1、阅读练习试卷 13及答案与解析 一、 PART ONE 0 A. Verizon Communications A Fortune 20 company, Verizon Communications is one of the worlds leading providers of communications services, with approximately 68 billion in annual revenues. Verizon companies are the largest providers of wireline and wireless communication
2、s in the United States. Verizon is also the largest directory publisher in the world, as measured by directory titles and circulation. B. Adobe Founded in 1982, Adobe today is one of the worlds largest software companies, generating annual revenues exceeding US 1.2 billion. More than 3,700 employees
3、 across the world share Adobes commitment to helping people communicate better. Headquartered in San Jose, California, Adobe is traded on the Nasdaq National Market under the symbol ADBE. Adobe helps people and businesses communicate better through its world-leading digital imaging, design, and docu
4、ment technology platforms for consumers, creative professionals, and enterprises. C. Mainichi Shimbun “Tokyo Nichi-Nichi Shimbun,“ the Mainiehi Shimbuns predecessor, was founded on Feb. 21, 1872. In 1944, it merged with the “Osaka Mainiehi Shimbun“ to become the “Mainichi Shimbun“ of today. It is th
5、e oldest newspaper in Japan. Over the years it has garnered a reputation among the Japanese people as a newspaper that provides unbiased reporting, poignant editorials and other information vital to a modern society. The Mainichi Shimbun has five main offices and more than 280 branch offices and new
6、s gathering stations throughout Japan. In addition, it has over 20 bureaus around the world. These resources help to make it a leader in collecting and reporting every kind of domestic and foreign news. D. BNSF BNSF was created on September 22, 1995, from the merger of Burlington Northern Inc. and S
7、anta Fe Pacific Corporation. The company employs about 38, 000 people. Headquartered in Fort Worth, Texas, Burlington Northern Santa Fe Corporation (BNSF), through its subsidiary The Burlington Northern and Santa Fe Railway Company, operates one of the largest railroad networks in North America, wit
8、h 33,000 route miles covering 28 states and two Canadian provinces. This network covers the western two-thirds of the United States, stretching from major Pacific Northwest and Southern California ports to the Midwest, Southeast and Southwest, and from the Gulf of Mexico to Canada. E. Prudential plc
9、 Established in 1848, today Prudential plc is a leading international financial services company with some 16 million customers, policyholders and unit holders and some 20,000 employees worldwide. In the UK Prudential is a leading life and pensions provider with around seven million customers. M G w
10、as acquired by Prudential in 1999 and is the Groups UK and European fund manager, responsible for managing over 111 billion of funds (as at December 2003). Launched by Prudential in 1998, Egg is an innovative financial services company, with over three million customers, with nearly six per cent of
11、UK credit card balances. In Asia, Prudential is the leading European life insurer with 23 life and fund management operations in 12 countries serving some five million customers. In the US, Prudential owns Jackson National Life, a leading life insurance company, and has more than 1.5 million policie
12、s and contracts in force. 1 The companys headquarters is in the East. 2 The company is the leader in the field of communications services. 3 The company focuses on financial services. 4 The company is among Fortune 500. 5 The company is listed on NASDAQ Market. 6 The company makes contribution to tr
13、ansportation. 7 The company enjoys a reputation in the field of journalism. 8 The company has the longest history of all. 二、 PART TWO 8 If sustainable competitive advantage depends on work force skills, American firms have a problem Human resource management is not traditionally seen as central to t
14、he competitive survival of the firm in the United States. Skill acquisition is considered as an individual responsibility. Labor is simply another factor of production to be hired-rented at the lowest possible cost-much as one buys raw materials or equipment. The lack of importance attached to human
15、 resource management can be seen in the corporation hierarchy. 【 B1】 _ . The post of head of human resource management is usually a specialized job, off at the edge of the corporate hierarchy. 【 B2】 _ . By way of contrast, in Japan the head of human resource management is central-usually the second
16、most important executive, after the CEO, in the firms hierarchy. While American firms often talk about the vast mounts spent on training their work forces, in fact they invest less in the skill of their employees than do the Japanese or German firms. 【 B3】 _ And the limited investments that are made
17、 in training workers are also much more narrowly focused on the specific skills necessary to do the next job rather than on the basic background skills that make it possible to absorb new technologies. As a result, 【 B4】 _ . If American workers, for example, take much longer to learn how to operate
18、new flexible manufacturing stations than workers in Germany (as they do), the effective cost of those stations is lower in Germany than it is in the United Stated. 【 B5】 _ , and the need for extensive retraining generates costs and creates bottlenecks that limit the speed with which new equipment ca
19、n be employed. The result is a slower pace of technological change. And in the end the skills of the bottom half of the population affect the wages of the top half. 【 B6】 _ , the management and professional jobs that go with these processes will disappear. A. the money they do invest is also more hi
20、ghly concentrated on professional and managerial employees B. in an American firm the chief financial officer is almost always second in command C. the executive who holds it is never consulted on major strategic decisions and has no chance to move up to Chief Executive Officer(CEO) D. if there is n
