1、大学英语六级模拟试卷 628及答案与解析 一、 Part I Writing (30 minutes) 1 Directions: For this part, you are allowed 30 minutes to write a short essay entitled On celebrity Working as Products Spokesperson. You should write at least 150 words following the outline given below: 1. 名人代言现象普遍 2名人代言存在一些问题 3你的看法 On Celebrity
2、 Working as Products Spokesperson 二、 Part II Reading Comprehension (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions attached to the passage. For questions 1-4, mark： Y (for YES) if the statement agrees wit
3、h the information given in the passage; N (for NO) if the statement contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage. 1 The Future of Television: Whats on Next? Bosses in the television industry have been keeping a nervous eye on two
4、 Scandinavians (斯堪的纳维亚人 ) with a reputation for causing trouble. In recent years Niklas Zennstrom, a Swede, and Janus Friis, a Dane, have frightened the music industry by inventing KaZaA, a “peer- to-peer“ (P2P) file-sharing program that was widely used to download music without paying for it. Then
5、they horrified the mighty telecoms industry by inventing Skype, another P2P program, which lets Internet users make free telephone calls between computers, and very cheap calls to ordinary phones. Their next move was to found yet another start-up - this time, one that threatened to devastate (毁坏 ) t
6、he television industry. It may do the opposite, as it turns out. The new service, called Joost and now in advanced testing, is based on P2P software that runs on peoples computers, just like Skype and KaZaA. And it does indeed promise to transform the experience of watching television by combining w
7、hat people like about old-fashioned TV with the exciting possibilities of the Internet. “But unlike KaZaA and Skype,“ says Fredrik de Wahl, a Swede whom Mr. Zennstrom and Friis have hired as Joosts boss, “Joost does not disrupt the industry that it is entering. Instead, rather than undercutting tele
8、vision networks and producers, Joost might, as it were, give them new juice.“ That is because Mr. de Wahl and his Joost team, working mostly in the Netherlands, have bravely ignored the totems (图腾 ) of the Internet-video boom. Chief among these fashions is letting users upload anything they want to
9、a video service - which might include clips of themselves doing odd things (“user-generated content“) or, more questionably, videos pirated from other sources. The celebrated example of this approach is YouTube, which is now part of Google, the leader in Internet search. Its big problem, however, is
10、 that it can be illegal (if copyright is violated) and terribly hard to turn into a business. On February 2nd Viacom, an American media giant, became the latest company to demand that YouTube remove copyright-infringing (侵犯版权的 ) clips from its website. YouTube has struck deals with some media firms,
11、 including NBC and CBS, to allow their material to appear on its site, and had been trying to thrash out a similar agreement with Viacom. Many observers regard Viacoms move as a negotiating tactic. But whether YouTube can make money is unclear. Last month Chad Hurley, YouTubes chief executive, sketc
12、hed out plans for generating advertising revenues and sharing them with content providers, but so far his firm has none to speak of. The Innovation of Joost Joost is also ignoring the two business models seen as the most respectable alternatives to advertising. One is to make users pay for each tele
13、vision show or film they download, but then to let them keep it. This is the tack chosen by Apple, an electronics firm that sells videos on iTunes, its popular online store; by Amazon, the largest online retailer; and by Wal-Mart, the largest traditional retailer, which launched a video-download ser
14、vice this week. The other approach is to let users subscribe to what is, in effect, an all-you-can-eat buffet of videos, and then to “stream“ video to their computers without leaving a permanent copy. This is the approach taken by, for instance, Netflix, a Californian firm that mostly delivers DVDs
15、to its subscribers by post, but now also streams films. The reason that Joost is ignoring all of these methods, says Mr. de Wahl, is that none has much to do with the experience of simply watching TV, which most people enjoy. “Unlike the download or streaming approaches,“ he says, “TV is not about b
16、uying today what you want to watch tomorrow. Its about turning it on and watching.“ And in contrast to the “lean-forward“ context of “snacking“ on a YouTube clip in ones cubicle while the boss has stepped out, TV is a longer and more relaxed “lean-backward“ experience. Hence Joosts most shocking inn
