1、大学英语四级模拟试卷 7及答案与解析 一、 Part I Writing (30 minutes) 1 For this part, you are allowed to write a composition on the topic Social Practice. You should write at least 120 words and you should base your composition on the outline. 1. 参与社会实践对学生的种种好处； 2. 参与社会实践所带的问题； 3. 我的看法。 二、 Part II Reading Comprehensio
2、n (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions attached to the passage. For questions 1-7, mark： Y (for YES) if the statement agrees with the information given in the passage; N (for NO) if the stateme
3、nt contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage. 2 How Advertisement Is Done The Language of the Advertiser When we choose a word we do more than give information; we also express out feelings about whatever were describing. Word
4、s point to facts but often link these to attitudes at the same time; they can also affect the beliefs and attitudes of other people. These two remarks are much the same, or are they? Whats the speakers feeling towards the same dog in each case? And how would the different descriptions affect the lis
5、teners? Here comes that pet. Here comes that dog. The fact that words can work like this is important and valuable, for it adds a richness to our communication with one another. Advertisers make use of it in a number of ways. Brand names The manufacturer needs a name that will do more than just labe
6、l: he wants a name that brings suitable associations as well the ideas that the word brings to the mind will help sell the product. If all were available at the same price, which coat or suit would you choose from this range of shades Dark Tan, Brown, Mud Brown? Which of these shades of eye-show, Bl
7、ack Diamond, Black, Coaldust? Key words Because words have these associations, the advertiser is very careful about the way he describes his product and what it will do. Almost every advertisement has certain key words( sometimes, but not always, in bold or large letters, or beginning with a capital
8、 letter) that are intended to be persuasive, while at the same time appearing to be informative. Its difficult enough simply to describe what a thing is and how it works, especially in a few words, but the writers who write for the advertisements also try to include feelings, associations and attitu
9、des. Some words seem to have been so successful in selling that the advertisers use them almost as if they were magic key to a certain sale. How often, for instance, have you come across the word “golden“ in advertisements? Association of ideas One thing reminds us of another, especially if we often
10、 see them together. These reminders(called “associations“) are sometimes more imaginary than real: for many people a robin suggests Christmas, for others silver candlesticks suggest wealth. The tricks of the advertising business we have so far described are all examples of the advertiser encouraging
11、 us to associate products with those things he thinks we really want a good jog, nice clothes, a sport car, a beautiful girlfriend perhaps most of all a feeling of importance. The “image“ of a product is based on these associations, and the advertiser of ten creates a “good image“ by showing us some
12、one who uses his product and who leads the kind of life we should like to lead. We buy not just the product but the sense of importance that goes with it. We drink Coca-Cola not just for the taste, but because we would like to be thought of as being as gay as the energetic people who drink it in the
13、 ads. How scientific is the science? In this age of moon flights, heart transplants and wonder drugs, we are all impressed by science. If an advertiser links his claim with a scientific fact, there is even a chance we can be science. The question is simply whether the impressive air of the new disco
14、very of the “man-made miracle“ is being used to help or just to deceive us. “The camera never lies“ Maybe we cant always believe what were told, but surely we must accept what were actually shown. The trouble is that when we look at the photograph we dont know how the photograph was taken, or even w
15、hat was actually photographed. Is that delicious-looking whipped cream really cream, or plastic froth? Is that marvelous loss a sheet of glass? Are the colours in fact so glowing or has a special effect been used? Its often difficult to tell, but you can sometimes spot the photographic tricks if you
16、 look carefully enough. Guilty? Another method of persuasion is to call up guilty feelings, for example to imply that any mother who really loves her children uses a certain product. If Mrs. Gray does not use it, she might start to think of herself as a bad mother who does not love her family. So sh
17、e might go and buy that particular product, rather than go on feeling guilty. “Before and after“ Some products are advertised as having a remarkable and immediate effect. We are shown the situation before using the product and this is contrasted with the situation that follows its use. Have you noti
18、ced anything about these advertisements? Taking a tablet for a headache in such advertisements can have truly remarkable results. For not only has the head ache gone, the person concerned has often had a new hair-do, acquired a new set of clothes and sometimes even moved into a more modern, better f
