1、2007 年 10 月全国自考（电子商务英语）真题试卷及答案与解析一、词汇和语法1 The officer_his orders to the men by radio.（A）reported（B） transmitted（C） communicated（D）exchanged2 She could only see the _of the trees.（A）outline（B） general（C） edge（D）outlook3 The wording of the note _of several interpretations.（A）permits（B） allows（C） admit
2、s（D）grants4 The business has_from having one office to having twelve.（A）broadened（B） enlarged（C） expanded（D）extended5 He has an unusual_of life.（A）conception（B） look（C） philosophy（D）science6 The plane is_to take off at 4.（A）enlisted（B） enrolled（C） prompted（D）scheduled7 She_large profits from her uni
3、que invention.（A）reaped（B） gathered（C） rewarded（D）built8 The wreckage of the crashed plane was _from the ocean.（A）compensated（B） retrieved（C） procured（D）revived9 Teachers all_the student to enter the competition.（A）cheered（B） animated（C） encouraged（D）heartened10 The ship continued to_a northern cour
4、se.（A）chase（B） trail（C） proceed（D）pursue11 _of a newspaper nor the number of pages in an edition has ever been standardized.（A）The page size is neither（B） The page size, neither（C） Neither is the page size（D）Neither the page size12 This substance reacts_as fast as the other one.（A）one-tenths（B） firs
5、t-ten（C） one-ten（D）one-tenth13 It was_that we went camping in the mountains last week.（A）such nice weather（B） too nice weather（C） so nice a weather（D）nice weather so14 I have so much work to do that a holiday for me this year is_ .（A）out of question（B） out of a question（C） out of questions（D）out of
6、the question15 There are_opportunities for employment in the rural area.（A）less（B） little（C） small（D）fewer16 George _in the school for forty years by the time he retires.（A）will teach（B） will have taught（C） has taught（D）will be teaching17 It was really very dangerous; you _him seriously.（A）might hav
7、e injured（B） could injure（C） should have injured（D）must injure18 _in my present work, I would be quite willing to do what you ask me to.（A）Were I not engaged（B） I were not engaged（C） Engaged I were not（D）Were not I engaged19 The time was not far off when he_this decision.（A）has regretted（B） had regr
8、etted（C） will regret（D）would regret20 This is the hour_the place is always full of women and children.（A）that（B） when（C） where（D）how二、完形填空20 Human beings act in a different way from【C1】_of animals just because they can speak while animals cannot. Even the cleverest animals cannot do things which to
9、us seem very【C2】_and which small children, as soon as they learn to talk, would be able to do.A German scientist, who【C3】_experiments for many years with big apes, found that his apes could use his sticks as tools to pull down bananas which they could not【C4 】_. But they only used the stick to get a
10、 banana when both the banana and the stick were in view at the same time. If the banana was in front of them and the stick was behind them, they could not use the stick. They could not keep the banana【C5】_enough in mind to look around and then pick up the stick and use it.The【C6 】_for this is clear.
11、 We have words for banana and stick which help use to think about these things when they are not in【C7 】_Even a small child knowing the words “banana“ and “stick“ has an idea of their relationship and is able to think “stick“ together with “banana“ and to remember this long enough to pick the stick【
12、C8】_behind and use it on the banana.【C9 】_to speak, animals cannot keep their knowledge of things for long. That is why they often interrupt one line of action to do something else and later forget it completely. Human beings, on the other hand, use【C10】_and are able to do one thing continuously.21
13、【C1 】（A）that（B） this（C） way（D）eat22 【C2 】（A）honest（B） foolish（C） simple（D）evident23 【C3 】（A）carried（B） dealt（C） developed（D）performed24 【C4 】（A）get（B） reach（C） eat（D）take25 【C5 】（A）clear（B） alive（C） long（D）complete26 【C6 】（A）answer（B） truth（C） reason（D）cause27 【C7 】（A）vision（B） mind（C） thought（D）sig
14、ht28 【C8 】（A）from（B） in（C） at（D）around29 【C9 】（A）Incapable（B） Unable（C） Unwilling（D）Hard30 【C10 】（A）knowledge（B） language（C） expressions（D）mind三、阅读理解30 People over the age of 65 in the U. S. A are called senior citizens. Life for these people is different from that for younger Americans. Most senior
15、 citizens retire, or no longer work full time. Also it is unusual for people of this age to live with their children and grandchildren. Grandparents tend to live in their own houses or apartments away from their families. For many senior citizens, the years after 65 are not enjoyable. They feel unpr
16、oductive when they no longer work. Their lives lose meaning. In addition, they may feel lonely being away from their families and the contacts they had in their work. Moreover, they become more concerned with their health as they grow older. If they live in big cities, they often worry about their s
17、afety.Other senior citizens enjoy their lives. They feel free to do things they were not able to do when they were working and raising families. They now have time to enjoy hobbies and sports and travel. They associate with their fellow senior citizens who have common interests and equal free time.
