dell, which leads th
27、e personal-computer market by selling direct to the customer, has long thought many shops will turn into showrooms. There are already signs of change on the high street. The latest Apple and Sony stores are designed to display products, in the full expectation that many people will buy online. To so
28、me extent, the online and offline worlds may merge. Multi-channel selling could involve a combination of traditional shops, a printed catalogue, a home-shopping channel on TV, a phone-in order service and an ecommerce-enabled website. But often it is likely to be the website where customers will be
29、encouraged to place their orders. One of the biggest commercial advantages of the Internet is lowering of transaction costs, which usually translates directly into lower prices for the consumer. So, if the lowest prices can be found on the Internet and people like the service they get, why would the
30、y buy anywhere else? 2 Some online businesses began to make profits after the technology-based Internet bubble economy ended. （ A） Y （ B） N （ C） NG 3 According to the commerce departments statistics, online sales figures can reach the equivalent of the ones offline in the near future. （ A） Y （ B） N
31、（ C） NG 4 The Internet is greatly changing customer behavior, including their shopping mode. （ A） Y （ B） N （ C） NG 5 Some companies dont care about website construction since consumers can not learn more about their products, their brands and services. （ A） Y （ B） N （ C） NG 6 With some best-known se
32、arch engines users can search _ easily. 7 A website is a channel through which companies can promote their products and compete _. 8 Most consumers like to log some famous websites to compare prices at any time and buy _. 9 Amazon is a famous website which sells not only books but also _. 10 Some fa
33、mous companies are designing some stores to display their products, hoping that people will _. 11 The benefit that consumers gain from the Internet is the _. Section A Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or m
34、ore questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A, B, C and D, and decide which is the best answer. （ A） At the airport. （ B） At the t
35、ravel agency. （ C） In the student center. （ D） In a restaurant. （ A） They shouldnt make too many requests. （ B） They should ask for further extension. （ C） They should finish the project as scheduled. （ D） They should not try their luck. （ A） Jack. （ B） Alice. （ C） John. （ D） Alex. （ A） Thursday. （
36、B） Saturday. （ C） The day after tomorrow. （ D） Six months later. （ A） She likes big parties better. （ B） She doesnt like parties at all. （ C） She prefers small parties to big ones. （ D） She likes having all kinds of parties. （ A） Sign a contract. （ B） Work out a plan. （ C） Take an interview. （ D） Ap
37、ply for a job. （ A） They will go to the movie together. （ B） They will not see the movie. （ C） They will talk more about the movie. （ D） They will watch the movie some other time. （ A） He doesnt like to eat outdoors. （ B） He prefers to eat with a knife and fork. （ C） He has to eat with his hands. （
38、D） He hates hamburgers and salad. （ A） He was eager to do the course. （ B） He had done a lot of outdoor exercise. （ C） He enjoyed adventurous activities. （ D） He was timid and reluctant to go to the course. （ A） Hiking. （ B） Canoeing. （ C） Swimming. （ D） Camping. （ A） He becomes more independent. （
39、B） He becomes more challenging. （ C） He becomes more observant. （ D） He becomes more optimistic. （ A） To apply for a student loan. （ B） To discuss which university to choose. （ C） To sign up for a work-study program. （ D） To find out which colleges would accept him. （ A） The laboratories are not wel
40、l equipped. （ B） The classes are too big. （ C） The tuition fees are too expensive. （ D） There are not enough teachers. （ A） It has a beautiful campus. （ B） It is in an urban setting. （ C） The tuition fees are not too expensive. （ D） All courses are taught by professors. （ A） To apply for a student l
41、oan from the university. （ B） To learn more about the programs of the university. （ C） To look up for a part-time job to earn the money. （ D） To sign up for a work-study program at any university. Section B Directions: In this section, you will hear 3 short passages. At the end of each passage, you
42、will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A, B, C and D. （ A） The stem of the nettle. （ B） Small stinging hairs on the nettles stem. （ C） The sap of the nettle. （ D） T
43、he slender nettle. （ A） Food. （ B） Making twine. （ C） Medicine. （ D） Paving paths. （ A） The nettle is widely used in the twine industry today. （ B） The nettles stinging hairs are a protective device. （ C） American Indians found many uses for the nettle. （ D） The slender nettle is found over a wide a
44、rea of China. （ A） Supply their own light. （ B） Locate food and enemies. （ C） Compensate for the lack of light. （ D） Both B and C. （ A） Identifying and collecting food. （ B） Protecting themselves. （ C） Eating food. （ D） Fighting against the enemies. （ A） When hunting for food. （ B） When sleeping. （
45、C） When being attacked. （ D） When communicating with their cousins. （ A） The high speed and efficiency of the Internet. （ B） The health problems due to addiction to the Internet. （ C） The joy and comfort provided by the Internet. （ D） The irresistible attraction of the Internet. （ A） The impact of t
46、he Internet on our health. （ B） The damages caused to a web-addict. （ C） The increased computer use. （ D） The vast information on the Internet. （ A） An unhealthy diet. （ B） Irregular periods of sleep. （ C） Sitting too long surfing the Internet. （ D） Using good monitors. （ A） It is unnoticeable. （ B）
47、 It is inevitable. （ C） It is harmful. （ D） It is irresistible. Section C Directions: In this section, you will hear a passage three times. When the passage is read for the first time, you should listen carefully for its general idea. When the passage is read for the second time, you are required to
48、 fill in the blanks numbered from 36 to 43 with the exact words you have just heard. For blanks numbered from 44 to 46 you are required to fill in the missing information. For these blanks, you can either use the exact words you have just heard or write down the 36 American society is not nap-friend
49、ly. In fact, says David Dinges, a sleep【 B1】_ at the University of Pennsylvania School of Medicine, “Theres even a【 B2】_ against admitting we need sleep.“ Nobody wants to be caught napping or found asleep at work. To quote a proverb: “Some sleep five hours, nature requires seven, laziness nine and【 B3】 _ eleven.“ The way not to fall asleep at work is to take naps when you need them. “We have to totally change our【 B4】 _ toward napping,“ says Dr. William Dement of Stanfor
