1、1Module 4 Unit 1 Advertising课文巩固用本单元所学要点填空。An ad campaign is an organized programme of advertisements 1. (用各种各样的广告)to reach a particular audience. In an ad campaign,you have the chance to advertise using different kinds of media 2. (包括报纸、杂志和电视等).When starting a successful campaign, you must 3. (心里想好
2、目标和受众)and consider the following. Firstly, 4. (尤其重要)to determine the audience you want to reach 5. (为了能创造)the right message for the right people. Secondly,you should try to 6. (迎合受众将作出反应的方法). Lastly,to determine what approach you want to use to 7. (传达你的信息)when 8. (拼凑)an ad campaign is also of great
3、importance. The way you choose to advertise should 9. (主要取决于) your target audience. 答案 1.using various kinds of ads 2.including newspapers,magazines and televisions,etc 3.have a clear goal and target audience in mind 4.it is extremely important 5.so that you can create 6.appeal to the way the audien
4、ce will react 7.get your message across 8.putting together 9.depend mainly on单元话题写作阅读下面一则广告,按照要求完成写作任务。EIL International English Summer CampVolunteer WantedEIL was founded in Britain in 1936 with the fundamental aim of international understanding “Learn to live together by living together”.Requireme
5、nts:Over 16;a good knowledge of English;outgoing;working well with children between 712Activities:Language study, outdoor recreation and travelCampers:Students from different countries2Camp site:Mount Wuyi, FujianTime:July 26August 9Application deadline:July 15, 2018If interested, please e-mail to i
6、nfoeiluk.org.假设你是李华,这则广告引起了你的兴趣,请用英文写一封自荐信。要点如下:1.对夏令营主题的理解;2.根据招聘要求自我介绍;3.参加夏令营的目的。注意:1.信的开头和结尾已为你写好,不计入总词数。2.词数 150 左右。Dear Sir, Im Li Hua from Fujian. I am looking forward to your early reply.Sincerely yours,Li Hua写作导写1.确定文体和表达的口吻本文是应聘的自荐信,为应用文写作,表达时要以第一人称为主。2.统筹时态这是一篇自荐信,所以全文中心时态为一般现在时态。3.推敲要点表达
7、方法(1)表达应聘志愿者的自荐信时,可以借鉴以下句子:Ive your advertisement, and the aim of this activity has me greatly. Therefore I myself to you without . I am looking forward to your early . 3(2)可能用到的词汇:毫不犹豫 说英语很流利 7 到 12 岁的孩子 一种双赢的活动 4.确定要点表达顺序和段落结构本文可以分三段。第一段,对夏令营主题的理解和应聘的目的。(I think it instructive to learn to by livin
8、g together.) 第二段,根据招聘要求自我介绍。( a boy of 17, I am . I speak English . )第三段,期待早日得到答复。(I am looking forward to your early reply.)5.范文填空Dear Sir, Im Li Hua from Fujian. Ive read your advertisement, and the aim of this activity (1) (给我留下了深刻印象).I think it instructive to learn to live together by living tog
9、ether. It is a good opportunity for (2) (独生子)like me to learn to share and work together. Therefore I recommend myself to you without hesitation. As a boy of 17, I am outgoing. I (3) (英语学得好)at school and speak English fluently. Whats more, I have experience of working well with children aged from 7
10、to 12, and (4) (喜欢户外活动).I think it is a kind of win-win activity. For one thing, I can help (5) (照顾孩子).For another thing, I can improve my English, make more friends, and (6) (丰富我在暑假期间的生活). I am looking forward to your early reply.Sincerely yours,Li Hua答案 3.(1)read;impressed recommend;hesitation rep
11、ly(2)without hesitation speak English fluentlychildren aged from 7 to 12 a kind of win-win activity44.live together;As;outgoing;fluently5.(1)has impressed me greatly (2)the only child(3)do well in English (4)enjoy outdoor activities(5)take care of the children (6)enrich my life during the summer vac
12、ation教师备用 话题微写作【写作要求】用本单元所学知识翻译下列句子, 并按照逻辑连成短文。1.随着广告业的发展, 人们从广告中受益更多, 尤其是年轻人。With the development of advertising, people benefit more from it, especially the youth.2.在某些方面, 有些广告充满智慧, 人们对此非常满意。In some aspects, some advertisements are full of intelligence, with which people are pleased.3.尽管它们很吸引你, 但并
13、不是所有的内容都是真实的。Even though they appeal to you, not all the contents are true. 4.你应该小心不要被说服买一些过时的便宜货。You should be careful not to be persuaded to purchase some out-of-date bargains. 5.这些广告使用一些把戏, 目的是敦促你和大公司做生意。These advertisements use some tricks, which aim to urge you to deal with big corporations. 6.
14、我们应该保持清醒的头脑, 否则就会上当受骗。We should keep a clear head, or we will fall for them.【参考范文】With the development of advertising, people benefit more from it, especially the youth. In some aspects, some advertisements are full of intelligence, with which people are pleased. Even though they appeal to you, not
15、all the contents are true. Besides, you should be careful not to be persuaded to purchase some out-of-date bargains. Because these advertisements use some tricks, which aim to urge you to deal with big corporations. Personally, we should keep a clear head, or we will fall for them. 5单元词汇拓展速记1.以后缀“-th”结尾的名词youth n.年轻人,青年truth n.真理,真情width n.宽度growth n.生长2.“v.+in”短语集锦believe in 相信put in 插话bring in 引入;提出give in 让步,屈服3.“v.+for”短语一览head for 前往search for 寻找,查寻stand for 代表4.“for+n.”短语大团圆for sale 出售for free 免费for short 简称for fun 开玩笑地
