REG NASA-LLIS-1424-2004 Lessons Learned Marketing Project Contributions Successes and Research Results to Customers and Management (Knowledge Management).pdf

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1、Lessons Learned Entry: 1424Lesson Info:a71 Lesson Number: 1424a71 Lesson Date: 2004-01-01a71 Submitting Organization: ARCa71 Submitted by: Donald R. MendozaSubject: Marketing Project Contributions, Successes and Research Results to Customers and Management (Knowledge Management) Abstract: The succes

2、s of a project is greatly impacted by the visibility and advocacy within the NASA community.Description of Driving Event: Despite the importance of the Projects research results to its customers and stakeholders, it had little visibility and advocacy within the NASA community. This environment may h

3、ave contributed to the cancellation of the project. Key Words/Phrases: Stake holders, Visibility, Advocacy Lesson(s) Learned: Lack of project promotion to upper management and inadequate or slow communication of project results can result in an inaccurate appraisal of a projects value to its custome

4、rs. High visibility and timely communication increase a projects opportunities for recognition and gaining/maintaining support. Low visibility and slow communication may increase a projects vulnerability to budget cuts, milestone de-scoping and a perception that the research results are unimportant

5、or too incremental to merit continued support.Recommendation(s): In order to enhance project support, success, and advocacy, each program should utilize methods and tools that create a teamwork environment, open communication, and ownership of tasks. To ensure Provided by IHSNot for ResaleNo reprodu

6、ction or networking permitted without license from IHS-,-,-the Projects merits are recognized, in addition to standard reviews and presentations, Project management should develop a web site that serves as a project archive and showcase that would be used to integrate and disseminate the needed info

7、rmation effectively, conveniently, and compatibly with the audiences requirements. Evidence of Recurrence Control Effectiveness: N/ADocuments Related to Lesson: NPR 7120.5Mission Directorate(s): a71 Exploration Systemsa71 Sciencea71 Space Operationsa71 Aeronautics ResearchAdditional Key Phrase(s): a

8、71 Communication Systemsa71 Policy & Planninga71 Program and Project Managementa71 Risk Management/AssessmentAdditional Info: Approval Info: a71 Approval Date: 2004-06-02a71 Approval Name: Andrew Hockera71 Approval Organization: ARCa71 Approval Phone Number: 650-604-4120Provided by IHSNot for ResaleNo reproduction or networking permitted without license from IHS-,-,-

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