七年级美术下册第四单元1《广而告之》教案2新人教版.doc

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1、广而告之教案教学目标:1、欣赏各种海报,了解海报的种类和特点。2、指导学生为学校艺术节设计绘制海报,让学生体会海报的设计过程和绘制特点。3、结合欣赏和设计活动,启发学生认识并体会海报的艺术美感,提高审美能力,培养学生的创新意识和实践能力。教学重点:认识和了解海报和种类及特点,体会海报的设计过程。教学难点:如何引导启发学生,发挥其想象力、创造力来设计绘制海报。教具准备:海报数张。学生准备:设计海报应用的图片、影视资料。教学过程:一、看一看(展示招贴画)我们多彩的现实生活中,你见过海报这种宣传画吗?说说给你留下什么印象和感受?招贴画又名海报或宣传画,属于户外广告,分布于各处街道、影(剧)院、展览会

2、商业区、机场、码头、车站、公园等公共场所。它是一种平面张贴形式的宣传广告。好看,一目了然。了解信息,留下深刻的印象。二、看课本 26-29 页回答下列问题:1、招贴的类型有哪些?政治类、文化类、公益类、商业类、娱乐类、比赛类。2、招贴的表现方法有哪些?绘画-水粉、水彩、麦克笔、摄影、剪切拼贴或电脑制作3、招贴的构成要素是什么?图形-一个好的招贴通常图文并茂,图片的选择一定要与“主标题所表达的内容相关。文字-主标题是招贴所传达的主要信息,传达的内容应该简洁有力,第一眼就能吸引人们的目光。说明文字应该言简意赅,字号不易过大,注意在版面中整体把握主次关系。色彩-适合主题创意,有个性,引人注目。既然我们掌握了这么多有关海报的知识,同学们想不想设计一幅海报?那怎样设计一幅海报呢?三、海报的设计思路1、构思立意-创意是招贴设计的灵魂2、设计草图3、定稿4、绘制完成四、展评学生作品:1、请学生把自己小组作品上台展示,并讲解自己作品的内容,含义及设计方案。2、让学生评选出最佳作品作为本届校园艺术节的海报宣传画,请学生说出评选的原因。

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