1、阅读练习试卷 25及答案与解析 一、 PART ONE 0 A. Cablevision Extends $ 90 Triple-Service Promotion Persuaded by popular demand, Cablevision Systems Corp. (CVC) is extending a promotional offer that combines cable TV, Internet and phone service for $ 90 a month. First launched in mid-June, the offer was originally s
2、lated to end July 31 but was pushed out to mid-August. Now it seems the company wants hold on to the offer still longer. The Bethpage, N. Y., company hasnt specified when the promotion will end. During a quarterly conference call last week, Chief Operating Officer Tom Rutledge said simply that the c
3、ompany was continuing to advertise the offer based on its early success. Rutledge also said promotional offers “will continue to play a key role in both building new customer relationships and expanding existing ones.“ B. McDonald s CEO has new surgery The chief executive of McDonalds Corp. is recup
4、erating after another surgery, the worlds largest fast-food company said Saturday. Charlie Bell underwent a procedure Friday to correct a blockage caused by scar tissue build-up from colorectal surgery he had in May, the company said. “I am delighted to report that The procedure was a complete succe
5、ss and that Charlie is resting comfortably,“ said Andrew McKenna, chairman of Chicago area-based McDonalds. “During Charlies brief recuperation period. there is absolutely no change in the leadership of the company,“ McKenna said in a statement. Bell, previously chief operating officer of the global
6、 fast-food giant, became CEO after the unexpected death in April of former CEO Jim Cantalupo at a meeting in Florida. C. Google governance flawed Google Inc. ranks lower in corporate governance than any company in the Standard Poors 500 stock index, according to influential proxy adviser Institution
7、al Shareholder Services, said a newspaper report published Monday. ISS, which advises shareholders on how to vote, found 21 weaknesses in the governance practices of Mountain View, Calif.- based Google, which is expected to join the S P 500, said the Financial Times. These flaws, it said, include a
8、dual-class capital structure that gives effective control to insiders, too few outside directors and a lack of stock ownership guidelines for executives and independent directors. The adviser also found problematic of the companys compensation plan that lets Google reprice stock options if the stock
9、 price falls, as well as loans to company insiders. D. US Airways talks with pilots collapse Negotiations between US Airways and its pilots union over a new round of steep concessions collapsed on Monday, heightening pressure on the carrier as it tries to avert insolvency. Jack Stephan, a spokesman
10、for the companys chapter of the Air Line Pilots Association, said more than a week of discussions between the two sides at the airlines Arlington, Va. , headquarters yielded little progress. “Since the beginning of these talks, we have witnessed a disturbing trend by the company to seemingly dismiss
11、 several significant proposals from our pilot negotiators,“ Stephan said. “Instead, management has responded by piling on additional demands to their counterproposals.“ E. Mylan wins OK for generic Zoloft Shares of Mylan Laboratories Inc. rose Monday after U. S. regulators gave tentative marketing a
12、pproval to the companys generic forms of popular depression and allergy drugs sold by Pfizer Inc. Mylan said the Food and Drug Administration had granted tentative approval to its forms of Pfizers Zoloft, or sertraline, anti-depressant, and Zyrtec, or cetirizine, allergy pill. But Mylan will not be
13、allowed to sell the copycats for several years until Pfizers patents on the medicines expire. Zoloft and Zyrtec are among Pfizers biggest products, with global 2003 sales of $ 3.12 billion for Zoloft, and $1.34 billion, for Zyrtec. 1 The company is benefiting from its promotion. 2 The company will b
14、e allowed to sell some kind of pills in a few years. 3 The company is considered to be weak in management. 4 The company is giving preferential prices to its customers. 5 The company has witnessed the death or illness of its directors recently. 6 The company is trying to make profits. 7 The company
15、saw the rise of its stocks. 8 The company is in conflict with its employees. 二、 PART TWO 8 All R D executives have two major responsibilities: (1) they must ensure that the company is supplied with technically successful projects, and (2) they must select the most promising schemes and ideas for the
16、 expenditure of R D resources. This work is complicated by numerous uncertainties, 【 B1】 _ . If R D management can provide a regular flow of new and updated products, the company will benefit in a number of ways. First of all, it will be able to make full use of expensive departmental resources, dev
17、elopment engineering and available marketing capacity. In addition to that, a flow of new market winners will provide the business with steady growth income and profits. This can also be important psychologically, for 【 B2】 _ . The R D departments job is made more difficult because of the length of
18、time required to complete its research. In the chemical and pharmaceutical industries, for example, 【 B3】 _ and a further six to eight years before it reaches full commercial potential. To achieve results, 【 B4】 _ . For this reason, the R&D department must take an interest in all aspects of design,
19、application, efficiency, and use of appropriate materials. There is a difference, however, between the development of new consumer products and the development of new industrial ones. In specific need, 【 B5】 _ . In many industrial markets, product development is the result of work done in the resear
20、ch laboratory. 【 B6】 _ , such as a new kind of medicine or higher operating speeds for machines. When the new industrial project has been developed, its performance can be analyzed in terms of customer needs. A. R D must define both the areas that should be investigated and the objectives that shoul
21、d be achieved in each area B. this work is often aimed at a general need C. and it is so important to do the market research D. inasmuch as commercial research and development must be based on market forecasts E. and development is tailored to meet it F. people who work in R D department should pay
22、more attention to the market G. it is often on this basis that those outside the company assess the quality of its management H. it may take five to ten years before a product is a technical success 9 【 B1】 _ 10 【 B2】 _ 11 【 B3】 _ 12 【 B4】 _ 13 【 B5】 _ 14 【 B6】 _ 阅读练习试卷 25答案与解析 一、 PART ONE 【知识模块】 阅读
23、 1 【正确答案】 A 【知识模块】 阅读 2 【正确答案】 E 【知识模块】 阅读 3 【正确答案】 C 【知识模块】 阅读 4 【正确答案】 A 【知识模块】 阅读 5 【正确答案】 B 【知识模块】 阅读 6 【正确答案】 D 【知识模块】 阅读 7 【正确答案】 E 【知识模块】 阅读 8 【正确答案】 D 【知识模块】 阅读 二、 PART TWO 【知识模块】 阅读 9 【正确答案】 D 【知识模块】 阅读 10 【正确答案】 G 【知识模块】 阅读 11 【正确答案】 H 【知识模块】 阅读 12 【正确答案】 A 【知识模块】 阅读 13 【正确答案】 E 【知识模块】 阅读 14 【正确答案】 B 【知识模块】 阅读
