1、阅读练习试卷 18及答案与解析 一、 PART THREE 0 According to management expert Tom David, a professional service firm-a company of consultants, lawyers or auditors, for example is the best model for tomorrows organization in any industry. He says that these firms are typically informal and flexible in their structu
2、re, and good at teamwork and knowledge-sharing. In contrast, the worlds big old corporations can easily be portrayed as crawling along behind. The reality is perhaps more subtle. The rapid growth which professional service firms (PSFs) are experiencing is causing them management problems which the t
3、ypical big corporations addressed long ago. They are turning themselves into conglomerates, trying to coordinate themselves globally rather than by country, as corporations like Unilever have done for years. The more sophisticated big corporations today are moving towards the partnership model, with
4、 flexible structures which actively involve employees. But the bigger PSFs are moving the other way. They are becoming the clumsy giants of the future. However, there are positive aspects of PSFs-leadership, for example. The secret of good leadership is to guide and steer people without actually man
5、aging them. This means being very clear about the firms objectives. If these are clear, then leaders can be flexible, encouraging employees to come up with their own solutions to problems. The leaders job is to watch carefully and adjust people back towards the objectives. Because of this approach,
6、in many PSFs, nobody is expected to spend more than half their time on management in the conventional sense. Teams are essential in PSFs and are central to the training process, A huge amount of the training employees receive is in the discussion and debate with those who have been done that road be
7、fore. When young people join the firm, they join teams. This works when there are enough senior people with enough time to devote to them. At the same time, it is vital that people do not identify with the team too closely. The leadership skill is in ensuring you dont create firms within firms. So y
8、ou move people from group to group and you organize around clients. As well as focusing on the clients needs, its also important to keep the firms needs in mind. Its relatively easy to narrow your focus to those clients that concern you, and leave worrying about your people as a whole to someone els
9、e. But the one thing which PSFs claim a clear lead over other big companies: knowledge management. There are two main technology-based ways in which they transfer their knowledge from those who have it to those who need it. First, the creation of e-mail networks. Second, the logging of data onto cen
10、tral computer systems. Are they effective? Jane Griffith, head of Northern Consulting, gives an example: “Suppose I have a client in the ice-cream business and I need to find out about the industry. I dont want to have read all 5,000 electronic entries on the icecream; what I do want is to use the s
11、ystem to find out one e-mail address of somebody who knows about the ice-cream business and then contact them to ask them about the ice-cream business. Its that kind of cooperation that builds success. “ 1 Which of the following employees may not belong to professional service firms? （ A） Lawyers. （
12、 B） Auditors. （ C） Consultants. （ D） Teachers. 2 Professional service firms are characteristic of _. （ A） teamwork spirits and knowledge-sharing （ B） teamwork spirits and knowledge-based technology （ C） giant and formal （ D） giant and flexible 3 _ is or was facing both professional service firms and
13、 worlds big old corporations. （ A） Flexible structure （ B） Management problems （ C） Information technology （ D） Good leadership 4 More often than not, employees in professional service firms _. （ A） spend their time in managing （ B） finish their work day in and day out （ C） gain new knowledge （ D） a