19、urnished house. What splendid value for a few pence! Experts We are often encouraged to believe nowadays that, because someone has been successful in one field, he should be regarded as an authority in other fields. How true is this likely to be? The advertiser knows that there are certain people wh
20、om we admire because they are famous sportsmen, actors or singers, and he believes that if we discover that a certain well-known personality uses his product, we will want to use it too. This is why so many advertisements feature famous people. But does a man who is a famous sportsman know more abou
21、t these things than anyone else? And does he even use the product he praises? The next time you see any advertisements which feature well-known people, consider in which of them you think the person concerned should be regarded as an authority and those where he clearly is not. “Keeping up with the
22、Joneses“ Another way in which an advertiser may try to make us want his product is by suggesting that most people, or the “best“ people, already use it and that we will no doubt want to follow them. How important is this when you think about it? No one likes to be inferior to others, but are we real
23、ly inferior just be cause we have not got all the things others have? Furthermore, do we really want to be like other people? Is it really desirable to behave just like others? Repetition If you keep talking about something for long enough, finally people will pay attention to you. How many advertis
24、ements have you seen that are based on this rule? If we hear the name of a product many times a day, we are much more likely to find that this is the name that comes into our head when the shopkeeper asks “What brand?“. We usually like to choose things for ourselves, but if the advertiser plants a n
25、ame in our heads in this way, he has helped to make the choice for us. Are you an unpaid advertiser? One of the ways in which an advertiser can make sure that the name of his product is heard by people far more often than he can afford to have it advertised on television, is to write a jingle or slo
26、gan that people, especially children, will sing and repeat. In this way, some advertising slogans have become part of everyday speech and we repeat them without realizing that we are unpaid advertisers. For instance, the word “Pinta“ was coined in 1959 when the slogan first appeared. Since then we h
27、ave seen a number of variations, always based on the “Pinta“: the Pinta girl, the Pinta man, Pinta-Power, Winta Pinta, all try to persuade us to drink more milk. Have they succeeded with you? Spotting the tactics Weve looked at a number of the techniques which admen use to increase the attractivenes
28、s of their products: the careful choice of brand name, and the words used to describe the product; the way of life with which it is associated in the advert; the suggestion that a family is not really a happy one without it; the “before -and -after“ method; the advice from a famous person; repetitio
29、n; the suggestion that the product has noble or scientific connections; and jingles. Usually any single advert will use a combination of these methods. Go through any magazine and try and pick out those adverts which rely very much on one of the above approaches. 2 When we tell others information, w
30、e also express our feelings at the same time. （ A） Y （ B） N （ C） NG 3 A product will sell differently if it is named differently. （ A） Y （ B） N （ C） NG 4 Ad writers always use bold or large letters in the ad to persuade people to buy their products. （ A） Y （ B） N （ C） NG 5 People drink Coca-Cola jus
31、t for the taste. （ A） Y （ B） N （ C） NG 6 If we cab not believe in the language in an ad, we should at least believe in the picture in it. （ A） Y （ B） N （ C） NG 7 An ad says that X brand of baby soap is the best choice for a loving mother. If Mrs. Smith does not buy the soap for her son, she must be
32、a had mother. （ A） Y （ B） N （ C） NG 8 Some products that movie stars recommends are really good. （ A） Y （ B） N （ C） NG 9 According to admen who uses the technique of “Keeping up with the Joneses“, if most people have air conditioners at home, you should get one. Otherwise you are _ to them. 10 Some
33、advertising slogans have become _ and we repeat them without realizing that we are advertising without getting the pay for the product. 11 An advertisement usually uses _ of these methods to attract peoples attention. Section A Directions: In this section, you will hear 8 short conversations and 2 l
34、ong conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A, B, C and D, and decide
35、which is the best answer. （ A） He cant explain some concepts of engineering. （ B） He regularly gives talks to high school students. （ C） He doesnt want the woman to postpone the talk. （ D） He hasnt finished preparing for his presentation. （ A） To be an architect. （ B） To go into the business. （ C） T
36、o be more interesting. （ D） To become an artist. （ A） Photocopy the book at Sands store. （ B） Go back to the school bookstore and look near the side. （ C） Go to the bookstore near the school. （ D） Go to the bookstore near the Sams. （ A） She rarely makes mistakes. （ B） Her boss is hard to work with.
