1、大学英语四级模拟试卷 383及答案与解析 一、 Part I Writing (30 minutes) 1 For this part, you are allowed 30 minutes to write a composition on the topic on the Increasing Numbers of Travelers. You should write at least 120 words based on the following table:1. 2006年旅游人数比 2005年有较大幅度增长 2. 分析旅游人数增长的原因 二、 Part II Reading Co
2、mprehension (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions attached to the passage. For questions 1-7, mark： Y (for YES) if the statement agrees with the information given in the passage; N (for NO) if t
3、he statement contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage. 1 The Long March A Long Way to Go for Chinese Entrepreneurs Prospects of a new direction “Made in China“ lost its novelty long ago. The label has become widespread in muc
4、h of the world, affixed to shoes, toys, apparel and a host of other items produced for global companies. What is novelty, however, are China-made goods sold under Chinese brand names. Only a handful of Chinese firms so far have the money and the management expertise to establish international brands
5、. Most of the vast remainders are struggling to get even national recognition. But the pioneering companies which have started exploring overseas market might be regarded as on the threshold of something big. Some believe that individually, with the help of enterprising local management or eager mul
6、tinational partners wanting to add new products to their stable, Chinese brands could become a global phenomenon within a decade, marketed on quality and foreign appeal, as well as competitive pricing. Says Viveca Chan, Hong Kong based managing director at Grey China, an advertising agency: “If ther
7、e s one country in the world that has ample potential for taking brands global, its China.“ Why going abroad? The concept of Chinese brands has been evolving through the 1990s, but is now getting greater attention at home. Although the domestic market is still robust, a handful of state-owned enterp
8、rises, or SOEs, including listed Chinese companies, are now looking to establish international brands because they believe the quality of both their products and their management has improved. Chinese joint ventures think their products can compete on quality with foreign brands anywhere, while enjo
9、ying the advantage of being perceived as exotic. Besides bringing in additional revenue, a global brand also burnishes a companys image in China, stimulating sales among status-conscious domestic consumers. For example, state-owned soft-drinks maker Jianlibao has developed its overseas market in par
10、t to “establish a good image“, which in turn enhances consumption at home, says Chief Executive Han Weixian. Difficulties on the way But building a brand takes time, money and marketing wisdom. Many Chinese brands have nudged into the international market on the back of competitive pricing and only
11、a few have utilized other strategies. Jianlibao has highlighted its Asian appeal, presenting itself as the preferred sports-drink of Chinas athletes. Others like Haier, one of Chinas leading home-appliance producers, have pointedly avoided pricing strategy, competing instead on product quality and a
12、n efficient distribution and after-sales service. Of course, global sales dont mean global brands, as Grey Chinas Chan points out. And its still early days for Chinese companies. For a start, investment funds for brand promotion are hard to obtain, says Chu Liangjin, the Qingdao-based director of th
13、e overseas division of Chinas Tsingtao Brewery. “No more than 5% of our total export sales can be reinvested in promoting our brand overseas,“ explains Chu, adding that Tsingtao is trying to persuade the foreign-currency authorities to change this standard practice for SOEs. With the governments emp
14、hasis on preventing the outflow of foreign currency, the chances of the restrictions being lifted are small. Although targeted only at SOEs, the 5% limit is bound to hamper Chinese brands. Jianlibao, for example, has invested about 10 million to sell its brand in the U.S. market, but Li Jingwei, the
15、 companys general manager, knows thats just a drop in the bucket. He believes that to successfully generate brand recognition among Americans, the company needs to spend at least 50 million to 100 million on marketing. He has no doubt that consumers will like Jianlibaos range of sports and soft drin
16、ks, but explains that “we need money to invest in promoting ourselves“. Indeed, Jianlibao will need a great deal more money and years before it can be considered a serious player abroad. Although it has funded a host of promotional events, its marketing efforts pale in comparison with those of Coca-