14、djust themselves towards the firms objectives 5 When the young people join a professional service firm, they may _. （ A） start work at once （ B） talk with senior people （ C） get training （ D） be promoted at once 6 The example given by Jane Griffith aims to show _. （ A） the information of icecream in
15、dustry is important to her （ B） she knows a lot of people in the icecream industry （ C） knowledge management plays an important role in professional service firms （ D） computer science plays an important role in professional service firms 二、 PART FOUR 6 If youre like me, youre 【 C1】 _ of big income
16、claims-like the one I just made. I dont blame you. After all, it usually means youre about to be conned into some theoretical business 【 C2】 _ that “could“ work. if youre extremely lucky! Well now you can say goodbye to those schemes, plug into a thriving 95 billion industry, and collect six figures
17、 from home with no risk, overhead, or employees. Ill even partner with you, 【 C3】 _ my own money on your success, and 【 C4】_ the profits with you 50/50! And because I respect you, I 【 C5】 _ for one red cent until you know exactly what this business involves. just give me a couple of minutes to prove
18、 everything Ive promised so far. Fair enough? Being a home-based recruiter is simple: you find and introduce qualified job candidates to companies. and collect enormous finders fees when your candidates are hired. For just one placement, a typical finders fee is 8,000- 12,000! Why so much? By outsou
19、rcing this function, companies can 【 C6】 _ positions more quickly, eliminate salaried HR employees, and slash their 【 C7】 _ costs (even more necessary in todays economy). Now lets look at this risk-free business. Your clients may call you a “headhunter“, “search firm“, or “job 【 C8】 _ agency“. But t
20、hey all mean the same thing: youre a recruiter. And heres the exciting part: With just a computer and fax machine, home-based recruiters (like me) scooped up over 1 billion last year, working from the comfort of our homes, in our tee shirts! Since this is a “business 【 C9】 _ business“ profession, yo
21、ull be in daily contact with other professionals. And since most of the simple tasks 【 C10】 _ in your spare time, youre free to keep your day job while you get started. 7 【 C1】 _ （ A） skeptical （ B） skept （ C） skepting （ D） skepted 8 【 C2】 _ （ A） matter （ B） risk （ C） venture （ D） adventure 9 【 C3】
22、_ （ A） stake （ B） her （ C） bid （ D） put 10 【 C4】 _ （ A） separate （ B） divide （ C） distribute （ D） split 11 【 C5】 _ （ A） cant ask （ B） wont ask （ C） neednt ask （ D） may not ask 12 【 C6】 _ （ A） replace （ B） till （ C） fit （ D） set 13 【 C7】 _ （ A） advertising （ B） advertised （ C） advertisement （ D） adve
23、rtise 14 【 C8】 _ （ A） placeable （ B） place （ C） placement （ D） placed 15 【 C9】 _ （ A） to （ B） with （ C） for （ D） as 16 【 C10】 _ （ A） may be done （ B） shall be done （ C） will be done （ D） can be done 三、 PART FIVE 16 Tax offices 【 C1】 _ example will tax all funds as soon as they run 【 C2】_ a local ban
24、k account. The authorities thereby dont mind 【 C3】 _ the money is intended for a local or a foreign company 【 C4】 _ whether the taxes are already paid in another country. You can avoid all this trouble 【 C5】 _ simply opening an offshore checking account. We offer business offshore checking accounts
25、in Latvia. These accounts can be controlled by online banking. Debit cards will allow you to access the funds 【 C6】_ ATM machines all around the world as well as in shops, restaurants, gas stations, etc. The account is set up within one week and you dont have to visit the banks branch. Everything is