21、o human resource department E. if the bottom half cannot effectively staff the processes that have to be operated F. more time is required before equipment is up and running at capacity G. problems emerge when new breakthrough technologies arrive H. the head of human resource will achieve a rise to
22、higher position 9 【 B1】 _ 10 【 B2】 _ 11 【 B3】 _ 12 【 B4】 _ 13 【 B5】 _ 14 【 B6】 _ 三、 PART THREE 14 A. UNIVERSITY OF PORTCHESTER-MASTERS IN BUSINESS ADMINISTRATION Why choose Portchester? Last year we received the prestigious Kings Award for excellence in Business. We have a tradition of academic exce
23、llence, with 30 years of MBA experience with a 70-year-old business school and a 200-year-old university. We offer a two-semester MBA program with the emphasis on economic analysis and rigorous thinking. Each year, 110 students from all over the world are carefully selected to do the course. We also
24、 offer a 6-week pre-MBA program for students without previous in-depth business experience. B. THE EXTON BUSINESS SCHOOL-MASTERS IN BUSINESS ADMINISTRATION The Exton Business School MBA, taught by experts in the field, enjoys international recognition. This program attracts high flyers from 55 count
25、ries, who contribute to the culture of excellence. This is the MBA which gets results, and it will be your passport to success in the global business community. The program lasts 21 months, starting each October. We will shortly be giving a series of presentations on our program in different cities
26、around the world. For further details on these, please contact Janet Fairclough on the number below. C. UNIVERSITY of NEWHAVEN-MBA Let the University of Newhaven prepare you to meet the challenges of the global marketplace. In 23 months you will gain a Master of Business Administration degree and a
27、Certificate in International Business. This MBA gives students the opportunity to spend 6 weeks on a placement with an international company, as well as on-going language training in the major world languages. The University of Newhaven offers a limited number of scholarships to home and internation
28、al students. We also offer an Advanced Management Program for senior executives who want to strengthen their ability to meet the challenges of intensified global competition and improve their organizations results. D. THE CONNAUGHT INSTITUTE-ADVANCED INDUSTRIAL MARKETING STRATEGY Keep up to date wit
29、h the latest concepts in business-to-business marketing with our Advanced Industrial marketing Strategy, and gain the skills you need to outperform the competition. We are the acknowledged leaders in the field of Industrial Marketing Strategy. The acclaimed approach developed by our MBA department i
30、ncludes the leading edge ECONOMIX technique adopted by top business schools around the world. At the Connaught Institute you will discover the value and application of the concepts that underpin successful marketing strategies. The program will also identify the dynamics of customer-supplier relatio
31、nships, how to structure profitable appliances, and how to motivate staff. E. CATISFIELD SCHOOL OF MANAGEMENT- MASTER OF SCIENCE IN INTERNATIONAL BUSINESS This is an invitation to join one of Europes leading business schools in an MSc program for people who wish to pursue a career in international m
32、anagement. This intensive, challenging, two-year program will provide you with a thorough grounding in the central theories and research traditions of international business, with the emphasis on international marketing. This mink-stretching experience prepares students for the challenges they will
33、face in the world of business today. Other specifications available include marketing, strategy, and financial economics. Exchange programs with other prestigious universities in the field are also offered. 15 From the given information, we can know _ requires the longest time for the postgraduate b
34、usiness courses. （ A） University of Portchester （ B） the Exton Business School （ C） University of Newhaven （ D） Catisfield School of Management 16 In the advertisement B, “high flyer“ (line 2) probably means _. （ A） pilots （ B） experts who specialized in business （ C） self-assured and ambitious pers
35、ons （ D） hard-working students 17 From these 5 advertisements, we can be certain that _ enroll international students. （ A） University of Portchester, the Exton Business School and University of Newhaven （ B） Catisfield School of Management, the Exton Business School and University of Newhaven （ C）
36、the Exton Business School, the Connaught Institute and Catisfield School of Management （ D） Catisfield School of Management, University of Portchester and the Exton Business School 18 If you want to learn how to trade with hospitals, you can choose postgraduate business courses from _. （ A） the Exto
37、n Business School （ B） University of Newhaven （ C） the Connaught Institute （ D） Catisfield School of Management 19 Which is not true? （ A） If you are a senior executive who wants to seek further study of management, you can choose University of Newhaven. （ B） People can get more information of the E
38、xton Business School by contact Ms. Faircolough by mail. （ C） Only University of Newhaven provides a 6-weeks course which is held in an international company as the information given. （ D） Exchange programs with other key universities are offered in Catisfield School of Management. 20 A student who
39、majored in medicine can apply for _ if he wants to study MBA. （ A） the Exton Business School （ B） University of Portehester （ C） the Connaught institute （ D） Catisfield School of Management 阅读练习试卷 13答案与解析 一、 PART ONE 【知识模块】 阅读 1 【正确答案】 C 【知识模块】 阅读 2 【正确答案】 A 【知识模块】 阅读 3 【正确答案】 E 【知识模块】 阅读 4 【正确答案】 A
40、 【知识模块】 阅读 5 【正确答案】 B 【知识模块】 阅读 6 【正确答案】 D 【知识模块】 阅读 7 【正确答案】 C 【知识模块】 阅读 8 【正确答案】 E 【知识模块】 阅读 二、 PART TWO 【知识模块】 阅读 9 【正确答案】 B 【知识模块】 阅读 10 【正确答案】 C 【知识模块】 阅读 11 【正确答案】 A 【知识模块】 阅读 12 【正确答案】 G 【知识模块】 阅读 13 【正确答案】 F 【知识模块】 阅读 14 【正确答案】 E 【知识模块】 阅读 三、 PART THREE 【知识模块】 阅读 15 【正确答案】 D 【知识模块】 阅读 16 【正确答案】 C 【知识模块】 阅读 17 【正确答案】 A 【知识模块】 阅读 18 【正确答案】 C 【知识模块】 阅读 19 【正确答案】 B 【知识模块】 阅读 20 【正确答案】 B 【知识模块】 阅读