18、Many senior citizens move to retirement communities located in warm climates. Some senior citizens continue to work beyond retirement age. Many find new careers and professional opportunities after they retire.The number of senior citizens in the U. S. A is increasing rapidly because people are livi
19、ng longer than before. The average life span for Americans in now more than 74 years. Because of their larger numbers and more active life styles, senior citizens are gaining social influence in the country both politically and economically. Their concerns are receiving a wider audience than ever be
20、fore. The time may come when all Americans will look forward to becoming senior citizens.31 Many senior citizen_.（A）are enjoyable（B） live together with their families（C） feel unproductive, lonely and unsafe（D）feel safe in big cities32 Senior citizens are gaining social influence because_.（A）the numb
21、er of senior citizens is growing and because senior citizens are more active（B） senior citizens have experience（C） their average life span is longer（D）they do more work now33 Implied but not stated: _.（A）Most of American senior citizens have lived a lonely and unhappy life（B） They have played an imp
22、ortant part in society（C） Like young people, senior citizens can still enjoy everything they like（D）Their average lifespan is becoming longer and longer33 The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper,
23、Whartons Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can
24、propose their own prices(priceline. com), or buyers and sellers can haggle independently in auctions(eBay. com).The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early
25、part of the new century.To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “ It is not just our computers that are being reprogrammed; it is customers themselves,“ says Wind, “These emerging cyber consumers are like an alien race that have landed in th
26、e midst of our markets. They have different expectations and different relationships with companies from which they purchase products and services. “For one thing, cyber consumers expect to be able to customize everythingfrom the products and services they buy and the information they seek, to the p
27、rice they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can
28、easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,“ says Wind.34 The passage was most likely to be taken from_.（A）an overview of a paper（B） an introduction to a book（C） a book on
29、 digital revolution（D）a paper discussing digital revolution35 From the third paragraph, we can infer that_.（A）the customers are also reprogrammed by computers（B） e-business companies need be more knowledgeable about cyber consumers（C） cyber consumers are a group of strange people（D）cyber consumers c
30、ame from outer space36 Compared with traditional customers, the emerging cyber consumers_.（A）are more difficult to satisfy（B） have less knowledge about business（C） have more problems with prices（D）are less willing to buy products and services37 In the last paragraph, what Wind said means_.（A）digital
31、 consumers decision to buy depends largely on others evaluation（B） it will be more and more difficult for companies to earn profit in e-business（C） most of the companies in e-business are at a loss（D）companies should try their best to meet the digital consumers demands and expectations37 In ancient
32、times wealth was measured and exchanged tangibly, in things that could be touched: foods, tools, and precious metals and stones. Then the barter system(以货易货贸易制度)was replaced by coins, which still had real value since they were pieces of rare metal. Coins were followed by fiat money(不兑换的纸币), paper no
33、tes that have value only because everyone agrees to accept them.Today electronic monetary systems are gradually being introduced that will transform money into even less tangible forms, reducing it to arrays of “bits and bytes“ , or units of computerized information, whizzing(发嗖嗖声)between machines a
34、t the speed of light. Already, electronic fund transfer allows money to be instantly sent and received by different banks, companies, and countries through computers and telecommunications devices.38 According to the passage, which of the following was the earliest kind of exchange of wealth?（A）Bart