17、ovation, which is not to change the practices that TV adopted decades ago. It will be free, with advertising breaks - no more than three minutes per hour - either before, during or after a show, depending on the market. “Americans,“ says Mr. de Wahl, “are more tolerant of interruptions.“ Joost has “
18、channels“, like ordinary TV, but these are now playlists of videos that start whenever it is convenient to the viewer. Viewers can import their instant-messaging buddy lists and chat online with friends while watching the same program. For advertisers, such engagement is worth something, because the
19、 activity proves that somebody is watching, rather than being asleep or out of the room. Combined with other information, such as the computers IP address and hence its location, advertisers will be able to target their spots much more accurately - all “Desperate Housewives“ fans in a particular nei
20、ghborhood, for example - and thus ought to pay a premium. The Combination of Television and the Internet The thing that is missing in this new vision of television, however, is the set itself. Beaming video from a computer to a television is possible: Apple and other firms are starting to sell the n
21、ecessary gadgets. But until it becomes much easier to connect televisions to the Internet, big media companies are likely to “wait and see“ before committing to Joost, says Jeremy Allaire, the boss of Brightcove, a rival Internet-video firm based in Massachusetts. In the meantime, Mr. Allaire thinks
22、, media firms are mainly interested in building their own brands, so Brightcove provides content owners with technology to show television on their own websites, syndicate their shows to other websites, track audiences and collect advertising revenue. There is, in short, no consensus about the best
23、way to combine television with the Internet. Instead, there are a variety of experiments, of which Joost is the latest example and YouTube the best-known. But with telephony, the Internet is unpicking (拆开 ) service delivery from network ownership. Joost, YouTube, iTunes and Netflix do not need their
24、 own networks to supply their video services: they can rely on fast Internet links provided by others. According to iSuppli, a market-research firm, Internet downloads will claim more than one- third of the market for on-demand video by 2010. So just as Internet telephony has been bad for traditiona
25、l phone companies, this “Internet bypass“ could be bad for the “on demand“ video services being offered by cable-TV and telecoms firms over their networks. But by bringing television to more screens, this could provide new models for program-makers to finance their productions and offer advertisers
26、new ways to reach constraints. And so Joost and rival services could end up rejuvenating (使变得年轻 ) the 75-year-old medium. 2 Why are bosses in the television industry nervous with Zennstrom and Friis? （ A） The two have refreshed the music industry by KaZaA. （ B） The two would devastate the telecoms i
27、ndustry by Skype. （ C） The two already destroyed the television industry by Joost. （ D） The two may ruin the television industry by Joost. 3 What is the difference between Joost and KaZaA according to Fredrik de Wahl? （ A） KaZaA benefited the industry which it entered. （ B） KaZaA didnt impact the in
28、dustry which it entered. （ C） Joost doesnt threaten the industry which its entering. （ D） Joost negatively impacts the industry which its entering. 4 YouTube can hardly generate profit because _. （ A） its content can be illegal （ B） it is only part of Google （ C） it is not well-known enough （ D） it
29、sets too many limits to users 5 How did YouTube respond to Viacoms demand to remove some clips from its website? （ A） It removed the copyright-infringing clips from its website. （ B） It started negotiations with Viacom to use the clips legally. （ C） It limited its content source to NBC and CBSs webs
30、ites. （ D） It agreed to share its advertising revenues with Viacom. 6 The primary difference between the two business models Joost is ignoring lies in _. （ A） whether to carry on together with advertising （ B） whether to deliver its goods by post to its consumers （ C） whether to make users pay for w
31、hat they download （ D） whether to allow users to keep what they download 7 According to Mr. de Wahl, why is Joost ignoring the two business models? （ A） All people are not fond of simply watching TV. （ B） They are irrelated with pleasures derived from watching TV. （ C） They are the same as the pract
32、ices that TV has long been using. （ D） Joost wants an innovative business model different from YouTube. 8 Advertisers would like to pay more to Joost because _. （ A） Joost has found a totally new business model （ B） Joost will limit the number of its advertisements （ C） Joost will improve the effect