17、Cola. Short-term prospects In the short term, the strongest promise is in Chinese medicine, herbs and specialty food, as well as goods that play to the romantic foreignness of China-whether in cosmetics, fashion or music. Kevin Tan, general manager for China of market-research firm Taylor Nelson Sof
18、res in Shanghai, says: “Theres still a lot of mystique associated with China. If youre taking something like cosmetics, which is image- driven, suddenly youve got a strong player.“ Also making a bid to go global are a few trendsetting Chinese beverage and beer brands. Further down the road there is
19、brand-potential for products such as home appliances that can offer quality at a competitive price. Some of these brands will eventually go abroad via joint ventures or mergers and acquisitions. For their foreign owners, the brands will provide speedier access to Chinas consumer market and distribut
20、ion channels, while at the same time serving to complement the owners premium brands in global markets. Promising industries Specifically, one promising area for Chinese brands in the global market is goods of low-to-mid- technology. By some estimates, Chinese brands have roughly 90% of the domestic
21、 market for refrigerators and washing machines, 70%-80% of the market for air-conditioners and 60% for color televisions. “In many areas the quality of products has improved to the point where they are quite marketable,“ says Philip Day, a vice president at consulting firm A. T. Kearney in Hong Kong
22、. “What were now seeing is Chinese companies getting their act together in terms of marketing.“ Another example might be cosmetics industry. In 1996, a New York-based cosmetics maker formed a venture in China with Yue-Sai Kan Cosmetics. Yue-Sai Kan is a household name and face in the country of her
23、birth. Although technically owned by an American company, Yue-Sai Kan Cosmetics is considered one of Chinas leading brands of color cosmetics. This blend of East and West may not catch all consumers, but a lot of smart people are betting it will be enough to help launch Chinese brands into global ma
24、rkets. 2 Chinese enterprises are becoming more and more active in the international market. However, it is still early to predict their brand success. （ A） Y （ B） N （ C） NG 3 The author firmly believes that Chinese brands will become an international phenomenon, especially brands for some special in
25、dustries. （ A） Y （ B） N （ C） NG 4 It can be inferred from the article that people have long been used to see “Made in China“ affixed to products. （ A） Y （ B） N （ C） NG 5 Chinese enterprises are attempting to go abroad because they hope that overseas experience will enhance their own marketing and ma
26、nagement expertise. （ A） Y （ B） N （ C） NG 6 Although there are a lot of difficulties on the way of brand development, Chinese enterprises will overcome them and achieve success at the end. （ A） Y （ B） N （ C） NG 7 It can be inferred from the article that pricing is not enough for an enterprise to com
27、pete in the international market. （ A） Y （ B） N （ C） NG 8 One reason causing the enterprises lack of promotional money is the government s restrictions of their spending due to concerns on the outflow of foreign currency. （ A） Y （ B） N （ C） NG 9 Jianlibaos general manager said that to successfully g
28、enerate _ among Americans, the company had to invest 50 million to 100 million in marketing. 10 The short-term potential success lies in Chinese medicine, herbs, and specialty food, as well as goods featuring _. 11 It is estimated that Chinese brands have roughly 90% of the domestic market for refri
29、gerators and washing machines, _ of the market for air-conditioners. Section A Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions
30、will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A, B, C and D, and decide which is the best answer. （ A） They are close friends. （ B） They are twins. （ C） They are roommates. （ D） They are colleagues. （ A） They are talking
31、about when to meet again. （ B） They are discussing where to meet again. （ C） They are planning a Christmas party. （ D） They met at a party some years ago. （ A） The man and his friend will come for tonights show. （ B） The man and his friend will come for tomorrows show. （ C） The man and his friend wi
32、ll have to change their plan. （ D） The man and his friend gave up the show at last. （ A） In the USA. （ B） In Beijing. （ C） In Shanghai. （ D） On the plane. （ A） Professor Baker will see the man at 1 oclock. （ B） Professor Baker will meet the man after the meeting. （ C） Professor Baker asked the man t
33、o come another time. （ D） Professor Baker had to buy a ring before the man came. （ A） The teacher was suddenly ill. （ B） The students had a French test today. （ C） The test was cancelled. （ D） The test will be held on another day. （ A） Son and mother. （ B） Customer and shop assistant. （ C） Clerk and