37、（ C） She always tells others what she thinks. （ D） She regretted having replaced the secretary. （ A） He is always late on Friday. （ B） He is most forgetful on Friday. （ C） He is always behind on his work on Friday. （ D） He prefers Friday mornings to Monday mornings. （ A） Mary forgot about the semina
38、r. （ B） Mary has been ill for several weeks. （ C） Mary wasnt able to attend the seminar. （ D） Mary hadnt planned to attend the seminar. （ A） Dave will never listen. （ B） She doesnt know Dave. （ C） She thinks Dave is insane. （ D） She thinks Dave will listen one day. （ A） She may not be able to help t
39、he man. （ B） She will talk to Judy about the problem. （ C） She isnt sure if Judy can solve the problem. （ D） The man should solve the problem by himself. （ A） A policeman is interviewing a witness. （ B） A police sergeant is interrogating a culprit. （ C） They are having a discussion about a criminal
40、case. （ D） They are holding a court investigation of a crime. （ A） A man. （ B） A woman. （ C） A man and a woman. （ D） Two men. （ A） In her early twenties. （ B） Between twenty-five and thirty. （ C） Over thirty. （ D） Under twenty. （ A） The womans husband. （ B） The owner of the apartment. （ C） The apart
41、ment manager. （ D） The tenant who occupies the apartment now. （ A） One. （ B） Two. （ C） Three. （ D） Four. （ A） Because she thought the apartment was too small. （ B） Because it was the first apartment she had seen. （ C） Because her husband had not seen it. （ D） Because the rent was too high. （ A） This
42、 evening. （ B） Tonight. （ C） Sometime next week. （ D） Tomorrow. Section B Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the
43、 best answer from the four choices marked A, B, C and D. （ A） Rich enough and old enough. （ B） Strong and under the age of 70. （ C） Healthy and over the age of 17. （ D） Having been trained and passed the driving test. （ A） More traffic jams. （ B） More car accidents. （ C） More damaged roads. （ D） Mor
44、e drunk drivers. （ A） The roads are too crowded to drive. （ B） Its difficult to catch a bus or a train. （ C） They are too young or too old to drive. （ D） Train and bus services are becoming poorer. （ A） Resident advice. （ B） Summer vacation. （ C） The housing office. （ D） Check-out procedures. （ A） C
45、all the housing office. （ B） Repair holes in room walls. （ C） Remove personal property. （ D） Register for summer school. （ A） Students summer addresses. （ B） Any damage to their rooms. （ C） When they plan to come back. （ D） Comments on the housing office. （ A） Because women do much work than men. （
46、B） Because people think women weaker than men. （ C） Because sport is easier for men than for women. （ D） Because in sport the two sexes are always separate. （ A） They want to please women. （ B） They want to tell the truth. （ C） They think women are as good as men. （ D） They think women are as strong
47、 as men. （ A） The European women who live until the age of seventy-four. （ B） Some of the teenage girls. （ C） The women swimmers who are given hormone injections. （ D） The woman athlete who swam 400 meters within 4 minutes and 59.1 seconds. （ A） At Olympics, sport has been ruined. （ B） At Olympics,
48、doctors must be taken in the sports with the athlete. （ C） At Olympics, some athletes are not honest. （ D） At Olympics, female sex is very complicated. Section C Directions: In this section, you will hear a passage three times. When the passage is read for the first time, you should listen carefully
49、 for its general idea. When the passage is read for the second time, you are required to fill in the blanks numbered from 36 to 43 with the exact words you have just heard. For blanks numbered from 44 to 46 you are required to fill in the missing information. For these blanks, you can either use the exact words you have just heard or write down the 37 Some people believe that you have to be a special kind of person to sell a product. But although it is clear that a successful salesman does need special talents,