26、 handled by mail. The bank also doesnt check your credit history. The accounts are fully featured checking accounts 【 C7】 _ highly reputable banks. Latvia does not require any initial deposits. Of course our assistance ends at a certain point of the registration process. As soon as signatures are re
27、quired, all aspects of the process will be transferred to you. This ensures that you alone have the authority to draw against the account 【 C8】 _ issue checks against the account. Please also note that the account contracts are contracts 【 C9】 _ you and the bank. Please understand 【 C10】 _ in order
28、to protect our sources we cannot hand out names of any of the banks prior to receipt of payment. 17 【 C1】 _ 18 【 C2】 _ 19 【 C3】 _ 20 【 C4】 _ 21 【 C5】 _ 22 【 C6】 _ 23 【 C7】 _ 24 【 C8】 _ 25 【 C9】 _ 26 【 C10】 _ 四、 PART SIX 26 Critical Successful Factors of CRM Implementations Project Planning Project p
29、lanning involves of setting project goals, identifying 【 S1】 _ high level business requirements, with establishing project teams 【 S2】 _ and high level project estimates. Architectural Design While high level architectural decision is made as part of the process of choosing a CRM vendor, it remains
30、as a critical successful factor when integrating CRM with particular existing information system. Make sure if your CRM plans include 【 S3】_ a scalable architecture framework. Phased Approach It is important to break your CRM project down into 【 S4】 _ manageable pieces by setting up pilot programs a
31、nd short-term milestones. If dependent on the IT experience, some 【 S5】 _ organizations choose the easiest application as the pilot project, while others implement of a mission-critical application first. The pilot 【 S6】 _ project can demonstrate the benefits of CRM to motivate with 【 S7】 _ all the
32、necessary departments and groups to fully commit to 【 S8】 _ the project. Data Gathering The start point of data gathering is to focus on the data that necessary for your business decision making and to 【 S9】 _ logically derive other data requirement. Lack of sufficient data will lead to the failure
33、in one way, while gathering and storing excessive and necessary data will result from cost overrun and delay of 【 S10】 _ system deliver. Organization Commitment The implementation of a CRM project involves everyone in the customer relationship chain. The commitment from all parties is the key to the
34、 success of CRM implementation. The commitment comes from the understanding of the benefits 【 S11】_ of CMR, particularly the specific benefits to related departments. For example, if the sales force isnt completely sold on the systems benefits, which they may not input the kind of demographic data 【
35、 S12】 _ that is essential to the programs success. 27 【 S1】 _ 28 【 S2】 _ 29 【 S3】 _ 30 【 S4】 _ 31 【 S5】 _ 32 【 S6】 _ 33 【 S7】 _ 34 【 S8】 _ 35 【 S9】 _ 36 【 S10】 _ 37 【 S11】 _ 38 【 S12】 _ 阅读练习试卷 18答案与解析 一、 PART THREE 【知识模块】 阅读 1 【正确答案】 D 【知识模块】 阅读 2 【正确答案】 A 【知识模块】 阅读 3 【正确答案】 B 【知识模块】 阅读 4 【 正确答案】 D
36、【知识模块】 阅读 5 【正确答案】 C 【知识模块】 阅读 6 【正确答案】 C 【知识模块】 阅读 二、 PART FOUR 【知识模块】 阅读 7 【正确答案】 A 【知识模块】 阅读 8 【正确答案】 C 【知识模块】 阅读 9 【正确答案】 A 【知识模块】 阅读 10 【正确答案】 D 【知识模块】 阅读 11 【正确答案】 B 【知识模块】 阅读 12 【正确答案】 B 【知识模块】 阅 读 13 【正确答案】 A 【知识模块】 阅读 14 【正确答案】 C 【知识模块】 阅读 15 【正确答案】 A 【知识模块】 阅读 16 【正确答案】 D 【知识模块】 阅读 三、 PART
37、 FIVE 【知识模块】 阅读 17 【正确答案】 for 【知识模块】 阅读 18 【正确答案】 through 【知识模块】 阅读 19 【正确答案】 whether 【知识模块】 阅读 20 【正确答案】 nor 【知识模块】 阅读 21 【正确答案】 by 【知识模块】 阅读 22 【正确答案】 on 【知识模块】 阅读 23 【正确答案】 with 【知识模块】 阅读 24 【正确答案】 or 【知识模块】 阅读 25 【正确答案】 between 【知识模块】 阅读 26 【正确答案】 that 【知识模块】 阅读 四、 PART SIX 【知识模块】 阅读 27 【正确答案】 of 【知识模块】 阅读 28 【正确答案】 with 【知 识模块】 阅读 29 【正确答案】 if 【知识模块】 阅读 30 【正确答案】 correct 【知识模块】 阅读 31 【正确答案】 If 【知识模块】 阅读 32 【正确答案】 of 【知识模块】 阅读 33 【正确答案】 with 【知识模块】 阅读 34 【正确答案】 correct 【知识模块】 阅读 35 【正确答案】 that 【知识模块】 阅读 36 【正确答案】 from 【知识模块】 阅读 37 【正确 答案】 correct 【知识模块】 阅读 38 【正确答案】 which 【知识模块】 阅读