34、 boss （ D） Student and teacher. （ A） Buy some milk. （ B） Stay in the train. （ C） See a film. （ D） Take a walk on the platform. （ A） She shares a room with three students and the rent is too high. （ B） She isnt getting along well with her roommates. （ C） The cost of living with an American family is
35、too high. （ D） She feels offended when someone in her host family is prejudiced against her. （ A） You will benefit a lot by living with a native family. （ B） The contract period may be for a semester or for a year. （ C） The cost usually runs from $500 to $700 per month. （ D） The living environment w
36、ill be tense and noisy. （ A） Be annoyed. （ B） Be protestatory. （ C） Be tit for tat. （ D） Be tactfully about anything misunderstood. （ A） He has a professional photographer take pictures for him. （ B） He doesnt think he knows enough about film processing. （ C） He doesnt have a flash attachment. （ D）
37、He thinks a big camera would be too much trouble. （ A） It focuses automatically. （ B） It has a lot of specialized lenses. （ C） It is easy to load. （ D） It advances the film automatically. （ A） He cant find good subjects to photograph. （ B） His indoor shots are too dark. （ C） His pictures are often b
38、lurry. （ D） His camera is too big for good detail. （ A） Take a picture of the woman. （ B） Look for his old camera. （ C） Take his film to be developed. （ D） Find out the price of a new camera. Section B Directions: In this section, you will hear 3 short passages. At the end of each passage, you will
39、hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A, B, C and D. （ A） Americans became enthusiastic about the sport. （ B） Americans saw skiing for the very first time. （ C） America
40、 did not enter into competition （ D） America finished in last place. （ A） It is safe relatively. （ B） It is inexpensive relatively. （ C） It is accessible relatively. （ D） It is monotonous relatively. （ A） It is a team sport. （ B） It teaches one to get along well in a group. （ C） It places the skier
41、alone against the elements. （ D） It makes good soldiers. （ A） It will help his fellow creatures to share with him. （ B） It will try to get ahead of the next fellow creature secretly. （ C） It will stop at nothing. （ D） It will modestly decline. （ A） To find a familiar face. （ B） To find a kind person
42、. （ C） To start talking with a stranger. （ D） To squeeze into the line. （ A） The author hates queue-jumping. （ B） The two usual ways of queue-jumping. （ C） Queue-jumping is a disgusting and hateful act. （ D） The queue-jumpers have out-checked the beasts. （ A） Children of divorce are always happy. （
43、B） Children of divorce sometimes feel sad but dont really show it. （ C） Children of divorce are no! affected. （ D） Children of divorce are always very angry. （ A） They have their marriages fail as often as others. （ B） They stay married two times as long. （ C） They are two times as likely to have th
44、eir marriage fail. （ D） They are usually happy. （ A） The number of families studied was too small. （ B） All the factors were considered. （ C） Divorce is not painful. （ D） Healthy families do not have problems. （ A） To have a party. （ B） To tell her children all the problems with her husband. （ C） To
45、 marry again. （ D） To get counseling for her kids and herself. Section C Directions: In this section, you will hear a passage three times. When the passage is read for the first time, you should listen carefully for its general idea. When the passage is read for the second time, you are required to
46、fill in the blanks numbered from 36 to 43 with the exact words you have just heard. For blanks numbered from 44 to 46 you are required to fill in the missing information. For these blanks, you can either use the exact words you have just heard or write down the 36 When I was 15, I got a summer job a
47、t the local hospital, where I was told that my duties would include mopping floors. I smiled and remembered Dads advice. Even though my job was the【 B1】 _, I was thrilled to have any work to do at all. I didnt see it as a handicap but as a【 B2】 _ because it was my first job. I learned to be【 B3】 _ a
48、nd to meet certain standards. In return, I was treated with【 B4】 _ by hospital staff and patients. Each morning I【 B5】 _ that the plates coated with oatmeal would only make patients【 B6】 _, if I were not there to wash them clean. Once breakfast was done, I pitched it by【 B7】 _the floors of all patie
49、nt wards, and cleaning toilets. Though I was exhausted, I knew that if the【 B8】_ didnt shine, it would reflect badly on me. I wanted the job to be done well. People would beam and say: “That young guy surely does a good job.“【 B9】 _. Working at the hospital taught me that【 B10】 _. It doesnt matter whether the commitment is mopping floors or managing a large business.【 B11】 _. I have mopped floors, and I have been promoted to manager. I thin