33、 of advertisements （ D） Joost is the best-known internet-video website 9 Joosts innovative business model is free videos with _. 10 Brightcove profits by making use of media firms wish to _. 11 Online service delivery of one company can be supplied through network of another thanks to _. Section A D
34、irections: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the
35、pause, you must read the four choices marked A, B, C and D, and decide which is the best answer. （ A） It is shiny all the day. （ B） It is a desirable room. （ C） It is old and shabby. （ D） It costs a lot. （ A） The man. （ B） The woman. （ C） The mans boss. （ D） Himself. （ A） He says nothing. （ B） He wa
36、s confused at the end. （ C） The hero died in the car. （ D） The hero married his sweetheart. （ A） Its raining heavily. （ B） Its going to rain. （ C） Its raining slightly. （ D） He wants some cats and dogs. （ A） In a clothing shop. （ B） In a garden. （ C） In a cleaners. （ D） At a printing shop. （ A） She
37、saw a nail in the mans tire. （ B） The man shouldnt drive on the tire. （ C） The man may not need a new tire. （ D） She also needs air in her tires. （ A） He always says what he wants to say. （ B） He never comes to the point. （ C） He can hardly express himself clearly. （ D） He speaks too fast. （ A） Geor
38、ges brother （ B） Georges wife. （ C） Georges father. （ D） Georges wifes father. （ A） He was eager to do the course. （ B） He had done a lot of outdoor exercise. （ C） He enjoyed adventurous activities. （ D） He was timid and reluctant to go to the course. （ A） Hiking. （ B） Canoeing. （ C） Swimming. （ D）
39、Camping. （ A） He becomes more independent. （ B） He becomes more challenging. （ C） He becomes more observant. （ D） He becomes more optimistic. （ A） An orchestra conductor. （ B） An music fan. （ C） A sales manager in a music company. （ D） A background music composer. （ A） It can increase production by
40、4.5 percent in factories at least. （ B） It is sometimes very boring to the workers. （ C） It can possibly give people better feeling and influence their attitudes. （ D） It is always faster than any other music. （ A） It started at a time when the workers were slower in work. （ B） it started during the
41、 Second World War. （ C） It started before the factories had their own orchestras. （ D） It started in the early part of 19th Century. （ A） Because they want to make the attendants work faster. （ B） Because they think fast music can make people eat more. （ C） Because hamburgers will become more popula
42、r by this way. （ D） Because they hope customers will spend less time on eating than before. Section B Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a q
43、uestion, you must choose the best answer from the four choices marked A, B, C and D. （ A） Use of library facilities. （ B） Library regulations. （ C） Library personnel. （ D） Location of the library. （ A） Book publishers. （ B） Librarians. （ C） New university students. （ D） Faculty members. （ A） Graduat
44、e students. （ B） Undergraduate students. （ C） Professors. （ D） Library employees. （ A） To celebrate Queen Elizabeths birthday. （ B） To show respect for Queen Elizabeth. （ C） To honor his half-brother Sir Humphrey Gilbert. （ D） To commemorate the first settlers who died there. （ A） With the help of p
45、eople from colonies. （ B） Owing to actively invading the Spanish Navy. （ C） Due to the weather in favor of English ships. （ D） Because of the great force of the English fleet. （ A） They faced the attack of the Spanish Navy. （ B） They always met with fierce storms. （ C） She thought the cost was too h
46、igh. （ D） She found most colonies unsuitable for residence. （ A） Because of the politics. （ B） Because of famine unrest. （ C） Because of the lush farmland. （ D） Because of suffering. （ A） The Irish thanked their rulers very much. （ B） The Irish hated their rulers very much. （ C） The rulers respected
47、 the Irish very much. （ D） The rulers taxed the Irish heavily. （ A） After dividing, the north Ireland is mainly Catholic. （ B） The north part of Ireland is one part of United Kingdom. （ C） The majority in North Ireland dont accept the current situation. （ D） The British have stationed an army in Nor
48、th Ireland against aggression. （ A） The IRA are satisfied with the current situation. （ B） The IRA is the illegal military organization from the beginning. （ C） The British have stationed an army because of the IRA. （ D） Some soldiers of the IRA were put in prison but none died. Section C Directions
49、: In this section, you will hear a passage three times. When the passage is read for the first time, you should listen carefully for its general idea. When the passage is read for the second time, you are required to fill in the blanks numbered from 36 to 43 with the exact words you have just heard. For blanks numbered from 44 to 46 you are required to fill in the missing information. For these blanks, you can either use the exact words you have just heard or write down the 37 People have dr