35、ered goods.（B） Coin currency.（C） Fiat money.（D）Intangible forms.39 According to the passage, coins once had real values as currency because they_.（A）represented a great improvement over barter（B） permitted easy transportation of wealth（C） could become collectors items（D）were made of precious metals4
36、0 Which of the following statements about computerized monetary systems is NOT supported by the passage?（A）They promote international trade.（B） They allow very rapid money transfers.（C） They are still limited to small transactions.（D）They are dependent on good telecommunications systems.四、单词汉译英41 贸易
37、；商业 n. c_42 包含；牵涉 v i_43 地方；位置 n l_44 障碍 n b_45 成就 n a_46 所有权的 adj p_47 自动的 adj a_48 本质；精髓；精华 n e_49 放弃；遗弃 v a_50 垂直的；直立的 adj v_51 分配；分布；分发 v d_52 限制；约束 v. r_53 厌烦的；乏味的 adj t_54 不必要的；多余的 adj u_55 总部；司令部 n. h_五、单词英译汉56 B2B57 global marketplace58 on-line payment59 customer service60 growth rate61 virt
38、ual private network62 web page63 back-end integration64 data ownership65 electronic signature66 purchase attempt(s)67 transaction platforms68 advertising medium69 Just-In-Time70 strategic objective六、英译汉70 Communication can be the most critical aspect of whether a change strategy will succeed or fail
39、.【T1】The degree to which information flows down through the organization can influence how well the change vision is understood and embraced. It can impact the values, behaviors and mindset of the workforce. It can either clarify or muddle a companys organizational structure and employee roles and i
40、t can enhance or detract from the culture the leadership is trying to maintain.【T2】Executives who have successfully led change efforts advocate in-person discussions and meetings as the most effective communication vehicles.The degree to which information is shared across the organization can impact
41、 speed and flexibility tremendously. Lateral communication and cooperation is important to build an innovative organization as it supports risk-taking and provides tools to take action.【T3】Continuous innovation, a critical element of e-business strategy, is at the mercy of an organizations communica
42、tion structure.【T4】In todays business environment, the challenge associated with communication is not simply one of volume. Instead, it is the need to reach the target audience(both internal and external)with messages that include strategic, tactical and “WIFEM“ elements. It is the need to prioritiz
43、e the communications for the target audiences(so that the most important will be absorbed first), as well as the need to strike a balance between too little and too much information.【T5 】In the e-business environment, building a relationship with customers is critical, and this cannot be achieved wi
44、thout hearing their suggestions, needs and desires. To be effective for internal audiences, communication must share what is and what is not changing, communication builds commitment, and is the key to overcoming resistance to the change.71 【T1】72 【T2】73 【T3】74 【T4】75 【T5】七、汉译英76 我们要利用一切教育机会。(take a
45、dvantage of)77 他既种菜也种花。(as well as)78 这张桌子占的地方太大。(take up)79 她把句子中不必要的词删除掉了。(eliminate)80 他似乎很可能通过入学考试。(likely)2007 年 10 月全国自考（电子商务英语）真题试卷答案与解析一、词汇和语法1 【正确答案】 C2 【正确答案】 A3 【正确答案】 A4 【正确答案】 C5 【正确答案】 C6 【正确答案】 D7 【正确答案】 A8 【正确答案】 B9 【正确答案】 C10 【正确答案】 D11 【正确答案】 D12 【正确答案】 D13 【正确答案】 C14 【正确答案】 D15 【正
46、确答案】 D16 【正确答案】 B17 【正确答案】 A18 【正确答案】 A19 【正确答案】 D20 【正确答案】 B二、完形填空21 【正确答案】 A22 【正确答案】 C23 【正确答案】 D24 【正确答案】 B25 【正确答案】 C26 【正确答案】 C27 【正确答案】 D28 【正确答案】 A29 【正确答案】 B30 【正确答案】 B三、阅读理解31 【正确答案】 C32 【正确答案】 A33 【正确答案】 A34 【正确答案】 A35 【正确答案】 B36 【正确答案】 A37 【正确答案】 D38 【正确答案】 A39 【正确答案】 D40 【正确答案】 C四、单词汉译英
47、41 【正确答案】 commerce42 【正确答案】 involve43 【正确答案】 location44 【正确答案】 barrier45 【正确答案】 achievement46 【正确答案】 proprietary47 【正确答案】 automatic48 【正确答案】 essence49 【正确答案】 abandon50 【正确答案】 vertical51 【正确答案】 distribute52 【正确答案】 restrict53 【正确答案】 tedious54 【正确答案】 unnecessary55 【正确答案】 headquarter五、单词英译汉56 【正确答案】 企业与
48、企业之间57 【正确答案】 全球市场58 【正确答案】 在线支付59 【正确答案】 顾客服务60 【正确答案】 增长率61 【正确答案】 虚拟专用网62 【正确答案】 网页63 【正确答案】 后台整合64 【正确答案】 数据所有权65 【正确答案】 电子签名66 【正确答案】 购买企图67 【正确答案】 交换平台68 【正确答案】 广告媒介69 【正确答案】 准时生产制70 【正确答案】 战略目标六、英译汉71 【正确答案】 对变革观点的理解和接受的程度受信息在机构内流通的状况的影响。72 【正确答案】 曾经成功领导了变革的决策者们主张将亲自参加讨论和会议作为最有效的沟通方式。73 【正确答案
49、】 不断地变革电子商务战略中最关键的因素，完全取决于机构的沟通体系。74 【正确答案】 在当今的商务环境下，挑战与沟通紧密相连，决不仅仅是一个量的问题。75 【正确答案】 在电子商务的环境下，建立客户关系是至关重要的。如若不倾听客户的呼声，采纳其建议，满足其需求和愿望，这一目标是不可能达到的。七、汉译英76 【正确答案】 We will take advantage of all educational opportunities.77 【正确答案】 He grows flowers as well as vegetables.78 【正确答案】 This table takes up too
